ASBIS

Last updated
ASBIS
Company type Public
WSE:ASB
IndustryElectronics
Founded1990 in Belarus. Holding founded in 1995 in Cyprus
FounderSergei Kostevitch
(Chairman) & (CEO)
Headquarters,
Number of locations
Local offices in 27 countries (2021)
Area served
EMEA [1]
ProductsComputers, Mobile gadgets, Computer software, Computer hardware, Accessories
BrandsPrestigio, Canyon, Perenio, AENO, Lorgar
RevenueIncrease2.svg US$3.1 billion (2021)
Increase2.svg US$113.75 million (2021)
Increase2.svg US$77.1 million (2021) [2]
Number of employees
2,000+ (2021)
Website www.asbis.com

ASBISC Enterprises PLC is a multinational corporate group that is engaged in distribution of IT-products (mobile devices, computer software and hardware) in Europe, Middle East and Africa (EMEA) emerging markets and is headquartered in Limassol (Cyprus).

Contents

ASBIS distributes a wide range of A-branded finished products and IT components to assemblers, system integrators, local brands, retail and wholesale companies. The company is an official distributor of world's leading brands such as Intel, [3] Advanced Micro Devices ("AMD"), Seagate Technology, Western Digital, Samsung, Microsoft, Toshiba, Dell, Acer, Hitachi, Gigabyte, Lenovo and Apple.

The company also generates a significant part of its revenue from the sales of IT and consumer electronics products under its own brands - Prestigio, Canyon, Perenio, AENO and Lorgar.

History

The company was founded in Belarus in 1990 and signed its first agreement with the global IT vendor, Seagate Technology in 1992. In 1995 the company was incorporated in Cyprus and its headquarters moved to Limassol.

As the business was growing, ASBIS was opening local offices across Europe, and in 2000 the company opened a distribution center in Prague to serve its subsidiaries and key customers in 10 countries of Central and Eastern Europe. [4]

In 2007 the company went public by completing a successful IPO at Warsaw Stock Exchange. 36.7% of the company shares were traded in 2011. [5]

In 2009 while coping with the consequences of the financial crisis of 2007–2008, ASBIS signed 25 new distribution agreements, including those with Apple for Georgia and 9 countries of the Commonwealth of Independent States (CIS).

In 2011 ASBIS started to sell tablets and in 2012 smartphones under its own brand Prestigio. [6]

ASBIS was acknowledged for its investment in the national economy of Cyprus in 2014 at the ‘CIPA International Investment Awards’ held under the auspices of the President of the Republic. [7]

Despite the challenges of the year 2014 when the demand in its two key markets (Russia and Ukraine) decreased due to political and economic turbulence, in 2015 ASBIS already achieved strong results and was included in the Top-10 IT distributors (by revenue) in the ‘Distributors in Europe – the top 500’ database report published by IT Europa. [8]

Operations

The company's headquarters are located in Cyprus and coordinate the work of 2 logistics centers in the Czech Republic and the United Arab Emirates. Local offices in 27 countries enable the company to supply more than 20,000 customers in 56 countries. [9]

ASBIS distributes mobile gadgets, computer software and hardware on the markets of the following countries:

In 2021 the company's sales were shared between the following markets: 57.66% – FSU, 21.25% – Central and Eastern Europe, 10.65% – Middle East & Africa, 8.66% – Western Europe, 1.77% – Other. [10]

Brands

Prestigio

Prestigio Multiphone PAP5430 Prestigio Multiphone PAP5430 s Intel Inside(r).jpg
Prestigio Multiphone PAP5430

Yuri Antoshkin held the position of General Manager, Prestigio EMEA, from 2006 to October 2014. Over this decade the company's sales increased almost 30 times [11] followed by the established cooperation with the largest Russian electronic retailers (Euroset, Eldorado, M.video and others). The Prestigio brand has become the leader in the Russian market of GPS navigation devices [12] and has entered the top 3 of the tablet computers market in Russia. [13] In 2011 Prestigio navigation system was ranked first in sales in Russia with a market share 28.5%.

In 2013 Prestigio introduced the first two ranges of B2B products: MultiBoard (interactive flat panel displays with Windows PCs and supporting software for meeting rooms and education) and Digital Signage (public information screens). [14] In 2016 MultiBoard range extended with the biggest ultra high definition display with interactive touch features - MultiBoard 98" UHD. [15]

In April 2013 ASBIS in cooperation with Intel started to develop a new smartphone under the brand Prestigio. Smartphone Prestigio MultiPhone PAP5430 with the processor Intel Atom Z2420 went on sale in August 2013. [16]

On October 24, 2013, Prestigio and MediaTek introduced the new models of tablets based on MediaTek MT8389 processor. [17]

