CFVR-FM

Last updated
CFVR-FM
Broadcast area Fort McMurray
Frequency 103.7 MHz
BrandingPlay 103.7
Programming
Format Rhythmic adult contemporary
Affiliations Premiere Networks
Ownership
Owner Harvard Media
CHFT-FM
History
First air date
January 14, 2008
Technical information
Class B
ERP vertical polarization:
22,000 watts
horizontal polarization:
50,000 watts
HAAT 81.4 meters (267 ft)
Links
Webcast Listen Live
Website play1037.ca

CFVR-FM (103.7 FM, "Play 103.7") is a radio station in Fort McMurray, Alberta. Owned by Harvard Media, it broadcasts a rhythmic adult contemporary format.

Contents

History

The station received approval by the CRTC to operate at 103.7 FM in November 2006, and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format. [1]

On January 15, 2024, the station flipped to rhythmic adult contemporary as Play 103, with a format and branding based on its Edmonton sister station CKPW-FM. [2]

References

  1. Broadcasting Decision CRTC 2006-627
  2. Thiessen, Connie (2024-01-15). "Harvard Media expands 'play' brand in Alberta". Broadcast Dialogue. Retrieved 2025-03-08.

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