Buy on board

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A United Airlines Bistro on Board sandwich UABistroonBoardSandwich.jpg
A United Airlines Bistro on Board sandwich
An Air Asia X Pak Nasser's nasi lemak box AirAsiaXPakNasserNasiLemak.jpg
An Air Asia X Pak Nasser's nasi lemak box

In commercial aviation, buy on board (BoB) is a system in which in-flight food or beverages are not included in the ticket price but are purchased on board or ordered in advance as an optional extra during or after the booking process. Some airlines, including almost all low-cost carriers and a handful of flag-carriers (e.g. Czech Airlines), have buy-on-board food and beverages as part of their ancillary revenue generation.

Contents

United States

As the airline market in the United States became deregulated, airlines began to compete by price. Airline ticket prices began to decrease, and airlines began to charge extra for services that had been included in the airfare. [1]

Starting in 2003, many United States air carriers began eliminating free meal services in economy classes on North American flights and replacing them with buy on board services. [2] [3] In the 2000s US Airways (now part of American Airlines) briefly charged for soft drinks but then reversed course. By 2009, many US carriers had established buy on board as part of an à la carte pricing movement. [4] Around that year, US carriers began using celebrity-named and brand name products to make their buy on board products generate more revenue. [5] Continental Airlines, the last large United States carrier to offer free meals on all domestic flights, [6] announced in March 2010 that it would begin a buy on board program in fall 2010 and end many of its free meal programs on domestic flights. [7] Jeff Green of Businessweek described the end of Continental's program as an "end of an era." [8]

In the United States, passengers increasingly began to bring their own foods on board to avoid paying for buy on board. [9]

As of 2016, Hawaiian Airlines remains the last U.S. legacy airline to offer free meals on board, but all of its flights are to/from Hawaii. [10] Southwest Airlines is the only mainland U.S. airline without a buy-on-board program as of 2016.

Today, all three major U.S. airlines now offer free snacks in economy on board their flights, in addition to their buy-on-board menus. [11]

Europe

In Europe, the general increase in the number of tourists that fly, and deregulation which enabled low price carriers, has caused stiffer price competition. Low cost carriers, such as Ryanair, which charges for all food or drink, have forced traditional airlines to lower their costs. As of 2017 only 6 out of the 21 most popular airlines in Europe offered complimentary inflight food and drink. KLM, Lufthansa, Swiss, Austrian, Air France, ITA Airways and TAP Portugal all continued to offer free snacks and beverages on their short-haul flights. [12]

See also

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Delta Air Lines is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along with its subsidiaries and regional affiliates, including Delta Connection, operates over 5,400 flights daily and serves 325 destinations in 52 countries on six continents. Delta is a founding member of the SkyTeam airline alliance. As of the end of 2022, it had 90,000 employees.

Continental Airlines, simply known as Continental, was a major United States airline founded in 1934 and eventually headquartered in Houston, Texas. It had ownership interests and brand partnerships with several carriers.

<span class="mw-page-title-main">Midwest Airlines</span> Former airline of the United States (1984-2010)

Midwest Airlines was a U.S.-based airline headquartered in Oak Creek, Wisconsin, that operated from Milwaukee Mitchell International Airport between 1984 and 2010. For a short time, it also operated as a brand of Republic Airways Holdings.

<span class="mw-page-title-main">Northwest Airlines</span> Former airline of the United States, 1926 to 2010

Northwest Airlines Corp. (NWA) was a major American airline founded in 1926 and absorbed into Delta Air Lines, Inc., by a merger. The merger, approved on October 29, 2008, made Delta the largest airline in the world until the American Airlines–US Airways merger on December 9, 2013. Northwest continued to operate under its own name and brand until the integration of the carriers was completed on January 31, 2010.

Alaska Airlines is a major American airline headquartered in SeaTac, Washington, within the Seattle metropolitan area. It is the seventh largest airline in North America when measured by fleet size, scheduled passengers carried, and the number of destinations served. Alaska, together with its regional partners Horizon Air and SkyWest Airlines, operates a route network primarily focused on connecting cities along the West Coast of the United States to over one hundred destinations in the contiguous United States, Belize, Canada, Costa Rica, and Mexico.

US Airways was a major United States airline that operated from 1937 until its merger with American Airlines in 2015. It was originally founded in Pittsburgh as a mail delivery airline called All American Aviation, which soon became a commercial passenger airline. In 1953, it was renamed Allegheny Airlines and operated under that name for a quarter-century. In October 1979, after the passage of the Airline Deregulation Act, Allegheny Airlines changed its name to USAir. A decade later it had acquired Piedmont Airlines and Pacific Southwest Airlines (PSA), and was one of the U.S.'s seven transcontinental legacy carriers. In 1997, it rebranded as US Airways.

<span class="mw-page-title-main">Thomas Cook Airlines</span> Defunct British charter (and scheduled) airline (2003-2019)

Thomas Cook Airlines Limited was a British charter and scheduled airline headquartered in Manchester, England. It was founded in 2007 from the merger of Thomas Cook Group and MyTravel Group, and was part of the Thomas Cook Group Airlines. It served leisure destinations worldwide from its main bases at Manchester Airport and Gatwick Airport on a scheduled and charter basis. It also operated services from eight other bases around the United Kingdom. Thomas Cook Group and all UK entities including Thomas Cook Airlines entered compulsory liquidation on 23 September 2019.

