BarkBox

Last updated
BarkBox, Inc.
BarkBox logo.svg
Type of business E-commerce, subscription service
Traded as Public
Headquarters New York, New York, United States
Area servedUS and Canada
Founder(s)
  • Carly Strife
  • Matt Meeker
  • Henrik Werdelin
CEOMatt Meeker
Revenue Increase2.svg$365 million(2020) [1]
Employees450
URL www.barkbox.com
LaunchedDecember 2011;12 years ago (2011-12)

BarkBox is a monthly subscription service providing dog products, services, and experiences. BARK serves over 2 million dogs monthly through BarkBox and Super Chewer subscriptions and retail distribution. [2] [3] [4] [5] [6] [7]

Contents

On December 17, 2020, Barkbox, Inc. and Northern Star Acquisition Corp. (NYSE: STIC.U), a publicly traded special purpose acquisition company, announced that they had entered into a definitive merger agreement. As a result of the transaction, which values the Company at an enterprise value of approximately $1.6 billion, BARK will become a publicly listed company on the New York Stock Exchange under the new ticker symbol, "BARK". [8] [9]

History

The company was founded December 2011 by Carly Strife, Matt Meeker, and Henrik Werdelin. [2] [6] Prior to co-founding BarkBox, Meeker co-founded the social networking site Meetup.com. [2] [7] [10] Meeker currently serves as CEO. [11] Werdelin had founded Prehype.

In April 2013, the company raised $6.7 million in a venture funding. [6] [10] [12] The company surpassed the $25 million revenue run rate the same year. [12] BARK received an additional $15 Million in Series B funding led by Resolute.vc, along with RRE, BoxGroup, Lerer Ventures, Bertelsmann Digital Media Investments, Slow Ventures, Daher Capital, CAA, Vast Ventures, and City National Bank in 2014. [3] [4]

BARK launched BarkCam in early 2014, a photo sharing app which operates as an "Instagram for dogs" and their owners. [13]

BarkBox allows owners to personalize their dog's monthly subscription boxes based on their dog's needs. Each dog is unique and requires different toy options to match their style of play. [14]

Products and services

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References

  1. ↑ "BarkBox: Acquisition by Northern Star, $1.6B IPO". 17 December 2020.
  2. 1 2 3 Sarah E. Needleman (22 March 2013). "Are You Ready to Go From Founder to Top Dog". The Wall Street Journal . Retrieved 28 July 2014.
  3. 1 2 Sarah Perez (11 July 2014). "Doggie-Focused Bark & Co (BarkBox) Raises $15 Million Series B". TechCrunch . Retrieved 28 July 2014.
  4. 1 2 Dan Primack (14 July 2014). "Deals of the day: Mylan finds its tax inversion partner". Fortune . Retrieved 28 July 2014.
  5. ↑ Sheila Marikar (11 July 2014). "Turning 'Likes' Into a Career". The New York Times . Retrieved 28 July 2014.
  6. 1 2 3 "BarkBox Founder Matt Meeker is Building A Community for Man's Best Friend". The Huffington Post. 28 July 2014. Retrieved 28 July 2014.
  7. 1 2 3 Alyson Shontell (10 July 2013). "BarkBox Generates $1 Million Per Month, Wants To Become A $5 Billion Company in 5 Years". Business Insider . Retrieved 28 July 2014.
  8. ↑ Scott, Charity L. (17 December 2020). "WSJ News Exclusive | BarkBox to Go Public in $1.6 Billion Deal". Wall Street Journal.
  9. ↑ "Barkbox to go public through merger with SPAC Northern Star Acquisition, as ticker changes to 'BARK'".
  10. 1 2 3 Lauren Drell (20 August 2013). "Top Dog: BarkBox's Mission to Reinvent the Pet Industry". Mashable . Retrieved 28 July 2014.
  11. ↑ "Co Founder and Executive Chairman Matt Meeker to Become CEO".
  12. 1 2 Erin Griffith (Oct 25, 2013). "Mock all you want: Barbox is laughing all the way to the bank". PandoDaily . Retrieved Jul 28, 2014.
  13. ↑ Karissa Bell (Jul 16, 2014). "BarkCam Helps the Pet-Obsessed Take Better Dog Portraits". Mashable. Retrieved 28 July 2014.
  14. ↑ "Super Chewer Versus Customizing Your BarkBox". BARK. Retrieved 2019-03-06.
  15. ↑ "Is BarkBox Worth It? Coupons included". Dog Endorsed. 2018-12-20. Retrieved 2019-06-04.
  16. ↑ King, Rachel. "Exclusive: The Makers of BarkBox Are Moving Into an Often Overlooked Space in Pet Wellness". Fortune.
  17. ↑ Alcantra, Ann-Marie. "Bark Expands Into Health With a Dog Dental Care Solution". Adweek .
  18. ↑ Bender, Kelli. "Brushing Your Dog's Teeth Just Got Easier Thanks to This Tooth Brush That's Also a Treat". People .
  19. ↑ Gerard, Emily. "Hate brushing your dog's teeth? This dental kit will make it a breeze". Today .
  20. ↑ Steele, Lauren (29 April 2020). "Spending more time with your dog? These 12 ingenious toys and accessories will make both your lives happier". Fast Company .
  21. ↑ Clendaniel, Morgan (28 April 2020). "World Changing Ideas Awards 2020: Consumer Products Finalists and Honorable Mentions". Fast Company.
  22. ↑ "BARK Bright Dental: Special Mention on The 100 Best Inventions of 2019". Time .
  23. ↑ Crump, Tiana. "A Memory Foam Dog Bed With 10,000+ Raves & 4 More Pup-Approved Picks On Amazon". Bustle.
  24. ↑ Rose, Megan (29 December 2019). "Your Dog Has Been Dreaming of These Beds ..." Best Products.
  25. ↑ "Bark starts dog-food delivery service".
  26. ↑ "Calming Donut Dog Bed".
  27. ↑ Jillian D'Onfro (Oct 2013). "BarkBox Adds Media-Maven and 'Dog Parent' Cathie Black TO Its Board". Business Insider. Retrieved Jul 28, 2014.
  28. 1 2 Laura Stampler (20 May 2014). "Sick of the People on Dating Apps? Now There's a Tinder for Dogs". Time. Retrieved 29 July 2014.
  29. 1 2 3 Kelly Faircloth (May 27, 2014). "There's Finally a Tinder for Adoptable Dogs". Jezebel . Retrieved Aug 6, 2014.
  30. 1 2 3 Amy Eley (May 29, 2014). "Tinder for dogs? BarkBuddy app matches pet lovers with local rescues". Today. Retrieved Aug 6, 2014.
  31. ↑ Backman, Melvin. "There's a new $6,000-a-flight airline for dogs and of course it's called Bark Air". Quartz.
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