The "Momo Challenge" was a hoax and an internet urban legend that was rumoured to spread through social media and other outlets. It was reported that children and adolescents were being harassed by a user named Momo to perform a series of dangerous tasks including violent attacks, self-harm, harming others, and suicide. Despite claims that the phenomenon had reached worldwide proportions in July 2018, the number of actual complaints was relatively small and many law enforcement agencies have not been able to confirm that anyone was harmed as a direct result of it. Moreover, the Momo Challenge sparked global panic and prompted urgent warnings from authorities and child safety advocates. Reports of children encountering Momo's disturbing messages circulated widely, causing heightened fears among parents and caregivers.
Discussions among YouTube commentators about a new internet phenomenon promoting self-harm similar to the Blue Whale Challenge surfaced in July 2018, followed in August by news items reporting allegations that cases of self-harm by children in South America and India had been prompted by WhatsApp messages. [1] Reports were based on stories of teenagers being targeted by people presenting themselves as a character named Momo, trying to persuade people to contact them through their cell phone. As with the aforementioned Blue Whale Challenge, and other Internet hoaxes presented as challenges, players are then instructed to perform a succession of tasks; refusal to do so is met with threats and gory pictures. [2] [3] [4]
In France, a group at the Ministry of the Interior was reviewing the situation daily in late July 2018. [5] Public warnings were issued in August and September by police forces in countries including Argentina, [3] [4] [6] Germany, [7] Luxembourg, [8] Spain, [9] Canada, [10] [11] [12] Mexico [3] [13] and the United States. [14]
A representation of the Momo character appeared in the popular game Minecraft in the form of player-made game skins and an unofficial mod created by the game's users. A police officer in Ohio was concerned to see Momo in his son's copy of the game, worried about the possibility that the mod could lead to participation in the Momo Challenge. After news reports started to outline the link between the Minecraft mod and the Momo Challenge, Microsoft announced it was taking measures to "restrict access to the mod" in question. [15] [16]
After weeks of news coverage about unconfirmed cases and warnings issued by the West Bengal police and the Mumbai police, India's Central Bureau of Investigation (CBI) in West Bengal indicated on August 29, 2018, that claims reported in the media about the death of two teens being linked to the Momo Challenge were "far fetched and devoid of any evidence". CBI believed most of the large volume of Momo Challenge invitations in India originate locally as pranks sent to spread panic. A CBI spokesperson stated that "so far, the game has not claimed any victim, nor has anyone approached us saying they have played even the first level of it." [1] [17] [18] [19] [20] The police could not confirm any role the Momo Challenge might have played in the death of a girl in grade 10 who died by suicide after leaving a note expressing discouragement with lower grades or the suicide of an engineering student in Madras. [21] [22] [23] The Odisha Police already issued an advisory asking the media to refrain from publishing unconfirmed reports linking teen death to the Momo Challenge. [24]
Pakistan's Minister of Information Technology announced the government intended to draft legislation making it a crime to distribute both the Momo Challenge and the Blue Whale Challenge. [25] [26]
WhatsApp encouraged its users to block phone numbers engaging in this practice and to report them to the company. [2] [27] [28] [29] [30] By September 2018, most phone numbers supposedly associated with "Momo" were out of service and the news coverage of the phenomenon decreased. [31] [32] [33] [34]
Police authorities in the Philippines issued warnings to parents to be vigilant of their children's online activity after an 11-year-old boy died from apparent suicide by drug overdose on 11 January 2019, linking the incident to the viral challenge, although no official confirmation of direct relation to the incident has been established by the authorities. [35] [36] In the aftermath of the reports, Raffy Tulfo and other YouTubers voiced their condolences to the family, encouraging that children be monitored by their parents. They also linked the Blue Whale Challenge to the incident. [37] [38]
In February 2019, the Police Service of Northern Ireland posted a public warning on Facebook, and American media personality Kim Kardashian posted on her Instagram Story pleading for YouTube to remove alleged "Momo" videos. [28] [29] At that point, people reported seeing Momo pop up on a variety of platforms, including YouTube and YouTube Kids videos about "Peppa Pig" and Fortnite . The hoax had reached the status of a worldwide moral panic. [28] [29] [30] More advisories were issued from police forces, schools and organizations dedicated to internet consumer safety, [39] [27] [40] although some of the warnings were more concerned with identity theft by cybercriminals than the possibility of self-harm. [30] [9]
