In Internet culture, shitposting or trashposting is the act of using an online forum or social media page to post content that is satirical and of "aggressively, ironically, and trollishly poor quality". [1] Shitposts are generally intentionally designed to derail discussions or cause the biggest reaction with the least effort. It may even sometimes be orchestrated as part of a co-ordinated flame war to render a website unusable by its regular visitors. [2]
Shitposting is a modern form of online provocation. The term itself appeared around the mid-2000s on image boards such as 4chan. Writing for Polygon , Sam Greszes compared shitposting to Dadaism's "confusing, context-free pieces that, specifically because they were so absurd, were seen as revolutionary works both artistically and politically". Greszes writes that the goal of shitposting is "to make an audience so confused at the lack of content that they laugh or smile". [3]
Professor Greg Barton, an expert on terrorism at Deakin University, said that racist shitposting is common across the internet and is a way for people to connect and gain attention. He said, "The thing about social media is that it's social. You want some feedback, you want people to like your stuff whether it's Instagram or Facebook. Shitposting is all about getting your profile up, getting a response and the more ironic and funny you can be the more you get." [4] [5]
The political uses of shitposting came to prominence during the 2016 United States presidential election. In May of that year, The Daily Dot wrote that a shitpost is "a deliberate provocation designed for maximum impact with minimum effort". [6]
In September 2016 the pro-Trump group Nimble America received widespread media attention. [7] [8] [9] The Daily Beast described the group as "dedicated to 'shitposting' and circulating internet memes maligning Hillary Clinton". [7]
In September 2016, The Independent wrote that shitposting is an apolitical "tool that can be put to a variety of effects". [10] But posts such as these appeared long before the 2016 US presidential election. Engineering & Technology magazine wrote that "shitposting, whether from the left or right, is perilously close to delivering an online metastasis of Orwell's Two-minute Hate [ sic ]". [11]
In November 2016, Esquire magazine wrote, "internet mockery is emerging as a legitimate political technique: shitposting. Maybe the 2020 election will be all shitposting." [12]
In March 2018, talking about Facebook group New Urbanist Shitposting or New Urbanist Memes for Transit-Oriented Teens, Chicago magazine defined it as "posts that are meant to be awkward and irrelevant, aggravating and distracting social media communities from discussing their topic at hand". [13] [14]
The Financial Times defined shitposting as "posting ostentatiously inane and contextless content to an online forum or social network with the effect of derailing discussion". It gave the example of British former Liberal Democrat leader Jo Swinson being forced to deny she had killed squirrels for fun after online trolls made up a story about her having done so. [15] [16]
In slang, a troll is a person who posts deliberately offensive or provocative messages online or who performs similar behaviors in real life. The methods and motivations of trolls can range from benign to sadistic. These messages can be inflammatory, insincere, digressive, extraneous, or off-topic, and may have the intent of provoking others into displaying emotional responses, or manipulating others' perception, thus acting as a bully or a provocateur. The behavior is typically for the troll's amusement, or to achieve a specific result such as disrupting a rival's online activities or purposefully causing confusion or harm to other people.
Trash talk is a form of spoken insult usually found in sports events, although it is not exclusive to sports or similarly characterized events. It is often used to intimidate the opposition and/or make them less confident in their abilities so as to win easier, but it can also be used in a humorous spirit. Trash-talk is often characterized by use of hyperbole or figurative language, such as "Your team can't run! You run like honey on ice!" Puns and other wordplay are commonly used.
Line 4 is one of the sixteen lines of the Paris Métro rapid transit system and one of its three fully automated lines. Situated mostly within the boundaries of the City of Paris, it connects Porte de Clignancourt in the north and Bagneux-Lucie Aubrac in the south, travelling across the heart of the city. Until its southern terminus was changed from Porte d'Orléans to Mairie de Montrouge in 2013, the line was sometimes referred to as the Clignancourt – Orléans Line. At 13.9 km (8.6 mi) in length, it connects with all Paris Métro lines apart from the very short 3bis and 7bis branch lines, as well as with all 5 RER express lines. It also serves three of the Paris Railway stations, Gare du Nord, Gare de l'Est, and Gare Montparnasse. It is the second-busiest Métro line after Line 1, carrying over 154 million passengers in 2004.
