The milk crate challenge, also known as the crate challenge, is a video challenge that became viral online in August 2021. The challenge involves stacking milk crates into a structure that resembles a podium, with both sides of the structure functioning as stairs. [1] The participant is expected to climb up to the top of the crates and climb back down without destroying the structure or falling, risking injury. [2] [3] The activity has faced criticism by health professionals for its unnecessary risk to personal health. [4] Social media platform TikTok, where the trend was popularized, said it would eliminate search results for "milk crate challenge" citing its policy that "prohibits content that promotes or glorifies dangerous acts." [5]
Due to the instability of the stacked crates, participants often fall while ascending or descending the podium, risking serious injury. Falling during the challenge [6] has led to a variety of injuries, including dislocated shoulders and rotator cuff tears, ACL tears, meniscus tears, broken wrists and even spinal cord injuries. [7] [8]
Some medical professionals have warned against attempting the challenge, saying that the relative instability of the stacked crates poses a high risk of injury. [4] [9] [10] On August 25, 2021, TikTok made a statement that they will remove videos [11] with the hashtag and return a message about TikTok's community standards when a user looks up the #MilkCrateChallenges, according to its guidelines. [12] [13] The challenge has also led to the concern of theft within the dairy industry and is considered a crime in many states. Dairy industries lose around $80 million per year due to theft according to the IDFA in 2012. [14] [15] Some articles noted that there was increased risk to participants as many hospitals were dealing with a surge of the Delta variant of COVID-19 in August 2021. [16]
An earlier and similar challenge is a crate-climbing task offered as a team building exercise by some outdoor activity centers. [17] In the task, participants assemble and climb a tall, narrow stack of crates, alternating between climbing the tower and placing more crates to increase its height.[ citation needed ] When organized by professionals, the use of safety lines and helmets makes the activity safer than in the viral video trend. The world record for the highest crate stack climbed solo was set by Christof Riesenhuber in 2009, when he climbed a single column of 49 beer crates, at a height of 12.74 metres (41.8 ft). [18]
Diphenhydramine, sold under the brand name Benadryl among others, is an antihistamine and sedative. It is a first-generation H1-antihistamine and it works by blocking certain effects of histamine, which produces its antihistamine and sedative effects. Diphenhydramine is also a potent anticholinergic. It is mainly used to treat allergies, insomnia, and symptoms of the common cold. It is also less commonly used for tremors in parkinsonism, and nausea. It is taken by mouth, injected into a vein, injected into a muscle, or applied to the skin. Maximal effect is typically around two hours after a dose, and effects can last for up to seven hours.
Benadryl is a brand of various antihistamine medications used to stop allergies, whose content varies in different countries, but which includes some combination of diphenhydramine, acrivastine, and/or cetirizine.
"Something New" is a song by American rapper Wiz Khalifa, featuring American singer and Taylor Gang label mate Ty Dolla Sign for his sixth studio album Rolling Papers 2 (2018). It was released for digital download on August 11, 2017 by Atlantic Records as the album's lead single. It was produced by Ayo N Keyz along with Hitmaka and Floyd "A1" Bentley. It heavily samples Zapp's 1986 single "Computer Love". The song experienced a resurgence in popularity in 2020 due to its usage on TikTok.
TikTok, known in mainland China and Hong Kong as Douyin, is a short-form video-hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which may range in duration from three seconds to 60 minutes. It can be accessed through a mobile app or through its website.
"Buss It" is a song recorded by American rapper Erica Banks. Written by Banks and produced by Sgt. J, the song was released on May 15, 2020, through 1501 Certified Entertainment and later through Warner Records as the lead single from Banks's self-titled fourth mixtape. It became popular on the video-sharing platform TikTok in early 2021 and peaked at number 47 on the Billboard Hot 100 chart. A remix featuring American rapper and singer Travis Scott was released in February 2021.
"Bim bam toi" is a song by French singer Carla Lazzari that served as France's entry to the Junior Eurovision Song Contest 2019, held in Gliwice, Poland, on 24 November 2019. It was released on the MCA label as a single on 11 October.
Dalgona coffee, also known as hand beaten coffee, is a beverage originating from Macau made by whipping equal parts instant coffee powder, sugar, and hot water until it becomes creamy and then adding it to cold or hot milk. Occasionally, it is topped with coffee powder, cocoa, crumbled biscuits, or honey. It was popularized on social media during the COVID-19 pandemic, when people refraining from going out started making videos of whipping the coffee at home, by hand without using electrical mixers. After the drink spread to South Korea, it was renamed "dalgona coffee" which is derived from dalgona, a Korean sugar candy, due to the resemblance in taste and appearance, though most dalgona coffee does not actually contain dalgona.
