Background and release
In August 2025, following a campaign to support Price and a resurgence of interest in her music, her songs "I Got U", released in 2017, and "Hurricane", released in 2019, reached number 2 and number 20 on the UK Singles Sales Chart respectively. The former also reached number 1 on the UK iTunes Chart to which Price said she "Literally couldn't believe it" [...] and said "Thank you to everyone my dreams have come true." [1] [2] [3] In September 2025, Price posted a photo of herself in a music studio with the caption "Back in the studio, just recorded my new single". [4] [5] The following week, whilst being interviewed at the 30th National Television Awards, Price's children Junior and Princess Andre confirmed that she would be releasing new music, and the following day, Price shared a snippet of the song in a video alongside Shaye, who wrote and produced the track, as well as other production members, and Lady Ice, who features on the song. [6] [7] The song was released on 3 October 2025, alongside an accompanying music video. [8] [9] [10]
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