AllTrails

Last updated
AllTrails
AllTrails (2023).png
Screenshot
AllTrails User Interface.png
iPhone example of in-app experience
Type of businessPrivately held
Available inEnglish, French, German, Spanish
FoundedDecember 17, 2010;13 years ago (2010-12-17)
Founder(s) Russell Cook
CEORon Schneidermann
IndustryHealth & fitness and travel
Products Android, iOS, Web browser, WatchOS, Wear OS
Parent AllTrails, LLC
Subsidiaries GPSies, Trails.com, iFootpath, EveryTrail
URL www.alltrails.com
Commercial Freemium

AllTrails is a fitness and travel mobile app used in outdoor recreational activities. This app is commonly used for outdoor activities such as hiking, mountain biking, climbing and snow sports. The service allows users to access a database of trail maps, which includes crowdsourced reviews and images. Depending on a user's subscription status, these resources can be used online and offline.

Contents

AllTrails first launched in 2010 within the AngelPad accelerator program [1] and gained seed funding shortly thereafter from the firms 500 Global (previously 500 Startups) and 2020 Ventures. [2] In 2018, AllTrails was acquired by Spectrum Equity. [3]

AllTrails operates on a freemium business model. It is accessible through a mobile app or a web browser for computers.

History

Founding

AllTrails was founded in 2010 by Russell Cook. [3] It was accepted into AngelPad's inaugural class. This incubation period preceded its official launch in December 2010.

2011–2012

In 2011, within one year of its launch, AllTrails gained $400k in seed funding from two venture capital funds. [2]

A major partnership between National Geographic and AllTrails was announced in early 2012. This partnership gave the app a boost to its user base and augmented its mapping data. This partnership resulted in National Geographic's Topo.com being merged and redirected to AllTrails. [4]

In Q4 of 2012, AllTrails crossed the 1 million install milestone. [4]

In 2018, though the company was said to be cash flow positive, it announced a new round of funding which ultimately resulted in its acquisition. [3]

2015–2017

In August 2016, AllTrails announced that it had acquired EveryTrail from TripAdvisor, [5] who had formerly acquired the company in 2011. [6]

AllTrails was listed in the 100 Best Android Apps of 2017 by PhanDroid. [7]

2018–2019

In 2018, Spectrum Equity provided $75M in funding to AllTrails in exchange for a majority position in the company. [8] This infusion of capital enabled the company to focus on business expansion and to attract additional talent. At that time, Ben Spero and Matt Neidlinger of Spectrum Equity joined AllTrails’ board of directors. [3]

In May 2019, AllTrails announced that the app was available in French, German and Spanish. Formerly, the app had only been available in English. [9]

AllTrails partnered with Rolling Strong in December 2019 to help truck drivers stay fit and healthy on the road. [10]

2020

In the summer of 2020, Apple partnered with AllTrails to add hiking information to their Apple Maps. This was largely in response to the growing popularity of outdoor activities during the global COVID-19 pandemic. [11] These trends in behavior contributed to "8.7 million users" installing the application in 2020, which was a "89%" increase from the previous year. [12]

2021

In early 2021, AllTrails broke the news that it had officially reached 1 million paid subscribers. [13]

Operation

Registration is required on AllTrails. Users can register via Apple, Facebook, Google or by manually entering their name, email and password. [14]

Once a user has registered, they will be able to search and explore trails which is the core value proposition of the app. Upon arriving at a trail, a user will be able to see information about the trail, track their activity, or even add new trails to the service. Additional features are available but require users to purchase a subscription in order to access them.

Features

AllTrails operates on a freemium service. Users can access the app's advanced features via a subscription service called AllTrails+. [15]

Users

As of January 2012, AllTrails had reached 200,000 users. [16] In that year, AllTrails partnered with National Geographic. By the end of the year, it had crossed the 1 million install mark. [4]

As of May 2023, AllTrails claims a global user base of over 50 million in more than 100 countries. [17] [18]

Acquisitions

Since its founding in 2010, AllTrails has acquired Every Trail, Gpsies, iFootpath, Trails.com. With the exception of GPSies, all other apps were either integrated into the company or discontinued as of July 2020. [19]

All acquisitions were made for undisclosed sums.

Related Research Articles

The online service imeem was a social media website where users interacted with each other by streaming, uploading and sharing music and music videos. It operated from 2003 until 2009 when it was shut down after being acquired by MySpace.

