Bhale Unnade is a 2024 Indian Telugu-language romantic comedy-drama film directed by J. Sivasai Vardhan. It stars Raj Tarun and Manisha Kandkur in the lead roles, with supporting performances by Abhirami, Singeetam Srinivasa Rao, and others. The film explores contemporary themes of gender dynamics and relationships, focusing on a protagonist who defies traditional masculinity.
Released theatrically on 13 September 2024, it received mixed reviews from critics, who praised its concept but criticized its execution and narration. The film was later made available on OTT platforms, where it was widely regarded as a commercial failure.
Plot
Bhale Unnade revolves around Radha (Raj Tarun), a saree draper whose empathetic and unconventional approach challenges traditional masculinity, blending humor and emotion in his romantic journey with his love interest (Manisha Kandkur).The film attempts to explore modern gender dynamics but struggles with pacing in its second half, where the storyline lacks depth, a point critics noted as a missed opportunity.[1]
The film was announced in mid-2024, with a trailer released on August 16 hinting at a light-hearted romantic comedy with a unique twist.[2] Directed by J. Sivasai Vardhan, it was produced under Maruthi Films. Raj Tarun, marking his third release within a 30-day period, took on the role of a saree draper, an unconventional choice for a male lead in Telugu cinema.[3] The film's release date was confirmed as 13 September 2024.[4]
Themes
The film emphasizes "soft manhood," promoting qualities like empathy and emotional intelligence over traditional masculinity. Critics noted this as a refreshing yet underdeveloped angle in Telugu cinema.[5]
Release
Bhale Unnade premiered in theaters on 13 September 2024.
Critical reception
Critics offered a mixed reception to Bhale Unnade. The Times of India described it as a "light-hearted romantic dramedy with a fresh take on relationships and gender dynamics," appreciating its quirky approach.[6] However, OTTplay noted that while it had "a very good subject," the "underwhelming narration" hindered its potential, particularly in the second half.[7]The New Indian Express similarly called it "a lost opportunity," citing its failure to capitalize on an unusual hero.[1]
Other reviews echoed these sentiments. Eenadu and TV9 Telugu acknowledged the film's decent performances but criticized its ineffective storytelling.[8][9]Samayam Telugu and NTV Telugu gave it moderate ratings, pointing to a lack of narrative coherence.[10][11]Zee News Telugu and ABP Live Telugu noted some public appreciation for its emotional depth but agreed the execution fell short.[12][13]
Box office
Bhale Unnade underperformed at the box office and was labeled a "massive flop" upon its OTT release in October 2024.[14][15]
Home media
The film was later streamed on ETV Win starting 6 October 2024.[16]
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