| | |
| DirecTV logo (pre-acquisition) | |
| DirecTV logo (post-acquisition) | |
| Initiator | AT&T Inc. |
|---|---|
| Target | The DirecTV Group, Inc. |
| Type | Vertical Merger |
| Cost |
|
| Initiated | May 18, 2014 |
| Completed | July 24, 2015 |
| Resulting entity | DirecTV taken private and integrated as a subsidiary |
AT&T Inc. announced its agreement with the DirecTV Group on May 18, 2014, to acquire the company for $48.5 billion in a joint cash-stock transaction and assumed debts of $18.6 billion for a total offer of $67.1 billion. [1] [2] Due to stalling growth in the wireless sector, AT&T started diversifying into mass media to expand its consumer offerings. [3] [4] After regulatory agencies approved the purchase on July 24, 2015, AT&T briefly became the largest Pay-Tv provider. [5] DirecTV was brought under AT&T's communication segment and launched the DirecTV Now streaming service as an alternative to cord-cutting. [6] [7]
In the years following the purchase, DirecTV lost millions of subscribers across its satellite and streaming platforms and by 2019, calls grew for AT&T to divest itself off the business. [8] Initially, AT&T rejected these calls and defended the acquisition, but by February 2021, it reached a deal with TPG Inc. to transfer ownership of DirecTV. [9] [10] Under the terms of the agreement, AT&T would retain a 70% majority stake in DirecTV but would no longer oversee its daily operations. The deal finalized by August 2, 2021, with AT&T receiving $7.1 billion. [11] By July 3, 2025, AT&T sold its majority stake to TPG, ending a decade of involvement. [12]
The company to bear the name "AT&T" was founded on March 3, 1885 as American Telephone and Telegraph Company (or AT&T Corporation) by Theodore Newton Vail as a long-distance subsidiary of the Bell Telephone Company. By December 1899, the Bell Telephone's assets were transferred to AT&T, with the latter gaining control of the Bell System, a regional network of local telecom companies. Theodore Vail became AT&T's President in 1907 and under his leadership, AT&T gained a monopoly over the telephone sector in the United States. This near century dominance earned AT&T the nickname of "Ma Bell." In 1974, the U.S. Department of Justice sued AT&T on accounts of antitrust violations. AT&T challenged the lawsuit, but in 1982, it reached a settlement with the DOJ to break apart its Bell System monopoly into seven regional companies. On January 1, 1984, the Bell System came to an end and led to a reshaped telecom industry.
One of these regional companies, Southwestern Bell, emerged as the smallest, but after the passage of the 1996 Telecom Act, deregulated telecom rules allowed SBC to become a major telecom company. AT&T briefly became the largest cable and broadband company by the end of the 20th Century, but later deconsolidated to exit those industries. In 2005, SBC acquired its former parent, AT&T, and took on its branding as AT&T Inc, while retaining its previous business history. The newly reincorporated AT&T acquired BellSouth in 2006 and reconstituted much of its former Bell System. By the early 2010s, growth of the wireless industry began to stagnate.
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