Airly Foods

Last updated
Airly Foods
Airly Foods Logo.png
Product type Crackers
Produced by Post Holdings
Country St. Louis, Missouri, United States
Introduced2022;2 years ago (2022)
Tagline"Climate Friendly Snacking"
Website airlyfoods.com

Airly Foods is an American brand of snack crackers. The brand revolves around utilizing sustainable farming [1] and carbon credits to offset the total carbon emissions which would result from traditionally producing such a product. [2] [3] [4] [5] Consequently, the crackers are produced in the shape of clouds.

Contents

The company follows three basic principles to ensure the positive environmental impacts of their crackers' production: no tilling of the soil, using prescriptive amounts of seed and fertilizer, ending over-fertilization, and planting legumes in fields between growing seasons for cash crops. [6]

History

In 2021, Post Holdings CEO Rob Vitale responded to changes in consumer patterns by telling two employees, Jennifer McKnight and Mark Izzo, to "find [him] something that has the potential to disrupt food and beverage." [7] [2] They responded by forming Bright Future Foods, a subsidiary with the goal of focusing on climate-friendly snacking options. [8]

McKnight and Izzo formulated the idea for Airly Foods, a brand of crackers in which each box sold removed between eighteen and twenty-one grams of carbon dioxide from the air. [9] [10] Soon, a third co-founder, Kris Corbin, became involved with the brand.

The crackers went into production in 2022. Originally, four flavors were available: cheddar, chocolate, sea salt, and salted caramel. In January 2023, two more flavors became available: butter and cinnamon. [6] Originally, they were sold only in specialty grocery stores, before hitting shelves in major supermarkets such as Walmart [11] and Target.

Airly products are sold for approximately three dollars per box. According to McKnight, “[Airly is] empowering the shopper to vote with their dollars without sacrificing taste or price”.

Flavors

Airly crackers are available in six varieties. [12] [13]

See also

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References

  1. Campbell, Geraldine (2021-08-03). "Snack Report: Airly Snack Crackers". Clean Plates. Retrieved 2023-09-16.
  2. 1 2 "St. Louis-born Airly is the world's first 'climate-friendly snack cracker'". STLPR. Retrieved 2023-09-16.
  3. Potts, Mary Anne. "Growing a Climate-Positive Snack: Sustainably-Sourced Airly Crackers Remove Carbon from the Atmosphere". www.indigoag.com. Retrieved 2023-09-16.
  4. "How a snack brand made the first carbon-negative cracker | Baking Business". Baking Business. Retrieved 2024-01-31.
  5. Mainwaring, Simon. "Purpose At Work: What Do 2,900 Beach Balls Have To Do With How Airly Foods Helps Tame A 'Big, Hairy' Climate Challenge?". Forbes. Retrieved 2024-01-31.
  6. 1 2 Agnew, Jenny (2022-11-18). "St. Louis–based company creates environmentally friendly crackers". St. Louis Magazine. Retrieved 2023-09-16.
  7. "St. Louis-based Airly Foods creates a climate-friendly cracker". www.bizjournals.com. Retrieved 2023-09-16.
  8. "Airly Oat Cloud Crackers | 2021-04-29 | Snack Food & Wholesale Bakery". www.snackandbakery.com. Retrieved 2023-09-16.
  9. "Best New Products - Airly Crackers - NOSH Best of 2021 Awards". www.nosh.com. Retrieved 2023-09-16.
  10. "Bright Future Foods: Airly". Clarkmcdowall. Retrieved 2023-09-16.
  11. "Airly launches GHG-removing snacks". World Bio Market Insights. 2023-04-18. Retrieved 2023-09-16.
  12. "Climate-Friendly Snack Crackers Taste Great And Do Good, Too". St. Louis, MO Patch. 2021-12-02. Retrieved 2024-01-31.
  13. "Variety Pack of Crackers | Airly". airlyfoods. Retrieved 2024-01-31.