1973 Atlanta mayoral election

Last updated

1973 Atlanta mayoral election
Flag of Atlanta.svg
 1969October 16, 1973 (1973-10-16) 1977  
  Maynard Jackson (1).jpg 3x4.svg
Candidate Maynard Jackson Sam Massell
Party Nonpartisan Nonpartisan
Popular vote73,60349,300
Percentage59.88%40.11%

Mayor of Atlanta before election

Sam Massell
Democratic

Elected Mayor of Atlanta

Maynard Jackson
Democratic

The 1973 Atlanta mayoral election was held on October 16, 1973, in Atlanta, Georgia. Vice Mayor Maynard Jackson was elected as the city's first African-American mayor, defeating incumbent Mayor Sam Massell.

Contents

In the primary election that preceded the general election, Jackson finished first with 46.4 percent of the vote. Massell finished second with 19.9 percent, followed closely by former United States Representative Charles Weltner with 19.1 percent. Former State of Georgia Department of Industry and Trade Deputy Commissioner Harold A. Dye finished with 8.4 percent and State Senator Leroy Johnson finished with 3.9 percent. Other candidates were former Atlanta Police Officer John Chambers, Socialist Workers Party activist Debby Bustin, Hare Krishna community leader William Ogle, attorney John Genins, Betty Morrison, Ernest Moschella and write-in candidate Howard Tucker. Jackson then defeated incumbent Mayor Sam Massell in a runoff election.

In the same election, Atlanta voters elected Alderman Wyche Fowler as President of the Atlanta City Council. Fowler defeated Reverend Hosea Williams in a runoff election. In the primary election, Fowler and Williams finished first and second, respectively, followed by former Alderman Wade Mitchell and Rector Robert B. Hunter.

The 1973 election saw a rise in the influence of African-American politicians in Atlanta. Five new black City Council members were added to create a 9–9 split, while two black women were elected to the Atlanta Board of Education for a 5-4 black majority. [1]

Background

Sam Massell was elected mayor of Atlanta in 1969, defeating Rodney Cook in a runoff election. African-American opponent Horace Tate had placed third in the preliminary election. [2] The first Jewish mayor of Atlanta, Massell had gained the support of Leroy Johnson of the Atlanta Negro Voters League, helping Massell win 90 percent of Atlanta's black vote. Massell was the first Atlanta mayor to receive more votes from black voters than white voters. Shortly after his election, Massell clashed with his vice mayor Maynard Jackson when Jackson tried to handle negotiations during a strike by Atlanta sanitation employees. Jackson was fond of speaking to the local media about racial inequalities within Atlanta's government, but Massell complained that Jackson was "playing to the gallery". In October 1971, Massell gave a speech to Atlanta's black community, exhorting them to "think white" to halt the flight of white Atlantans to the suburbs. With this speech, Massell alienated key members of the black community; his speech was criticized by John Lewis and alderman Henry Dodson. Meanwhile, the Atlanta Urban League resisted Maynard Jackson's attempts to gain support for his campaign until he showed them the results of a Cambridge Survey Research poll that demonstrated he could win 54 percent of the total vote. [3]

Mayoral campaign

Mayoral primary

The primary election was held on October 2, 1973. Jackson received the most votes with 46.4 percent. Massell finished second with 19.9 percent, and Charles Weltner earned 19.1 percent. Harold A. Dye finished with 8.4 percent of the vote and Leroy Johnson finished with 3.9 percent. Since Maynard Jackson finished 3,500 votes under the majority required for a win, he faced Massell in a runoff election. Jackson received over 80 percent of the black vote in the primary; he received less than 5 percent of the white vote. [5]

Mayoral runoff election

For the runoff election, Massell changed his slogan to "Atlanta's Too Young to Die" and ran a series of print and television ads depicting Atlanta under Maynard Jackson as a barren wasteland. He also appeared on WQXI and labelled Jackson and his political ally Hosea Williams as racists. Massell ran a second ad campaign, naming himself as "Atlanta's Greatest Black Leader" who "Doesn't Happen To Be Black". As a result of Massell's campaigning tactics, the Atlanta Constitution and the Atlanta Journal changed their endorsements to Jackson. Jackson gave speeches urging racial unity and campaigned for the runoff in black churches. In the days leading up to the runoff, Jackson's staffers called local radio stations and warned that black turnout was expected to be low. [6]

The mayoral runoff election was held between incumbent Mayor Sam Massell and Maynard Jackson on October 16, 1973. Early returns demonstrated that Jackson was scoring 20 percent in white districts and 95 percent in some black districts. By 11:00 pm, it became clear that Jackson had won, and he delivered his acceptance speech at the Sheraton Biltmore ballroom. Jackson received 95 percent of the black vote and 21 percent of the white vote. [7]

1973 Atlanta mayoral runoff election [8]
PartyCandidateVotes%
Nonpartisan Maynard Jackson 73,60359.88
Nonpartisan Sam Massell (inc.)49,30040.11
Total votes122,903 100

See also

Related Research Articles

<span class="mw-page-title-main">Fayette County, Georgia</span> County in Georgia, United States

Fayette County is a county located in the north central portion of the U.S. state of Georgia. As of the 2020 census, the population was 119,194, an increase from 106,567 in 2010. Fayette County was established in 1821. The county seat, Fayetteville, was established in 1823. Much of Fayette County is bordered on the east side by the Flint River.