In 2019, the brand launched Prestigio Click&Touch – a keyboard based on Touch On Keys technology that enables a user to control a cursor, click, scroll and zoom directly on the keyboard surface like on a traditional touchpad. [18] The keyboard won Red Dot Awards 2020 in the Computer and Information Technology, TV and Home Entertainment, Smart Product, and Innovative Product categories. [19] A year later, the second generation of the keyboard – Prestigio Click&Touch 2, also won the Red Dot Awards in the Computer and Information Technology category. [20]

Canyon

The brand was established in 2003 in the Netherlands and focuses on computer and mobile accessories, gaming peripherals, and smart watches. It grew to have 16 offices across Europe and sold more than 762,000 devices in Eastern Europe in 2021. [21]

Perenio

Launched in 2018 and located in Czech Republic, Perenio specializes in the Internet of Things, Smart Home/Office, and Smart Health. In 2021 the brand has launched an innovative anti-virus device - Perenio Ionic Shield. The device was designed to prevent infectious diseases caused by known coronaviruses and their strains - including Sars-CoV-2. The ion complex emitted by the device has sufficient kinetic energy to destroy the positively charged outer membrane of coronaviruses and their negatively charged RNA. [22]

AENO

AENO is a brand of smart home appliances, created and manufactured in China. [23] ASBIS announced this brand at the end of 2021 and the first product categories were released shortly afterwards. [24]

Financial performance

In 2013 the company's revenues increased by 10.06% to reach $1.92 billion. Operating income reached $31.939 million and net income grew by 40.51% to reach $12.712 million. EBITDA increased by 50.95% to reach $34.84 million. [25] The company's revenue from the sales of private labels Prestigio and Canyon grew to a historical record of $468.988 million, and as a result of the own brand contribution, the total revenue growth was 24.42%. [25]

In 2021, ASBIS achieved record-breaking financial results both in the fourth quarter and throughout the year. Sales revenues in 2021 exceeded the threshold of US$3 billion for the first time and amounted to nearly US$3.1 billion, compared to US$2.4 billion in 2020, an increase of 30%. Net profit during that time doubled to $77.1 million, compared to $36.5 million in 2020. [26]

Related Research Articles

<span class="mw-page-title-main">ThinkPad</span> Business laptops and tablets series by Lenovo

ThinkPad is a line of business-oriented laptop and tablet computers produced since 1992. The early models were designed, developed and marketed by International Business Machines (IBM) until it sold its PC business to Lenovo in 2005; since 2007, all new ThinkPad models have been branded Lenovo instead and the Chinese manufacturer has continued to develop and sell ThinkPads to the present day.

<span class="mw-page-title-main">Touchpad</span> Type of pointing device

A touchpad or trackpad is a type of pointing device. Its largest component is a tactile sensor: an electronic device with a flat surface, that detects the motion and position of a user's fingers, and translates them to 2D motion, to control a pointer in a graphical user interface on a computer screen. Touchpads are common on laptop computers, contrasted with desktop computers, where mice are more prevalent. Trackpads are sometimes used on desktops, where desk space is scarce. Because trackpads can be made small, they can be found on personal digital assistants (PDAs) and some portable media players. Wireless touchpads are also available, as detached accessories.

Synaptics, Inc. American neural network technologies and computer-to-human interface devices development company based in San Jose, California. It develops touchpads and fingerprint biometrics technology for computer laptops; touch, display driver, and fingerprint biometrics technology for smartphones; and touch, video and far-field voice, and wireless technology for smart home devices, wearables, and automobiles. Synaptics sells its products to original equipment manufacturers (OEMs) and display manufacturers.

<span class="mw-page-title-main">Toughbook</span> Line of rugged laptop computers made by Panasonic.

The Panasonic Toughbook is a line of rugged computers produced and marketed by Panasonic. The first model, the CF-25, was introduced in 1996. The Toughbook brand mainly competes with other lines of rugged computers, such as Dell's Rugged Extreme.

<span class="mw-page-title-main">Subnotebook</span> Obsolete term for smaller laptops

Subnotebook, also called ultraportable, superportable, mini notebook or mini laptop, is a type of laptop computer that is smaller and lighter than a typical notebook-sized laptop.

<span class="mw-page-title-main">Tablet computer</span> Mobile computer with integrated display, circuitry and battery

A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers, have similar capabilities, but lack some input/output (I/O) abilities that others have. Modern tablets largely resemble modern smartphones, the only differences being that tablets are relatively larger than smartphones, with screens 7 inches (18 cm) or larger, measured diagonally, and may not support access to a cellular network. Unlike laptops, tablets usually run mobile operating systems, alongside smartphones.

