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Company type | Subsidiary |
---|---|
Industry | Retail |
Founded | 2006 |
Headquarters | , |
Number of locations | 448 |
Key people | Jay Schottenstein (chairman and interim CEO) |
Products | Apparel, Activewear, Intimates, Swimwear |
Parent | American Eagle Outfitters |
Subsidiaries | OFFLINE by Aerie |
Website | www |
Aerie, stylized as aerie, is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters. [1] In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells dormwear, active apparel, loungewear, accessories and sleepwear. The aerie brand operates as a section in American Eagle Outfitters stores, online through the American Eagle website, and in standalone aerie retail stores.
In February 2006, American Eagle launched aerie lingerie, the company's first sub-brand. [2] The first stand-alone aerie store opened in August 2006 in Greenville, South Carolina [3] and was followed by two more test stores later that year.
As of December 2010, there were 147 stand-alone aerie stores in the United States and in Canada. [4] In 2011, the company opened ten new aerie stores [5] and had a 2% share of the lingerie market. [6] Aerie now has a total of 448 stores in North America.
Aerie outperformed American Eagle’s mainline brand during the second and third quarter in the 2013 fiscal year, despite a decline in store traffic. [6]
"Aerie Real" is a body image campaign that was launched by aerie in spring 2014 [7] in response to an announcement by American Eagle in January 2014. AEO released news that it was going to discontinue using supermodels and digitally retouching its models to encourage positive self-image and body positivity. [8] The Aerie REAL campaign features models of various sizes, shapes and skin colors, along with showing their beauty marks and tattoos. The Aerie Real movement includes an online bra guide that showcases cup sizes 30A through 40DD worn by models with similar body types. The personalized shopping experience further includes a “Real Girl Talk” hotline with style and fit experts. [9] They have also teamed up with Emma Roberts to further this campaign and provide a positive role model to younger girls. [10]
As part of this campaign, aerie became the first national retailer to sponsor the National Eating Disorders Association (NEDA). Aerie is the leading sponsor of their national walks awareness program known as "NEDA Walk". [11] The initiative raises funds for educational programs and spreads awareness about eating disorders. NEDA holds 65 walks every year in cities across the United States.
This campaign has also had success reaching young women under the Twitter name #aeriereal. [12]
Eleanor Nancy Macpherson is an Australian model, businesswoman, television host, and actress.
American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee. American Eagle Outfitters is the parent company of Aerie, Unsubscribed and Todd Snyder.
VF Corporation is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. The company's 13 brands are organized into three categories: Outdoor, Active and Work. In 2015, the company controlled 55% of the U.S. backpack market with the JanSport, Eastpak, Timberland, and The North Face brands.
Aerie is the bird nest of an eagle, falcon, hawk, or other bird of prey.
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Victoria's Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s, when Victoria's Secret became the largest lingerie retailer in the United States.
Kay Cohen is an Australian fashion designer and business woman based in Sydney, Australia. Cohen has led a number of lingerie design brands, most notably as Founder and Creative Director of Pleasure State and as General Manager and Creative Director of Elle Macpherson's Lingerie label Elle Macpherson Intimates, also Cohen is known as the inventor of the Biofit uplift bra.
Tiah Eckhardt is an Australian model, presenter and writer from Perth, Western Australia.
Bare Necessities is an American lingerie, swimwear, and loungewear online retailer which was established in 1998 in Avenel, New Jersey. The company claims to be the second largest online retailer in the industry next to Victoria's Secret with over $66 million in revenues.
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Bendon Group is a New Zealand lingerie, underwear and sleepwear company. It includes the women's brands Bendon, Me by Bendon, Pleasure State, Lovable and Hickory, the fuller cup size brand Fayreform, and the men's brands Bendon Man and Davenport.