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Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
Gameplay is the specific way in which players interact with a game, and in particular with video games. Gameplay is the pattern defined through the game rules, connection between player and the game, challenges and overcoming them, plot and player's connection with it. Video game gameplay is distinct from graphics and audio elements. In card games, the equivalent term is play.
A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone, tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994.
A casual game is a video game targeted at a mass market audience, as opposed to a hardcore game, which is targeted at hobbyist gamers. Casual games may exhibit any type of gameplay and genre. They generally involve simpler rules, shorter sessions, and require less learned skill. They do not expect familiarity with a standard set of mechanics, controls, and tropes.
A social network game is a type of online game that is played through social networks or social media. They typically feature gamification systems with multiplayer gameplay mechanics. Social network games were originally implemented as browser games. As mobile gaming took off, the games moved to mobile as well. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. Traditionally they are oriented to be social games and casual games.
Gamification is the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users. This is generally accomplished through the application of game design elements and game principles in non-game contexts.
A tile-matching video game is a type of puzzle video game where the player manipulates tiles in order to make them disappear according to a matching criterion. In many tile-matching games, that criterion is to place a given number of tiles of the same type so that they adjoin each other. That number is often three, and these games are called match-three games.
Palm Kingdoms is a turn-based strategy video game series developed by iosoftware LTD. This series is also formerly known as Pocket Heroes and Palm Heroes. The gameplay is reminiscent of the Heroes of Might and Magic series. Being started as a Pocket PC clone of Heroes of Might and Magic II, Palm Kingdoms became an independent project with its own graphics and gameplay.
Incremental games, also known as clicker games, clicking games or tap games, are video games whose gameplay consists of the player doing simple actions such as clicking on the screen repeatedly. This "grinding" earns the player in-game currency which can be used to increase the rate of currency acquisition. In some games, even the clicking becomes unnecessary at some point, as the game plays itself, including in the player's absence, hence the moniker idle game.
Kahoot! is a Norwegian online game-based learning platform. It has learning games, also known as "kahoots", which are user-generated multiple-choice quizzes that can be accessed via a web browser or the Kahoot! app.
Township is a casual farming and city-building game developed and launched on multiple platforms by Playrix in which players develop starter towns by building factories, harvesting crops, and creating goods. The main goal of the game is to link one independent agriculture operation into a complete set of industrial chains, increase income, expand the territory, and make your town more prosperous by increasing the population. Township was originally available as an Adobe Flash application on WhatsApp Social and was later released on the App Store, Google Play, Appgallery, Amazon Appstore, Microsoft Store & Mac App Store.
Ketchapp SARL is a French video game publisher based in Paris, specializing in the mobile games market. Founded in 2014 by brothers Antoine and Michel Morcos, the company first came into the public eye later that year, through its port of the open-source game 2048. Ketchapp has been accused of cloning popular casual games by other developers. When Ketchapp was acquired by Ubisoft in September 2016, the company had more than 700 million downloads across their portfolio of games.
Buildbox is a no-code development platform focused on game creation without programming, coding or scripting. The core audience for the software is entrepreneurs, designers and other gaming enthusiast without prior game development or coding knowledge.
Tencent Games is the video game publishing subdivision of Tencent Interactive Entertainment, the digital entertainment division of Tencent Holdings. It has five internal studio groups, including TiMi Studio Group. Tencent Games was founded in 2003 to focus on online games. In 2021, it launched its international Level Infinite brand, which is stated to be operated from its Singapore office.
Homescapes is a casual free-to-play puzzle game. It was developed and launched by Playrix in 2017 as a spiritual successor to their 2016 match-3 game, Gardenscapes. The storyline narrates about attempts of the game's protagonist, Austin the Butler, to restore his childhood home. The game is available on Apple's App Store for iOS and macOS, and also on Android via Google Play, Amazon Appstore, or Huawei AppGallery. It is also available for Windows on the Microsoft Store.
Hole.io is a 2018 arcade physics puzzle game with battle royale mechanics created by French studio Voodoo for Android and iOS.
Voodoo SAS is a French video game developer and publisher based in Paris. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo's games, predominantly free-to-play "hyper-casual games", have been collectively downloaded 5 billion times as of May 2021. By February 2022, their apps surpassed 6 billion installs. The company has been criticised for cloning other games.
GDevelop is a 2D and 3D cross-platform, free and open-source game engine, which mainly focuses on creating PC and mobile games, as well as HTML5 games playable in the browser. Created by Florian Rival, a software engineer at Google, GDevelop is mainly aimed at non-programmers and game developers of all skillsets, employing event based visual programming similar to engines like Construct, Stencyl, and Tynker.
The popularisation of mobile games began as early as 1997 with the introduction of Snake preloaded on Nokia feature phones, demonstrating the practicality of games on these devices. Several mobile device manufacturers included preloaded games in the wake of Snake's success. In 1999, the introduction of the i-mode service in Japan allowed a wide variety of more advanced mobile games to be downloaded onto smartphones, though the service was largely limited to Japan. By the early 2000s, the technical specifications of Western handsets had also matured to the point where downloadable applications could be supported, but mainstream adoption continued to be hampered by market fragmentation between different devices, operating environments, and distributors.
Royal Match is a casual free-to-play tile-matching video game launched on February 25, 2021. In it, players follow a king in restoring his castle. It was developed and published by the Turkish company Dream Games that was founded in 2019. It runs on the Unity game engine and is available for iOS through the App Store and Android via Google Play, the Amazon Appstore, and the Galaxy Store. As of July 2023, Royal Match is the biggest mobile game by monthly revenue globally with annual consumer spending on it at $2 billion. There are about 55 million monthly active users.
References
- ↑ "The truth about hypercasual games". VentureBeat. 2019-03-24. Retrieved 2020-06-08.
- ↑ "Hyper Casual Game: Mobile Gaming's Most Profitable Genre". Udonis. 2020-04-27. Retrieved 2020-06-08.
- ↑ "Report: Mobile growth has slowed, mobile revenue still high (EEDAR)". GameDaily.biz. Retrieved 2020-06-08.
- ↑ "Hyper-casual: Mobile Gaming's Most Profitable Genre". AppLovin Mobile Games Blog. 2018-08-03. Retrieved 2020-06-08.
- ↑ "Goldman Sachs invests $200 mln in France's Voodoo -source". Reuters. 2018-05-28. Retrieved 2020-06-08.
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