Biba

Last updated

Biba
Company typePrivate
Industry Fashion
FoundedAugust 1964 (1964-08) (first store opens)
Founder Barbara Hulanicki, Stephen Fitz-Simon
Defunct1975 (1975)
FateClosed by the British Land Company
Headquarters
Kensington, London
,
UK
Key people
 Barbara Hulanicki, Stephen Fitz-Simon

Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help from her husband Stephen Fitz-Simon.

Contents

After the original company closed in 1975, Biba was relaunched several times, independently of Hulanicki. As of 2024 it was a brand of the House of Fraser.

Early years

Biba's early years were rather humble, with many of the outfits being inexpensive and available to the public by mail order. The first store, in Abingdon Road in Kensington, was opened in September 1964. Biba's postal boutique had its first significant success in May 1964 when it offered a pink gingham dress with a hole cut out of the back of the neck with a matching triangular kerchief to readers of the Daily Mirror . [1] The dress had celebrity appeal, as a similar dress had been worn by Brigitte Bardot. By the morning after the dress was advertised in the Daily Mirror, over 4,000 orders had been received. Ultimately, some 17,000 outfits were sold. Following this success, Biba moved to new, enhanced premises in Kensington Church Street. [2] This store operated more a department store than a boutique as it sold men’s clothing, cosmetics, jewellery, and furnishings, aside from women’s clothes. [2]

Hulanicki worked as a fashion illustrator after studying at Brighton Art College in the late 1950s. She married advertising executive Stephen Fitz-Simon and they soon opened a mail order clothing company that she named Biba's Postal Boutique. Biba was the nickname of her younger sister Biruta. [1]

Big Biba

The former "Big Biba" building as it appeared circa 2006 Kensington-Roof-Gardens.jpg
The former "Big Biba" building as it appeared circa 2006

In 1973 with the backing of Dorothy Perkins [2] and British Land, the store moved to the seven-storey Derry & Toms department store on Kensington High Street, which immediately attracted up to a million customers weekly, making it one of the most visited tourist attractions in London. [1] [3] There were different departments, and each floor had its own theme, such as a children's floor, a floor for men, a book store, a food market, and a "home" floor which sold items such as wallpaper, paint, cutlery, soft furnishings and even statues. The overall design was produced by Whitmore-Thomas Partnership, run by artist/designers Steve Thomas and Tim Whitmore. [4] Each department had its own logo or sign, which was based on the Biba logo and had a picture describing the department. These were commissioned by Thomas and Whitmore and designed by Kasia Charko. [5]

The store had an Art Deco-interior reminiscent of the Golden Age of Hollywood [6] and non-traditional displays, such as a giant Snoopy and his doghouse in the children's department, where merchandise based on the Peanuts comic strip was sold. In the Biba Food Hall, each part was aimed at one particular kind of product; a unit made to look like a dog (based on Hulanicki's own dog, a Great Dane named Othello) [7] consisted of dog food; a huge baked beans tin can consisted of only tins of Baked beans; a can of "Warhol's Condensed Soup" etc., all foods having individual innovative units. [8] Also at the new "Big Biba" was the Rainbow Room restaurant, which was located on the fifth floor of the department store. [9] The restaurant, which served 1,200 lunches per day, became a major hang-out for rock stars such as the New York Dolls and Liberace, but which was not solely the reserve of the elite. [9] With all of these renovations and additions, Biba became known as a "theatre for fashion." [1] Also at the site was the Kensington Roof Gardens, which are still there today.

Demise

Big Biba was a huge responsibility in terms of expense and organization, but Hulanicki and Fitz felt they needed to "keep moving forward." Because of this massive undertaking, Hulanicki said, "Every time I went into the shop, I was afraid it would be for the last time."[ citation needed ] No one was aware of how serious the financial difficulties were going to be - and they proved too much for the new entrepreneurs; as a result Dorothy Perkins and Dennis Day came to save the day and bought 75% (approx.) of Biba. This led to the formation of Biba Ltd, which meant that the brand and the store could now be properly financed.

After disagreements with the Board over creative control, Hulanicki left the company and, shortly afterwards in 1975, Biba was closed by the British Land Company. [1] For a period after it closed, Biba's department store on Kensington High Street was occupied by squatters. [10] The Dorothy Perkins shareholders decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. In 1975, the Derry and Thomas interiors were replaced by the utilitarian interiors for Marks & Spencer and British Home Stores. [11] Dorothy Perkins sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later.

Relaunches

There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. [12] [13] There was another relaunch in the mid-1990s, with Monica Zipper as head designer. [14] Barbara Hulanicki has not been involved with any of these relaunches, and owing to the use of Biba's logo and similar labels, these garments are easy to pass off as original vintage pieces. [12]

The Biba label was relaunched again in May 2006 under designer Bella Freud. Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.' [15] Freud's first collection Spring/Summer 2007 was unveiled at London Fashion Week in September 2006, and was criticised for straying from the original concept of low-priced clothes for teenagers, needing 'more polish', [16] as they 'had a Biba flavour but lacked the retro details that the original Biba designs had.' [17] Freud's second attempt, Autumn/Winter 2007 was also panned as 'the kind of thing that's already over-available in fast fashion chains.' [18] Freud left the company after just 2 seasons in June 2007 to relaunch her own label. [19] The Biba relaunch failed and the company went into administration for a second time in 2008.

