An airline alliance is an aviation industry arrangement between two or more airlines agreeing to cooperate on a substantial level. Alliances may provide marketing branding to facilitate travelers making inter-airline codeshare connections within countries. This branding may involve unified aircraft liveries of member aircraft. [1]
In 2015, Star Alliance was the largest with 23% of total scheduled traffic in Revenue passenger kilometres (RPKs)/revenue passenger miles (RPMs), followed by SkyTeam with 20.4% and Oneworld with 17.8%, leaving 38.8% for others. [2] In 2019, by number of passengers, Star Alliance was leading 762 million, [3] followed by SkyTeam (630 million) [4] and Oneworld (535 million). [5]
Benefits can consist of an extended network, often realised through codeshare agreements. Many alliances started as only codeshare networks. Cost reductions come from sharing operation facilities (e.g. catering or computer systems), operation staff (e.g. ground handling personnel, at check-in and boarding desks), investments and purchases (e.g. in order to negotiate extra volume discounts). [6] Traveller benefits can include lower prices due to lowered operational costs for a given route, different times to choose from, more destinations within easy reach, shorter travel times, more options of airport lounges shared with alliance members, fast track access on all alliance members if having frequent flyer status, faster mileage rewards by earning miles for a single account on several different carriers, round-the-world tickets, enabling travellers to fly over the world for a relatively low price. [7] [8]
Airline alliances may also create disadvantages for the traveller, such as higher prices when competition is erased on a certain route or less frequent flights; for instance, if two airlines separately fly three and two times a day respectively on a shared route, their alliance might fly less than 5 (3+2) times a day on the same route. This might be especially true between hub cities for each airline. e.g., flights between Detroit Metropolitan Wayne County Airport (a Delta Air Lines fortress hub) and Amsterdam Airport Schiphol (a KLM fortress hub). [9] [10] [11]
The first airline alliance was formed in the 1930s, when Panair do Brasil and its parent company Pan American World Airways agreed to exchange routes to Latin America. In 1990, the African Joint Air Services (AJAS) Accord between Tanzania, Uganda and Zambia led to the launch of Alliance Air in 1994, with South African Airways, Air Tanzania, Uganda Airlines and the governments of Uganda and Tanzania as shareholders.[ citation needed ]
The first large alliance began in 1989, when Northwest Airlines and KLM agreed to large-scale codesharing. In 1992, the Netherlands signed the first open skies agreement with the United States, in spite of objections from the European Union, which gave both countries unrestricted landing rights on the other's soil. Normally landing rights are granted for a fixed number of flights per week to a fixed destination. Each adjustment requires negotiations, often between governments rather than between the companies involved. In return, the United States granted antitrust immunity to the alliance between Northwest Airlines and KLM. Other alliances would struggle for years to overcome the transnational barriers and lack of antitrust immunity, and still do so.[ citation needed ]
On May 14, 1997, an agreement was announced forming the Star Alliance with five airlines on three continents: United Airlines, Scandinavian Airlines, Thai Airways International, Air Canada, and Lufthansa. [12] [13] The alliance chose Young & Rubicam for advertising, with a budget of $25 million (€18 million). [14] [12] which brought competing airlines to form Oneworld in 1999 and SkyTeam in 2000.[ citation needed ]
In 2010 Richard Branson, chairman of the Virgin Group, announced his intention to form a fourth alliance among Virgin branded airlines (Virgin Atlantic; Virgin America; and the Virgin Australia Holdings group of airlines). [15] Then in September 2011, Branson said that Virgin Atlantic would join one of the existing alliances; [16] this idea was repeated in October 2012. [17] In December 2012, Delta Air Lines purchased Singapore Airlines' 49% stake in Virgin Atlantic for £224 million.[ citation needed ] Virgin America was absorbed into Alaska Airlines, which joined the Oneworld alliance in 2021. [18] [19]
On February 14, 2013, it was announced that American Airlines and US Airways would merge, retaining the American Airlines name and would remain in the Oneworld alliance. US Airways' participation in Star Alliance lapsed. In 2012, in South America, LAN Airlines and TAM Airlines began their merger. In March 2014, with the merger complete, TAM left Star Alliance and became part of LAN in Oneworld.[ citation needed ]
On September 21, 2015, the Vanilla Alliance was formed between several airlines based in the Indian Ocean region, in order to improve air connectivity within the region. The founding members are Air Austral, Air Mauritius, Air Madagascar, Air Seychelles, and Int'Air Îles.[ citation needed ]
