Algospeak

Last updated

Algospeak [lower-alpha 1] is the use of coded expressions to evade automated moderation algorithms on social media platforms such as TikTok and YouTube. Users use algospeak to discuss topics deemed sensitive to moderation algorithms while avoiding penalties such as shadow banning. A type of internet slang, [3] Calhoun and Fawcett described it as a "linguistic self-censorship". [4] [5] [6] [7] [8] [9] [10] [1] [11]

Contents

Causes

Many social media platforms use automated content moderation systems to align content with the platform's guidelines, which are often not determined by the users themselves. [4] Tiktok, in particular, employs human moderators and artificial intelligence, in addition to reviewing user reports. Such AIs are often called "algorithms" or "bots" despite them not following a strict algorithm. TikTok's unequal enforcement on topics such as LGBT and obesity has led a to a view of it being contradictory and "inconsistent". [3] In addition, AI may miss important context. Communities who aid people who struggle with self-harm or suicidal thoughts may inadvertantly get caught in the automated moderation. [7] and the black box model of AIs makes it opaque to research. [3]

Algospeak is different from other types of netspeak in that its primary purpose is to avoid moderation, instead of helping to create communal identity, though algospeak may be used in online communities. [3]

As of 2022 according to Forbes, almost a third of American social media users reported using "emojis or alternative phrases" to subvert content moderation. [12]

Methods

Algospeak uses techniques akin to those used in Aesopian language to conceal the intended meaning from automated content filters, while being understandable to human readers. One such method draws from leetspeak, where letters are replaced with lookalike characters (eg. $3X for sex). [1]

Subject matters

Tiktok users have used algospeak to discuss and provide support to those who self-harm. [13]

Examples

According to New York Times : [6]

Notes

  1. also known as Voldemorting or slang replacement, [1] a blend of Algorithm and -speak. [2]

Related Research Articles

Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take the form of euphemisms, in which case it is primarily meant to make the truth sound more palatable. It may also refer to intentional ambiguity in language or to actual inversions of meaning. In such cases, doublespeak disguises the nature of the truth.

<span class="mw-page-title-main">Euphemism</span> Innocuous word or expression used in place of one that may be found offensive

A euphemism is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay. Euphemisms may be used to mask profanity or refer to topics some consider taboo such as mental or physical disability, sexual intercourse, bodily excretions, pain, violence, illness, or death in a polite way.

<span class="mw-page-title-main">Leet</span> Online slang and alternative orthography

Leet, also known as eleet or leetspeak, is a system of modified spellings used primarily on the Internet. It often uses character replacements in ways that play on the similarity of their glyphs via reflection or other resemblance. Additionally, it modifies certain words on the basis of a system of suffixes and alternative meanings. There are many dialects or linguistic varieties in different online communities.

<span class="mw-page-title-main">Social media marketing</span> Promotion of products or services on social media

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

<span class="mw-page-title-main">Instagram</span> Social media platform owned by Meta Platforms

Instagram is a photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Spanish, French, Korean, and Japanese.

<span class="mw-page-title-main">Like button</span> Communication software feature used to express support

A like button, like option, or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. Internet services that feature like buttons usually display the number of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favor, against or neutrally. Other websites include more complex web content voting systems. For example, five stars or reaction buttons to show a wider range of emotion to the content.

Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.

<span class="mw-page-title-main">ByteDance</span> Chinese internet technology company

ByteDance Ltd. is a Chinese internet technology company headquartered in Haidian, Beijing and incorporated in the Cayman Islands.

<span class="mw-page-title-main">TikTok</span> Video-focused social media platform

TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app.

<span class="mw-page-title-main">Zhang Yiming</span> Chinese internet entrepreneur (born 1983)

Zhang Yiming is a Chinese internet entrepreneur. He founded ByteDance in 2012, developed the news aggregator Toutiao and the video sharing platform Douyin. As of March 2024, Zhang's personal wealth was estimated at US$40.2 billion, according to Bloomberg Billionaires Index, making him the second-richest person in China, after Zhong Shanshan. On November 4, 2021, Zhang stepped down as CEO of ByteDance, completing a leadership handover announced in May 2021. According to Reuters, Zhang maintains over 50 percent of ByteDance's voting rights.

There are reports of TikTok censoring political content related to China and other countries as well as content from minority creators. TikTok says that its initial content moderation policies, many of which are no longer applicable, were aimed at reducing divisiveness and were not politically motivated.

Algorithmic radicalization is the concept that recommender algorithms on popular social media sites such as YouTube and Facebook drive users toward progressively more extreme content over time, leading to them developing radicalized extremist political views. Algorithms record user interactions, from likes/dislikes to amount of time spent on posts, to generate endless media aimed to keep users engaged. Through echo chamber channels, the consumer is driven to be more polarized through preferences in media and self-confirmation.

<span class="mw-page-title-main">Donald Trump–TikTok controversy</span> 2020–2021 event

In 2020, the United States government announced that it was considering banning the Chinese social media platform TikTok upon a request from then-president Donald Trump, who viewed the app as a national security threat. The result was that TikTok owner ByteDance—which initially planned on selling a small portion of TikTok to an American company—agreed to divest TikTok to prevent a ban in the United States and in other countries where restrictions are also being considered due to privacy concerns, which themselves are mostly related to its ownership by a firm based in China.

