Alan Trefler

Last updated

Alan N. Trefler
Born (1956-03-10) March 10, 1956 (age 68)
Boston, Massachusetts, U.S.
Alma mater Dartmouth College
OccupationBusiness executive
Years active1977–present
Employer(s) Pegasystems (CEO, founder)
Board member ofPegasystems
Awards Stevie Award – Software CEO of the Year (2009)
Website www.pega.com/about/leadership/alan-trefler

Alan N. Trefler (born March 10, 1956) is an American billionaire businessman and chess master [1] best known as the chief executive officer (CEO) of Pegasystems, [2] a multinational software company he founded in 1983. [3] Prior to Pegasystems, in 1975 Trefler tied for first place in the World Open Chess Championship with grandmaster Pal Benko, [1] afterwards working as a software engineer for Casher Associates and TMI Systems. [3] Founding Pegasystems at the age of 27, [4] he took the company Public in 1996, [5] with Trefler remaining clerk and president until 1999 [3] and afterwards becoming CEO. [2] With a 52 percent ownership stake in Pegasystems, his net worth surpassed $1 billion in 2013 [6] and in March 2017 he appeared on the Forbes Billionaire's List for the first time. [7] In 2014 he authored the book Build for Change, which addresses changing consumer markets. [8] Involved in philanthropy, in 1997 he established the Trefler Foundation. [9]

Contents

Early life and education

Alan Trefler was born to a Jewish family in 1956 [6] in Boston, Massachusetts, the son of Dorothy (née Pugatch) and Eric Trefler. [10] Trefler was raised in Brookline, Massachusetts [4] with his brother Leon. [6] [11] His mother, a daughter of immigrants from Eastern Europe, [10] worked as a schoolteacher. [6] His father, a Holocaust survivor who came to the United States [4] from Poland after World War II, [12] owned and operated Trefler's, a restorer of art and furniture. [13] [14] This business is still family owned and operating as of 2021. Working at his family's store while young [4] [11] and starting to play chess around the age of seven, [15] [12] Trefler would later become high school chess champion of Massachusetts [12] and win various regional competitions. [14] He graduated from Brookline High School [4] in 1973. [16] Trefler went on to Dartmouth College, where he studied economics and computer science [6] and remained active in chess. [17] [6] At the age of 19, [11] in 1975 he tied for first place in the World Open Chess Championship [17] [6] in New York with grandmaster Pal Benko. [12] [1] Also at Dartmouth, he was the winner of the John G. Kemeny prize in computing. [3] He graduated with a BS in 1977. [6]

Business career

Software engineering

Although he attained the level of chess master [11] and considered going professional, [14] after Trefler graduated from Dartmouth he moved into software engineering instead. [11] In the early 1980s he developed computer systems that could play chess, [18] later applying the same business techniques to teaching computers how to process business rules. [11] Between 1978 and 1980 [16] Trefler was a senior project manager for Casher Associates Inc., a business process management company in Chestnut Hill, Massachusetts. [3] He then worked at TMI Systems, where he led the development of their funds transfer product [3] from 1980 to 1983. [16]

Founder of Pegasystems

He founded Pegasystems in April 1983, taking on the roles of CEO and chairman [3] at the age of 27. [4] Expressing frustration with the "primitive" computer systems available for companies such as banks and insurance companies, [12] he states that "when I started Pega, it was with the vision that we could create a set of metaphors –an intermediate visual language that would enable business people to more directly instruct the machine... [and] get the computer to really understand how business people wanted things to work.... And it turns out to be a fairly hard problem to solve." [18] Basing the company in Cambridge, Massachusetts [4] with Citibank as his first client, [11] during the company's early years Trefler focused on providing case management for companies such as American Express. [18]

The company went public in 1996 [5] on NASDAQ. [18] Inventing a number of patents for use in Pegasystems' software architecture, [3] in 1998 Trefler was granted a United States patent for Pegasystems' distinctive rules-based architecture, [11] which provides the framework for Pegasystems' business process management (BPM) solutions. [19] Trefler remained clerk of Pegasystems Inc. until June 1999, and president until October 1999. [3] He remained CEO and chairman of the company's board of directors. [2]

Recent work at Pegasystems

In 2009 Trefler won the Stevie Award for Computer Software CEO of the Year at the American Business Awards. [20] [21] In March 2010, Pegasystems acquired Chordiant for around $161.5 million, [22] which gave Pegasystems access to new markets such as telecommunications and healthcare. [23] The Massachusetts Technology Leadership Council named him their Public Company CEO of the Year in 2011. [21] With a 52 percent ownership stake in Pegasystems, [4] [6] his net worth surpassed $1 billion on November 25, 2013. [6] His Pegasystems salary was $751,526 in 2014. [24] That year, Business Insider ranked him the eighth lowest paid CEO in the tech industry. [25]

In 2014 he authored and published Build for Change, a book focused on the management of customers and business processes. A Forbes contributor related that the book made "a convincing argument" that companies needed to prepare for changes in customer behavior, or face negative repercussions. [8]

Pegasystems had 3,000 employees, 30 offices, and "more than half a billion dollars in revenue" by early 2015. [18] In 2015, courts ruled in Trefler's and Pegasystems' favor in a copyright infringement suit filed by YYZ, a company the press described as a patent troll. [26] Trefler has been recognized by the Babson College Academy of Distinguished Entrepreneurs, [3] and he speaks publicly on business and software topics at various events and conferences. Among other publications, he has appeared in Barron's , the BBC, Forbes , Fortune , The New York Times , The Wall Street Journal , Reuters , [3] and Bloomberg Television. [27] Trefler made the Forbes Billionaire's List in March 2017. [7]

Chess career

A master-level chess player [11] [1] who had been playing chess since his childhood, [12] [15] Trefler competed in the 1975 World Open Chess Championship in New York City. Still a college student at Dartmouth, he entered the tournament with a 2075 Elo rating, 125 points below the lowest master-rated player, ranking him 115th overall in the tournament. [17] He went on to be crowned co-champion along with International Grandmaster Pal Benko, [21] [17] who was rated at 2504. Trefler also placed ahead of Grandmasters such as Walter Browne and Nicolas Rossolimo, as well as future Grandmaster Michael Rohde. [17] Trefler competed in a charity chess tournament in 2010 alongside grandmasters such as Garry Kasparov [6] and Boaz Weinstein. [1]

Philanthropy

Trefler and his wife donated $1 million to Dorchester High School in Dorchester, Boston in 1995. [28] They established The Trefler Foundation [11] in 1997, [9] which seeks to improve urban public education [15] in the Boston area. [11] The Treflers were early supporters of the nonprofit Year Up, [9] and in 2015 they founded Union & Fifth, where proceeds raised from donated clothes benefit various charities. [29]

Personal life

Trefler married his wife Pamela Reinhard in 1992, who at the time was working as an investment banker. The couple reside in Brookline, Massachusetts. [6]

Publishing history

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