Zee Sarthak

Last updated

Zee Sarthak
CountryIndia
Network Cable television network
Headquarters Bhubaneswar, Odisha, India
Programming
Language(s) Odia
Ownership
Owner Zee Entertainment Enterprises
Sister channels List of Zee Entertainment channels
History
Launched24 April 2009;16 years ago (2009-04-24)
Former names Sarthak TV (2009–2013)

Zee Sarthak (formerly Sarthak TV) is an Indian general entertainment pay television channel broadcasting in Odia language. It was initially named as Sarthak TV and owned by Sitaram Agrawal since 2010. In 2015, it was taken over by Zee Entertainment Enterprises. It broadcasts Odia programming, such as family dramas, comedies, reality shows, crime shows and telefilms.

Contents

History

The channel was established on 1 November 2010 as Sarthak TV, owned by Sarthak Entertainent. In 2014, the channel premiered Mu be Heroine Hebi, a launching pad for potential actresses, and male-oriented reality show Sadhaba Pua. [1] The channel that year was already increasing its ratings. [2] [3]

Sarthak TV was an independent channel until July 2015, when Zee Entertainment Enterprises Limited acquired Sarthak entertainment for Rs 115 crore. This acquisition put it inside Zee's group of regional channels and was subsequently renamed Zee Sarthak as consequence. [4] The acquisition caused the channel to become the leading GEC channel in Odisha, surpassing former leader Colors Odia. [5]

In 2020, due to the effects of the pandemic, Zee Sarthak adjusted some of its programming to the then-current circumstances and started airing slots where repeats of popular programming from the channel were requested from social media posts. It was also the first Zee channel to air a programme adapted to the situation, Lockdown Challenge. [6] In June 2022, it initiated a new brand campaign, focusing on the women of Odisha, in order to boost its public image. [7] Since 2020, Zee Sarthak is the most-watched Odia GEC. [8]

Current programming

Drama series

Premiere dateTitleAdaptation or sequel of
2 January 2023 Tu Khara Mun Chhai Hindi TV series Guddan Tumse Na Ho Payega

Former programming

Drama series

Premiere dateTitleLast aired
15 October 2012 To Aganara Tulasi Mun 16 March 2019
11 March 2013Badhu11 March 2017
24 June 2013Pari7 October 2017
25 August 2014Manini7 July 2018
17 November 2014Sindura Bindu15 February 2020
1 August 2016Mo Jeje Maa6 October 2018
20 March 2017Jibana Saathi21 August 2021
9 October 2017Samparka Hrudayara24 February 2018
26 February 2018To Pain Mu Mo Pain Tu28 May 2022
24 September 2018Jwain No.120 July 2019
8 October 2018Rahichi Rahibi Tori Pain23 January 2021
22 July 2019Soubhagyabati4 January 2020
2 March 2020Anjali28 August 2020
22 June 2020Subhadra6 November 2020
19 October 2020Mahadevi18 September 2021
9 November 2020Hey Prabhu14 January 2022
17 January 2022Mo Aganara Tulasi Tu1 October 2022
2 January 2023Mun Bi Bijayinee30 September 2023
7 August 2023Ama Jhilli
2 October 2023Shakti20 January 2024

Remake series

Premiere dateTitleLast airedAdaptation of
9 July 2018Mu Bi Ardhangini29 February 2020 Tamil TV series Yaaradi Nee Mohini
6 January 2020Dibyadrusti16 July 2022 Bengali TV series Trinayani
25 January 2021Kemiti Kahibi Kaha12 March 2022 Marathi TV series Tula Pahate Re
23 August 2021Bijayinee31 December 2022 Bengali TV series Aamar Durga
20 September 2021Jhilli5 August 2023 Bengali TV series Mithai
14 March 2022Sarbajita Anu31 December 2022 Bengali TV series Sarbojaya
18 July 2022Maa Jahara Saha Bengali TV series Gouri Elo
3 October 2022Sathire30 September 2023 Telugu TV series Varudhini Parinayam
2 January 2023Khusira Chhunka20 January 2024 Hindi TV series Zindagi Ki Mehek

Dubbed series

Premiere dateTitleLast airedDubbed from
14 October 2019Bole Hunti31 March 2020 Bengali TV series Esho Maa Lakshmi
Sata Bhainka Sunanaki3 April 2021 Bengali TV series Saat Bhai Champa
31 August 2020Sathi Mo Asichi Pheri17 October 2020 Hindi TV series Adhuri Kahaani Hamari
19 October 2020Dahaani12 February 2021 Hindi TV series Daayan
Nagamani2 July 2021 Kannada TV series Naagini 2
15 February 2021Radhika27 May 2022 Bengali TV series Ki Kore Bolbo Tomay
5 April 2021Kuni Bhoota11 March 2022 Bengali TV series Bhootu
24 May 2021Bira Hanuman21 August 2021 Hindi TV series Kahat Hanuman Jai Shree Ram
8 November 2021Mangalamayee Santoshi Maa17 April 2022 Hindi TV series Santoshi Maa
14 March 2022Jamuna4 August 2023 Bengali TV series Jamuna Dhaki
30 May 2022Soudaminira Sansara15 July 2022 Bengali TV series Soudaminir Sansar
18 July 2022Bhola11 November 2022 Hindi TV series Baal Shiv
7 August 2023Laal Ishq8 September 2023 Hindi TV series Laal Ishq
19 February 2024Chumki19 April 2024 Bengali TV series Phulki

Sister channels

ChannelCategoryLaunchDefunctSD/HD availabilityNotes
Zee SarthakGEC2010PresentSDFormerly Sarthak TV
Zee Odisha News News2014PresentFormerly Zee Odisha

References

  1. ↑ https://www.indiantelevision.com/television/tv-channels/regional/sarthak-tv-giving-a-taste-of-reality-to-oriya-viewers-140505 Sarthak TV giving a taste of reality to Oriya viewers
  2. ↑ https://indiantelevision.com/television/tv-channels/regional/sarthak-tv-gains-in-week-18-of-tam-tv-ratings-140510 Sarthak TV gains in week 18 of TAM TV Ratings
  3. ↑ https://indiantelevision.com/television/tv-channels/viewership/odisha-s-sarthak-tv-gains-big-140725 Odisha's Sarthak TV gains big
  4. ↑ "Zee Entertainment acquires Odia GEC Sarthak TV for Rs 115 crore". The Economic Times . Retrieved 3 February 2021.
  5. ↑ https://indiantelevision.com/television/tv-channels/regional/there-s-oversupply-of-channels-replicating-hindi-gecs-in-odisha-sidharth-tv-s-sitaram-agrawal-220419 There's oversupply of channels replicating Hindi GECs in Odisha: Sidharth TV's Sitaram Agrawal
  6. ↑ "Zee Sarthak lets audience choose their favorite shows". Indian Television. 9 May 2020. Retrieved 3 February 2021.
  7. ↑ https://indiantelevision.com/television/tv-channels/regional/zee-sarthak-unveils-new-campaign-to-boost-brand-identity-220621 ZEE Sarthak unveils new campaign to boost brand identity
  8. ↑ https://www.indiantelevision.com/television/tv-channels/movie-channels/zee-hits-a-high-note-with-18.2-percent-share-and-855m-viewers-tuned-in-250903 Zee hits a high note with 18.2 percent share and 855m viewers tuned in
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