The 27 Club is an informal list consisting mostly of popular musicians [1] [2] [3] [4] and other celebrities who died at age 27. Although the claim of a "statistical spike" for the death of musicians at that age has been refuted by scientific research, it remains a common cultural conception that the phenomenon exists, with many celebrities who die at 27 noted for their high-risk lifestyles.
Beginning with the deaths of several 27-year-old popular musicians between 1969 and 1971 (such as Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison), dying at the age of 27 came to be, and remains, a perennial subject of popular culture, celebrity journalism, and entertainment industry lore. [1] [2] This perceived phenomenon, which came to be known as the "27 Club", attributes special significance to popular musicians, artists, actors, and other celebrities who died at age 27, often as a result of drug and alcohol abuse or violent means such as homicide, suicide, or transportation-related accidents. [5] The cultural interpretation of events gave rise to an urban myth that celebrity deaths are more common at 27, a claim that has been refuted by statistical research as discussed in the scientific studies section below. [6] [3] However, a subsequent statistical analysis demonstrated that the myth itself has shaped cultural memory by boosting the visibility and cultural prominence of those who die at 27. [7] This phenomenon, deemed the "27 Club effect", reflects the power of collective storytelling and media reinforcement in turning unrelated events into lasting cultural narratives.
The white lighter myth or white lighter curse is an urban legend based on the 27 Club in which it is claimed several musicians and artists died while in possession of a white disposable cigarette lighter, leading such items to become associated with bad fortune. [8] [9] The myth is primarily based on the deaths of Jimi Hendrix, Janis Joplin, Jim Morrison, and Kurt Cobain. [10] [11] The myth has been integrated with cannabis culture. [12]
In 2017, Snopes published an article discrediting the theory, noting that Bic did not begin producing white disposable lighters until 1973, several years after the deaths of some members of the 27 Club (including Hendrix, Joplin, and Morrison) and that disposable lighters produced by other companies were not widely available at that time. [13]
Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, [14] [15] but, according to Charles R. Cross, a biographer of Hendrix and Kurt Cobain, "it wasn't until Kurt Cobain took his own life in 1994 that the idea of the 27 Club arrived in the popular zeitgeist." [16] Cross claims that the "launch of the Club concept" can be traced to the growing influence of the Internet and sensational celebrity journalism on popular culture in the years following Cobain's death, as well as media interpretations of a statement by Cobain's mother, Wendy Fradenburg Cobain O'Connor, quoted in the local Aberdeen, Washington, newspaper The Daily World , and subsequently carried worldwide by the Associated Press: "Now he's gone and joined that stupid club. I told him not to join that stupid club." [17] Many contemporary journalists interpreted her words as referring to the infamous untimely deaths of fellow rock musicians like Hendrix, Joplin, and Morrison, a view shared by Cross and R. Gary Patterson, chronicler of rock music urban myth. [18] [19] [16] [20]
That's really selfish to live to 90 years old unless you have something to offer like maybe William Burroughs. I definitely don't want to be that old. I feel more bonded with the Jim Morrison type of living on the edge, rock & roll poet, in a conservative way.
–Kurt Cobain [21]
The intended meaning of "that stupid club" referred to by Cobain's mother is disputed. In his analysis of how her quote helped popularize the 27 Club, Eric Segalstad, author of The 27s: The Greatest Myth of Rock & Roll , asserted that she was actually referring to the "tragic family matter" of Cobain's two uncles and his great-uncle, all of whom had committed suicide. [22] Other contemporary journalists linked her quote to the then-recent heroin-related deaths of fellow young Seattle rock musicians Stefanie Sargent of 7 Year Bitch and Andrew Wood of Mother Love Bone, both aged 24. [23] Cross, himself, dismissed "the absurd notion that Kurt Cobain intentionally timed his death so he could join the 27 Club", noting that Cobain "had nearly died from drug overdoses on at least two dozen occasions in the year before his death... [and] made several previous suicide attempts at various ages." [16]
In 2011, Amy Winehouse died at the age of 27, prompting a renewed swell of media attention devoted to the 27 Club. [24] Three years earlier, Winehouse's personal assistant, Alex Haines, told the British press that Winehouse, then 25, feared she would join Jim Morrison, Brian Jones, and Kurt Cobain in dying at 27: "She reckoned she would join the 27 Club of rock stars who died at that age. She told me, 'I have a feeling I'm gonna die young.'" [25]
Despite the cultural significance given to musician and celebrity deaths at age 27, the common claim that they are statistically more common at this age is an urban myth, refuted by scientific research. [1] [2] [3]
A study by university academics published in the British Medical Journal in December 2011 concluded that there was no increase in the risk of death for musicians at the age of 27, stating that there were equally small increases at ages 25 and 32. The study noted that young adult musicians have a higher death rate than the general young adult population, surmising that the conclusion that could be drawn is as such: "fame may increase the risk of death among musicians, but this risk is not limited to age 27". [6]
A 2014 article at The Conversation suggested that statistical evidence shows popular musicians are most likely to die at the age of 56 (2.2% compared to 1.3% at 27). [3]
The 27 Club frequently appears by name and reference in popular culture and mass media. Several exhibitions have been devoted to the idea, as well as novels, films, stage plays, songs, video games, and comics. [4] [26] [27] [28]