<span class="mw-page-title-main">Ultra-mobile PC</span> Obsolete type of handheld computer

An ultra-mobile PC, or ultra-mobile personal computer (UMPC), is a miniature version of a pen computer, a class of laptop whose specifications were launched by Microsoft and Intel in Spring 2006. Sony had already made a first attempt in this direction in 2004 with its Vaio U series, which was only sold in Asia. UMPCs are generally smaller than subnotebooks, have a TFT display measuring (diagonally) about 12.7 to 17.8 centimetres, are operated like tablet PCs using a touchscreen or a stylus, and can also have a physical keyboard. There is no clear boundary between subnotebooks and ultra-mobile PCs, but UMPCs commonly have major features not found in the common clamshell laptop design, such as small keys on either side of the screen, or a slide-out keyboard.

The Classmate PC, formerly known as Eduwise, is Intel's entry into the market for low-cost personal computers for children in the developing world. It is in some respects similar to the One Laptop Per Child (OLPC) trade association's Children's Machine (XO), which has a similar target market. Although made for profit, the Classmate PC is considered an Information and Communication Technologies for Development project (ICT4D). Introduced in 2006, the device falls into the then popular category of netbooks.

<span class="mw-page-title-main">Multi-touch</span> Touchscreen interactions using multiple fingers

In computing, multi-touch is technology that enables a surface to recognize the presence of more than one point of contact with the surface at the same time. The origins of multitouch began at CERN, MIT, University of Toronto, Carnegie Mellon University and Bell Labs in the 1970s. CERN started using multi-touch screens as early as 1976 for the controls of the Super Proton Synchrotron. Capacitive multi-touch displays were popularized by Apple's iPhone in 2007. Multi-touch may be used to implement additional functionality, such as pinch to zoom or to activate certain subroutines attached to predefined gestures using gesture recognition.

<span class="mw-page-title-main">Pen computing</span> Uses a stylus and tablet/touchscreen

Pen computing refers to any computer user-interface using a pen or stylus and tablet, over input devices such as a keyboard or a mouse.

<span class="mw-page-title-main">Asus Eee</span> Product family

Asus Eee is a family of products by AsusTek Computer Inc. The product family began with the release of the Eee PC subnotebook in 2007; since then, the product family has diversified into a number of PC form factors. According to the company, the name Eee derives from "the three Es," an abbreviation of its advertising slogan for the device: "Easy to learn, Easy to work, Easy to play".

<span class="mw-page-title-main">MediaTek</span> Taiwanese fabless semiconductor company

MediaTek Inc., sometimes informally abbreviated as MTK, is a Taiwanese fabless semiconductor company that designs and manufactures a range of semiconductor products, providing chips for wireless communications, high-definition television, handheld mobile devices like smartphones and tablet computers, navigation systems, consumer multimedia products and digital subscriber line services as well as optical disc drives.

<span class="mw-page-title-main">IdeaPad</span> Line of consumer-oriented laptop computers by Lenovo

IdeaPad is a line of consumer-oriented laptop computers designed, developed and marketed by Lenovo. The IdeaPad mainly competes against computers such as Acer's Aspire, Dell's Inspiron and XPS, HP's Pavilion, Envy, Stream, and Spectre, Samsung's Sens and Toshiba's Satellite.

<span class="mw-page-title-main">Personal computer</span> Computer intended for use by an individual person

A personal computer, often referred to as a PC, is a computer designed for individual use. It is typically used for tasks such as word processing, internet browsing, email, multimedia playback, and gaming. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or technician. Unlike large, costly minicomputers and mainframes, time-sharing by many people at the same time is not used with personal computers. The term home computer has also been used, primarily in the late 1970s and 1980s. The advent of personal computers and the concurrent Digital Revolution have significantly affected the lives of people.

The history of tablet computers and the associated special operating software is an example of pen computing technology, and thus the development of tablets has deep historical roots. The first patent for a system that recognized handwritten characters by analyzing the handwriting motion was granted in 1914. The first publicly demonstrated system using a tablet and handwriting recognition instead of a keyboard for working with a modern digital computer dates to 1956.

<span class="mw-page-title-main">Microsoft Tablet PC</span> Microsofts former line of tablets

Microsoft Tablet PC is a term coined by Microsoft for tablet computers conforming to hardware specifications, devised by Microsoft, and announced in 2001 for a pen-enabled personal computer and running a licensed copy of the Windows XP Tablet PC Edition operating system or a derivative thereof.

<span class="mw-page-title-main">Ultrabook</span> High-end, lightweight laptop

Ultrabook is a class of premium consumer-grade notebook computers; the term was originated by and is a trademarked brand name of Intel. Introduced in 2011, they were originally marketed as featuring ultra thin form factor and light weight design without compromising battery life or performance, running on Intel Core processors.