House of Fraser (HoF) bought the company in November 2009 for a second relaunch by an in-house design team, announcing Daisy Lowe as the new face of the label. [20] Hector Castro and a five-strong team were selected to replace Freud [21] with couture hats created by Prudence Millinery. [22] This relaunch was highly successful, outselling House of Fraser's other in-house brands in just two weeks of its launch, boosting its year end sales. [23] Meanwhile, Hulanicki instead designed capsule collections for rival high-street company Topshop, [24] [25] and once again expressed her unhappiness with the relaunch, attacking the new Biba as "too expensive" and "for failing to reflect the original Biba style". [26] She also signed with Asda to produce three to four collections of clothing retailing between £11 and £18. [27]

In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. [28] Biba continued to be an HoF brand as of 2024. [29]

Legacy

See also

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References

  1. 1 2 3 4 5 Marsh, June (2012). History of Fashion. Vivays Publishing. pp. 100, 104, 118. ISBN   978-1-908126-21-4.
  2. 1 2 3 Davis, John (2022). Waterloo Sunrise: London from the Sixties to Thatcher. Princeton, NJ: Princeton University Press. p. 86. ISBN   978-0-691-22052-9.
  3. ↑ "BIBA: "A Strange Disneyland"". British Style Genius - High Street Style. BBC. Retrieved 17 May 2011.
  4. ↑ "Big Biba: Steven Thomas".
  5. ↑ "Kasia Charko".
  6. ↑ Archived November 21, 2008, at the Wayback Machine
  7. ↑ "Welcome to Big Biba" . Retrieved 8 April 2009.
  8. ↑ Fraser, Kennedy (2014). The Fashionable Mind. New York, NY: Knopf Doubleday Publishing Group. ISBN   978-0-8041-5201-3.
  9. 1 2 Press, Clare (2016). Wardrobe Crisis: How We Went From Sunday Best to Fast Fashion. Carlton, Australia: Black Inc. ISBN   978-1-86395-835-6.
  10. ↑ Wates, Nick and Wolmar, Christian (eds.), Squatting: the real story, Bay Leaf Books, 1980, pp.44-45
  11. ↑ Steele, Valerie (2015). The Berg Companion to Fashion. London: Bloomsbury Publishing. p. 75. ISBN   978-1-3501-0408-2.
  12. 1 2 "Blouse by Biba (1980 relaunch)". Victoria and Albert Museum. 24 June 2009.
  13. ↑ Smith, Angie. "Vintage Fashion Guild: Label Resource: Biba" . Retrieved 6 November 2012.
  14. ↑ "Dear Annie column". The Independent. 1 September 1996. Archived from the original on 11 February 2015.
  15. ↑ "Biba is back... and its millionaire creator is none too happy about it". The Independent. London. 29 January 2006.
  16. ↑ Sarah Mower (19 September 2006). "Biba Spring 2007 Ready-to-Wear Collection on Style.com: Runway Review". Style.com. Archived from the original on 19 May 2011. Retrieved 17 May 2011.
  17. ↑ "Catwalk Queen: Bella Freud revamps Biba". Catwalkqueen.tv. 21 September 2006. Retrieved 17 May 2011.
  18. ↑ Sarah Mower (14 February 2007). "Biba Fall 2007 Ready-to-Wear Collection on Style.com: Runway Review". Style.com. Archived from the original on 17 May 2011. Retrieved 17 May 2011.
  19. ↑ "Bella Freud Exits Biba | The Fix". Daily Front Row. 20 June 2007. Archived from the original on 21 January 2013. Retrieved 17 May 2011.
  20. ↑ Wood, Zoe (13 February 2011). "Reborn fashion label Biba spawns plans for spin-offs and stores". The Guardian.
  21. ↑ "A five-strong creative team, headed by Hector Castro, will plug the gap left by Bella Freud at Biba (Vogue.com UK)". Vogue.co.uk. 16 July 2007. Archived from the original on 11 June 2011. Retrieved 17 May 2011.
  22. ↑ "Biba - Fashion Brand and Label - Profile with designers, editorials and more on FMD". Fashionmodeldirectory.com. 27 November 1978. Retrieved 17 May 2011.
  23. ↑ "Relaunched Biba helps boost sales for House of Fraser - Business News". Yorkshire Post. 23 September 2010. Retrieved 17 May 2011.
  24. ↑ Jardine, Cassandra (28 April 2009). "Bibas queen is back in London". The Daily Telegraph.
  25. ↑ Jessica Bumpus (21 April 2009). "Barbara Hulanicki's Topshop collection (Vogue.com UK)". Vogue.co.uk. Archived from the original on 11 June 2011. Retrieved 17 May 2011.
  26. ↑ "Biba designer promises Asda range | Fashion". Thisislondon.co.uk. 29 September 2010. Archived from the original on 1 January 2011. Retrieved 17 May 2011.
  27. ↑ Rushton, Katherine (29 September 2010). "Barbara Hulanicki blasts House of Fraser's Biba as she signs with George at Asda". Drapers. Archived from the original on 3 October 2011.
  28. ↑ Bergin, Olivia (3 November 2014). "Barbara Hulanicki to return to Biba label after 39 years". Daily Telegraph. Archived from the original on 4 November 2014.
  29. ↑ "Biba Clothing". House of Fraser. Retrieved 17 March 2024.
  30. ↑ "Biba The Musical". Biba The Musical. Archived from the original on 28 January 2011. Retrieved 17 May 2011.
  31. ↑ "Requiem in Denim and Leopardskin".

Bibliography

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