Milk crate challenge

Last updated

A man attempts to cross the pyramid-shaped crates Crate Challenge in Leeland Park.png
A man attempts to cross the pyramid-shaped crates

The milk crate challenge, also known as the crate challenge, is a video challenge that became viral online in August 2021. The challenge involves stacking milk crates into a structure that resembles a podium, with both sides of the structure functioning as stairs. [1] The participant is expected to climb up to the top of the crates and climb back down without destroying the structure or falling, risking injury. [2] [3] The activity has faced criticism by health professionals for its unnecessary risk to personal health. [4] Social media platform TikTok, that helped popularize the trend, said it would eliminate search results for "milk crate challenge" citing its policy that "prohibits content that promotes or glorifies dangerous acts." [5]

Contents

Accidents

Due to the instability of the stacked crates, participants often fall while ascending or descending the podium, risking serious injury. Falling during the challenge [6] has led to a variety of injuries, including dislocated shoulders and rotator cuff tears, ACL tears, meniscus tears, broken wrists and even spinal cord injuries. [7] [8]

Reaction

Some medical professionals have warned against attempting the challenge, saying that the relative instability of the stacked crates poses a high risk of injury. [4] [9] [10] On August 25, 2021, TikTok made a statement that they will remove videos [11] with the hashtag and return a message about TikTok's community standards when a user looks up the #MilkCrateChallenges, according to its guidelines. [12] [13] The challenge has also led to the concern of theft within the dairy industry and is considered a crime in many states. Dairy industries lose around $80 million per year due to theft according to the IDFA in 2012. [14] [15] Some articles noted that there was increased risk to participants as many hospitals were dealing with a surge of the Delta variant of COVID–19 in August 2021. [16]

Single-stack climbing

A professionally organized single stack crate climbing exercise, with the presence of protective helmets and safety harnesses Milk Crate Challenge, Blackland Farm.jpg
A professionally organized single stack crate climbing exercise, with the presence of protective helmets and safety harnesses

An earlier and similar challenge is a crate-climbing task offered as a team building exercise by some outdoor activity centers. [17] In the task, participants assemble and climb a tall, narrow stack of crates, alternating between climbing the tower and placing more crates to increase its height.[ citation needed ] When organized by professionals, the use of safety lines and helmets makes the activity safer than in the viral video trend. The world record for the highest crate stack climbed solo was set by Christof Riesenhuber in 2009, when he climbed a single column of 49 beer crates, at a height of 12.74 metres (41.8 ft). [18]

See also

Related Research Articles

<span class="mw-page-title-main">Diphenhydramine</span> Antihistamine medication

Diphenhydramine (DPH) is an antihistamine and sedative mainly used to treat allergies, insomnia, and symptoms of the common cold. It is also less commonly used for tremor in parkinsonism, and nausea. It is taken by mouth, injected into a vein, injected into a muscle, or applied to the skin. Maximal effect is typically around two hours after a dose, and effects can last for up to seven hours.

<span class="mw-page-title-main">Benadryl</span> Brand of various antihistamine medications

Benadryl is a brand of various antihistamine medications used to stop allergies, whose content varies in different countries, but which includes some combination of diphenhydramine, acrivastine, and/or cetirizine.

Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.

<span class="mw-page-title-main">Something New (Wiz Khalifa song)</span> 2017 single by Wiz Khalifa featuring Ty Dolla Sign

"Something New" is a song by American rapper Wiz Khalifa, featuring American singer and Taylor Gang label mate Ty Dolla Sign for his sixth studio album Rolling Papers 2 (2018). It was released for digital download on August 11, 2017 by Atlantic Records as the album's lead single. It was produced by Ayo n Keyz & Hitmaka. It heavily samples Zapp's 1986 single "Computer Love". The song received renewed popularity in 2020, thanks to its use in TikTok videos.

<span class="mw-page-title-main">TikTok</span> Chinese video-focused social media platform

TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes.

<span class="mw-page-title-main">Buss It</span> 2020 Single by Erica Banks

"Buss It" is a song recorded by American rapper Erica Banks. Written by Banks and produced by Sgt. J, the song was released on May 15, 2020, through 1501 Certified Entertainment and later through Warner Records as the lead single from Banks's self-titled fourth mixtape. It became popular on the video-sharing platform TikTok in early 2021 and peaked at number 47 on the Billboard Hot 100 chart. A remix featuring American rapper and singer Travis Scott was released in February 2021.

