Cassie Mogilner Holmes | |
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Born | February 2, 1980 |
Occupation(s) | Professor of marketing and behavioral decision making |
Academic background | |
Alma mater | Columbia University (BA) Stanford Graduate School of Business (PhD) |
Academic work | |
Institutions | UCLA Anderson School of Management |
Website | www |
Cassie Mogilner Holmes (born February 2,1980) is a professor of marketing and behavioral decision making at UCLA Anderson School of Management and author of Happier Hour. She is best known for her research on time and happiness. [1] [2] [3] [4] (e.g. time salience, [5] [6] [7] [8] age, [9] [10] [11] ways to spend time, [12] [13] present focus, [14] [15] temporal distance, [16] and time affluence). [17]
Mogilner Holmes grew up in San Diego,California,where she attended La Jolla Country Day School. For several years during elementary school,she and her family lived in London,where she attended the American School in London. She earned her Bachelor of Arts in psychology in 2002 from Columbia University. [18] In 2004,Mogilner Holmes began graduate work at Stanford Graduate School of Business studying under Jennifer Aaker,earning a Ph.D. in marketing in 2009. At Stanford GSB,she received the Jaedicke Award in 2004,and was chosen as the AMA-Sheth Foundation Doctoral Consortium Fellow in 2008.
After graduating with a PhD in marketing from Stanford Graduate School of Business in 2009,Mogilner Holmes began her academic career as an assistant professor at the Wharton School of the University of Pennsylvania,where she taught brand management. At Wharton,she was promoted to associate professor with tenure in 2015. In 2016,she moved back to California to join UCLA Anderson School of Management as an associate professor with tenure. At Anderson,she was appointed the Donnalisa '86 and Bill Barnum Endowed Term Chair in Management in 2018 and was promoted to full professor in 2020.
Among her awards,Mogilner Holmes was recognized as a Top 40 Business Professor Under 40 by Poets &Quants in 2018 [19] and was the recipient of the Early Career Award from the Association of Consumer Research in 2016 [20] and the Society of Consumer Psychology in 2017. [21] She was recognized as a Marketing Science Institute Young Scholar in 2013 [22] and won the Journal of Consumer Research Best Article Award in 2017. [23]
Mogilner Holmes's research has been published in scholarly journals in psychology and marketing such as Journal of Consumer Research , Psychological Science ,and Social Psychological and Personality Science . She has also written for Harvard Business Review , The Wall Street Journal ,and The New York Times ,and her work appears in The Economist , Financial Times , The Atlantic , Huffington Post , Scientific American , Time ,and NPR.
Trained as a social psychologist,Mogilner Holmes's research focuses on the role of time for happiness. Her work provides empirically based knowledge to inform how individuals should think about and spend their time to make their lives better. Her research can be organized into three primary streams:1) the effects of focusing on time (vs. money),2) the effects of age (and the amount of time people feel like they have left in life),and 3) optimal ways of spending time.
Among her findings on the topic of time and happiness,her research has identified that merely thinking about time (vs. money) boosts consumers' happiness both with their products [24] and in their lives; [25] age influences the way people experience happiness (as peaceful vs. exciting) [26] and the types of experiences (ordinary vs. extraordinary) [27] that produce happiness;gifting time through experiences cultivates happiness in relationships; [28] and to feel happier,people should spend their days on a variety of activities but their hours on more similar activities. [29]
Professor Cassie Holmes is the author of the Wall Street Journal bestselling book,Happier Hour:How to Beat Distraction,Expand Your Time,and Focus on What Matters Most,which is based on her popular MBA course,Applying the Science of Happiness to Life Design. She also gave a well-received TEDxManhattanBeach talk about how to find extraordinary happiness in ordinary moments.
In sociology,social distance describes the distance between individuals or social groups in society,including dimensions such as social class,race/ethnicity,gender or sexuality. Members of different groups mix less than members of the same group. It is the measure of nearness or intimacy that an individual or group feels towards another individual or group in a social network or the level of trust one group has for another and the extent of perceived likeness of beliefs.
Economic materialism can be described as either a personal attitude that attaches importance to acquiring and consuming material goods or as a logistical analysis of how physical resources are shaped into consumable products.
Mental accounting is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process whereby people code,categorize and evaluate economic outcomes. Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people create distinctions between their financial resources in the form of mental accounts,which in turn impacts the buyer decision process and reaction to economic outcomes. People are presumed to make mental accounts as a self control strategy to manage and keep track of their spending and resources. People budget money into mental accounts for savings or expense categories. People also are assumed to make mental accounts to facilitate savings for larger purposes. Mental accounting can result in people demonstrating greater loss aversion for certain mental accounts,resulting in cognitive bias that incentivizes systematic departures from consumer rationality. Through an increased understanding of mental accounting differences in decision making based on different resources,and different reactions based on similar outcomes can be greater understood.
An intimate relationship is an interpersonal relationship that involves emotional or physical closeness between people and may include sexual intimacy and feelings of romance or love. Intimate relationships are interdependent,and the members of the relationship mutually influence each other. The quality and nature of the relationship depends on the interactions between individuals,and is derived from the unique context and history that builds between people over time. Social and legal institutions such as marriage acknowledge and uphold intimate relationships between people. However,intimate relationships are not necessarily monogamous or sexual,and there is wide social and cultural variability in the norms and practices of intimacy between people.
