The 24 Hour Fort challenge, [1] also known as the 24 hour challenge or Overnight challenge, is a challenge which originated in 2016 and reached the peak of its popularity in 2018. [2] During the challenge, participants must reach a location or venue before it closes for the evening and trespass on the property by hiding in a 'fort'. These forts are normally a quickly constructed hiding place made by moving products on shelves in such a way that the participants can hide behind them, although some participants have carried out the challenge simply by hiding in areas such as public toilets and staff-only areas. In the case of venues which stay open 24 hours a day, such as larger supermarkets and stores, an alternative goal is to simply stay within the building for as long as possible without being caught.
While the challenge's name implies that participants are to stay at their chosen location for a full day (24 hours), most videos of the challenge simply have those taking part attempt to remain in the building until morning. Once the location closes, the goal is to remain in the venue for as long as possible before the location reopens in the morning, or until the building's staff or security apprehend the participants. Several store chains and companies have spoken out against the challenge, [3] and participants risk being banned from stores or facing criminal charges for trespassing, criminal damage and breaking and entering.
The challenge can be traced back to August 2016, in which two Belgian teenagers remained inside an IKEA branch after closing time by hiding in wardrobes. [4] However, examples of people hiding and living in stores for extended periods of time precede the challenge. In 2014, a 14-year-old runaway lived inside a Texas Walmart branch for two days, consuming shoplifted food and changing his clothes to avoid detection while living inside a hiding place he set up behind boxed merchandise in the store's baby care section; he was apprehended and returned to his family after an employee noticed him and informed law enforcement. [5] [6]
IKEA is a Swedish multinational conglomerate based in the Netherlands that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been the world's largest furniture retailer since 2008. The brand used by the group is derived from an acronym that consists of the founder's initials, and those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd.
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores in the United States, headquartered in Bentonville, Arkansas. The company was founded by brothers Sam and James "Bud" Walton in nearby Rogers, Arkansas in 1962 and incorporated under Delaware General Corporation Law on October 31, 1969. It also owns and operates Sam's Club retail warehouses.
Mall of America (MoA) is a large shopping mall located in Bloomington, Minnesota, United States. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north of the Minnesota River, and across the Interstate from the Minneapolis–Saint Paul International Airport. It opened in 1992, and is the largest mall in the United States, the largest in the Western Hemisphere, and the eleventh largest shopping mall in the world.
The Kroger Company, or simply Kroger, is an American retail company that operates supermarkets and multi-department stores throughout the United States.
Woolco was an American-based discount retail chain. It was founded in 1962 in Columbus, Ohio, by the F. W. Woolworth Company. It was a full-line discount department store unlike the five-and-dime Woolworth stores which operated at the time. At its peak, Woolco had hundreds of stores in the US, as well as in Canada and the United Kingdom. While the American stores were closed in 1983, the chain remained active in Canada until it was sold in 1994 to rival Walmart, which was looking to enter the Canadian market. All of the former UK Woolco stores were sold by Kingfisher, who had bought the UK Woolworth business, to Gateway who subsequently sold them to Asda.
1 Utama is a shopping mall in Bandar Utama, Selangor, Malaysia, with an area of 5,590,000 square feet (519,000 m2) and containing 713 stores. It is the one of the largest shopping malls in Malaysia and the seventh-largest shopping mall in the world before IOI City Mall in Putrajaya surpassed it in 2022. The first phase of the mall, now known as the "Old Wing", was opened in September 1995. With the increase in customer traffic and demand for retail spaces inside the mall, a second phase called "New Wing" was added in 2003.
Sam's West, Inc. is an American chain of membership-only retail warehouse clubs owned and operated by Walmart Inc., founded in 1983 and named after Walmart founder Sam Walton as Sam’s Wholesale Club. As of January 31, 2019, Sam's Club ranks second in sales volume among warehouse clubs with $84.3billion in sales behind rival Costco Wholesale.
