Baobab Studios

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Baobab Studios is an American independent animation studio based in the San Francisco Bay Area, California. [1] It is known for creating transmedia franchises such as Momoguro, The Witchverse, and Intercats. [2]

Contents

History

Baobab Studios was founded in 2015 by Maureen Fan, Eric Darnell, and Larry Cutler. [3] Prior to co-founding the studio, Fan served as Vice President of Games at Zynga overseeing the FarmVille franchise, Darnell directed DreamWorks Animation's first film Antz and wrote and directed all four Madagascar films. Cutler worked in animation technology at Pixar and DreamWorks Animation. Cutler was a technical director on Shrek the Third , How to Train Your Dragon , Megamind . [4] [5]

Since its founding, Baobab Studios has received investment from Comcast Ventures, Disney, Horizons Ventures, 20th Century Fox, Shari Redstone's Advancit Capital, TCG of Peter Chernin, HTC, Samsung, Mark Pincus, and Peter Thiel. [6] [7] [8] [1]

Franchises

Baobab is known for developing transmedia franchises through GenZ platforms. Its universes have been adapted into films by Disney, television series for streaming services such as Disney+ and Max, books published by Penguin Random House and MacMillan, and video games on platforms including Roblox, Metaverse, and Oculus. [9] [2] [10]

In 2021, it was announced that Disney Branded Television and Baobab Studios would work on The Witchverse, an animated anthology series for Disney+, based on Baobab's VR experience and animated short Baba Yaga. [4] Disney Television Animation is overseeing the development, with Eric Darnell, serving as executive producer. [4] In 2022, Baobab and Disney began work on Intercats, an animated workplace comedy, with Pamela Ribon as the screenwriter. [6] In 2023, Baobab began development of an animated television series and Roblox game based on Momoguro. [11]

Virtual reality

Over the years, Baobab has released VR experiences such as Invasion! (2016) [12] , Asteroids! (2017), Crow: The Legend (2017) [13] , Jack (2018), Bonfire (2019), Namoo (2021), and Baba Yaga (2021). [5] [14]

Social work

In 2018, Baobab Studios established the GenIndigenous Youth Fellowship with Native Americans in Philanthropy (NAP), Vision Maker Media, and Longhouse Media. [15]

Management

Baobab Studios' advisors comprise Glen Keane, an animator associated with The Little Mermaid, Beauty and the Beast, Aladdin, Pocahontas, Tarzan, and Tangled; Mireille Soria, co-president of DreamWorks Animation; Alvy Ray Smith, co-founder of Pixar Animation Studios; Ed Catmull, co-founder of Pixar Animation Studios and former Disney President; Glenn Entis, co-founder of Pacific Data Images and former CEO of DreamWorks Interactive; and Kevin Lin, co-founder and former COO of Twitch. [16] [17]

Awards and recognition

Baobab Studios has received multiple awards and recognition. In 2018, it was named as the Fast Company's Most Innovative Company. [18]

Baobab has received ten Emmy Awards for its productions, including recognition for Crow: The Legend and an Emmy for Baba Yaga's interactive media. [14]

Baobab has received three Annie Awards. In 2018, its production Crow: The Legend received the Annie Award for Best Virtual Reality Production. [19] In 2019, Bonfire received the Annie Award for Best VR. [19] In 2021, Baobab's Namoo received the Annie Award for Best Special Production and in 2022 it was shortlisted for the Oscar. [19] [20]

References

  1. 1 2 Giardina, Carolyn (December 3, 2015). "'Madagascar' Director Eric Darnell's Virtual Reality Studio Raises $6M".
  2. 1 2 Shanfeld, Ethan (April 13, 2023). "Momoguro Animated TV Series, Roblox Game in Development From Baobab Studios (EXCLUSIVE)".
  3. "Baobab Studios founder Maureen Fan on why you don't have to know what you want". October 12, 2018.
  4. 1 2 3 Petski, Nellie Andreeva,Denise (December 15, 2021). "'The Witchverse' Anthology Series Based On Baobab Studios' "Baba Yaga" VR Experience In Works At Disney+".{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. 1 2 "A Conversation with the Founders of Baobab Studios | The Walt Disney Family Museum". www.waltdisney.org.
  6. 1 2 Petski, Denise (November 30, 2022). "'Intercats' Animated Cat Workplace Comedy In Works At Disney+ From Baobab Studios & Pamela Ribon".
  7. Zakrzewski, Cat (October 18, 2016). "Baobab Studios Raises $25 Million to Back the 'Pixar of VR'" via www.wsj.com.
  8. "20th Century Fox Just Poured Big Money Into This Hot Virtual Reality Startup". October 18, 2016.
  9. Roettgers, Janko (December 17, 2019). "Baobab Studios Partners With Penguin Random House to Bring 'The Magic Paintbrush' to Print & VR (EXCLUSIVE)".
  10. Giardina, Carolyn (October 6, 2016). "Oculus Connect 3: Baobab Studios Debuts Second Episode of Virtual Reality Short 'Invasion!'".
  11. Shanfeld, Ethan (April 13, 2023). "Momoguro Animated TV Series, Roblox Game in Development From Baobab Studios (EXCLUSIVE)".
  12. Milanesi, Carolina (August 18, 2016). "Will immersive virtual reality be too much for kids and their parents?". Vox.
  13. Roettgers, Janko (September 21, 2018). "The Making of 'Crow: The Legend,' Baobab's Latest Star-Studded VR Film (EXCLUSIVE)".
  14. 1 2 Milligan, Mercedes (March 1, 2022). "Erick Oh's 'Namoo' Heads to Planetarium & Fulldome Theaters". Animation Magazine.
  15. Sun, Rebecca (November 15, 2018). "Baobab Studios Launches VR Fellowship for Native American Youth".
  16. Takahashi, Dean (December 3, 2015). "Baobab Studios aims to tell animated stories in VR, with $6M in funding".
  17. "Bunnies bouncing in your brain? That's Baobab's VR hacking your head". CNET.
  18. https://www.fastcompany.com/most-innovative-companies/2018/sectors/augmented-reality-virtual-reality
  19. 1 2 3 "52nd Annual Annie Awards". annieawards.org.
  20. Flores, Terry (January 26, 2022). "Erick Oh Shares Behind the Scenes Look at His Shortlisted Animated Short 'Namoo' (EXCLUSIVE)".