The meme was further popularized through Overtime Elite player Taylen "TK" Kinney's repeated use of the meme.[4] In March 2025, a boy named Maverick Trevillion became known as the "67 Kid" after a viral video showed him yelling the term at a basketball game while performing an excited hand gesture.[5] A related meme, "41", is derived from "41 Song (Saks Freestyle)" by rapper Blizzi Boi, in which the number is repeated throughout.
Multiple news outlets like Business Insider have considered the meme to be a part of the wider "brain rot" phenomenon—the spread of media considered to be poor quality.[6] Many also viewed the meme as a sign of increasing involvement of Generation Alpha in internet culture.[7]
Origin and spread
Demonstration of the hand gesture associated with the "6-7 Kid"
The slang originated from the drill rap song "Doot Doot (6 7)", in which American rapper Skrilla raps, "...I know he dyin' (oh my, oh my God) 6-7, I just bipped right on the highway (Bip, bip)" as the beat drops.[8][9]
The meaning of the number in the song remains ambiguous: some have connected it to 67th Street in Skrilla's hometown of Philadelphia,[10] or to 67th Street in Chicago.[11][8] Linguist and African-American English expert Taylor Jones has speculated that it may refer to "10-67", the police radio code used to notify of a death.[12]:9:30 This aligns with the previous lines' descriptions of gun violence and his interpretation that the line depicts the narrator playing innocent during a traffic stop.[12]:7:20 Skrilla himself has stated, “I never put an actual meaning on it and I still would not want to."[10]
The song was unofficially released in December 2024[13] (and officially on February 7, 2025[14]) and was soon used in video edits of professional basketball players, particularly LaMelo Ball who is 6ft 7in (2.01m) tall.[13]
A few weeks after the song's unofficial release,[15]Taylen "TK" Kinney, a high school basketball prospect at Overtime Elite, became strongly associated with the phrase after a clip of him ranking a Starbucks drink by saying "six, seven" went viral on social media.[4][16] His repeated use of the phrase during Overtime Elite content led to his nickname "Mr. 6-7", and he later launched a "6-7"-branded canned water line.[4][16]
The meme has been referred to in NBA highlights, WNBA news conferences, NFL touchdown celebrations, and also by celebrities, including former NBA player Shaquille O'Neal, who participated in a video referring to it despite admitting he did not understand its meaning.[4] Expanding beyond basketball, social media users began to employ the meme in unrelated contexts, such as joking about getting a 67% on an exam.[17][18][13]
6-7's identity as slang term has allowed it to spread in offline contexts, especially in schools,[7] with some banning its use due to its disruption in the classroom.[19] The numbers are used without any fixed meaning, instead functioning as an inside joke for Generation Alpha.[7] The moniker "Mason 67" has been invented to refer to a stereotypical white boy who overuses the slang.[20] The meme was featured as a plot device in the episode "Twisted Christian" of South Park season 28, where the principal at South Park Elementary considers it a cult due to its constant use.[21]
41 (pronounced "forty-one") is a meme of similar origin, deriving from the song "41 Song (Saks Freestyle)" in which rapper Blizzi Boi raps the number throughout.[22]
67 kid
The "67 Kid" at a fan meetup in Venice Beach, California.
On March 31, 2025, YouTuber Cam Wilder posted a video titled "My Overpowered AAU Team has Finally Returned!" (stylized in all caps) in which a boy, Maverick Trevillian[5]—later nicknamed "67 Kid"—is seen going up to the camera and yelling "six seven" while performing a hand gesture in which he moves his hands up and down with upward-facing palms.[23][20][24]
In August 2025, social media users begin creating photo edits distorting Trevillian in a bizarre or grotesque fashion likened to analog horror. This meme, called "SCP-067 Kid", satirizes the SCP Foundation, a collaborative fiction project about fictional paranormal anomalies; "SCP-067 Kid" is not to be confused with the canon "SCP-067", which is about a pen.[20][25]
Reception
Multiple news outlets like Business Insider has attributed the meme to the wider "brain rot" phenomenon—the spread of digital media considered to be poor quality.[6] Many also viewed the meme as a sign of increasing involvement of Generation Alpha in internet culture.[7] Alphonse Pierre of Pitchfork lamented how Skrilla became an one-dimensional mascot, and "not a human artist with music packed with complicated views and morals worth considering".[15]
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