In social psychology and sociology,an in-group is a social group to which a person psychologically identifies as being a member. By contrast,an out-group is a social group with which an individual does not identify. People may for example identify with their peer group,family,community,sports team,political party,gender,sexual orientation,religion,or nation. It has been found that the psychological membership of social groups and categories is associated with a wide variety of phenomena.
In the field of consumer behavior,an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service,made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser,impulse buyer,or compulsive buyer. Research findings suggest that emotions,feelings,and attitudes play a decisive role in purchasing,triggered by seeing the product or upon exposure to a well crafted promotional message.
Robert Allen Bjork is Distinguished Professor of Psychology at the University of California,Los Angeles. His research focuses on human learning and memory and on the implications of the science of learning for instruction and training. He is the creator of the directed forgetting paradigm. He was elected a member of the National Academy of Sciences in 2022.
In psychology,economics and philosophy,preference is a technical term usually used in relation to choosing between alternatives. For example,someone prefers A over B if they would rather choose A than B. Preferences are central to decision theory because of this relation to behavior. Some methods such as Ordinal Priority Approach use preference relation for decision-making. As connative states,they are closely related to desires. The difference between the two is that desires are directed at one object while preferences concern a comparison between two alternatives,of which one is preferred to the other.
In decision making and psychology,decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making. It is now understood as one of the causes of irrational trade-offs in decision making. Decision fatigue may also lead to consumers making poor choices with their purchases.
Jennifer Aaker is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time,money,and happiness. Aaker also focuses on the transmission of ideas through social networks,the power of story in decision making,and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
In psychology,ownership is the feeling that something is yours. Psychological ownership is distinct from legal ownership:for example,one may feel that one's cubicle at work is theirs and no one else's,even though legal ownership of the cubicle is actually conferred on the organization.
Neal Roese is a Canadian-American psychologist best known for his research on counterfactual thinking and regret. He holds the SC Johnson Chair in Global Marketing at the Kellogg School of Management at Northwestern University. In over 100 publications,his scholarly research examines basic cognitive processes underlying choice,with a focus on how people think about decision options,make predictions about the future,and revise understandings of the past. Roese is a Fellow of the Association for Psychological Science and the Society for Personality and Social Psychology.
The frog pond effect is the theory that individuals evaluate themselves as worse than they actually are when in a group of higher-performing individuals. This effect is a part of the wider social comparison theory. It relates to how individuals evaluate themselves based on comparisons to other people around them,and is generally due to upward comparisons toward people who are better than themselves.
In advertising,a fear pattern is a sequence of fear arousal and fear reduction that is felt by the viewing audience when exposed to an advertisement,which attempts to threaten the audience by presenting a negative physical,psychological or social consequence that is likely to occur if they engage in a particular behaviour. Fear appeals are commonly used in social marketing campaigns. These are sometimes called “threat appeals”,however the label “fear appeals”is justified if the appeal can be shown to arouse fear.
In the psychology of self,the future self concerns the processes and consequences associated with thinking about oneself in the future. People think about their future selves similarly to how they think about other people. The extent to which people feel psychologically connected to their future self influences how well they treat their future self. When people feel connected to their future self,they are more likely to save for retirement,make healthy decisions,and avoid ethical transgressions. Interventions that increase feelings of connectedness with future selves can improve future-oriented decision making across these domains.
The Marley hypothesis is a psychological theory on how racial groups may have different perceptions of the current racism in society due to a difference in their extent of knowledge and awareness of racial history. The study hypothesizes a strong correlation between how much one knows about past racial discrimination,and how well they recognize racism in a given situation. This study is executed through social experiments,which theorizes how this behavioral pattern may arise due to members of a racial subgroup viewing racial discrimination through a social lens that has been shaped by their past attuned knowledge and understanding of racist incidents in history. Researchers of the Marley Hypothesis propose that members of minority groups,the African Americans,will have a higher understanding of racial history,while the majority group,European Americans,denies or overlooks such cases.
Lara Beth Aknin is a Canadian professor of social psychology at Simon Fraser University,and associate editor of the World Happiness Report.
Margaret Catherine Campbell is the Provost Professor of Marketing at the Leeds School of Business,University of Colorado Boulder. She served for a term as co-editor of the Journal of Consumer Research.
In organizational behavior and psychology,Economic evaluation of time refers to perceiving of time in terms of money.
Thomas O’Guinn is an American marketing professor and an expert in the area of branding and the sociology of consumer behavior,including how viewers create distorted views of consumption behavior and other consumers through media viewing. He co-founded the work on compulsive buying with Ronald J. Faber. He and Robin Tanner and Aerum Maeng were the first to demonstrate that consumers infer social class,income,and the worth of an object for sale simply by the level of crowding or social density in a store. He is the,Irwin Maier Distinguished Chair in Business and Professor of Marketing at the University of Wisconsin-Madison. He also has an appointment in sociology at UW.