Motor Trend Group

Last updated
Motor Trend Group, LLC
Formerly
  • Source Interlink Media (2007–2014)
  • TEN: The Enthusiast Network (2014–2018)
Company type Subsidiary
Industry Mass media
Founded2007;17 years ago (2007)
Headquarters,
Products
Owner Warner Bros. Discovery
Parent TNT Sports
Website www.motortrendgroup.com

Motor Trend Group, LLC, formerly known as Source Interlink Media and TEN: The Enthusiast Network, is a media company that specializes in enthusiast brands, such as Motor Trend , Hot Rod , and Roadkill. Headquartered in El Segundo, California, it is a subsidiary of the TNT Sports division of Warner Bros. Discovery (WBD). [1]

Contents

Media and events

The company's network of brands includes more than 60 publications, 100 websites, Motor Trend's Video on Demand channel, branded and licensed products, live events and competitions, as well as TV and radio programs. TEN's total audience is 158 million. [2]

In 2013, the company signed a deal with the Bonnier Corporation, where they sold Dirt Rider, Motorcyclist, Sport Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper, and ATV Rider, and they bought Sound + Vision and the TransWorld franchise.

In 2015, NBC Sports shuttered its action sports division, and sold the Dew Tour to TEN. [3] On August 17 of that same year, TEN launched its subscription video on demand service Motor Trend OnDemand, which was the first SVOD service aimed at automotive enthusiasts. [4] TEN CEO Scott Dickey described this community as "underserved and starved for premium video content" while positioning the SVOD service as "The Netflix for Gearheads." [5]

On August 3, 2017, Discovery Communications announced it would acquire a majority stake in TEN, and contribute its automotive-oriented cable network Velocity into the company. The venture's goals is to create a larger, multi-platform presence for the company's brands, with a particular emphasis on direct-to-consumer streaming products. On April 10, 2018, it was announced that the company had been renamed Motor Trend Group effective immediately, and that Velocity would be rebranded under the Motor Trend name later in the year. [6] [7] [8] [9]

In 2017, TEN sold the AMA EnduroCross Championship to the Bonnier Motorcycle Group. [10] TEN also sold Baseball America and Slam . [11]

In March 2018, TEN sold Sound & Vision and Stereophile , along with related magazines and websites, to AVTech Media Ltd. [12] In February 2019, TEN sold its adventure sports portfolio to American Media. [13]

In December 2019, the company announced that 19 of the 22 magazines published by the company would be discontinued that month, including Automobile. [14]

History

Source Interlink logo Source Interlink logo.png
Source Interlink logo

Source Interlink was an American magazine publishing and logistics company. It owned Source Interlink Distribution and Motor Trend Group. It maintained a strong position in automotive and action sports media, publishing a variety of magazines including Motor Trend , Hot Rod , and the Transworld titles. [15] [16]

In September 2012, it was announced that Source Interlink Media (SIM) made a strategic investment in San Francisco technology company CoverHound to power its insurance searches. [17]

Through its GrindMedia action sports division, SIM signed a deal with the Bonnier Corporation in May 2013, where they sold Dirt Rider, Motorcyclist, Sport Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider, whereas they bought Sound + Vision and the suite of TransWorld brands. [18]

On August 19, 2013, GrindMedia announced that production of Skateboarder will cease on October 15, 2013. [19] The Skateboarder announcement was followed by the closure of other publications, such as Modified, Mini Truckin', Bound By Ink, GEEK, and Law of Attraction, in January 2014. [20] [21] Former Skateboarder editor-in-chief Jamie Owens was announced as the new editor-in-chief of TransWorld SKATEboarding in October 2013. [22]

On May 29, 2014, Source Interlink CEO Michael L. Sullivan announced that its distribution arm would soon cease operations. Time, Inc. had withdrawn its business over the inability of Source Interlink Distribution to pay $19 million in revenues owed for second quarter 2014 sales and $7 million for sales booked in previous quarters. [23] The publishing arm would be rebranded under the umbrella of after shuttering several Source Interlink Media titles, including Popular Hot Rodding , Rod & Custom, High Performance Pontiac, Custom Classic Trucks, 4 Wheel Drive & Sport Utility, Mud Life, 5.0 Mustangs and Super Fords, Modified Mustangs & Fords, Camaro Performers, GM High-Tech Performance, Import Tuner, and Honda Tuning.

