Aura farming

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Aura farming is a term denoting the act of cultivating an appearance of effortless charisma or "coolness", often through repetitive, stylized actions. [1] [2] It is also attached to a viral dance originated by Rayyan Arkan Dikha, an Indonesian boy, in 2025.

Contents

Origins

The expression "aura farming" was popularized in 2024, largely in reference to anime characters and various celebrities. It generally describes someone who does something repetitive to look cool and build "aura" – a Gen Alpha term synonymous with charisma or "rizz". [1]

Dance

A dance attached to the phrase was popularized by a viral video of an 11-year-old Indonesian boy, Rayyan Arkan Dikha, performing a rhythmic dance on the bow of a traditional racing boat during the Pacu Jalur festival in Riau, Indonesia. [3] Dikha's preternaturally calm performance on the bow of a thin boat, using a series of repetitive movements, made him a perfect fit for the term. [1] [4]

Origins and viral spread

The trend originated from a video of Rayyan Arkan Dikha, a fifth-grade student from Kuantan Singingi Regency, acting as the Togak Luan or Tukang Tari (the dancer) at the front of a long, canoe-like boat during a national Pacu Jalur competition in late June 2025. [5] In the video, Dikha, wearing a traditional Teluk Belanga outfit with a Malay Riau headcloth and sunglasses, performs a series of calm, repetitive dance moves to energize the rowers. He stated that he created the dance spontaneously. [6]

The video was first posted on TikTok and went viral in mid-2025. [7] [8] Social media users began remixing the clip with various songs under hashtags like "aura farming kid on boat," amassing millions of views. [6] According to The New York Times , the trend made Dikha "hard to miss on social media" in mid-2025. [1]

Following the viral fame of the trend, its originator, Rayyan Arkan Dikha, was appointed as a cultural and tourism ambassador for Riau province by the local governor. [9] He and his mother were invited to the capital, Jakarta, to meet with the country's Ministers of Culture and Tourism. [9] He was also awarded a government scholarship. [10]

Cultural context of Pacu Jalur

Pacu Jalur is a traditional longboat rowing race unique to Kuantan Singingi, dating back to the 19th century. [5] The term "Pacu" means race and "Jalur" refers to the long boats used. [6] The Togak Luan (or Tukang Tari) is a child performer whose role is to hype the team and signal to spectators when the boat is leading. [11] The role requires significant balance, which is why children are often chosen over adults. [5] Indonesia's Minister of Culture, Fadli Zon, acknowledged the skill required, stating, "Maintaining balance as a dancer who motivates the Pacu Jalur rowing team is truly not simple." [7]

Global imitations

The dance became a global meme, imitated by international sports teams and celebrities, which amplified its viral spread. Notable recreations included:

References

  1. 1 2 3 4 Wong, Brian (14 August 2025). "How an 11-Year-Old Indonesian Dancer Became a Global Meme". The New York Times. Retrieved 29 September 2025.
  2. "From a boat in Indonesia to trolleys in Hong Kong, 'aura farming' is everywhere". South China Morning Post. 2025-08-07. Retrieved 2025-09-28.
  3. Simangunsong, Stu Woo and Tonggo (2025-08-18). "How an 11-Year-Old Boy on a Boat Became a Source of National Pride—and Envy". The Wall Street Journal. Retrieved 2025-09-28.
  4. "After the aura farming boy went viral, the online scams started". ABC News. 2025-08-14. Retrieved 2025-09-28.
  5. 1 2 3 "Meet the Indonesian boy, 11, who has become world-famous for his 'aura farming' boat race dance". Channel News Asia. Retrieved 29 September 2025.
  6. 1 2 3 4 5 "'I created it myself': The boy behind the viral 'aura farming' boat racing dance". BBC News. 11 July 2025. Retrieved 29 September 2025.
  7. 1 2 3 4 Maheshwari, Sapna (22 August 2025). "How an 11-Year-Old's Boat Dance Became a Global Business Opportunity". Wall Street Journal. Retrieved 29 September 2025.
  8. "Indonesian boy's 'aura farming' dance brings global spotlight to centuries-old tradition". Arab News. 2025-07-11. Retrieved 2025-09-28.
  9. 1 2 3 "Meet Rayyan Arkan Dhika, Indonesia's Young 'Aura Farmer' Taking The Internet By Storm". NDTV. Retrieved 29 September 2025.
  10. "Meet Rayyan Arkan Dikha, the viral 'Aura Farming' kid from Indonesia". The Economic Times. 13 July 2025. Retrieved 29 September 2025.
  11. "The 'aura farming' boy danced for tradition, then the internet turned it into a trend and a trap". ABC News. 15 August 2025. Retrieved 29 September 2025.