Giant Eagle, Inc. and stylized as giant eagle) is an American supermarket chain with stores in Pennsylvania, Ohio, West Virginia, Indiana, and Maryland. The company was founded in 1918 in Pittsburgh, Pennsylvania, and incorporated on August 31, 1931. Supermarket News ranked Giant Eagle 21st on the "Top 75 North American Food Retailers" based on sales of $11 billion. In 2021, it was the 36th-largest privately held company, as determined by Forbes. Based on 2005 revenue, Giant Eagle is the 49th-largest retailer in the United States. As of Summer 2014, the company had approximately $9.9 billion in annual sales. As of Spring 2023, Giant Eagle, Inc. had 493 stores across the portfolio. 211 supermarkets 8 standalone pharmacies, 274 fuel station/convenience stores under the GetGo banner and 1 standalone car wash under the WetGo banner. The company is headquartered in an office park in the Pittsburgh suburb of O'Hara Township.
Brookshire Grocery Company is a Tyler, Texas-based supermarket chain. There are more than 200 stores operating in Texas, Louisiana, Arkansas, and Oklahoma under their five banners, Brookshire's, Super 1 Foods, Fresh by Brookshire's, Spring Market, and Reasor's.
Hypermart USA was a demonstrator project operated by Walmart in the 1980s and 1990s, which attempted to combine groceries and general merchandise under one roof at a substantial discount. The hypermart concept was modeled after earlier efforts from other retailers, notably French retailers such as Auchan and Carrefour, and the Midwestern big retailer Meijer.
Tom Thumb is a chain of supermarkets in the Dallas–Fort Worth metroplex. It operates under the name Tom Thumb for traditional grocery stores and Flagship Tom Thumb for higher end stores in affluent areas. It makes up part of the Southern division of Albertsons. When combined with sister chains Albertsons and Market Street, it is the number two supermarket group in the competitive Dallas/Fort Worth area behind Walmart. The chain's distribution center is in Roanoke, Texas.
The Shops at Hilltop, formerly known as Hilltop Mall, was a regional shopping center in the Hilltop neighborhood of Richmond, California. Hilltop is managed and co-owned by Prologis, Inc. The anchor store is Walmart. There are 3 vacant anchor stores that were once Macy's, JCPenney and Sears.
Walmart Canada is a Canadian retail corporation and the subsidiary of U.S.-based multinational retail conglomerate Walmart. Headquartered in Mississauga, Ontario, it was founded on March 17, 1994, with the purchase of the Woolco Canada chain from the F. W. Woolworth Company.
Prestonwood Town Center was a two-level enclosed shopping mall located at the northeast corner of Belt Line Road and Montfort Drive in Dallas, Texas that opened in 1979 and was demolished in 2004. The mall contained a central ice rink. Prestonwood Town Center was replaced by a 62-acre (250,000 m2) retail shopping center of the same name that opened in 2006. The new center includes Barnes & Noble, DSW, Michaels, Office Depot, Petco, Ulta Beauty, and Walmart as well as various restaurants and services.
The Vista, formerly Music City Mall, is a shopping mall in Lewisville, Texas, United States, owned and managed by 1000 South Vermont LLC. Opened in 1989, it is located on the southwest corner of Round Grove Road and the portion of Interstate 35E known as Stemmons Freeway. As of October 2022, the mall contains 116 businesses. The current anchors are Dillard's Clearance, Cinemark, and Zion Market. The mall contains two vacant anchors, a former JCPenney and a former Macy's.
Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP. The Indian retail market is estimated to be worth $1.3 trillion as of 2022. India is one of the fastest growing retail markets in the world, with 1.4 billion people.
FedEx Office Print & Ship Services Inc. is an American retail chain that provides an outlet for FedEx Express and FedEx Ground shipping, as well as copying, printing, marketing, office services and shipping. While FedEx, to the Kinko's founder's dismay, dropped the Kinko's name in summer 2008, the name remains in use. Unlike its main competitor, The UPS Store, which is franchised, all FedEx Office stores are corporate-owned.
Rego Center is a shopping mall bordered by the Long Island Expressway, Junction Boulevard, Queens Boulevard, 63rd Drive, and 99th Street in the Rego Park neighborhood of Queens in New York City.
RLS Supermarkets LLC, doing business as Minyard Food Stores, was a privately owned supermarket chain in Texas.
Target Canada Co. was the Canadian subsidiary of the Target Corporation, the eighth-largest retailer in the United States. Formerly headquartered in Mississauga, Ontario, the subsidiary was formed with the acquisition of Zellers store leases from the Hudson's Bay Company (HBC) in January 2011. Target Canada opened its first store in March 2013, and was operating 133 locations by January 2015. Its main competition included Walmart Canada, Loblaws, Shoppers Drug Mart, and Canadian Tire.