An anonymous post, is an entry on a textboard, anonymous bulletin board system, or other discussion forums like Internet forum, without a screen name or more commonly by using a non-identifiable pseudonym. Some online forums such as Slashdot do not allow such posts, requiring users to be registered either under their real name or utilizing a pseudonym. Others like JuicyCampus, AutoAdmit, 2channel, and other Futaba-based imageboards thrive on anonymity. Users of 4chan, in particular, interact in an anonymous and ephemeral environment that facilitates rapid generation of new trends.
A copypasta is a block of text copied and pasted to the Internet and social media. Copypasta containing controversial ideas or lengthy rants are often posted for humorous purposes, to provoke reactions from those unaware that the posted text is a meme.
4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from video games and television to literature, cooking, weapons, music, history, anime, fitness, politics, and sports, among others. Registration is not available and users typically post anonymously. As of 2022, 4chan receives more than 22 million unique monthly visitors, of which approximately half are from the United States.
An imageboard is a type of Internet forum that focuses on the posting of images, often alongside text and discussion. The first imageboards were created in Japan as an extension of the textboard concept. These sites later inspired the creation of a number of English-language imageboards.
Encyclopedia Dramatica is a satirical online community centered around a wiki that acts as a "troll archive". The site hosts racist material and shock content; as a result it was filtered from Google Search in 2010. An administrator of the website was the perpetrator of the 2017 Aztec High School shooting, and users of the site frequently participate in harassment campaigns.
9gag is an online platform and social media website based in Hong Kong, which allows its users to upload and share user-generated content or other content from external social media websites. Since the platform for collections of Internet memes was launched on April 11, 2008, it has grown in popularity across social media such as Facebook, Twitter, and Instagram.
Palmer Freeman Luckey is an American entrepreneur best known as the founder of Oculus VR and designer of the Oculus Rift, a virtual reality head-mounted display that is widely credited with reviving the virtual reality industry. In 2017, Luckey left Oculus and founded defense contractor Anduril Industries, a defense technology company focused on autonomous drones and sensors for military applications. Luckey ranked number 22 on Forbes' 2016 List of America's Richest Entrepreneurs Under 40.
8kun, previously called 8chan, Infinitechan or Infinitychan, is an imageboard website composed of user-created message boards. An owner moderates each board, with minimal interaction from site administration. The site has been linked to white supremacism, neo-Nazism, the alt-right, racism and antisemitism, hate crimes, and multiple mass shootings. The site has been known to host child pornography; as a result, it was filtered out from Google Search in 2015. Several of the site's boards played an active role in the Gamergate harassment campaign, encouraging Gamergate affiliates to frequent 8chan after 4chan banned the topic. 8chan is the home of the discredited QAnon conspiracy theory.
/pol/, short for Politically Incorrect, is an anonymous political discussion imageboard on 4chan. As of 2022, it is the most active board on the site. It has had a substantial impact on Internet culture. It has acted as a platform for far-right extremism; the board is notable for its widespread racist, white supremacist, antisemitic, anti-Muslim, misogynist, and anti-LGBT content. /pol/ has been linked to various acts of real-world extremist violence. It has been described as one of the "[centers] of 4chan mobilization", a title also ascribed to /b/.
Pepe the Frog is a webcomic character and Internet meme created by cartoonist Matt Furie. Designed as a green anthropomorphic frog with a humanoid body, Pepe originated in Furie's 2005 comic Boy's Club. The character became an Internet meme when his popularity steadily grew across websites such as Myspace, Gaia Online, and 4chan in 2008. By 2015, he had become one of the most popular memes used on 4chan and Tumblr. Different types of Pepe memes include "Sad Frog", "Smug Frog", "Angry Pepe", "Feels Frog", and "You will never..." Frog. Since 2014, "rare Pepes" have been posted on the "meme market" as if they were trading cards.
Bernie Sanders' Dank Meme Stash is a Facebook group where members previously shared and discussed Internet memes relating to American politician and United States senator from Vermont, Bernie Sanders. Sanders was a candidate for the Democratic nomination for President of the United States in the 2016 U.S. presidential election, as well as the 2020 U.S. presidential election. This page is still active on Facebook with over 273,000 followers as of 2023.