In addition to editorial staff, there were further layoffs in art and production staff that was later explained by VPs and executives as needed cuts to keep TEN on a sustainable path since losing the large distribution arm of its core business to reach the claimed audience in its dwindling circulation and online presence. [24] [25]

Titles

Publications and digital assets

Video on demand & broadcasting

Former titles

Earlier discontinuations

  • 8-Lug HD Truck magazine - ceased publication 2015
  • Audiostream - ceased publication 2018
  • Bound by Ink - ceased publication 2014
  • Canoe & Kayak - ceased publication 2017
  • Circle Track- ceased publication 2012
  • Dirt Sports -ceased publication 2018
  • European Car - ceased publication 2019
  • Geek- ceased publication 2014
  • Innerfidelity - ceased publication 2018
  • Intellichoice - ceased publication 2012
  • Law of Attraction Magazine - ceased publication 2013
  • Mini Truckin - ceased publication 2014
  • Muscle Mustangs & Fast Fords- ceased publication 2019
  • Off-Road- ceased publication 2019
  • Petersen’s PHOTOgraphic - ceased publication 2013
  • Petersen's 4-Wheel & Off-Road - ceased publication 2019
  • Shutterbug - sold & ceased publication 2019
  • Snowboarder - sold & ceased publication 2020
  • Street Rodder- ceased publication 2019
  • Surfer - sold & ceased publication 2019
  • Surfing Magazine - ceased publication 2017
  • TransWorld Business- sold & ceased publication 2019
  • TransWorld Motocross - sold & ceased publication 2019
  • TransWorld Ride BMX - sold & ceased publication 2019
  • TransWorld SKATEboarding - sold & ceased publication 2019
  • TransWorld SNOWboarding - sold & ceased publication 2019

December 2019 discontinuations

2020 discontinuations

Merchandise

See also

Related Research Articles

Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC. In 2018, the company acquired Scripps Networks Interactive, adding networks such as Food Network, HGTV, and Travel Channel to its portfolio. Since the purchase, Discovery described itself as serving members of "passionate" audiences, and also placed a focus on streaming services built around its properties.

<i>Motor Trend</i> American automobile magazine

MotorTrend is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.

<i>Automobile</i> (magazine) American automotive magazine

Automobile was an American automobile magazine published by the Motor Trend Group. A group of former employees of Car and Driver led by David E. Davis founded Automobile in 1986 with support from Rupert Murdoch's News Corporation, using the credo No Boring Cars.Automobile distinguished itself as more of a lifestyle magazine than the other automotive publications, an editorial theme that Davis greatly expanded upon from his tenure as the editor of Car and Driver, though it was a sister publication to Motor Trend.

Hot Rod is an American car magazine devoted to hot rodding, drag racing, and muscle cars—modifying automobiles for performance and appearance, published monthly until 2024, when it transitioned to publishing quarterly.

Popular Hot Rodding was a monthly American automotive magazine from the Motor Trend Group, dedicated to high-performance automobiles, hot rods, and muscle cars. Though it focused primarily on vehicles produced from 1955 to the present day it maintained an emphasis on cars produced from the early 1960s through the mid 1970s.

Stereophile is a monthly American audiophile magazine which reviews high-end audio equipment, such as loudspeakers and amplifiers, and audio-related news.

Transworld Snowboarding was an American magazine and website dedicated to snowboarding culture. When it closed, the magazine had most recently been published four times a year. The magazine featured articles on the sport, culture and lifestyle of modern snowboarding.

<i>Skateboarder</i> (magazine)

Skateboarder was primarily a digital skateboarding publication that produces a limited run of hard copy versions that are sold in skateboard shops. The publication was the United States' first skateboarding magazine. in August 2013, its editor was Jaime Owens and its publisher was Jamey Stone. On August 19, 2013, the magazine's owner GrindMedia announced that the publication would cease production on October 15, 2013.

Motor Trend is an American sports television network owned by Motor Trend Group, a subsidiary of Warner Bros. Discovery through its TNT Sports unit. It primarily broadcasts automotive-themed programming, including motorsports events.

Transworld Skateboarding (TWS) is an international magazine on skateboarding that was based in Carlsbad, California, United States. The publication also ran an accompanying website and video production company. In February 2019, the publishers of Transworld magazine, The Enthusiast Network, were purchased by American Media, Inc. In March 2019, the print edition of Transworld magazine was discontinued. It continues as a digital brand.

<i>Motorcyclist</i> (magazine) American online motorcycling magazine

Motorcyclist is an American online motorcycling magazine that was published in monthly print format for 107 years, from 1912 to 2017, then moving to six issues per year, until ceasing print publication and becoming online-only in 2019. Since 2013, it has been owned by Bonnier Group and headquartered in Irvine, California.

Robert Einar "Pete" Petersen was an American publisher who founded the Petersen Automotive Museum in 1994.

<span class="mw-page-title-main">TNT Sports (United States)</span> Sports division of Warner Bros. Discovery (Broadcasting)

TNT Sports is the division of Warner Bros. Discovery (WBD) that is responsible for sports broadcasts on its parent company's streaming service Max and on their various cable channels in the United States, including TBS, TNT, and TruTV. It also operates the online digital media outlets for the NCAA, NBA, PGA Tour, and PGA of America. TNT Sports also operates the sports news website Bleacher Report, as well as NBA TV on behalf of the NBA. It also owns a minority share in the MLB Network.

Bonnier LLC is an American "outdoor adventure" company. Formed in 2007 after Bonnier Group's acquisition of publishing assets from Time, it operates events within the vertical of outdoor recreation.

CarDomain.com was an online community site for car enthusiasts. Users could create profiles of their cars including pictures and write-ups, view the work of others, talk to the other users and car enthusiasts, and create social network profiles.