Kongregate is an American web gaming portal and video game publisher. Its website features over 124,000 online games and 30+ mobile games available to the public. The company also publishes games for PC, mobile, and home consoles. It was purchased by GameStop Corporation in 2010 before being acquired by Modern Times Group MT AB in 2017.

<span class="mw-page-title-main">Shazam (music app)</span> Music identification application

Shazam is an application that can identify music based on a short sample played using the microphone on the device. It was created by the British company Shazam Entertainment, based in London, and has been owned by Apple Inc. since 2018. The software is available for Android, macOS, iOS, Wear OS, watchOS and as a Google Chrome extension.

Spotify is a Swedish audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 602 million monthly active users, including 236 million paying subscribers, as of December 2023. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts.

<span class="mw-page-title-main">Wix.com</span> Israeli software company

Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.

<span class="mw-page-title-main">Skype Qik</span> Video messaging service from Skype

Skype Qik was a video messaging service by Skype. It was created by the company, Skype Technologies, who acquired Qik. The service, offered for Android, iOS, and Windows Phone devices, allowed users to exchange video messages between individuals or within a group.

<span class="mw-page-title-main">WhatsApp</span> Messaging and VoIP service owned by Meta Platforms

WhatsApp is an instant messaging (IM) and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp's client application runs on mobile devices, and can be accessed from computers. The service requires a cellular mobile telephone number to sign up. In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client.

Similarweb Ltd. is an American software development and data aggregation company specializing in web analytics, web traffic and performance. Headquartered in Givatayim, the company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021.

Snapette is a location-based shopping mobile application and website that acts as a digital resource for shoppers, enabling users to find nearby stores, products, and exclusive offers. Snapette was founded in 2011 by Jinhee Ahn Kim and Sarah Paiji and has partnerships with stores in California, New York City, and London.

<span class="mw-page-title-main">Microsoft SwiftKey</span> Virtual keyboard app

Microsoft SwiftKey is a virtual keyboard app originally developed by TouchType for Android and iOS devices. It was first released for Android in July 2010, followed by an iOS release in September 2014 following Apple's implementation of third-party keyboard support.

<span class="mw-page-title-main">Zettle</span> Swedish financial technology company

Zettle by PayPal is a Swedish financial technology company founded by Jacob de Geer and Magnus Nilsson in April 2010. Launching its first app and service in 2011, the company offers a range of financial products including payments, point of sales, funding and partners applications. The company was acquired by PayPal in 2018.

<span class="mw-page-title-main">Hike Messenger</span> Instant messaging app

Hike Messenger, also known as Hike Sticker Chat, was a multifunctional Indian adware application offering cross-platform instant messaging (IM) and Voice over IP (VoIP) services that was launched on December 11, 2012, by Kavin Bharti Mittal and is now owned by Hike Private Limited. Hike functioned offline through SMS. The app registration used a standard one-time password (OTP) based authentication process. Hike was estimated to be worth $1.4 billion and had more than 100 million registered users.

<span class="mw-page-title-main">Maps.me</span> Commercial satellite navigation software using OpenStreetMap data

Maps.me is a mobile app for Android, iOS and BlackBerry that provides offline maps using OpenStreetMap data. It was formerly known as MapsWithMe. In November 2014, it was acquired by Mail.Ru Group and became part of its My.com brand. In September 2015, the app was open sourced and a free and open-source software version was additionally made available on F-droid until the application was sold to the payment processor Daegu Limited, part of Parity.com, which changed the application user interface and content, which led Alexander Borsuk and Viktor Govako to release an open source ad- and tracker-free fork called 'Organic Maps' in response.

Onavo, Inc. was an Israeli mobile web analytics company owned by Facebook, Inc.. The company primarily performed its activities via consumer mobile apps, including the virtual private network (VPN) service Onavo Protect, which analysed web traffic sent through the VPN to provide statistics on the usage of other apps.

<span class="mw-page-title-main">Carousell (company)</span> Mobile and online marketplace

Carousell is a Singaporean smartphone and web-based consumer to consumer and business to consumer marketplace for buying and selling new and secondhand goods. Headquartered in Singapore, it also operates in Malaysia, Indonesia, the Philippines, Cambodia, Taiwan, Hong Kong, Macau, Australia, New Zealand and Canada. Carousell is available on both iOS and Android devices.

