Brain rot

Last updated

In Internet culture, brain rot (or brainrot) refers to any Internet content deemed to be of low quality or value, or the supposed negative psychological and cognitive effects caused by it. [1] The term also refers to excessive use of digital media, especially short-form entertainment, [2] which may affect cognitive health.[ medical citation needed ] The term originated within the online cultures of Generation Alpha and Generation Z, but has since become mainstream. [3]

Contents

The term was named Oxford Word of the Year in 2024, beating other words like demure and romantasy . [3] [4] Its modern usage is defined by the Oxford University Press as "the supposed deterioration of a person's mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging". [3]

Origin and usage

According to Oxford University Press , the first recorded use of the term traces back to the 1854 book Walden by Henry David Thoreau. [4] Thoreau was criticizing what he saw as a decline in intellectual standards, with complex ideas being less highly regarded, and compared this to the 1840s "potato rot" in Europe. [3]

In online settings, it was used as early as 2004. In 2007, the term "brain rot" was used by Twitter users to describe dating game shows, video games and "hanging out online". [5] Usage of the phrase increased online in the 2010s before becoming rapidly more popular in 2023, when it became an internet meme. [5] In 2024, it is most frequently used in the context of Generation Alpha's digital habits, by critics expressing that the generation is "excessively immersed in online culture". [6] It is commonly associated with an individual's vocabulary consisting exclusively of internet references. [7] From 2023 to 2024, the term increased by 230% in frequency per million words. [3] [4]

The term is often linked with slang and trends popular among Generation Alpha and Generation Z, such as "skibidi" (a reference to the YouTube shorts series Skibidi Toilet ), "rizz" (short for charisma), "gyatt" (referring to the buttocks), "fanum tax" (stealing food), "sigma" (referring to a leader or alpha male), and "delulu" (short for delusional). [8] Some online content are commonly labelled "brainrot", such as the web series Skibidi Toilet. [4] [9] Other examples of popular brain rot are memes such as the TikTok Rizz Party and Quandale Dingle, which utilise the slang mentioned above. [10] [11]

In 2024, millennial Australian senator Fatima Payman made headlines by making a short speech to the Australian parliament using Generation Alpha slang. She introduced the speech as addressing "an oft-forgotten section of our society", referring to Generations Z and Alpha, and said that she would "render the remainder of my statement using language they're familiar with". [12] Using slang terms, Payman criticised the government's plans to ban under-14s from social media and closed by saying that, "Though some of you cannot yet vote, I hope that, when you do, it will be in a more goated Australia for a government with more aura. Skibidi!" [13] The speech, written by a 21-year-old staff member, was labeled by some as an example of "brainrot" outside the online world. [13]

See also

Related Research Articles

<span class="mw-page-title-main">Internet meme</span> Cultural item spread via the Internet

An Internet meme, or meme, is a cultural item that spreads across the Internet, primarily through social media platforms. Internet memes manifest in a variety of formats, including images, videos, GIFs, and other viral content. Key characteristics of memes include their tendency to be parodied, their use of intertextuality, their viral dissemination, and their continual evolution. The term "meme" was originally introduced by Richard Dawkins in 1972 to describe the concept of cultural transmission.

Sexual slang is a set of linguistic terms and phrases used to refer to sexual organs, processes, and activities; they are generally considered colloquial rather than formal or medical, and some may be seen as impolite or improper.

Alpha male and beta male are pseudoscientific terms for men derived from the designations of alpha and beta animals in ethology. They may also be used with other genders, such as women, or additionally use other letters of the Greek alphabet. The popularization of these terms to describe humans has been widely criticized by scientists.