Truckin' Magazine was a sport truck magazine published by TEN: The Enthusiast Network.

<span class="mw-page-title-main">Street skateboarding</span> Sport discipline

Street skateboarding is a skateboarding discipline which focuses on flat-ground tricks, grinds, slides and aerials within urban environments, and public spaces. Street skateboarders meet, skate, and hang out in and around urban areas referred to as "spots," which are commonly streets, plazas or industrial areas. To add variety and complexity to street skateboarding, obstacles such as handrails, stairs, walls, flower beds, bins, park benches, picnic tables, and other street furniture may be traversed as single tricks or as part of a series of consecutive tricks called a "line."

The Dew Tour is an extreme sports circuit organized by Coalition 375 LLC, an alliance of elite action sports experts.

Roadkill is an automotive-themed internet show produced by the MotorTrend Group. It is hosted by former Hot Rod Magazine editor David Freiburger and former technical staff editor Mike Finnegan. Roadkill is primarily filmed in Southern California, with other episodes taking place across the United States, Canada and Australia.

References

  1. "MotorTrend Privacy Policy" . Retrieved 2023-03-02. We are Motor Trend Group, LLC., registered in the United States of America with company number 6453648 whose registered office is at 8403 Colesville Rd, Silver Spring, MD 20910, United States of America ("MTG"). MTG is a subsidiary of Warner Bros. Discovery, Inc.
  2. "TEN: The Enthusiast Network". TEN: The Enthusiast Network. Retrieved 2016-05-09.
  3. "New ownership gives Dew Tour some pop". Sports Business Journal. Retrieved 2018-04-20.
  4. "TEN Officially Launches Groundbreaking Motor Trend OnDemand SVOD Service". www.motortrendgroup.com.
  5. "TEN Officially Launches Groundbreaking Motor Trend OnDemand SVOD Service - Motor Trend Group". www.motortrendgroup.com. Archived from the original on 2018-07-10.
  6. Evans, Greg (August 3, 2017). "Discovery Communications Partners With TEN Network For Auto Portfolio". Deadline. Retrieved September 18, 2017.
  7. Petski, Denise (2018-04-10). "Discovery Rebrands Velocity As Motor Trend Network". Deadline. Retrieved 2018-04-20.
  8. Littleton, Cynthia (2018-04-10). "Discovery Rebrands Velocity as Motor Trend Network (EXCLUSIVE)". Variety. Retrieved 2018-04-20.
  9. "Discovery Launches 'Motor Trend On Demand' in UK on Amazon Channels". Multichannel. Retrieved 2018-04-20.
  10. "Bonnier Motorcycle Group To Take Over Ownership of EnduroCross Series". Cycle World. Retrieved 2020-09-09.
  11. "Baseball America Sold | SGB Online". 14 February 2017. Retrieved 2019-03-14.
  12. "AVTech Media Ltd (UK) Acquires Home Tech Network From Ten Publishing Media". Stereophile.com. 2018-03-22. Retrieved 2018-07-08.
  13. "American Media Acquires TEN's Adventure Sports Magazines". Folio. 2019-02-05. Retrieved 2019-03-14.
  14. "MotorTrend publisher TEN Publishing discontinuing 19 automotive magazines". 9 December 2019.
  15. "Source Interlink Media Rebrands As TEN: The Enthusiast Network". Transworld Business. GrindTV. 29 May 2014. Retrieved 28 January 2017.
  16. "Motor Trend Publisher Source Interlink Media Folds 12 Magazines, Lays Off Nearly 100". Ad Age. Retrieved 2018-04-20.
  17. "CoverHound Announces Strategic Partnership with Source Interlink Media". 2012-09-12. Retrieved 2012-09-12.
  18. Mike P (21 May 2013). "Grind Media Buys TransWorld". SBCBusiness.com. SBC Business Magazine. Retrieved 14 August 2013.
  19. Kailee Bradstreet (19 August 2013). "GRINDMEDIA TO DISCONTINUE PUBLISHING SKATEBOARDER MAGAZINE". TransWorld Business. GrindMedia. Retrieved 21 August 2013.
  20. Matt Hardigree (31 January 2014). "Modified Magazine Killed As Source Interlink Rumored To Lay Off Dozens". Jalopnik. Gawker. Retrieved 23 February 2014.
  21. "Source Interlink Reportedly Folding Modified, Plus Dozens of Layoffs". 3 February 2014.
  22. "TWS New Editor In Chief Jaime Owens Interview". Skateboarding Magazine. The Enthusiast Network. 29 October 2013. Retrieved 16 July 2014.
  23. Kaufman, Leslie (May 30, 2014). "After Losing Time Inc. Business, Distributor Is to Close". New York Times. Retrieved 14 September 2016.
  24. Mickey, Bill (2014-05-30). "Source Interlink Media Rebrands, Closes 12 Titles New corporate identity: TEN: The Enthusiast Network". FolioMag.
  25. "Source Interlink Media Rebrands As TEN: The Enthusiast Network". 2014-05-29.