Brittany Alexis Tomlinson, known professionally as Brittany Broski, is an American social media personality, YouTuber, and comedian. She initially gained fame after a video of her tasting kombucha for the first time went viral on TikTok in 2019. She signed to United Talent Agency later that year and has since hosted the TikTok-produced podcast For You (2021), the pop culture-focused podcasts Violating Community Guidelines (2022–2023) with Sarah Schauer and The Broski Report (2023–present), and the YouTube talk show Royal Court (2023–present). She has frequently been referred to as one of TikTok's biggest stars and noted for her meme-focused humor.
The Benadryl challenge is an internet challenge that emerged in 2020, revolving around the deliberate consumption, excessive use and overdose of the antihistamine medicine diphenhydramine, which acts as a deliriant in high doses. The challenge, which reportedly spread via the social media platform TikTok, instructs participants to film themselves consuming large doses of Benadryl and documenting the effect of tripping or hallucinating.
Internet challenges are a popular phenomenon on the Internet, encompassing a wide range of videos in which individuals record themselves performing specific actions or tasks, often daring others to do the same. These challenges have become a significant part of Internet meme culture, with many of them gaining widespread attention and popularity through memes. Notable examples of such challenges include the ALS Ice Bucket challenge, which gained viral status in mid-2014, and the TrashTag Challenge, which became popular in 2019.
The Longest Johns are an English folk musical group from Bristol, England, consisting of Andy Yates, Jonathan "JD" Darley, and Robbie Sattin. They are known for performing folk music and sea shanties in the English tradition, and they also compose and record their own music. They gained popularity from their rendition of the folk song "Wellerman", which went viral on TikTok in early 2021.
TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic, given that many were inclined to eat at home while simultaneously turning to social media as a form of entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok."
"She Make It Clap" is a single by American rapper Soulja Boy. The song was initially self-released on March 15, 2021, before seeing a wider global release under Virgin Music on April 5, 2021. Following its release, the song gained tens of millions of plays across streaming platforms, while also reaching number 23 on the US Billboard Mainstream R&B/Hip-Hop Airplay, as well as both the US and Global Billboard Top Triller charts.
A devious lick was a challenge in which North American middle school and high school students posted videos of themselves stealing, vandalizing, or showing off one or more items they stole in their school, typically from a bathroom. The trend went viral on TikTok in 2021 and has resulted in the arrests of many students as well as various warnings being issued by police departments. It was also reported in some schools in Canada, Australia and Germany.
Pink Sauce was a pink dipping sauce created by TikTok user Veronica Shaw, better known by her screen name, Chef Pii in summer 2022. Food safety and labeling concerns caused the Food and Drug Administration to stop the production and online sale of Pink Sauce. A recipe change and partnership with Dave's Gourmet brought it to store shelves in January 2023. Pink Sauce was a success, with Shaw allegedly being paid over 120,000 dollars by Dave's Gourmet, despite her claims otherwise.
The Kia Challenge is a viral TikTok trend to which a series of motor vehicle thefts is attributed, targeting Kia and Hyundai vehicles in the United States manufactured between 2011 and 2021. The trend, which began in October 2022, has led to eight fatalities, according to the National Highway Traffic Safety Administration.
The skullbreaker challenge, also known as the tripping jump challenge, is a physically dangerous internet challenge which surfaced on TikTok in 2020. It revolves around participants intentionally inflicting head trauma on each other, then uploading footage of the 'challenge' to social media.
Jools Lebron is an American TikToker. Her August 2024 videos about being "demure" went viral that month and acquired several million views, with multiple celebrities, companies, agencies, and brands using the phrase in their online marketing and social media posts. She attracted further coverage after appearing on Jimmy Kimmel Live! and after unrelated parties tried to trademark phrases related to the phrase. "Demure", popularized by LeBron, became Dictionary.com's word of the year in 2024.
English or Spanish is an Internet prank challenge that was popularized in 2024. The challenge involves asking the question "English or Spanish?" to an unsuspecting person or group—mainly men or boys—and then declaring "Whoever moves first is gay" in the chosen language. The participants, including the speaker, would often remain still in response.