Product type | Crackers |
---|---|
Produced by | Post Holdings |
Country | St. Louis, Missouri, United States |
Introduced | 2022 |
Tagline | "Climate Friendly Snacking" |
Website | airlyfoods |
Airly Foods is an American brand of snack crackers. The brand revolves around utilizing sustainable farming [1] and carbon credits to offset the total carbon emissions which would result from traditionally producing such a product. [2] [3] [4] [5] Consequently, the crackers are produced in the shape of clouds.
The company follows three basic principles to ensure the positive environmental impacts of their crackers' production: no tilling of the soil, using prescriptive amounts of seed and fertilizer, ending over-fertilization, and planting legumes in fields between growing seasons for cash crops. [6]
In 2021, Post Holdings CEO Rob Vitale responded to changes in consumer patterns by telling two employees, Jennifer McKnight and Mark Izzo, to "find [him] something that has the potential to disrupt food and beverage." [7] [2] They responded by forming Bright Future Foods, a subsidiary with the goal of focusing on climate-friendly snacking options. [8]
McKnight and Izzo formulated the idea for Airly Foods, a brand of crackers in which each box sold removed between eighteen and twenty-one grams of carbon dioxide from the air. [9] [10] Soon, a third co-founder, Kris Corbin, became involved with the brand.
The crackers went into production in 2022. Originally, four flavors were available: cheddar, chocolate, sea salt, and salted caramel. In January 2023, two more flavors became available: butter and cinnamon. [6] Originally, they were sold only in specialty grocery stores, before hitting shelves in major supermarkets such as Walmart [11] and Target.
Airly products are sold for approximately three dollars per box. According to McKnight, “[Airly is] empowering the shopper to vote with their dollars without sacrificing taste or price”.
A cracker is a flat, dry baked biscuit typically made with flour. Flavorings or seasonings, such as salt, herbs, seeds, or cheese, may be added to the dough or sprinkled on top before baking. Crackers are often branded as a nutritious and convenient way to consume a staple food or cereal grain.
Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1934. The original style crackers are disc-shaped, lightly salted, and approximately 46 millimetres (1.8 in) in diameter.. Each cracker has seven perforations and a finely scalloped edge. Today, the Ritz cracker brand is owned by Mondelēz International.
A Moon Pie is an American snack, popular across much of the United States, which consists of two round graham cookies, with marshmallow filling in the center, dipped in a flavored coating. The snack is often associated with the cuisine of the American South, where they are traditionally accompanied by an RC Cola. Today, MoonPies are made by Chattanooga Bakery, Inc., in Chattanooga, Tennessee.
Hardtack is a type of dense biscuit or cracker made from flour, water, and sometimes salt. Hardtack is inexpensive and long-lasting. It is used for sustenance in the absence of perishable foods, commonly during long sea voyages, land migrations, and military campaigns. Along with salt pork and corned beef, hardtack was a standard ration for many militaries and navies from the 17th to the early 20th centuries.
Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.
Bugles are a corn snack produced by General Mills and Tom's Snacks.
Cheez-It is a brand of cheese cracker manufactured by Kellanova through its Sunshine Biscuits division. Approximately 26 by 24 millimetres, the rectangular crackers are made with wheat flour, vegetable oil, cheese, skim milk, salt, and spices.
Combos, officially called Combos Stuffed Snacks, are cylindrical tubes of cracker, pretzel, or tortilla, available with various fillings.
Goldfish are a fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.
Cheese Nips were a small cheese-flavored cracker manufactured by Mondelez International under its brand, Nabisco, they were originally used to compete against Sunshine Biscuit's Cheez-It crackers.
A saltine or soda cracker is a thin, usually square, cracker, made from white flour, sometimes yeast, and baking soda, with most varieties lightly sprinkled with coarse salt. It has perforations over its surface, as well as a distinctively dry and crisp texture.
Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.
Better Cheddars is a brand of baked cheese crackers that are prepared using cheddar cheese as a main ingredient. Better Cheddars are manufactured by Nabisco, a subsidiary of Mondelēz International. In the United States, Better Cheddars are marketed under the "Flavor Originals" trademark, which also includes the Chicken in a Biskit brand. Better Cheddars were first introduced by Nabisco in February 1981. Various flavors of the cracker have been purveyed to consumers.
Arnott's Group is an Australian producer of biscuits and snack food. Founded in 1865 by William Arnott, they are the largest producer of biscuits in Australia and a subsidiary of KKR.
Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family's 123-acre farm property in Fairfield, Connecticut, which had been named for the pepperidge tree.
Jacob's is an Irish brand name for several lines of biscuits and crackers in Ireland and the United Kingdom. The brand name is owned by the Jacob Fruitfield Food Group, part of Valeo Foods, which produces snacks for the Irish market. The brand name is used under licence by United Biscuits, part of Pladis and by Mondelez International in Asia.
A rice cracker is an East Asian cracker made from bleached or unbleached rice flour. Many regional varieties exist, though most are fried or baked and puffed and/or brushed with soy sauce or vinegar to create a smooth texture. Some may also be wrapped in seaweed.
The Weaver Popcorn Company, based in Van Buren, Indiana, is one of the largest popcorn companies in the United States.
The cheese cracker is a type of cracker prepared using cheese as a main ingredient. Additional common cracker ingredients are typically used, such as grain, flour, shortening, leavening, salt and various seasonings. The ingredients are formed into a dough, and the individual crackers are then prepared. Some cheese crackers are prepared using fermented dough. Cheese crackers are typically baked. Another method of preparing cheese crackers involves placing cheese atop warm crackers. Cheese crackers have been described as a "high-calorie snack", which is due to a higher fat content compared to other types of crackers.