<span class="mw-page-title-main">Bim bam toi</span> 2019 song by Carla Lazzari

"Bim bam toi" is a song by French singer Carla Lazzari that served as France's entry to the Junior Eurovision Song Contest 2019, held in Gliwice, Poland, on 24 November 2019. It was released on the MCA label as a single on 11 October.

<span class="mw-page-title-main">Dalgona coffee</span> Whipped drink made with coffee, sugar and chilled milk

Dalgona coffee, also known as hand beaten coffee, is a beverage originating from Macau made by whipping equal parts instant coffee powder, sugar, and hot water until it becomes creamy and then adding it to cold or hot milk. Occasionally, it is topped with coffee powder, cocoa, crumbled biscuits, or honey. It was popularized on social media during the COVID-19 pandemic, when people refraining from going out started making videos of whipping the coffee at home, by hand without using electrical mixers. After the drink spread to South Korea, it was renamed "dalgona coffee" which is derived from dalgona, a Korean sugar candy, due to the resemblance in taste and appearance, though most dalgona coffee does not actually contain dalgona.

<span class="mw-page-title-main">Brittany Broski</span> American social media personality (born 1997)

Brittany Alexis Tomlinson, known professionally as Brittany Broski, is an American YouTuber, TikToker, social media personality, influencer, comedian, and singer. She initially gained fame after a video of her tasting kombucha for the first time went viral on TikTok in August 2019. As of April 2023, she has 7.2 million followers and over 320 million likes on TikTok.

<span class="mw-page-title-main">Benadryl challenge</span> Dangerous internet challenge

The Benadryl challenge is an internet challenge that emerged in 2020, revolving around the deliberate consumption, excessive use and overdose of the antihistamine medicine diphenhydramine, which acts as a deliriant in high doses. The challenge, which spread via the social media platform TikTok, instructs participants to film themselves consuming large doses of Benadryl and documenting the effect of tripping or hallucinating.

<span class="mw-page-title-main">F-150 (song)</span> 2020 single by Robyn Ottolini

"F-150" is a song co-written and recorded by Canadian country artist Robyn Ottolini. The track was co-written with Erik Fintelman and Mark Schroor, who also co-produced the track. After achieving viral success on the media platform TikTok, "F-150" became Ottolini's debut single on Warner Music Nashville to country radio formats in the United States and Canada.

<span class="mw-page-title-main">The Longest Johns</span> British folk music group

The Longest Johns are a British folk musical group from Bristol, England, consisting of Andy Yates, Jonathan "JD" Darley, and Robbie Sattin. They are known for performing folk music and sea shanties in the English tradition, and they also compose and record their own music. They gained popularity from their rendition of the 1800s folk song "Wellerman", which went viral on TikTok in early 2021.

Nathan Evans is a Scottish singer from Airdrie, Scotland best known for singing sea shanties. Evans first gained fame in 2020 by posting videos of himself singing sea shanties on social media service TikTok. In 2021, he released a cover of the folk song "Wellerman" which peaked at the top of the UK Singles Chart and also charted in several other countries.

TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic, as many people cooked and ate at home and more people turned to social media for entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok."

<span class="mw-page-title-main">She Make It Clap</span> 2021 single by Soulja Boy

"She Make It Clap" is a single by American rapper Soulja Boy. The song was initially self-released on March 15, 2021, before seeing a wider global release under Virgin Music on April 5, 2021. Following its release, the song gained tens of millions of plays across streaming platforms, while also reaching number 23 on the US Billboard Mainstream R&B/Hip-Hop Airplay, as well as both the US and Global Billboard Top Triller charts.

<span class="mw-page-title-main">Devious lick</span> 2021 TikTok trend promoting vandalism

A devious lick was a viral 2021 TikTok challenge in which North American middle school and high school students posted videos of themselves stealing, vandalizing, or showing off one or more items they stole in their school, typically from a bathroom. The trend has resulted in the arrests of many students as well as various warnings being issued by police departments. It also allegedly spread to some schools in Latin America, England, Germany, Australia and Latvia.