<span class="mw-page-title-main">Khaby Lame</span> Italian influencer (born 2000)

Khabane "Khaby" Lame is a Senegalese-born Italian social media personality. He is known for his TikTok videos, in which he silently mocks overly complicated "life hack" videos. In 2022, he was listed in Fortune's 40 Under 40 and Forbes' 30 Under 30. He also served as a juror on the 2023 edition of the television show Italia's Got Talent. As of 2024, he is the most-followed user on TikTok.

<span class="mw-page-title-main">YouTube Shorts</span> Reel sharing platform within Youtube

YouTube Shorts is the short-form section of the American video-sharing site YouTube. Shorts focuses on vertical videos that are less than 60 seconds of duration and various features for user interaction. As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021, which include video views that pre-date the YouTube Shorts feature. Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.

<span class="mw-page-title-main">Libs of TikTok</span> Far-right and anti-LGBT X (formerly Twitter) account

Libs of TikTok is a handle for various far-right and anti-LGBT social-media accounts operated by Chaya Raichik, a former real estate agent. Raichik uses the accounts to repost content created by left-wing and LGBT people on TikTok, and on other social-media platforms, often with hostile, mocking, or derogatory commentary. The accounts promote hate speech and transphobia, and spread false claims, especially relating to medical care of transgender children. The Twitter account, also known by the handle @LibsofTikTok, has nearly 3 million followers as of February 2024 and has become influential among American conservatives and the political right. Libs of TikTok's social-media accounts have received several temporary suspensions and a permanent suspension from TikTok.

Ronnie McNutt was a 33-year-old American man and US Army Reserve veteran from New Albany, Mississippi, who committed suicide by shooting himself under his chin on a Facebook livestream, which went viral on various social media platforms due to its inherent shock value.

<span class="mw-page-title-main">Filter (social media)</span> Effects used to alter the appearance of a digital image

Filters are digital image effects often used on social media. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. Social media filters—especially beauty filters—are often used to alter the appearance of selfies taken on smartphones or other similar devices. While filters are commonly associated with beauty enhancement and feature alterations, there is a wide range of filters that have different functions. From adjusting photo tones to using face animations and interactive elements, users have access to a range of tools. These filters allow users to enhance photos and allow room for creative expression and fun interactions with digital content.

In the early 21st century, antisemitism was identified in social media platforms with up to 69 percent of Jews in the US having encountered antisemitism online according to the 2022 report released by "The State of Antisemitism in America". Jews have encountered antisemitism either as targets themselves or by being exposed to antisemitic content on their media page.

A ban of the video hosting service TikTok began in Nepal on November 13, 2023, with the government attributing it to the disruption of social harmony.

References

  1. 1 2 3 Stano, Simona (2022). "Linguistic guerrilla warfare 2.0: On the "forms" of online resistance". Rivista Italiana di Filosofia del Linguaggio (2022: SFL - Language, powers, rights (eds. A. Bertollini & S. Garello)). doi:10.4396/2022SFL13. ISSN   2036-6728.
  2. Kireeva, Anna (2022). "Neologisms: Sociolinguistic Approach". SSRN Electronic Journal. doi:10.2139/ssrn.4232119. ISSN   1556-5068.
  3. 1 2 3 4 Steen, Ella; Yurechko, Kathryn; Klug, Daniel (September 2023). "You Can (Not) Say What You Want: Using Algospeak to Contest and Evade Algorithmic Content Moderation on TikTok". Social Media + Society. 9 (3). doi: 10.1177/20563051231194586 . ISSN   2056-3051.
  4. 1 2 Kendra, Alexia; Calhoun, Fawcett (December 30, 2023). ""They Edited Out her Nip Nops": Linguistic Innovation as Textual Censorship Avoidance on TikTok". Language@Internet. 21: 1–30.
  5. Lorenz, Taylor (8 April 2022). "Internet 'algospeak' is changing our language in real time, from 'nip nops' to 'le dollar bean'". The Washington Post. Retrieved 2 January 2024.
  6. 1 2 Delkic, Melina (2022-11-19). "Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language". The New York Times. ISSN   0362-4331 . Retrieved 2024-04-16.
  7. 1 2 Kreuz, Roger J. (13 April 2023). "What is 'algospeak'? Inside the newest version of linguistic subterfuge". The Conversation . Retrieved 2 January 2024.
  8. Tellez, Anthony. "'Mascara,' 'Unalive,' 'Corn': What Common Social Media Algospeak Words Actually Mean". Forbes . Retrieved 2 January 2024.
  9. "From Camping to Cheese Pizza, 'Algospeak' is Taking over Social Media". Forbes . Retrieved 2 January 2024.
  10. Klug, Daniel; Steen, Ella; Yurechko, Kathryn (2022). "How Algorithm Awareness Impacts Algospeak Use on TikTok". Companion Proceedings of the ACM Web Conference 2022. pp. 234–237. doi:10.1145/3543873.3587355. ISBN   9781450394192. S2CID   258377709 . Retrieved 2 January 2024.
  11. Ifeanyi, KC (2022-10-31). "Decoding what algospeak really means for Content Creators". Fast Company.
  12. Levine, Alexandra S. "From Camping To Cheese Pizza, 'Algospeak' Is Taking Over Social Media". Forbes. Retrieved 2023-08-27.
  13. Vera, Valerie (October 2023). "Nonsuicidal Self-Injury and Content Moderation on TikTok". Proceedings of the Association for Information Science and Technology. 60 (1): 1164–1166. doi:10.1002/pra2.979. ISSN   2373-9231.