Atom is a system on a chip (SoC) platform designed for smartphones and tablet computers, launched by Intel in 2012. It is a continuation of the partnership announced by Intel and Google on September 13, 2011 to provide support for the Android operating system on Intel x86 processors. This range competes with existing SoCs developed for the smartphone and tablet market from companies such as Texas Instruments, Nvidia, Qualcomm and Samsung. Unlike these companies, which use ARM-based CPUs designed from the beginning to consume very low power, Intel has adapted the x86-based Intel Atom line of CPU developed for low power usage in netbooks, to even lower power usage.

<span class="mw-page-title-main">Microsoft Surface</span> Series of personal computers, tablets and interactive whiteboards by Microsoft

Microsoft Surface is a family of touchscreen-based personal computer, tablet, and interactive whiteboard hardware products designed and developed by Microsoft. The majority of them run the Windows operating system and use Intel processors.

<span class="mw-page-title-main">Asus VivoTab</span> Series of tablet computers by Asus

VivoTab is a series of Microsoft Windows hybrid tablet computers designed by Asus. It is a sub-series of the Vivo series by Asus. The name is derived from the Latin word "to live" and, along with Asus's Transformer series of convertible devices running Windows, is a primary competitor to the Microsoft Surface.

References

  1. CME Awards 2013 honours channel champions, www.itp.net. Retrieved April 1, 2013.
  2. "ASBIS corporate update 2022" (PDF). Retrieved 2022-04-04.
  3. ASBIS wins two sub-regional awards at Intel DEC in Vienna, www.resellerme.com. Retrieved March 26, 2012.
  4. "ASBISC ENTERPRISES PLC, Agency Prague, organizační složka Říčany IČO 70106479 kontakty 06.06.2022 - Finance.cz". finance-rejstrik (in Czech). Retrieved 2022-06-06.
  5. Shares of ASBIS and Energoins companies will supplement WIG and WIG-PL indices, www.gpw.pl. Retrieved February 11, 2007.
  6. "Prestigio Plaza Ltd.: Private Company Information - Businessweek". www.bloomberg.com. Archived from the original on 2016-04-13.
  7. "ASBIS: Tιμήθηκε με το βραβείο "CIPA International Investment"". Digital Life! (in Greek). 2014-09-25. Retrieved 2022-06-20.
  8. "European distribution on the rebound with wider portfolios". ITEuropa. 2015-10-29. Retrieved 2022-06-20.
  9. "ASBIS Group Corporate Update 2022" (PDF).
  10. "Consolidated Interim Report for Q4 2021" (PDF). p. 21.
  11. Гендиректор Prestigio Юрий Антошкин покинул компанию, "Ведомости"
  12. Prestigio – лидер российского рынка GPS-навигации
  13. Prestigio стал третьим на рынке планшетов, "Ведомости"
  14. "Prestigio выходит на рынок интерактивных дисплеев | Статьи | Компьютерное Обозрение". ko.com.ua. Retrieved 2017-01-16.
  15. "ASBIS offers new just-launched unique interactive MultiBoard from Prestigio". investor.asbis.com. Retrieved 2017-01-16.
  16. "Prestigio MultiPhone 5430 With Intel Inside Hits The Market". Archived from the original on 2013-11-13. Retrieved 2013-11-14.
  17. MultiPad Diamond 7.85 and MultiPad 4 Diamond 7.85 3G Tablets Feature Fancy Designs
  18. Godet, Alain (2020-02-18). "ASBIS Invests in Clevetura". ITdistri. Retrieved 2022-04-18.
  19. "Prestigio Click&Touch keyboard wins four Red Dot Design awards". Business Tech Africa. 2020-04-10. Retrieved 2022-04-18.
  20. Solutions, BDigital Web. "Το έξυπνο πληκτρολόγιο Prestigio Click&Touch 2 κέρδισε το Red Dot Award: Product Design 2021". Kathimerini.com.cy. Retrieved 2022-04-18.
  21. Editors, EuropaWire PR. "Canyon strengthens its presence in the Eastern European market". EuropaWire.eu. Retrieved 2022-06-14.{{cite web}}: |last= has generic name (help)
  22. a.s, SITA Slovenská tlačová agentúra (2021-06-21). "Spoločnosť ASBIS uvádza na európske trhy inovatívne zariadenie na boj proti vírusom". Webnoviny.sk (in Slovak). Retrieved 2022-05-24.
  23. SigmaLive. ""Η ASBIS παρουσιάζει τις νέες "έξυπνες ηλεκτρικές σκούπες ατμού" - της ΑΕΝΟ" | News". www.sigmalive.com. Retrieved 2022-06-06.
  24. "ASBIS: Το νέο "έξυπνο" brand οικιακών συσκευών-η AENO". InBusiness. Retrieved 2022-06-06.
  25. 1 2 "ASBIS published 2013 results". Archived from the original on 2016-03-03. Retrieved 2019-05-25.
  26. Wiadomości (2022-02-24). "ASBIS publikuje wyniki za 2021 r." StrefaInwestorow.pl (in Polish). Retrieved 2022-04-11.