3x3 is a collaborative extended play by American rapper and singer Odetari and New Zealand record producer 9lives. It was released on July 12,2023. It follows Jardine's second extended play 33.1FM (2023),and precedes Ahmad's debut extended play XIII Sorrows (2023). On August 7,2023,a chopped and screwed version of the album was released by on a side-account of Odetari managed by Artist Partner Group.
Odetari had inked a multi-album record deal with Artist Partner Group following his rise to virality.[1]3x3 slightly derails from Odetari's usual glitchy sound. In the EP,topics of mental disorders,lust and others are discussed. Katie Bain of Billboard expanded on [him] being an attention grabber due to the all caps styling on the songs.[2] Soon after the release of the extended play (EP),a track "I Love You Hoe" would quickly start gaining traction online on platforms such as TikTok,and become the duo's most popular track.
Release and promotion
On June 7,2023,Odetari and 9lives released the first and only single from the EP,"Reassure Me". "I Love You Hoe" would gain virality on TikTok and be certified gold by the Recording Industry Association of America (RIAA),[3] and reached the top three on the US Hot Dance/Electronic Songs chart.[4] On the NZ chart,"I Love You Hoe" peaked at number 18 for two weeks. 3x3 was released on July 12,2023,through Artist Partner Group for digital download and streaming.[1][5] On August 7,2023,the remix of the album featuring sped-up and slowed and reverbed renditions were released on the side-account of Odetari managed by Artist Partner Group.[6] According to Odetari on his Kids Take Over interview,Trippie Redd had reached out to him saying that he wanted a feature on a song.[7]
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