The election occurred on Saturday 9 October 2010, as per the Local Electoral Act 2001.[3] Like the majority of New Zealand mayoral elections, the election was held by postal voting using the first-past-the-post system. It was the largest election of the 2010 local elections, with some 961,536 eligible voters (32.5% of all registered voters nationally) able to vote in the election.[4][5]
Candidates
Several candidates announced their intentions to run for mayor of Auckland before official nominations opened.
Nominations opened on 23 July 2010, and closed at 12 noon NZST (UTC+12) on 20 August 2010. At the close of nominations, 23 candidates had put their name forward.
Mike Lee and Stephen Tindall did not stand for mayor (though Lee stood as a councillor) but they were included in several opinion polls on a "what if" basis only.
Because Len Brown is generally associated with Labour, and John Banks with National, some analysts remarked that the election was likely to involve more party politics than usual in Auckland.[12]
The two front-running candidates Brown and Banks were estimated to have spent around $1 million each on their campaigns, most from bigger donors. It was commented that the fact that Banks' advertising concentrated too much on the old Auckland City area, missing out other parts of the new council areas, and especially the south, may have played a role in his poorer than expected showing.[13]
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