<span class="mw-page-title-main">Pink Sauce</span> Controversial pink-colored dipping sauce

Pink Sauce is a pink dipping sauce created by TikTok user Veronica Shaw, better known by her screen name, Chef Pii. The sauce went viral on TikTok in the summer of 2022, with the hashtag #pinksauce gaining over 680 million views. The product gained notoriety over food safety and labeling concerns.

On August 31, 2020, Ronnie McNutt, a 33-year-old American man, committed suicide by shooting himself under the chin with a single shot rifle on a Facebook livestream, which went viral on various social media platforms.

<span class="mw-page-title-main">Kia Challenge</span> 2022 thefts of Kia and Hyundai vehicles

The Kia Challenge is a viral TikTok trend attributed to a series of motor vehicle thefts targeting Kia and Hyundai vehicles in the United States manufactured between 2011 and 2021. The trend, which began in October 2022, has led to eight fatalities, according to the National Highway Traffic Safety Administration.

References

  1. ↑ "TikTok takes action on viral crate challenge". Punch Newspapers. August 25, 2021. Retrieved August 25, 2021.
  2. ↑ Marianne Garvey (August 24, 2021). "Conan O'Brien's tweet prompts FDA to discourage #MilkCrateChallenge". CNN. Retrieved August 25, 2021.
  3. ↑ "Maybe this is not the best time to be doing the Milk Crate Challenge". www.abc.net.au. August 25, 2021. Retrieved August 25, 2021.
  4. 1 2 Yang, Maya (August 25, 2021). "Milk crate challenge has doctors warning it's 'worse than falling from a ladder'". The Guardian . Retrieved August 26, 2021.
  5. ↑ Valinsky, Jordan (August 27, 2021). "TikTok bans the 'milk crate challenge' because of injuries". CNN. Retrieved August 27, 2021.
  6. ↑ Milk crate challenge: Girl's hopes of winning $500 come crashing down , August 25, 2021, archived from the original on May 14, 2022, retrieved August 25, 2021
  7. ↑ Moore, Cortney (August 25, 2021). "What is the milk crate challenge? Dangerous craze sweeps social media, FDA weighs in". Fox News. Retrieved August 25, 2021.
  8. ↑ "The viral Milk Crate Challenge has left people injured. Doctors are begging them to stop". Washington Post. ISSN   0190-8286 . Retrieved August 25, 2021.
  9. ↑ Gilbert, Asha C. "Viral videos are fun, but a broken neck is not. Doctor warns against #milkcratechallenge". USA TODAY. Retrieved August 11, 2021.
  10. ↑ Shapiro, Nina. "Viral 'Milk Crate Challenge' Is Challenging Virus-Filled Emergency Rooms". Forbes. Retrieved August 25, 2021.
  11. ↑ "TikTok removing 'Milk Crate Challenge' videos amid warnings from doctors, FDA". Fox 8 Cleveland WJW. August 25, 2021. Retrieved August 25, 2021.
  12. ↑ Davis, Barney (August 25, 2021). "Milk crate challenge: Three people shot dead in latest Tik-Tok trend". www.standard.co.uk. Retrieved August 25, 2021.
  13. ↑ "TikTok makes rare statement after Milk Crate Challenge backlash". New York Post. August 25, 2021. Retrieved August 25, 2021.
  14. ↑ Glum, Julia. "Doing the TikTok Milk Crate Challenge Could Cost You Hundreds in Fines". Yahoo! Finance. Archived from the original on August 26, 2021. Retrieved August 26, 2021.
  15. ↑ "Waiting for FDA approval before I take the Milk Crate Challenge". Twitter. Conan O' Brien.
  16. ↑ Corbett, Erin. "TikTok's Milk Crate Challenge Is The Latest Dumb Way To Injure Yourself". www.refinery29.com. Retrieved September 20, 2022.
  17. ↑ Anderson, Leigh Ann; Midura, Daniel M; Glover, Donald R (August 23, 2019). Team Building Through Physical Challenges: A Complete Toolkit (2nd ed.). Human Kinetics, Inc. ISBN   978-1492566922.
  18. ↑ "Crate climbing - highest". Guinness World Records. September 18, 2009. Retrieved June 5, 2022.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.