Catherine Tucker

Last updated

Catherine Tucker (born May 16, 1977) is the Sloan Distinguished Professor of Management at MIT Sloan, where she is also chair of the PhD program. She is known for her research into the consequences of digital data for electronic privacy, algorithmic bias, digital health, social media and online advertising. She is also a research associate at the NBER, cofounder of the Cryptoeconomics lab at MIT with Christian Catalini and coeditor at Quantitative Marketing Economics.

Contents

Biography

Catherine Tucker was born in Oxford, and attended Merton College at the University of Oxford, [1] studying Philosophy, Politics and Economics. She emigrated to the United States in 1999, and obtained a PhD in Economics from Stanford University, advised by Susan Athey, Tim Bresnahan and Liran Einav. She is married and has four children. [2] She is the niece of pioneering special effects make-up artist Christopher Tucker.

Research field

Tucker's research focuses on the connections of marketing, economics of technology, law. Much of her publications have studied social media and its interactions with consumers. Tucker's research has evolved with the development of social media; her earlier publications focused on privacy [3] and advertising, [4] and now also focus in the direction of algorithmic influence and consumer interactions with the blockchain. [5] She has published 67 scholarly papers in these related fields. Common outlets for Tucker's publications include Marketing Science, [6] Quantitative Marketing and Economics, [7] and the Journal of Marketing Research. [8] [9] She has expertise in studying how can firms use digital data and machine learning to improve performance. [10]

Career

Tucker teaches at the MIT Sloan School of Management and is chair of the MIT Sloan PhD Program. [11] Tucker is also a cofounder of the MIT Cryptoeconomics lab which analyzes blockchain applications. [10]

Tucker has given talks to the European Union Future of Privacy Forum Roundtable and the OECD Roundtable on Economics of Privacy. She has testified to the US Congress on algorithmic bias and online privacy. [12] In 2011, she received a CAREER Award from the National Science Foundation. [13] In 2012, she was admitted as a Research Associate of the National Bureau of Economic Research, and became the first woman to be awarded tenure in the MIT Marketing Department. In 2015, she received the Erin Anderson Award, honoring an "emerging research star...who has exceeded the normal expectations for someone of her rank in mentoring doctoral students or junior faculty members." [14] In 2018, she received the William O'Dell Award, for an "article ... that has made a significant contribution to marketing theory, practice or methods". [15] Later that year Tucker went on to receive the 2018 INFORMS Society for Marketing Science Long Term Impact Award. [16] She then continued on with Duncan Simester to win the 2020 Weitz-Weiner-O'Dell Award from the American Marketing Association. [17] Additionally, she was appointed a visiting fellow at All Souls College at the University of Oxford; [18] and cofounded the Cryptoeconomics Lab at MIT.

Selected publications

Related Research Articles

John Dutton Conant Little is an Institute Professor at the Massachusetts Institute of Technology best known for his result in operations research, Little's law.

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.

<span class="mw-page-title-main">Joshua Gans</span>

Joshua Gans holds the Jeffrey Skoll Chair in Technical Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto. Until 2011, he was an economics professor at Melbourne Business School in Australia. His research focuses on competition policy and intellectual property protection. He is the author of several textbooks and policy books, as well as numerous articles in economics journals. He operates two blogs: one on economic policy, and another on economics and parenting.

<span class="mw-page-title-main">Targeted advertising</span> Form of advertising

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show ads to that user elsewhere on the internet via an ad exchange.

<span class="mw-page-title-main">Michael D. Smith (economist)</span>

Michael D. Smith is an American academic who is the J. Erik Jonsson Professor of Information Technology and Marketing at the Heinz College of Carnegie Mellon University with joint-appointment at the Tepper School of Business.

<span class="mw-page-title-main">Andrew Lo</span> MIT professor (born 1960)

Andrew Wen-Chuan Lo is a Hong Kong-born American economist and academic who is the Charles E. and Susan T. Harris Professor of Finance at the MIT Sloan School of Management. Lo is the author of many academic articles in finance and financial economics. He founded AlphaSimplex Group in 1999 and served as chairman and chief investment strategist until 2018 when he transitioned to his current role as chairman emeritus and senior advisor.

<span class="mw-page-title-main">Magid Abraham</span> American entrepreneur

Magid M. Abraham is an entrepreneur and expert on market research, consumer modeling, and information systems. He has held several executive positions, two of which were within companies he founded.

Michael Zhang is the Irwin and Joan Jacobs Chair Professor at the School of Economics and Management, Tsinghua University. He was previously the Associate Dean of Innovation and Impact and Professor of Decision Sciences and Managerial Economics at the Business School, Chinese University of Hong Kong (CUHK). He serves as an editor at Information Systems Research and at Management Science.

<span class="mw-page-title-main">Jeanne W. Ross</span> American computer scientist

Jeanne Wenzel Ross is an American organizational theorist and principal research scientist at MIT Sloan School of Management and the MIT Center for Information Systems Research (CISR), specializes in Enterprise Architecture, ICT and Management. She is known for her work on IT governance, and Enterprise architecture.

The economics of digitization is the field of economics that studies how digitization, digitalisation and digital transformation affects markets and how digital data can be used to study economics. Digitization is the process by which technology lowers the costs of storing, sharing, and analyzing data. This has changed how consumers behave, how industrial activity is organized, and how governments operate. The economics of digitization exists as a distinct field of economics for two reasons. First, new economic models are needed because many traditional assumptions about information no longer hold in a digitized world. Second, the new types of data generated by digitization require new methods for their analysis.

