Neknominate, also known as neck and nominate, neknomination or neck nomination, is an online drinking game. The original rules of the game require the participants to film themselves drinking a pint of an alcoholic beverage, usually beer, in one gulp (known as necking ) and upload the footage to the web. A participant then nominates another person to do the same within 24 hours. [1] [2] [3]
The game became popular in early 2014, and as it spread it escalated, with nominees performing the challenge in more extreme circumstances, drinking more potent beverages or engaging in dangerous activities either during or immediately after drinking. The British tabloid newspaper Metro reported that at least five deaths in the United Kingdom and Ireland are believed to have been directly linked to the drinking game. [4] [5] One of these was Jonathan Byrne from County Carlow, whose father later appeared on The Late Late Show . [6] [7]
Neknominate originated in New Zealand before spreading to the UK and Ireland. [8] The game's popularity has been linked to a video posted to Facebook by Ross Samson, a London Irish rugby player, on 25 December 2013, in which he drinks a bottle of beer and says "I nominate all of you whose birthday it’s not. Merry Christmas." After deaths were linked to the game, Samson distanced himself from it. [9]
An early mention was made of the game on Twitter in 2011, when a British man mentioned playing it with a friend via Skype. In 2013, up until Samson's video, the game was only mentioned 198 times on Twitter; in the two weeks after his video, it was mentioned 1,048 times. [9]
The game has been criticised for the danger it poses to participants. Five people are believed to have died as a result of playing the game, including a Cardiff man thought to have downed a pint of vodka, [4] and a London hostel worker who reportedly mixed an entire bottle of white wine with a quarter bottle of whisky, a small bottle of vodka and a can of lager. [10] In the latter case, the victim's nominator was interviewed by police, but it was ruled an accidental death without coercion. [11]
In Ireland, the group Mature Enjoyment of Alcohol in Society expressed concern that posting the videos could "appeal to and be taken up by vulnerable younger drinkers". [12] Alcohol Action Ireland also shared concerns about the game. [13]
In February 2014, a group of South Africans, including Brent Lindeque [14] , that adapted the Neknominate game into a challenge to perform random acts of kindness for others. [15] Similar kindness challenges include Feed the Deed in Canada [16] and SmartNominate in France, which encourages participants to donate food to homeless people or give blood. [17] The Ice Bucket Challenge, an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (also known as Lou Gehrig's Disease) and encourage donations to research went viral on social media during July–August 2014. [18] [19] CoppaFeel! ran a ‘Cheknominate’ campaign, a “healthier” take on the Neknominate craze. [20] Cheknominate encouraged people to record themselves checking their breasts for symptoms before nominating a friend to do the same. The Huffington Post were supportive of the campaign, and encouraged their readers to use the hashtag #Cheknominate on social media. [21]
Drinking games are games which involve the consumption of alcoholic beverages and often enduring the subsequent intoxication resulting from them. Evidence of the existence of drinking games dates back to antiquity. Drinking games have been banned at some institutions, particularly colleges and universities.
Soju is a clear and colorless distilled alcoholic beverage, traditionally made from rice, but later from other grains and has a flavor similar to vodka. It is usually consumed neat. Its alcohol content varies from about 12.5% to 53% alcohol by volume (ABV), although since 2007 low alcohol soju below 20% has become more popular.
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries, and manufactured locally in some, as in Illinois in the United States.
Alcohol inhalation is a method of administering alcohol directly into the respiratory system, with aid of a vaporizing or nebulizing device or bag. It is chiefly applied for recreational use, when it is also referred to as alcohol smoking, but it has medical applications for testing on laboratory rats, and treatment of pulmonary edema and viral pneumonia. Depending on precise definition of alcohol, botanical alcohol inhalation can be a subgenre of aromatherapy.
A standard drink or unit of alcohol is a measure of alcohol consumption representing a fixed amount of pure alcohol. The notion is used in relation to recommendations about alcohol consumption and its relative risks to health. It helps to educate alcohol users. A hypothetical alcoholic beverage sized to one standard drink varies in volume depending on the alcohol concentration of the beverage, but it always contains the same amount of alcohol and therefore produces the same amount of drunkenness. Many government health guidelines specify low to high risk amounts in units of grams of pure alcohol per day, week, or single occasion. These government guidelines often illustrate these amounts as standard drinks of various beverages, with their serving sizes indicated. Although used for the same purpose, the definition of a standard drink varies from country to country.