<span class="mw-page-title-main">JetLite</span> Defunct Indian Airline

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<span class="mw-page-title-main">Valuair</span> Former airline of Singapore

Valuair (Chinese: 惠旅航空) was a Singapore-based low-cost carrier. It was launched on 5 May 2004, offering initial services to Bangkok and Hong Kong. It differentiated itself from other low-cost carriers by offering frills such as a baggage allowance of over 20 kg, in-flight food, allocated seats, and 32 inch seat pitch. Acquired on 24 July 2005 by Jetstar Asia Airways, the Valuair brand was retained for Jetstar Asia's scheduled services to major cities in Indonesia until 26 October 2014.

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<span class="mw-page-title-main">Tigerair</span> Defunct budget airline headquartered in Singapore

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<span class="mw-page-title-main">Business class</span> Class on airlines and rail lines

Business class is a travel class available on many commercial airlines and rail lines, known by brand names which vary, by airline or rail company. In the airline industry, it was originally intended as an intermediate level of service between economy class and first class, but many airlines now offer business class as the highest level of service, having eliminated first-class seating. Business class is distinguished from other travel classes by the quality of seating, food, drinks, ground service and other amenities. In commercial aviation, full business class is usually denoted 'J' or 'C' with schedule flexibility, but can be many other letters depending on circumstances.

Economy class, also called third class, coach class, steerage, or to distinguish it from the slightly more expensive premium economy class, standard economy class or budget economy class, is the lowest travel class of seating in air travel, rail travel, and sometimes ferry or maritime travel. Historically, this travel class has been called tourist class or third class on ocean liners.

<span class="mw-page-title-main">Airport lounge</span> Air travel amenity

An airport lounge is a facility operated at many airports. Airport lounges offer, for selected passengers, comforts beyond those afforded in the airport terminal itself, such as more comfortable seating, quieter environments, and often better access to customer service representatives. Other accommodations may include private meeting rooms, telephones, wireless internet access and other business services, along with provisions to enhance passenger comfort, such as free drinks, snacks, magazines, and showers.

<span class="mw-page-title-main">Airline meal</span> Meals served to airliner passengers

An airline meal, airline food, or in-flight meal is a meal served to passengers on board a commercial airliner. These meals are prepared by specialist airline catering services and normally served to passengers using an airline service trolley.

Brussels Airlines is the flag carrier and largest airline of Belgium, based and headquartered at Brussels Airport. It operates to over 100 destinations in Europe, North America and Africa and also offers charter services, maintenance and crew training. It is a member of the Star Alliance as well as the International Air Transport Association. The airline's IATA code SN is inherited from its predecessors, Sabena and SN Brussels Airlines. Brussels Airlines is part of the Lufthansa Group. The company slogan is ′You’re in good company′.

<span class="mw-page-title-main">Premium economy class</span> Travel class offered on some airlines

Premium economy class, also known as elite economy class or economy plus class, is a travel class offered on some airlines. It is usually positioned between standard economy class and business class in terms of price, comfort, and available amenities. In 1991, EVA Air was the first to introduce Evergreen Class, becoming the first airline to offer this class of service. It was widely acknowledged that the premium economy class has become a standard reflection of what the economy class was like several decades ago. In some countries, this class has emerged as a response from governments and companies requiring economy class for travel done by staff.

Ancillary revenue is revenue that is derived from goods or services other than a company's primary product offering. Examples include concessions at sporting events, baggage handling or seat selection revenue received by airlines, restaurant revenue received by hotel owners, and car-wash services sold by gas stations. Ancillary revenue may exceed primary revenues, leading to changes in business models.

<span class="mw-page-title-main">Basic economy class</span> Type of airfare offered by airlines

Basic economy class is a travel class offered by a number of airlines. The class has superseded economy class as the cheapest airfare option for passengers and generally comes with more restrictions when compared to standard economy fares. Restrictions vary between different airlines, but they generally include not allowing passengers to change or cancel tickets or select seats for free. They are seen as a strategy for market segmentation.

References

  1. Brancatelli, Joe. "What's Fair Is Fare." Portfolio.com (Bizjournals). July 21, 2010. 1. Retrieved on September 28, 2010.
  2. Alexander, Keith L. "Passengers find buy-on-board food hard to digest - Airlines are starting to feed fliers again." San Francisco Chronicle . Sunday March 27, 2005.
  3. "Buy On-Board Meals?." The Early Show / CBS News . July 7, 2003.
  4. Stellin, Susan. "Pros and cons of a la carte airfare pricing." CNN . Thursday February 19, 2009. Retrieved on February 19, 2009.
  5. "Pie in the Sky? Upgrading Food in Coach." The Wall Street Journal . September 3, 2003. Retrieved on September 5, 2009.
  6. Bennett, Andrea. "The lowdown on airline food." Travel+Leisure at CNN . Tuesday September 29, 2009. Retrieved on March 15, 2010.
  7. Hunter, Marnie. "Continental cuts back on free food." CNN . March 15, 2010. Retrieved on March 15, 2010.
  8. Green, Jeff. "Continental Ends Airline Era as Free Coach Meals Cut (Update3)." Businessweek . March 15, 2010. Retrieved on March 16, 2010.
  9. Pawlowski, A. "Food fight: Meals are tricky in the sky." CNN . April 5, 2010. Retrieved on April 5, 2010.
  10. "Dining and Drinks".
  11. "Free snacks now back at all 3 big U.S. Airlines, even in coach".
  12. Morris, Hugh (7 March 2017). "Revealed: The airline that charges most for in-flight food and drink". The Telegraph.