Behavior informatics

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Behavior informatics (BI) is the informatics of behaviors so as to obtain behavior intelligence and behavior insights. [1] BI is a research method combining science and technology, specifically in the area of engineering. The purpose of BI includes analysis of current behaviors as well as the inference of future possible behaviors. This occurs through pattern recognition. [2]

Contents

Different from applied behavior analysis from the psychological perspective, BI builds computational theories, systems and tools to qualitatively and quantitatively model, represent, analyze, and manage behaviors of individuals, groups and/or organizations. [2]

BI is built on classic study of behavioral science, [3] including behavior modeling, applied behavior analysis, behavior analysis, behavioral economics, and organizational behavior. Typical BI tasks consist of individual and group behavior formation, representation, [4] computational modeling, [5] analysis, [6] learning, [7] simulation, [8] and understanding of behavior impact, utility, non-occurring behaviors etc. for behavior intervention and management. The Behavior Informatics approach to data utilizes cognitive as well as behavioral data. By combining the data, BI has the potential to effectively illustrate the big picture when it comes to behavioral decisions and patterns. One of the goals of BI is also to be able to study human behavior while eliminating issues like self-report bias. This creates more reliable and valid information for research studies. [9]

Behavior analytics

Behavior informatics covers behavior analytics which focuses on analysis and learning of behavioral data.

Behavior

From an Informatics perspective, a behavior consists of three key elements:

  1. actors (behavioral subjects and objects),
  2. operations (actions, activities) and
  3. interactions (relationships), and their properties.

A behavior can be represented as a behavior vector, all behaviors of an actor or an actor group can be represented as behavior sequences and multi-dimensional behavior matrix. The following table explains some of the elements of behavior. [1]

TermDefinition
SubjectWho is performing the activity.
ObjectTo whom the activity is performed.
ContextThe environment surrounding an activity. This includes what happens before, during, and after the activity.
ActionThe activity the subject is performing
GoalThe intended end target the subject hopes to achieve through the action.

Behavior Informatics takes into account behavior when analyzing business patterns and intelligence. The inclusion of behavior in these analyses provides prominent information on social and driving factors of patterns. [10]

Applications

Behavior Informatics is being used in a variety of settings, including but not limited to health care management, telecommunications, marketing, and security. [2] [11] [12] Behavior Informatics is a turning point for the health care system.[ peacock prose ] Behavior Informatics provides a manner in which to analyze and organize the many aspects that go into a person's health care needs and decisions. [2] When it comes to business models, behavior informatics may be utilized for a similar role. Organizations implement behavior informatics to enhance business structure and regime where it helps moderate ideal business decisions and situations. [11]

Related Research Articles

Behavior or behaviour is the range of actions and mannerisms made by individuals, organisms, systems or artificial entities in some environment. These systems can include other systems or organisms as well as the inanimate physical environment. It is the computed response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary.

<span class="mw-page-title-main">Artificial neural network</span> Computational model used in machine learning, based on connected, hierarchical functions

Artificial neural networks are a branch of machine learning models that are built using principles of neuronal organization discovered by connectionism in the biological neural networks constituting animal brains.

Text mining, text data mining (TDM) or text analytics is the process of deriving high-quality information from text. It involves "the discovery by computer of new, previously unknown information, by automatically extracting information from different written resources." Written resources may include websites, books, emails, reviews, and articles. High-quality information is typically obtained by devising patterns and trends by means such as statistical pattern learning. According to Hotho et al. (2005) we can distinguish between three different perspectives of text mining: information extraction, data mining, and a knowledge discovery in databases (KDD) process. Text mining usually involves the process of structuring the input text, deriving patterns within the structured data, and finally evaluation and interpretation of the output. 'High quality' in text mining usually refers to some combination of relevance, novelty, and interest. Typical text mining tasks include text categorization, text clustering, concept/entity extraction, production of granular taxonomies, sentiment analysis, document summarization, and entity relation modeling.

<span class="mw-page-title-main">Health informatics</span> Computational approaches to health care

Health informatics is the study and implementation of computer structures and algorithms to improve communication, understanding, and management of medical information. It can be viewed as branch of engineering and applied science.

Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming, and operations research to quantify performance.

Neuroinformatics is the field that combines informatics and neuroscience. Neuroinformatics is related with neuroscience data and information processing by artificial neural networks. There are three main directions where neuroinformatics has to be applied:

In predictive analytics, data science, machine learning and related fields, concept drift or drift is an evolution of data that invalidates the data model. It happens when the statistical properties of the target variable, which the model is trying to predict, change over time in unforeseen ways. This causes problems because the predictions become less accurate as time passes. Drift detection and drift adaptation are of paramount importance in the fields that involve dynamically changing data and data models.

Vasant G. Honavar is an Indian-American computer scientist, and artificial intelligence, machine learning, big data, data science, causal inference, knowledge representation, bioinformatics and health informatics researcher and professor.

Predictive analytics is a form of business analytics applying machine learning to generate a predictive model for certain business applications. As such, it encompasses a variety of statistical techniques from predictive modeling and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. It represents a major subset of machine learning applications; in some contexts, it is synonymous with machine learning.

Sentiment analysis is the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to voice of the customer materials such as reviews and survey responses, online and social media, and healthcare materials for applications that range from marketing to customer service to clinical medicine. With the rise of deep language models, such as RoBERTa, also more difficult data domains can be analyzed, e.g., news texts where authors typically express their opinion/sentiment less explicitly.

Informatics is the study of computational systems. According to the ACM Europe Council and Informatics Europe, informatics is synonymous with computer science and computing as a profession, in which the central notion is transformation of information. In some cases, the term "informatics" may also be used with different meanings, e.g. in the context of social computing, or in context of library science.

Hsinchun Chen is the Regents' Professor and Thomas R. Brown Chair of Management and Technology at the University of Arizona and the Director and founder of the Artificial Intelligence Lab. He also served as lead program director of the Smart and Connected Health program at the National Science Foundation from 2014 to 2015. He received a B.S. degree from National Chiao Tung University in Taiwan, an MBA from SUNY Buffalo and an M.S. and Ph.D. in Information Systems from New York University.

<span class="mw-page-title-main">Robert F. Murphy (computational biologist)</span>

Robert F. Murphy is Ray and Stephanie Lane Professor of Computational Biology Emeritus and Director of the M.S. Program in Automated Science at Carnegie Mellon University. Prior to his retirement in May 2021, he was the Ray and Stephanie Lane Professor of Computational Biology as well as Professor of Biological Sciences, Biomedical Engineering, and Machine Learning. He was founding Director of the Center for Bioimage Informatics at Carnegie Mellon and founded the Joint CMU-Pitt Ph.D. Program in Computational Biology. He also founded the Computational Biology Department at Carnegie Mellon University and served as its head from 2009 to 2020.

<span class="mw-page-title-main">Data science</span> Interdisciplinary field of study on deriving knowledge and insights from data

Data science is an interdisciplinary academic field that uses statistics, scientific computing, scientific methods, processes, algorithms and systems to extract or extrapolate knowledge and insights from potentially noisy, structured, or unstructured data.

Social media mining is the process of obtaining big data from user-generated content on social media sites and mobile apps in order to extract actionable patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research. The term is an analogy to the resource extraction process of mining for rare minerals. Resource extraction mining requires mining companies to shift through vast quantities of raw ore to find the precious minerals; likewise, social media mining requires human data analysts and automated software programs to shift through massive amounts of raw social media data in order to discern patterns and trends relating to social media usage, online behaviours, sharing of content, connections between individuals, online buying behaviour, and more. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as these organizations can use these patterns and trends to design their strategies or introduce new programs, new products, processes or services.