<span class="mw-page-title-main">NPC (meme)</span> An insult that implies a person lacks critical thinking

The NPC, derived from non-player character, is an Internet meme that represents people deemed to not think for themselves; those who lack introspection or intrapersonal communication; those whose identity is deemed entirely determined by their surroundings and the information they consume, with no conscious processing whatsoever being done by the person themselves. The meme gained further viral status on TikTok in 2022, with the surge of "NPC Streamers". The NPC meme, which graphically is based on the Wojak meme, was created in July 2016 by an anonymous author and first published on the imageboard 4chan, where the idea and inspiration behind the meme were introduced.

"OK boomer" or "okay boomer" is a catchphrase and internet meme used to dismiss or mock attitudes typically associated with baby boomers – people born in the two decades following World War II. The phrase first drew widespread attention due to a November 2019 TikTok video in response to an older man, though the phrase had been coined years before that. It is used mostly by those of the millennial generation and Generation Z. The phrase has developed into a retort for resistance to technological change, climate change denial, marginalization of members of minority groups, or opposition to younger generations' values more generally. Critics of the term perceive it as ageist. It has been noted as a marker of intergenerational conflict.

Nicole Sanchez, better known as Neekolul, is an American online streamer, YouTuber and internet personality. In March 2020, her popularity online rose when she uploaded a TikTok featuring her lip syncing to the song "Oki Doki Boomer" while wearing a Bernie 2020 crop top; this TikTok was a direct reference to the "OK boomer" Internet meme that was popularized in late 2019. In July 2020, she was signed as a content creator for the gaming organization 100 Thieves. In 2023, she left 100 Thieves.

Cheugy is an American neologism coined in 2013 as a pejorative description of lifestyle trends associated with the early 2010s. This aesthetic has been described as "the opposite of trendy" or "trying too hard". The term has been used positively by some who identify with the aesthetic.

<span class="mw-page-title-main">Zillennials</span> Individuals born during the Millennial/Generation Z cusp

Zillennials, or Zennials, is a social cohort encompassing people born on the cusp of, or during the latter years of the Millennial generation and the early years of Generation Z. Their adjacency between the two generations and limited age set has led to their characterization as a "micro-generation". They are generally the children of younger Baby Boomers and Generation X. Estimates of the U.S. population in this cohort range from 30 million to 48 million.

<span class="mw-page-title-main">Fatima Payman</span> Australian politician (born 1995)

Fatima Payman is an Australian politician who has served as a senator for Western Australia since 2022, first for the Labor Party and then as an independent, before launching her own political party − Australia's Voice − in October 2024.

An Internet aesthetic is a visual art style, fashion style, or music genre accompanied by a subculture that usually originates from the Internet or is popularized on it. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social media platforms, and often were used by people to express their individuality and creativity. They can also be used to create a sense of community and belonging among people who share the same interests. The term aesthetic has been described as being "totally divorced from its academic origins", and is commonly used as an adjective.

Slang used or popularized by Generation Z differs from slang of earlier generations; ease of communication via Internet social media has facilitated its rapid proliferation, creating "an unprecedented variety of linguistic variation".

Rizz is an internet slang word defined as "style, charm, or attractiveness; the ability to attract a romantic or sexual partner"; it originated as an abbreviation of the word charisma. The phrase was made popular outside the African American community by American YouTuber and Twitch streamer Kai Cenat in mid-2021, though it was used colloquially long before. It subsequently garnered virality on the social media application TikTok. Oxford University Press named it its word of the year for 2023.

The millennial pause is a pause in speaking at the start of some videos, especially in short-form content and on social media apps such as TikTok. The pause is generally ascribed to millennials, the generation of people born from the early-mid 1980s to mid-1990s. The phenomenon is an example of the digital generation gap between millennials and subsequent generations.

Corecore is an artistic movement aiming to capture post-2020 sensibilities. A product of youth culture in the 2020s, the corecore aesthetic can largely be found on TikTok, where it juxtaposes various video clips while emotional music plays.

<i>Skibidi Toilet</i> YouTube web series by Alexey Gerasimov

Skibidi Toilet is a machinima web series created by Alexey Gerasimov and released through YouTube videos and shorts on his channel DaFuq!?Boom!. Produced using Source Filmmaker, the series follows a war between human-headed toilets and humanoid characters with electronic devices for heads.