On January 18, 2016, the first alliance of low-cost carriers was formed, U-FLY Alliance. The founding members—HK Express, Lucky Air, Urumqi Air, and West Air—are all affiliated with HNA Group, although the alliance is also seeking airlines not within the group. [20]
On May 16, 2016, the world's largest alliance of low-cost carriers was formed, Value Alliance. The founding members were Cebu Pacific, Cebgo, Jeju Air, Nok Air, NokScoot, Scoot Airlines, Tigerair, Tigerair Australia, and Vanilla Air. [21]
Star Alliance, founded in 1997, currently has 26 members: [22]
Aegean Airlines, 2010
Air Canada, founder
Air China, 2007
Air India, 2014
Air New Zealand, 1999
All Nippon Airways, 1999
Asiana Airlines, 2003
Austrian Airlines, 2000
Avianca, 2012
Brussels Airlines, 2009
Copa Airlines, 2012
Croatia Airlines, 2004
EgyptAir, 2008
Ethiopian Airlines, 2011
EVA Air, 2013
LOT Polish Airlines, 2003
Lufthansa, founder
Scandinavian Airlines, founder
Shenzhen Airlines, 2012
Singapore Airlines, 2000
South African Airways, 2006
Swiss International Air Lines, 2006
TAP Air Portugal, 2005
Thai Airways International, founder
Turkish Airlines, 2008
United Airlines, founder
Former members:
Oneworld, founded in 1999, currently has 13 members: [26]
Alaska Airlines, 2021
American Airlines, founder
British Airways, founder
Cathay Pacific, founder
Finnair, 1999
Iberia Airlines, 1999
Japan Airlines, 2007
Malaysia Airlines, 2013
Qantas, founder
Qatar Airways, 2013
Royal Air Maroc, 2020
Royal Jordanian, 2007
SriLankan Airlines, 2014
Former members:
Future member:
SkyTeam, founded in 2000, currently has 19 members: [28]
Aerolíneas Argentinas, 2012
Aeroméxico, founder
Air Europa, 2007
Air France, founder
China Airlines, 2011
China Eastern Airlines, 2011
Czech Airlines, 2001
Delta Air Lines, founder
Garuda Indonesia, 2014
ITA Airways, 2021
Kenya Airways, 2007
KLM Royal Dutch Airlines, 2004
Korean Air, founder
Middle East Airlines, 2012
Saudia, 2012
TAROM, 2010
Vietnam Airlines, 2010
Virgin Atlantic, 2023
XiamenAir, 2012
Former members:
Vanilla Alliance, founded in 2015, currently has 5 members: [29]
Air Austral, founder
Air Madagascar, founder
Air Mauritius, founder
Air Seychelles, founder
Int'Air Îles, founder
U-FLY Alliance, founded in 2016, currently has 4 members: [30]
Eastar Jet, 2016
Lucky Air, founder
Urumqi Air, founder
West Air, founder
Former members:
Value Alliance, founded in 2016, currently has 5 members: [31]
Cebu Pacific, founder
Cebgo, founder
Jeju Air, founder
Nok Air, founder
Scoot, founder
Former members:
Alliance | Members | Passengers /year | Countries served | Destination | Fleet | Employees | Revenue /year (US$) | Flights /day | RPK [2] | |
---|---|---|---|---|---|---|---|---|---|---|
Star Alliance [32] | 26 | 642.1 Mn | 195 | 1,360 | 5,000 | 432,603 | 179.05 Bn | 19,000 | 1536 Bn | 23% |
SkyTeam [33] | 19 | 665.4 Mn | 175 | 1,062 | 3,937 | 481,691 [34] | 140.98 Bn [34] | 17,343 | 1362 Bn | 20.4% |
Oneworld [35] | 13 | 557.4 Mn | 161 | 1,016 | 3,560 | 382,913 | 130.92 Bn | 13,814 | 1189 Bn | 17.8% |
Value Alliance [36] | 7 | 180 Mn | 30 | 183 | 554 | - | - | 400 | 107 Bn | 1.6% |
U-FLY Alliance | 8 | 200 Mn | 18 | 149 | 593 | - | - | 420 | 40 Bn | 0.6% |
Vanilla Alliance | 5 | 2.3 Mn | 26 | 89 | 46 | - | - | - | - |
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: CS1 maint: bot: original URL status unknown (link)Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, is a British airline with its head office in Crawley, West Sussex, England. The airline was established in 1984 as British Atlantic Airways, and was originally planned by its co-founders Randolph Fields and Alan Hellary to fly between London and the Falkland Islands. Soon after changing the name to Virgin Atlantic Airways, Fields sold his shares in the company after disagreements with Richard Branson over the management of the company. The maiden flight from London–Gatwick to Newark took place on 22 June 1984.
Japan Airlines Co., Ltd. is the flag carrier of Japan. JAL is headquartered in Shinagawa, Tokyo. Its main hubs are Tokyo's Narita International Airport and Haneda Airport, as well as Osaka's Kansai International Airport and Itami Airport. The JAL group of which it forms part include Japan Airlines as well as J-Air, Japan Air Commuter, Japan Transocean Air, and Ryukyu Air Commuter for domestic feeder services, and JAL Cargo for cargo and mail services.
The Star Alliance is the world's largest global airline alliance. Founded on 14 May 1997, its headquarters are located on the grounds of Frankfurt Airport in Frankfurt, Germany,
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Italia Trasporto Aereo S.p.A., trading as ITA Airways, is the flag carrier of Italy, and the largest Italian airline by total number of passengers carried, by number of destinations served, and by fleet size. It is owned by the Government of Italy via the Ministry of Economy and Finance. The airline flies to over 70 scheduled domestic, European, and intercontinental destinations. ITA Airways is a member of the SkyTeam airline alliance. Its main hub is Leonardo da Vinci–Fiumicino Airport near Rome and focus city is Linate Airport near Milan.