<span class="mw-page-title-main">Population informatics</span>

The field of population informatics is the systematic study of populations via secondary analysis of massive data collections about people. Scientists in the field refer to this massive data collection as the social genome, denoting the collective digital footprint of our society. Population informatics applies data science to social genome data to answer fundamental questions about human society and population health much like bioinformatics applies data science to human genome data to answer questions about individual health. It is an emerging research area at the intersection of SBEH sciences, computer science, and statistics in which quantitative methods and computational tools are used to answer fundamental questions about our society. [[File:Data science.png|alt=Data Science|thumb|Data Science]

Longbing Cao is an AI and data science researcher at the University of Technology Sydney, Australia. His broad research interest involves artificial intelligence, data science, behavior informatics, and their enterprise applications.

Domain driven data mining is a data mining methodology for discovering actionable knowledge and deliver actionable insights from complex data and behaviors in a complex environment. It studies the corresponding foundations, frameworks, algorithms, models, architectures, and evaluation systems for actionable knowledge discovery.

<span class="mw-page-title-main">Suchi Saria</span> Indian scientist

Suchi Saria is an Associate Professor of Machine Learning and Healthcare at Johns Hopkins University, where she uses big data to improve patient outcomes. She is a World Economic Forum Young Global Leader. From 2022 to 2023, she was an investment partner at AIX Ventures. AIX Ventures is a venture capital fund that invests in artificial intelligence startups.

<span class="mw-page-title-main">Biological data</span>

Biological data refers to a compound or information derived from living organisms and their products. A medicinal compound made from living organisms, such as a serum or a vaccine, could be characterized as biological data. Biological data is highly complex when compared with other forms of data. There are many forms of biological data, including text, sequence data, protein structure, genomic data and amino acids, and links among others.

References

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  2. 1 2 3 4 Pavel, Misha (2015). "Behavioral Informatics and Computational Modeling in Support of Proactive Health Management and Care". IEEE Transactions on Biomedical Engineering. 62 (12): 2763–2775. doi:10.1109/TBME.2015.2484286. PMC   4809752 . PMID   26441408.
  3. Hinkle, D.E.; Wiersma, W.; Jurs, S.G. (2002). Applied Statistics for the Behavioral Sciences: Applying Statistical Concepts. Wadsworth Publishing.
  4. Wang, Can; et al. (2015). "Formalization and Verification of Group Behavior Interactions". IEEE Transactions on Systems, Man, and Cybernetics: Systems. 45 (8): 1109–1124. doi:10.1109/TSMC.2015.2399862. S2CID   18274342.
  5. Ilgen, D.R.; Hulin., C.L. (Eds.) (2000). Computational Modeling of Behavior in Organizations: The Third Scientific Discipline. American Psychological Association.
  6. Pierce, W.D.; Cheney, C.D. (2008). Behavior Analysis and Learning. Psychology Press.
  7. Xu, Y.S.; Lee, K.C. (2005). Human Behavior Learning and Transfer. CRC Press.
  8. Zacharias, G.L.; MacMillan, J. (Eds.) (2008). Behavioral Modeling and Simulation: From Individuals to Societies. National Academies Press.
  9. Ghosh, Isha (2020). "Behavior Informatics". In Gellman, Marc D. (ed.). Encyclopedia of Behavioral Medicine. New York, NY: Springer New York. doi:10.1007/978-1-4614-6439-6. ISBN   978-1-4614-6439-6.
  10. Cao, Longbing (2008). "Behavior Informatics and Analytics: Let Behavior Talk". 2008 IEEE International Conference on Data Mining Workshops. pp. 87–96. doi:10.1109/ICDMW.2008.95. hdl: 10453/10879 . S2CID   10850849.
  11. 1 2 Cao, Longbing (2010-09-01). "In-depth behavior understanding and use: The behavior informatics approach". Information Sciences. Including Special Section on Virtual Agent and Organization Modeling: Theory and Applications. 180 (17): 3067–3085. arXiv: 2007.15516 . doi:10.1016/j.ins.2010.03.025. ISSN   0020-0255. S2CID   7400761.
  12. Lane, R.O.; State-Davey, H.M.; Taylor, C.J.; Holmes, W.J.; Boon, R.A.; Round, M.D. (7 September 2023). Behavioural Analytics: Mathematics of the Mind (PDF). 7th IMA Conference on Mathematics in Defence and Security. Institute of Mathematics and its Applications.