Delulu is an internet slang term used to describe the belief that one can influence one's own destiny through sheer willpower. Derived from the English-language word delusional, the term has its origins in K-pop communities where the term delulu is used to refer to individuals who were in a parasocial relationship with celebrities and had hopes of meeting them someday. The term has subsequently been adopted by Generation Z and Generation Alpha, popularized by viral TikTok trends such as the catchphrase "delulu is the solulu", implying that self-confidence is key to achieving one's dreams, however far-fetched. Solulu and trululu are slang terms for "solution" and "truth" respectively, and they are modeled after delulu.

<span class="mw-page-title-main">Fanum (streamer)</span> American Twitch streamer and YouTuber (born 1997)

Roberto Escanio, better known online as Fanum, is a Dominican-American streamer and content creator. Fanum emerged online around 2016. He is known for being the originator of the vernacular "Fanum tax". He won "Breakout Streamer of the Year" at the 13th Streamy Awards and the "Best Role Play Streamer" of the year award at the 2023 Streamer Awards and February 2024 Streamer Awards.

Gyatt is a term from African-American Vernacular English originally used in exclamation, such as "gyatt damn". In the 2020s, the word experienced a semantic shift and gained the additional meaning of "a person, usually a woman, with large and attractive buttocks and sometimes an hourglass figure".

Ohio, also referred to as Only in Ohio or Ohio vs. the World, is an Internet slang and meme first popularized in 2016. The term refers to obviously surreal and random phenomena that supposedly occur in the U.S. state with the same name. The term is one of many slangs associated with Generation Z and Generation Alpha.

Christian Joseph, known online as The Rizzler, is an American social media personality from New Jersey. He is best known for his "rizz face", an expression where he squints his eyes while stroking his chin and pursing his lips.

References

  1. Roy, Jessica (2024-06-13). "If You Know What 'Brainrot' Means, You Might Already Have It". The New York Times. ISSN   0362-4331 . Retrieved 2024-08-26.
  2. "Why teenagers are deliberately seeking brain rot on TikTok | Psyche Ideas". Psyche. Retrieved 2024-11-13.
  3. 1 2 3 4 5 Rufo, Yasmin (2024). "Losing your mind looking at memes? The dictionary has a word for that". BBC .
  4. 1 2 3 4 "'Brain rot' named Oxford Word of the Year 2024". Oxford University Press . Oxford. 2 December 2024. Retrieved 2 December 2024.
  5. 1 2 Prema, Shivé (8 February 2024). "What is 'brain rot'? Do you have it?". SBS News. Retrieved 2024-08-26.
  6. North, Anna (2024-09-05). "iPad kids speak up". Vox. Retrieved 2024-09-16.
  7. Roy, Jessica (June 13, 2024). "If You Know What 'Brainrot' Means, You Might Already Have It". The New York Times .
  8. "Parents and Gen Alpha kids are having unintelligible convos because of 'brainrot' language". NBC News. 2024-08-10. Retrieved 2024-09-16.
  9. Press-Reynolds, Kieran (25 June 2024). "How brainrot humour infected the internet with surreal gibberish". Dazed . Archived from the original on 26 June 2024. Retrieved 26 June 2024.
  10. "TikTok Rizz Party Analysis". The Oarsman. 29 April 2024. Retrieved 6 December 2024.
  11. "Everything you need to know about the 'Quandale Dingle' meme". The Daily Dot. 29 April 2024. Retrieved 6 December 2024.
  12. "'Skibidi': Payman opposes social age limit in speech to gen Z and gen Alpha". YouTube. 11 September 2024. Retrieved 13 November 2024.
  13. 1 2 Weedston, Lindsey (2024-09-13). "Fatima Payman Gen Z Slang Speech Declared 'Brainrot'". The Daily Dot. Retrieved 2024-09-16.