Social media played an important role in shaping the course of events surrounding the 2016 United States presidential election. It facilitated greater voter interaction with the political climate; unlike traditional media, social media gave people the ability to create, comment on, and share content related to the election.
r/The_Donald was a subreddit where participants created discussions and Internet memes in support of U.S. president Donald Trump. Initially created in June 2015 following the announcement of Trump's presidential campaign, the community grew to over 790,000 subscribers who described themselves as "Patriots". The community was banned in June 2020 for violating Reddit rules on harassment and targeting. It was ranked as one of the most active communities on Reddit.
Internet manipulation is the co-optation of online digital technologies, including algorithms, social bots, and automated scripts, for commercial, social, military, or political purposes. Internet and social media manipulation are the prime vehicles for spreading disinformation due to the importance of digital platforms for media consumption and everyday communication. When employed for political purposes, internet manipulation may be used to steer public opinion, polarise citizens, circulate conspiracy theories, and silence political dissidents. Internet manipulation can also be done for profit, for instance, to harm corporate or political adversaries and improve brand reputation. Internet manipulation is sometimes also used to describe the selective enforcement of Internet censorship or selective violations of net neutrality.
New Urbanist Memes for Transit-Oriented Teens, also known as NUMTOT or Numtots and variations by its members, is a Facebook group dedicated to discussion, Internet memes, and general discourse surrounding New Urbanism and public transport. As of December 2023, the group has more than 229,000 members.
The NPC, derived from non-player character, is an Internet meme that represents people who do not think for themselves or do not make their own decisions; those who lack introspection or intrapersonal communication. The meme gained further viral status on TikTok, with the surge of "NPC Streamers". In terms of politics, it's often been used by those with anti-establishment views to describe those who fail to question authority, "groupthink", or a stance that would display conformity and obedience. The NPC meme, which graphically is based on the Wojak meme, was created in July 2016 by an anonymous author and first published on the imageboard 4chan, where the idea and inspiration behind the meme were introduced.
Social media was used extensively in the 2020 United States presidential election. Both incumbent president Donald Trump and Democratic Party nominee Joe Biden's campaigns employed digital-first advertising strategies, prioritizing digital advertising over print advertising in the wake of the pandemic. Trump had previously utilized his Twitter account to reach his voters and make announcements, both during and after the 2016 election. The Democratic Party nominee Joe Biden also made use of social media networks to express his views and opinions on important events such as the Trump administration's response to the COVID-19 pandemic, the protests following the murder of George Floyd, and the controversial appointment of Amy Coney Barrett to the Supreme Court.
... but that doesn't quite speak to the essence of 'shitposting', which encompasses content of aggressively, ironically, and of trollishly poor quality. Incoherent jokes, hasty Photoshopping, mashups, irrelevance, errors in spelling or grammar—all are hallmarks of the shitpost ...
On alt-right forums, hate speech is passed off as "shitposting"—purposeful offensiveness meant to shock and provoke, a counterweight to calls for safe spaces and trigger warnings.
I also think I subconsciously associate endless scroll with low-quality / spammy content, memes, shitposting, etc, which appeals to me.
But remember that the shitpost isn't an expression of power rather it is the derailment of discourse.
'Shitposting' according to the Open Oxford administrators Ash MQ & co involves 'a small coterie of members posting in-jokes, diary entries, and pictures of excrement' which meant that 'discussions were derailed, serious threads became lost amongst the nonsense, and most of the group's over 4000 members were put off ever getting involved.'
... shitposting means good posts with bad behavior. It has roots in older communities like Something Awful and 4chan, which celebrates the shitpost like no other. The shitpost is a troll, a deliberate provocation designed for maximum impact with minimum effort. It's bad. It's good.
Shitposting in itself doesn't appear to have much of a politics, instead being a tool that can be put to a variety of effects—being used from everyone from the far-right such as Trump fans to left-wing groups online like those meant to support Bernie Sanders.
The dictionary definition of shitposting at Wiktionary
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