WKD, pronounced as Wicked, is a brand of alcopop produced by Beverage Brands. It is sold and heavily marketed in the United Kingdom and Ireland with the slogan ‘Have you got a WKD side?’, and also in many countries in mainland Europe. AC Nielsen ranked it as the number-one UK ready to drink (RTD) alcopop in 2006. In December 2014 to comply with alcohol tax laws and to minimise future tax increases, “Alcoholic Mix WKD” replaced the old “Original WKD”, and the old Original Mix is now no longer available in both the UK and Ireland. The small change to the alcohol element of the WKD was not intended to change the taste of the product and still contains triple distilled vodka. In addition, it contains an alternative alcohol base to minimise tax. The actual recipe remains unchanged. The WKD bottling facility in Ayrshire, Scotland closed in November 2022 due to rising costs.
Chūhai, an abbreviation of "shōchū highball" (焼酎ハイボール), is an alcoholic drink originating from Japan.
A beer cocktail is a cocktail that is made by mixing beer with other ingredients or another style of beer. In this type of cocktail, the primary ingredient is usually beer.
Vodka Cruiser is a line of brightly coloured vodka-based alcoholic beverages primarily sold in Australia and New Zealand. Sometimes described as an alcopop, this premixed drink is available in seventeen flavours, including guava, lemon, lime, passion fruit, pineapple, raspberry, and other flavours depending on location. The product originates from New Zealand, and is produced by Asahi Premium Beverages, formerly known as Independent Liquor.
An alcoholic beverage is a beverage containing alcohol. Alcoholic drinks are typically divided into three classes—beers, wines, and spirits—and typically their alcohol content is between 3% and 50%.
Icing is a drinking game and Internet meme that gained prominence in 2010 in which one person conceals a bottle of Smirnoff Ice in a place in which another person will find it. Once found, they are immediately required to kneel and drink.. Participants are encouraged to come up with elaborate ways to present the Smirnoff Ice to their targets by hiding bottles or cans in inconspicuous locations, or in situations where drinking it would be dangerous or embarrassing.
CoppaFeel! is a breast cancer awareness charity based in London focused on promoting early detection of breast cancer by encouraging women under 30 to regularly check their breasts. CoppaFeel is a tongue-in-cheek reference to molestation.
Feed The Deed, also known as #FeedtheDeed, is a social media pay-it-forward initiative that started in February 2014. Participants film themselves performing a creative random act of kindness, then nominate friends and family to continue on the chain. The participant usually uploads a video or pictures of the kind act to Facebook, then will tag four or five friends in the post. The nominated person is generally told to complete the task within 24 hours.
Bottle flipping is the act of throwing a plastic bottle, typically partially whole of liquid, into the air so that it rotates in an attempt to land it upright on its base or cap. It became an international trend in the summer of 2016, with numerous videos of people attempting the activity being posted online. With its popularity, the repetitive thuds of multiple attempts have been criticized as a distraction and a public nuisance. Parents and teachers have expressed frustration at the practice, resulting in water bottle flipping being banned at several schools worldwide and many people calling for the practice only to be performed in private.
Beer yoga is a yoga hybrid, created in America around 2013, in which participants practice yoga at breweries or taprooms, drinking beer during or after asana practice. It has since spread to other countries. The practice has been criticised as unhealthy and out of keeping with the spirit of classical yoga, but alcohol was sometimes used in yoga rituals in classical times.
Hard seltzer, adult seltzer, mature seltzer, spiked seltzer and hard sparkling alcohol water is a type of highball drink containing seltzer, alcohol, and often fruit flavorings. In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.
Black Cow is a brand of vodka manufactured in West Dorset, United Kingdom. It was created by Jason Barber, a dairy farmer from West Dorset. The vodka is made using whey, a byproduct of cheesemaking.
Keroche Breweries is a Kenyan brewer and alcoholic beverages manufacturer. Founded in 1997 by Tabitha Karanja and her husband Joseph Karanja as a fortified wine maker, the company has grown to be the second largest alcoholic beverages producer in Kenya. The company's headquarters is located in Naivasha, Kenya. The Karanja family are the company's majority shareholders as well as C-Suite executives. The company's flagship brand is Summit Lager. It also brews Summit Malt and KB Lager. The company also produces a range of wines under the Valley Wines brand, ready-to-drink vodkas under its Viena Ice brand and spirits including dry gin, whiskey, brandy and vodka under its Crescent brand.
Street Alcohol Fighter, often abbreviated as SAF is a South Korean variety web show hosted by South Korean singer-songwriter and presenter Kim Hee-chul. The program aired every Thursday at 8 pm KST on YouTube. The primary notion is that celebrities are interviewed by Kim while consuming alcoholic beverages.