<span class="mw-page-title-main">Trucker Path</span>

Trucker Path is an American transportation network company specializing in online and mobile services for the trucking industry. In early 2013, the company released its trip planning and resource locating mobile app Trucker Path. In mid-2015, it was followed by TruckLoads, a marketplace available on the web and mobile devices specializing in connecting freight companies with carriers. By March 2015 the Trucker Path app had 100,000 users. One year later, Trucker Path reached one million downloads on iOS and Android combined. By June 2016, the number of active monthly users surpassed 450,000, which represented 30% of all Class 8 truckers in the U.S. TruckLoads became the most installed freight-matching mobile app with over 250,000 installs by the end of 2016. In February 2017, Trucker Path reached over 1.5 million total installs and is the first in the trucking industry to have over one million installs on the Google Play Store. In December 2017, Renren announced that it acquired Trucker Path.

<span class="mw-page-title-main">Yury Melnichek</span>

Yury Melnichek a tech-entrepreneur, venture investor and software engineer. Born in Minsk (Belarus), lived in Switzerland for more than 16 years and now living in Cyprus. Founder of a free cartographic service Maps.me, AIMATTER company, Vochi. In December 2021, together with Anna Melnichek, founded an investment company Melnichek Investments to invest in promising machine learning and biotech startups. Apart from investment activities Yury provides consulting services in venture investment, mobile applications marketing and also consults IT-companies and startups working with machine learning, computer vision and data science.

Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has approximately 600 employees. As of 2023, its apps have been downloaded over 730 million times. In 2024, Lightricks introduced LTX Studio, a platform for creating and editing videos using AI.

References

  1. ↑ "The Initial AngelPad Startups Get Their Wings". Social.techcrunch.com. 11 November 2010. Retrieved 30 November 2021.
  2. 1 2 "AllTrails Pockets $400K From 500 Startups And More". Social.techcrunch.com. 14 November 2011. Retrieved 30 November 2021.
  3. 1 2 3 4 "AllTrails gets $75M to keep hikers happy". Social.techcrunch.com. 12 October 2018. Retrieved 30 November 2021.
  4. 1 2 3 "AllTrails Hits 1 Million Mobile Installs, Launches Retail Sales Of Its Map Kits". Social.techcrunch.com. 7 November 2012. Retrieved 30 November 2021.
  5. ↑ "We acquired EveryTrail". Fieldnotes.alltrails.com.
  6. ↑ "TripAdvisor Buys Trip Planning Service EveryTrail To Expand Mobile Offering". Social.techcrunch.com. 3 February 2011. Retrieved 30 November 2021.
  7. ↑ "100 Best Android Apps of 2017". Phandroid - Android News and Reviews. December 29, 2016.
  8. ↑ Beltran, Luisa (October 12, 2018). "Spectrum Equity buys majority of AllTrails". Pehub.com.
  9. ↑ "Bonjour, Hallo, Hola – AllTrails is now in French, German and Spanish". Fieldnotes.alltrails.com.
  10. ↑ "Rolling Strong teams up with AllTrails to enhance trucker wellness offerings". TheTrucker.com. December 23, 2019.
  11. ↑ "Apple's software updates give a glimpse of software in a COVID-19 era". Social.techcrunch.com. 23 June 2020. Retrieved 30 November 2021.
  12. ↑ Hu, Krystal (2021-11-17). "PE firm Permira invests $150 mln in hiking app AllTrails". Reuters. Retrieved 2023-02-01.
  13. ↑ "AllTrails Celebrates 1 Million Paid Subscribers". Prnewswire.com (Press release). Retrieved 30 November 2021.
  14. ↑ "Sign up | AllTrails". AllTrails.com.
  15. ↑ "AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails". AllTrails.com.
  16. ↑ "AllTrails Partners With National Geographic, Launches Redesigned, Co-branded Website". Social.techcrunch.com. 17 January 2012. Retrieved 30 November 2021.
  17. ↑ "Press | AllTrails". AllTrails.com.
  18. ↑ "About | AllTrails". AllTrails.com.
  19. ↑ "AllTrails Revenue & App Download Estimates from Sensor Tower - Apple App Store". Sensortower.com.
  20. ↑ "We Acquired GPSies". Fieldnotes.alltrails.com.
  21. ↑ "AllTrails Acquires German Trails App GPSies". Giuser.com. August 14, 2019.
  22. ↑ "News | AllTrails Acquires Trails.com | Spectrum Equity". Spectrumequity.com.
  23. 1 2 "AllTrails Acquires iFootpath". Prnewswire.com (Press release).
  24. ↑ "We Acquired Trails.com". Fieldnotes.alltrails.com.
  25. ↑ "News | AllTrails Acquires iFootpath | Spectrum Equity". Spectrumequity.com.

Further reading

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.