<span class="mw-page-title-main">Andrew Young</span> American politician, diplomat, activist and pastor (born 1932)

Andrew Jackson Young Jr. is an American politician, diplomat, and activist. Beginning his career as a pastor, Young was an early leader in the civil rights movement, serving as executive director of the Southern Christian Leadership Conference (SCLC) and a close confidant to Martin Luther King Jr. Young later became active in politics, serving as a U.S. Congressman from Georgia, United States Ambassador to the United Nations in the Carter Administration, and 55th Mayor of Atlanta. He was the first African American elected to Congress from Georgia since Reconstruction, as well as one of the first two African Americans elected to Congress from the former Confederacy since Reconstruction, alongside Barbara Jordan of Texas. Since leaving office, Young has founded or served in many organizations working on issues of public policy and political lobbying.

<span class="mw-page-title-main">Lester Maddox</span> American politician from Georgia (1915–2003)

Lester Garfield Maddox Sr. was an American politician who served as the 75th governor of Georgia from 1967 to 1971. A populist Southern Democrat, Maddox came to prominence as a staunch segregationist when he refused to serve black customers in his Atlanta restaurant, the Pickrick, in violation of the Civil Rights Act of 1964. As he was ineligible to run for a second consecutive gubernatorial term, he sought and won election as lieutenant governor, serving alongside his successor as governor, Jimmy Carter.

<span class="mw-page-title-main">Maynard Jackson</span> American politician and attorney

Maynard Holbrook Jackson Jr. was an American attorney and politician who served as the 54th mayor of Atlanta, Georgia from 1974 to 1982, and again as the city's 56th mayor from 1990 to 1994. A member of the Democratic Party, he was the first Black mayor of Atlanta and of any major city in the South; his three terms made him the second longest-serving mayor in the city's history, after six-term mayor William B. Hartsfield.

<span class="mw-page-title-main">History of Atlanta</span>

The history of Atlanta dates back to 1836, when Georgia decided to build a railroad to the U.S. Midwest and a location was chosen to be the line's terminus. The stake marking the founding of "Terminus" was driven into the ground in 1837. In 1839, homes and a store were built there and the settlement grew. Between 1845 and 1854, rail lines arrived from four different directions, and the rapidly growing town quickly became the rail hub for the entire Southern United States. During the American Civil War, Atlanta, as a distribution hub, became the target of a major Union campaign, and in 1864, Union William Sherman's troops set on fire and destroyed the city's assets and buildings, save churches and hospitals. After the war, the population grew rapidly, as did manufacturing, while the city retained its role as a rail hub. Coca-Cola was launched here in 1886 and grew into an Atlanta-based world empire. Electric streetcars arrived in 1889, and the city added new "streetcar suburbs".

<span class="mw-page-title-main">Ivan Allen Jr.</span> American businessman and politician (1911–2003)

Ivan Earnest Allen Jr., was an American businessman who served two terms as the 52nd mayor of Atlanta, during the Civil Rights Movement of the 1960s.

Samuel A. Massell Jr. was an American businessman and politician who served from 1970 to 1974 as the 53rd mayor of Atlanta, Georgia. He was the first Jewish mayor in the city's history and the most recent non-black mayor of Atlanta.

<span class="mw-page-title-main">John Wesley Dobbs</span> American civic and political leader

John Wesley Dobbs was an African-American civic and political leader in Atlanta, Georgia. He was often referred to as the unofficial "mayor" of Auburn Avenue, the spine of the black community in the city.

<span class="mw-page-title-main">Charles L. Weltner</span> American judge

Charles Longstreet Weltner was an American jurist and politician from the U.S. state of Georgia. From 1963 to 1967, he served two terms in the U.S. House of Representatives.

<span class="mw-page-title-main">2006 Georgia's 4th congressional district election</span>

The 2006 Georgia's 4th congressional district election was an election for the United States House of Representatives. The general election was held on November 7, 2006. However, the 4th was a heavily Democratic district, with the Democratic primary viewed as the more important contest. In that primary, DeKalb County Commissioner Hank Johnson upset the incumbent, Cynthia McKinney.

<span class="mw-page-title-main">James C. Davis</span> American politician

James Curran Davis was an American lawyer, World War I veteran, and politician from the state of Georgia who served eight terms in the U.S. House of Representatives from 1947 to 1963. Davis unsuccessfully sought the presidential nomination at the 1956 Democratic National Convention.

<span class="mw-page-title-main">1980 United States Senate election in Georgia</span>

The 1980 United States Senate election in Georgia was held on November 4, 1980. Incumbent Democratic U.S. Senator and former Governor of Georgia Herman Talmadge ran for reelection to a fifth term, but lost narrowly to Mack Mattingly, Chairman of the Georgia Republican Party.

