The skullbreaker challenge, [1] also known as the tripping jump challenge, [2] is a physically dangerous internet challenge which surfaced on TikTok in 2020. It revolves around participants intentionally inflicting head trauma on each other, then uploading footage of the 'challenge' to social media.
Participants of the skullbreaker challenge carry out the challenge by working as a group of three; one person stands in the middle, usually on a hard surface, while the other two stand on either side of them, and strike the central participant's legs with a sweeping kick as the central participant jumps, so that they fall to the ground [3] and hit their head on the floor. [2]
Examples of injuries caused by the challenge include concussion, neck, head and spinal injuries. In response to the challenge circulating on their platform, TikTok took down videos of the challenge, stating in a press release that they do not allow videos featuring or encouraging challenges that would lead to injury, and that "Nobody wants their friends or family to get hurt filming a video or trying a stunt. It's not funny - and since we remove that sort of content, it certainly won't make you TikTok famous." [3]
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.
ByteDance Ltd. is a Chinese internet technology company headquartered in Haidian, Beijing and incorporated in the Cayman Islands.
TikTok, whose mainland Chinese and Hong Kong counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app.
Social media use in politics refers to the use of online social media platforms in political processes and activities. Political processes and activities include all activities that pertain to the governance of a country or area. This includes political organization, global politics, political corruption, political parties, and political values. The media's primary duty is to present us with information and alert us when events occur. This information may affect what we think and the actions we take. The media can also place pressure on the government to act by signaling a need for intervention or showing that citizens want change
Charli Grace D'Amelio is an American social media personality. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 155 million followers, she is the second most-followed person on TikTok, as of 2024.
"Ghen Cô Vy" is a song by Vietnamese singers Min and Erik, released on February 23, 2020. Written and composed by Khắc Hưng, the song supported a health communication campaign initiated by the Vietnamese National Institute of Occupational and Environmental Health (NIOEH), part of the Vietnamese Ministry of Health, in response to the COVID-19 pandemic in Vietnam. The campaign, which also included an animated music video and a dance challenge choreographed by Quang Dang on YouTube, was created and managed by Hoang Diem Huyen from NIOEH.
Social media became an important platform for interaction during the COVID-19 pandemic, coinciding with the onset of social distancing. According to a study conducted by Facebook's analytics department, messaging rates rose by over 50% during this period. Individuals confined to their homes utilized social media not only to maintain social connections but also as a source of entertainment to alleviate boredom. Concerns arose regarding the overreliance on social media for primary social interactions, particularly given the constraints imposed by the pandemic.
"Toosie Slide" is a song by Canadian rapper Drake from his commercial mixtape Dark Lane Demo Tapes (2020). Written alongside producer OZ, it was released as the lead single on April 3, 2020, through Republic and OVO. The song is titled after social media influencer, Toosie, who had previously helped the song go viral. A video was released alongside the song, showing Drake quarantined, due to the COVID-19 pandemic. He also demonstrates the Toosie Slide dance in his Toronto mansion. The song debuted at number eighteen on the US Bubbling Under Hot 100 before debuting at number one on the main Billboard Hot 100 chart the next week, making Drake the first male artist to accomplish three number-one debuts.
Brittany Alexis Tomlinson, known professionally as Brittany Broski, is an American social media personality, YouTuber, and comedian. She initially gained fame after a video of her tasting kombucha for the first time went viral on TikTok in 2019. She signed to United Talent Agency later that year and has since hosted the TikTok-produced podcast For You (2021), the pop culture-focused podcasts Violating Community Guidelines (2022–2023) with Sarah Schauer and The Broski Report (2023–present), and the YouTube talk show Royal Court (2023–present). She has frequently been referred to as one of TikTok's biggest stars and noted for her meme-focused humor.
Many countries have imposed past or ongoing restrictions on the video sharing social network TikTok. Bans from government devices usually stem from national security concerns over potential access of data by the Chinese government. Other bans have cited children's well-being and offensive content such as pornography.
The Benadryl challenge is an internet challenge that emerged in 2020, revolving around the deliberate consumption, excessive use and overdose of the antihistamine medicine diphenhydramine, which acts as a deliriant in high doses. The challenge, which reportedly spread via the social media platform TikTok, instructs participants to film themselves consuming large doses of Benadryl and documenting the effect of tripping or hallucinating.
Internet challenges are a popular phenomenon on the Internet, encompassing a wide range of videos in which individuals record themselves performing specific actions or tasks, often daring others to do the same. These challenges have become a significant part of Internet meme culture, with many of them gaining widespread attention and popularity through memes. Notable examples of such challenges include the ALS Ice Bucket challenge, which gained viral status in mid-2014, and the TrashTag Challenge, which became popular in 2019.
There are reports of TikTok censoring political content related to China and other countries as well as content from minority creators. TikTok says that its initial content moderation policies, many of which are no longer applicable, were aimed at reducing divisiveness and were not politically motivated.
TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic, as many people cooked and ate at home and more people turned to social media for entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok."
Algorithmic radicalization is the concept that recommender algorithms on popular social media sites such as YouTube and Facebook drive users toward progressively more extreme content over time, leading to them developing radicalized extremist political views. Algorithms record user interactions, from likes/dislikes to amount of time spent on posts, to generate endless media aimed to keep users engaged. Through echo chamber channels, the consumer is driven to be more polarized through preferences in media and self-confirmation.
The milk crate challenge, also known as the crate challenge, is a video challenge that became viral online in August 2021. The challenge involves stacking milk crates into a structure that resembles a podium, with both sides of the structure functioning as stairs. The participant is expected to climb up to the top of the crates and climb back down without destroying the structure or falling, risking injury. The activity has faced criticism by health professionals for its unnecessary risk to personal health. Social media platform TikTok, where the trend was popularized, said it would eliminate search results for "milk crate challenge" citing its policy that "prohibits content that promotes or glorifies dangerous acts."
Libs of TikTok is a handle for various far-right and anti-LGBT social-media accounts operated by Chaya Raichik, a former real estate agent. Raichik uses the accounts to repost content created by left-wing and LGBT people on TikTok, and on other social-media platforms, often with hostile, mocking, or derogatory commentary. The accounts promote hate speech and transphobia, and spread false claims, especially relating to medical care of transgender children. The Twitter account, also known by the handle @LibsofTikTok, has over 3.5 million followers as of September 2024 and has become influential among American conservatives and the political right. Libs of TikTok's social-media accounts have received several temporary suspensions and a permanent suspension from TikTok.
Ronnald Merle McNutt was a 33-year-old American man and US Army Reserve veteran from New Albany, Mississippi, who committed suicide by shooting himself under his chin on a Facebook livestream, which went viral on various social media platforms due to its inherent shock value.