By March, several experts including the Children's Commissioner for England were asking the media and authorities to cease amplifying what increasingly looked like a case of moral panic. Authorities had not confirmed any physical harm resulting from the phenomenon, or even that any sustained exchange of messages took place between the Momo character and anybody. [41] Responding to tabloid coverage which asserted the challenge to be true, the NSPCC, the Samaritans, and the UK Safer Internet Centre declared the Momo Challenge a hoax. [42] [43] [44] A parent who alerted the press to the Momo Challenge subsequently said her child had not received messages from "Momo", but was merely told about it in a school playground conversation. [45]
Web security experts and folklorists studying urban legends have stated that the phenomenon is likely a case of moral panic: a sensationalized hoax fuelled by unverified media reports. [46] [47] [48] [49] [50] [51] Benjamin Radford stated that "the Blue Whale Game and the Momo Challenge have all the hallmarks of a classic moral panic", [52] "fuelled by parents' fears in wanting to know what their kids are up to. There's an inherent fear in what young people are doing with technology." [28] [53]
The founder of fact-checking site Snopes, David Mikkelson, doubts anybody actually came to any harm and said the whole thing "may primarily be a product of bullies and pranksters latching onto a handy mechanism to goad and torment vulnerable youngsters rather than an intrinsic part of a particular social media challenge." [45]
In response to the reports in early 2019, YouTube has said that it has "not received any links to videos showing or promoting the Momo challenge on YouTube" but permits news stories and videos intended to raise awareness of and educate against the alleged phenomenon. [30] The website has demonetized all videos mentioning Momo, including those of news organizations, saying such content violates its advertiser-friendly content guidelines. It has also placed advisory warnings on some Momo videos alerting viewers of "inappropriate or offensive" content. [54]
Early news reports stating the image of Momo was of a sculpture by Japanese artist Midori Hayashi turned out to be incorrect. Hayashi indicated that it was not her piece, and Internet users identified Link Factory, a Japanese special effects company, as the correct author of the sculpture. [13]
The woman-like sculpture has pale, distorted skin, with long, unkempt hair. Its eyes protrude outwards, creating a haunting effect, much similar to a potoo, while its mouth is unnaturally wide, with a forming a grin adding to its eerie demeanor. Pictures of the sculpture were first posted online in 2016, when it was publicly exhibited. [3] [13] The firm denies any involvement with the hoax. Japanese artist Keisuke Aiso confirmed in March 2019 that the sculpture had been thrown away in 2018, after its materials (natural rubber and plant oils) had decomposed. [55] [50]
On March 9, 2019, Saturday Night Live parodied the meme with a video featuring Kate McKinnon as a terrifying chicken-suited fast food mascot named "Bok Bok," whom the narrator says "does bear a slight resemblance to the internet urban legend Momo." The narrator says, "We promise, Bok Bok is not Momo in a chicken suit," despite also being "a human-bird hybrid that loves the company of children." At the end, the narrator admits, "Yeah, that's probably Momo." [56]
The plot of the 2022 teen horror movie Grimcutty is a direct reference to the Momo Challenge. [57] [58] [59]
In July 2019, Orion Pictures said it was developing a film adaptation, with producers Roy Lee (with his production company Vertigo Entertainment) and Taka Ichise. [60]
A hoax is a widely publicised falsehood so fashioned as to invite reflexive, unthinking acceptance by the greatest number of people of the most varied social identities and of the highest possible social pretensions to gull its victims into putting up the highest possible social currency in support of the hoax.
On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series Aqua Teen Hunger Force, as improvised explosive devices (IEDs), leading to a massive panic. Placed throughout Boston, Massachusetts, and the surrounding cities of Cambridge and Somerville by Peter "Zebbler" Berdovsky and Sean Stevens, these devices were part of a nationwide guerrilla marketing advertising campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters.
Swatting is a criminal harassment act of deceiving an emergency service into sending a police or emergency service response team to another person's address. This is triggered by false reporting of a serious law enforcement emergency, such as a bomb threat, murder, hostage situation, or a false report of a mental health emergency, such as reporting that a person is suicidal or homicidal and may be armed, among other things.
Tumblr is a microblogging and social networking website founded by David Karp in 2007 and currently owned by American company Automattic. The service allows users to post multimedia and other content to a short-form blog.
Megan Taylor Meier was an American teenager who died by suicide by hanging herself three weeks before her 14th birthday. A year later, Meier's parents prompted an investigation into the matter and her suicide was attributed to cyberbullying through the social networking website MySpace. Lori Drew, the mother of a classmate of Meier, was found guilty of cyberbullying in the 2009 case United States v. Drew. However, her conviction was overturned by the judge.
