Betty Bossi

Last updated
Betty Bossi
Company type Subsidiary
Industry Publishing
Parent Coop Group
Website www.bettybossi.ch

Betty Bossi is a Swiss cookbook publisher. [1] The Betty Bossi brand published various cookbooks and newsletters, and sponsored various cooking contests. [2] Shirley Eu-Wong, author of Culture shock!: Switzerland, mentioned that Betty Bossi's "recipe booklets can be found in almost any Swiss-Romande kitchen cabinet." [3] The brand is operated by Betty Bossi AG/Betty Bossi SA, headquartered in Zurich, [4] [5] which is owned by the Coop group.

Contents

History

The name originates from "Betty Bossi", a fictional character created in the mid-1950s, taking inspiration from Betty Crocker. [1] Gary Genosko, author of "Better than butter: Margarine and simulation," said that the character "Betty Bossi" was "a kind of Franco-Swiss Betty Crocker". [2] Bossi was said to be the inventor of "tartines," a bread-and-butter snack. [2]

For a period of time around 2003, Swiss International Air Lines offered a buy on board service in economy class on European flights generally 70 minutes or longer, with menu items from Betty Bossi. [6]

In 2012 the company was purchased outright by Coop, which had previously taken a 50% stake in 2001. [7]

After its initial investment Coop launched a range of Betty Bossi-branded convenience foods in its stores, which as of 2018 had expanded to around 1,400 lines. [8]

The film Hello Betty, about the origin of the character and its inventor Emmi Creola, is due to be released in late 2025. [9]

See also

References

Notes

  1. 1 2 Engeler, Eliane. "Swiss seek to settle debate over the true fondue." Associated Press at USA Today . 12 October 2009. Retrieved on 24 September 2012. Alternates: From the Victoria Advocate , From The Star , from the Rutland Herald .
  2. 1 2 3 Genosko in Clarke et al p. 84.
  3. ↑ Eu-Wong p. 126.
  4. ↑ "Impressum." (German) Betty Bossi. Retrieved on 24 September 2012. "Betty Bossi AG Bürglistrasse 29 CH-8021 Zürich"
  5. ↑ "Impressum." (French) Betty Bossi. Retrieved on 24 September 2012. "Betty Bossi SA Bürglistrasse 29 CH-8021 Zurich"
  6. ↑ "Swiss Economy Food and drinks Europe." () Swiss International Air Lines. 14 May 2004. Retrieved on 24 September 2012.
  7. ↑ "Coop kauft «Betty Bossi»." 20 Minuten. 21 December 2012. Retrieved on 20 June 2019.
  8. ↑ "Betty Bossi factsheet." Coop. 31 December 2018. Retrieved on 20 June 2019.
  9. ↑ ‘Hello Betty,’ True Story Behind Swiss Icon, Boarded by Picture Tree, Trailer Premieres
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