<span class="mw-page-title-main">Gary Pomerantz</span> American journalist

Gary M. Pomerantz is an American journalist and author who lectures in the graduate program in journalism at Stanford University. His books include Where Peachtree Meets Sweet Auburn, a multi-generational biography of Atlanta, Georgia and its racial conscience, told through the families of Atlanta Mayors Maynard Jackson and Ivan Allen Jr., and The Last Pass: Cousy, Russell, the Celtics, and What Matters in the End (2018), a New York Times bestseller about race, regret and the storied Boston Celtics dynasty.

<span class="mw-page-title-main">Mary Norwood</span> American politician

Mary Norwood is an American businesswoman and politician who is a member of the Atlanta City Council. She was a candidate for mayor of Atlanta in 2009 and 2017. In both campaigns she advanced to the runoff, but respectively lost to Kasim Reed and Keisha Lance Bottoms by narrow margins. In addition to her mayoral runs, she represented city-wide posts on the Atlanta City Council from 2002 to 2010 and again from 2014 to 2018. She resides in the Tuxedo Park neighborhood of Atlanta's Buckhead community.

Jesse Hill Jr. was an African American civil rights activist. He was active in the civic and business communities of the city for more than five decades. Hill was president and chief executive officer of the Atlanta Life Insurance Company, from 1973 to 1992, and was the first African American to be elected president of a chamber of commerce in a major city. During Hill's presidency of the Atlanta Life Insurance Company it became the largest black-owned life insurance company in the nation. He was a member of the board of directors for the 1996 Summer Olympics in Atlanta.

<span class="mw-page-title-main">Rodney Mims Cook Sr.</span> American politician (1924–2013)

Rodney Mims Cook was an American politician who served for over twenty years as Atlanta alderman and member of the Georgia House of Representatives.

Leroy Reginald Johnson was an American politician who served in the Georgia State Senate from 1963 to 1975 after winning a seat in the 1962 Georgia General Assembly election. He was the first black state senator to be elected to the legislature in more than fifty years, since William H. Rogers in 1907, and the first to be elected to the Senate since 1874. He served District 38 in Fulton County and Atlanta, a predominantly black senate district created after the elimination of the county-unit system that same year. Before his term as senator, Johnson was an attorney where he played a role in Atlanta's civil rights movement of the 1960s. He was later a candidate in the 1973 Atlanta mayoral election but received few votes, despite being familiar to voters and having an endorsement from The Atlanta Constitution. The position went instead to Maynard Jackson who in turn became Atlanta's first African American mayor.

<span class="mw-page-title-main">1974 Georgia gubernatorial election</span>

The 1974 Georgia gubernatorial election was held on November 5, 1974. Under Georgia's constitution at the time, incumbent Democratic governor Jimmy Carter was ineligible to serve a second consecutive term. He was elected President of the United States in the 1976 presidential election. George Busbee was elected as the 77th Governor of Georgia.

The Atlanta sanitation strike of 1977 was a labor strike involving sanitation workers in Atlanta, Georgia, United States. Precipitated by wildcat action in January, on March 28 the local chapter of the American Federation of State, County and Municipal Employees (AFSCME) agreed to strike. The main goal of the strike was a $0.50 hourly wage increase. With support from many community groups, Atlanta mayor Maynard Jackson resisted the strike, firing over 900 striking workers on April 1. By April 16, many of the striking workers had returned to their previous jobs, and by April 29 the strike was officially ended.

Panke Bradley Miller is an American politician, civic leader, and social worker who was the first woman to serve on the Atlanta Board of Aldermen from 1972 to 1979.

References

  1. Poinsett, Alex (January 1974). "1973: Year of Watergate". Ebony. No. Volume XXX, No. 3. p. 32.{{cite news}}: |issue= has extra text (help)
  2. O'Loughlin, John; Berg, Dale A. (1977). "The Election of Black Mayors, 1969 and 1973". Annals of the Association of American Geographers. 67 (2): 223–238. doi:10.1111/j.1467-8306.1977.tb01135.x. JSTOR   2561862 . Retrieved November 24, 2021.
  3. Pomerantz, Gary (1996). Where Peachtree Meets Sweet Auburn . Simon and Schuster. pp.  383–403. ISBN   0684807173.
  4. 1 2 3 4 Harmon, David Andrew (1996). Beneath the Image of the Civil Rights Movement and Race Relations. Taylor and Francis. p. 266. ISBN   0815324375.
  5. Pomerantz, Gary (1996). Where Peachtree Meets Sweet Auburn . Simon and Schuster. pp.  410. ISBN   0684807173.
  6. Pomerantz, Gary (1996). Where Peachtree Meets Sweet Auburn . Simon and Schuster. pp.  411–416. ISBN   0684807173.
  7. Pomerantz, Gary (1996). Where Peachtree Meets Sweet Auburn . Simon and Schuster. pp.  417–419. ISBN   0684807173.
  8. "1973". Fulton County Government. Retrieved May 30, 2017.