The 2009 Morristown UFO hoax was a series of aerial events involving mysterious floating red lights in the sky, that first occurred near Morristown, New Jersey, on Monday, January 5, 2009, between 8:15 pm and 9:00 pm. The red lights were later observed on four other nights: January 26, January 29, February 7, and February 17, 2009. The events were later revealed to be a hoax, perpetrated by Joe Rudy and Chris Russo. Rudy and Russo have described the hoax as a social experiment, with the ambition of exposing "ufology" as a pseudoscience and raising consciousness around unreliability of eyewitness claims.
Researchers study Social media and suicide to find if a correlation exists between the two. Some research has shown that there may be a correlation.
WhatsApp is an instant messaging (IM) and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp's client application runs on mobile devices, and can be accessed from computers. The service requires a cellular mobile telephone number to sign up. In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client.
The Slender Man is a fictional supernatural character that originated as a creepypasta Internet meme created by Something Awful forum user Eric Knudsen in 2009. He is depicted as a thin, unnaturally tall humanoid with a featureless white head and face, wearing a black suit.
Amanda Michelle Todd was a 15-year-old Canadian student and victim of cyberbullying who hanged herself at her home in Port Coquitlam, British Columbia. A month before her death, Todd posted a video on YouTube in which she used a series of flashcards to tell her experience of being blackmailed into exposing her breasts via webcam, and of being bullied and physically assaulted. The video went viral after her death, resulting in international media attention. The original video has had more than 15 million views as of May 2023, although mirrored copies of the video had received tens of millions of additional views shortly after her death; additionally, a YouTube video by React has a video of teens reacting to Todd's video which has garnered 44.7 million views as of May 2023, and various videos from news agencies around the world regarding the case have registered countless millions more. The Royal Canadian Mounted Police and British Columbia Coroners Service launched investigations into the suicide.
Momo is a free social search and instant messaging mobile app. The app allows users to chat with nearby friends and strangers. Momo provides users with free instant messaging services through Wifi, 3G and 4G. The client software is available for Android, iOS, and Windows Phone.
The 2016 clown sightings were a case of mass hysteria fuelled by reports of people disguised as evil clowns in incongruous settings, such as near forests and schools. The incidents were reported in the United States, Canada, Australia, the United Kingdom and subsequently in other countries and territories starting during August 2016. The sightings were first reported in Green Bay, Wisconsin, in what turned out to be a marketing stunt for a horror film. The phenomenon later spread to many other cities in the U.S. By mid-October 2016, clown sightings and attacks had been reported in nearly all U.S. states, nine out of 13 provinces and territories of Canada, and 18 other countries.
Fake news or information disorder is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue. Although false news has always been spread throughout history, the term fake news was first used in the 1890s when sensational reports in newspapers were common. Nevertheless, the term does not have a fixed definition and has been applied broadly to any type of false information presented as news. It has also been used by high-profile people to apply to any news unfavorable to them. Further, disinformation involves spreading false information with harmful intent and is sometimes generated and propagated by hostile foreign actors, particularly during elections. In some definitions, fake news includes satirical articles misinterpreted as genuine, and articles that employ sensationalist or clickbait headlines that are not supported in the text. Because of this diversity of types of false news, researchers are beginning to favour information disorder as a more neutral and informative term.
"Blue Whale", also known as the "Blue Whale Challenge", is a social network phenomenon dating from 2016 that is claimed to exist in several countries. It is a "game" reportedly consisting of a series of tasks assigned to players by administrators over a 50-day period, initially innocuous before introducing elements of self-harm and the final challenge requiring the player to kill themselves.
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smartphone app.
Daniel M. Keem, known online as Keemstar, is an American YouTuber, podcaster, and streamer who is mainly known for being the host of the Internet popular culture news show DramaAlert.
Ronnie McNutt was a 33-year-old American man and US Army Reserve veteran from New Albany, Mississippi, who committed suicide by shooting himself under his chin on a Facebook livestream, which went viral on various social media platforms due to its inherent shock value.
Grimcutty is a 2022 monster horror film written and directed by John Ross. The film stars Sara Wolfkind, Shannyn Sossamon, Usman Ally, and Callan Farris. It was produced by 20th Digital Studio and Capture. Grimcutty was released on Hulu in United States, on Star+ in Latin America, and on Disney+ internationally. The film generally received negative reviews from critics.
The blackout challenge is an internet challenge based around the choking game, which deprives the brain of oxygen. It gained widespread attention on TikTok in 2021, primarily among children. It has been compared to other online challenges and hoaxes that have exclusively targeted a young audience. It has been linked to the deaths of at least twenty children.