Action 3D

Action 3D
Movie Poster
Directed by	Anil Sunkara
Produced by	Rama Brahmam Sunkara
Starring	Allari Naresh Shaam Vaibhav Raju Sundaram
Cinematography	Sarvesh Murari
Edited by	M. R. Varma
Music by	Songs: Bappi Lahiri Score: Sunny M. R.
Production company	AK Entertainments
Distributed by	AK Entertainments Gayatri Devi Films (Vizag)
Release date	21 June 2013 (2013-06-21)
Running time	150 mins
Country	India
Language	Telugu

Action 3D is a 2013 Indian Telugu-language 3D comedy film directed by Anil Sunkara, starring an ensemble cast of Allari Naresh, Shaam, Vaibhav, and Raju Sundaram. The film was released on 21 June 2013. The film is based on The Hangover (2009).

Cast

• Allari Naresh as Bala Vardhan "Bava"
• Shaam as Ajay
• Vaibhav as Shiva
• Raju Sundaram as Purushottam "Purush"
• Jagapathi Babu as Veeramachaneni
• Neelam Upadhyaya as Geetha
• Sneha Ullal as Sameera
• Deeksha Seth as Meghana
• Kamna Jethmalani as Anitha
• Ritu Barmecha as Sandhya
• Sheena Shahabadi as Shruthi
• Brahmanandam as Magnet Mama
• Vennela Kishore as Diamond Raj
• M. S. Narayana as Bokka Babu
• Ravi Mariya as Balaiah
• Ali as ATM Jackson
• Santhanam as Neel
• Sunil as Oruganti Bala Mahesh
• L. B. Sriram as Chantibabu
• Posani Krishna Murali as a director
• Krishna Bhagawan as Doctor
• Master Bharath as Server Sundaram
• Pandiarajan as Inspector
• Shankar Melkote
• Sudipto Balav
• Jhansi
• Prudhvi Raj
• Sudeepa in a guest appearance ^[1]

Production

Anil Sunkara, making his directorial debut after the success of his production venture Dookudu , signed on Allari Naresh to play the lead role in a comedy 3D film in November 2011. ^[2] In March 2012, the cast was finalised with Shaam, Raju Sundaram and Vaibhav Reddy. Kamna Jethmalani, Neelam Upadhyaya and Sneha Ullal were also selected to play leading female roles in the film. Bappa Lahiri, son of Bappi Lahiri, was signed on to compose the film's songs while Sunny M.R. composed the film's background score. The film will be shot in 3D with the Red One camera system by Sarvesh Murari, with technicians brought in from the US to guide production. Sunil and Posani Krishna Murali made guest appearances. ^[3] Kannada actor Sudeepa, who starred in Eega (2012) made a special appearance in the Telugu version while Silambarasan made a guest appearance in the Tamil version. ^{[4] [5]}

The Tamil version of the film was titled as Aasu Raja Rani Jackie Matrum Joker (transl.  Ace, King, Queen and Joker) and the Telugu version was titled as Action, with both versions being launched at Karnataka School located in T Nagar, Chennai on 22 March 2012, with Tamil Nadu Governor K. Rosaiah gracing the event as chief guest. ^[6] The film's filming and post-production activities were wrapped up on 8 June 2013 and a function was held in regard of this fact. ^[7]

Soundtrack

Action 3D
Soundtrack album by Bappi Lahiri & Bappa Lahiri
Released	22 April 2013 (2013-04-22)
Recorded	2013
Genre	Feature film soundtrack
Length	25:14
Language	Telugu
Label	A Series

Bappi Lahari and his son Bappa Lahari composed the songs for this film. The audio was launched on 22 April 2013 at Prasads Multiplex in Hyderabad.

Track listing

No.	Title	Lyrics	Singer(s)	Length
1.	"Sunday Monday"	Ramajogayya Sastry	Ranjith, Suchitra	4:41
2.	"Pretty Girl"	Sirasri	Raghu Kunche	2:38
3.	"Oo Lala"	Ramajogayya Sastry	Bappi Lahari	5:13
4.	"Ding Dong"	Ramajogayya Sastry	Priya Himesh, Chinni Charan	3:49
5.	"Swathi Mutyapu Jallulalo"	Veturi	Karthik, Divija	4:49
6.	"Mamasitha"	Bhuvanachandra	Baba Sehgal & Bappi Lahari	4:09
Total length:				25:14

Release and reception

Apart from multiplexes and A centers, the film was released in 3D even in C Centers using Anaglyph 3D technology to overcome poor infrastructure in C centers for which special glasses were imported from China. ^[8] After getting feedback from the audience on the day of release, 15 minutes of film were edited out of the second half. ^[9]

A critic from The Times of India gave the film a rating of two-and-a-half out of five stars and stated that " The movie does pack a few gags, but there’s plenty that can make you cringe as well. Watch it purely to get a taste of the extra dimension". ^[1] A critic from The Hindu wrote that "Watch this only if your idea of having fun is watching crude humour on 3D". ^{[10] [11]}

The film's poor performance at the box office meant that the Tamil version, Aasu Raja Rani Jackie Matrum Joker, did not have a release.

References

1. "Action 3D Movie Review {2.5/5}: Critic Review of Action 3D by Times of India". The Times of India.
2. "The third dimension". The Hindu. Chennai, India. 5 November 2011. Archived from the original on 1 May 2012. Retrieved 23 March 2012.
3. "Sunil's special appearance in 'Action 3D'". IndiaGlitz. Archived from the original on 7 June 2013. Retrieved 28 May 2013.
4. "Sudeep in Action 3D". Idlebrain. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
5. "Simbu's cameo in Action 3D". The Times of India. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
6. "Str Spotted With Venkat Prabhu". Behindwoods. 23 March 2012. Archived from the original on 22 June 2012. Retrieved 4 August 2012.
7. "Allari Naresh's 'Action 3D' Wrap-up function". IndiaGlitz. Archived from the original on 10 June 2013. Retrieved 8 June 2013.
8. "Action 3D using Anaglyph technology for C centers". 123telugu.com. 20 June 2013. Archived from the original on 22 June 2013. Retrieved 20 June 2013.
9. "Action 3D second half trimmed significantly". 123telugu.com. 22 June 2013. Archived from the original on 26 June 2013. Retrieved 22 June 2013.
10. Dundoo, Sangeetha Devi (21 June 2013). "Action 3D: The (terrible) hangover". The Hindu. Archived from the original on 12 April 2021. Retrieved 28 September 2020.
11. "Review : Action 3D – Good 3D effects". 123 Telugu. 12 June 2013. Archived from the original on 14 November 2021. Retrieved 14 November 2021.

External links

• Official page
• Action 3D at IMDb