<span class="mw-page-title-main">Jerry (Yoram) Wind</span>

Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank”, The SEI Center for Advanced Studies in Management.

Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over US$34 billion was raised worldwide by crowdfunding.

Joseph J. Doyle Jr. is a U.S. American economist and the Erwin H. Schell Professor of Management at the MIT Sloan School of Management. His research focuses on the public economics of healthcare and child welfare. He currently serves as co-director of the MIT Sloan Initiative for Health Systems Innovation and as co-chair of the Health Sector of the Abdul Latif Jameel Poverty Action Lab (J-PAL).

<span class="mw-page-title-main">Mary Lacity</span> Blockchain researcher

Mary Cecilia Lacity[1] is a David D. Glass Chair and a distinguished professor of Information Systems at the University of Arkansas, Sam M. Walton College of Business.

Cryptoeconomics is an evolving economic paradigm for a cross-disciplinary approach to the study of digital economies and decentralized finance (DeFi) applications. Cryptoeconomics integrates concepts and principles from traditional economics, cryptography, computer science, and game theory disciplines. Just as traditional economics provides a theoretical foundation for traditional financial services, cryptoeconomics provides a theoretical foundation for DeFi services bought and sold via fiat cryptocurrencies, and executed by smart contracts.

<span class="mw-page-title-main">Christian Catalini</span>

Christian Catalini is a co-creator of Diem, the Chief Economist of the Diem Association, and the Theodore T. Miller Professor at the MIT Sloan School of Management.

Sachin Gupta is a marketing science academic, the Henrietta Louis Johnson Professor of Management and Professor of Marketing in the Samuel Curtis Johnson Graduate School of Management at Cornell University in Ithaca, New York State, and the former editor-in-chief of the American Marketing Association's Journal of Marketing Research, He is known for his work on marketing analytics, health care, privacy, and nonprofits.

Boris Maciejovsky is an Austrian behavioral scientist, and an Associate Professor of Management at the School of Business at the University of California, Riverside. He is also the founder and managing partner at Greenleaf Analytics LLC, a behavioral management consultancy. His research focuses on behavioral economics and organizational decision-making.

<span class="mw-page-title-main">Ron Shachar</span> Israeli professor

Prof. Ron Shachar is an Israeli professor and researcher in the fields of economics, marketing, and storytelling. His research deals with branding, advertising and with a focus on the entertainment industry and political elections. Today, he serves as Head of the Business Honors Program at the Arison School of Business, Reichman University. Prof. Shachar previously served as a faculty member at Tel Aviv University, Yale University, and as the Dean of Arison School of Business at Reichman University.

References

  1. ↑ "Elections". Oxford University Gazette. Oxford University. Archived from the original on October 28, 2008. Retrieved May 7, 2013.
  2. ↑ Escobar Coakley, Nell (2008-05-14). "Fairfield St. Family Celebrates A Happy Mother's Day". Medford Daily Transcript. Retrieved May 4, 2013.
  3. ↑ "Handbook of Media Economics, vol 1A - 1st Edition".
  4. ↑ Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline (2018). "Advertising to Early Trend Propagators: Evidence from Twitter" (PDF). Marketing Science. 37 (2): 177–199. doi:10.1287/mksc.2017.1062. hdl: 1721.1/122363 .
  5. ↑ Tucker, Catherine E.; Catalini, Christian (2018-06-19). "Antitrust and Costless Verification: An Optimistic and a Pessimistic View of the Implications of Blockchain Technology". doi:10.2139/ssrn.3199453. S2CID   51794820. SSRN   3199453.{{cite journal}}: Cite journal requires |journal= (help)
  6. ↑ Goldfarb, Avi; Tucker, Catherine (2011). "Online Display Advertising: Targeting and Obtrusiveness". Marketing Science. 30 (3): 389–404. doi:10.1287/mksc.1100.0583. hdl: 1721.1/67901 .
  7. ↑ Ryan, Stephen P.; Tucker, Catherine (2012). "Heterogeneity and the dynamics of technology adoption". Quantitative Marketing and Economics. 10: 63–109. doi:10.1007/s11129-011-9109-0. hdl: 1721.1/73195 . S2CID   189953091.
  8. ↑ Tucker, Catherine E. (2014). "Social Networks, Personalized Advertising, and Privacy Controls". Journal of Marketing Research. 51 (5): 546–562. doi:10.1509/jmr.10.0355. hdl: 1721.1/99170 . JSTOR   43832316. S2CID   11518615.
  9. ↑ "Author Page for Catherine e. Tucker :: SSRN".
  10. ↑ "MIT Sloan Faculty: Catherine Tucker | Sloan Distinguished Professor of Management Science and Professor of Marketing".
  11. 1 2 Sengupta, Somini (2011-09-15). "Less Web Tracking Means Less Effective Ads, Researcher Says". The New York Times. Retrieved May 7, 2013.
  12. ↑ "2011 Awards and Honors". NBER Reporter. National Bureau of Economic Research. Retrieved May 7, 2013.
  13. ↑ "MIT Sloan Professor Catherine Tucker Receives Top Marketing Award | MIT Sloan Executive Education". executive.mit.edu. Retrieved 2019-02-12.
  14. ↑ "AMA Academic Community - "ELMAR"". ama-academics.communityzero.com. Retrieved 2019-02-12.
  15. ↑ 17
  16. ↑ "Catherine Tucker". MIT Management Sloan School. 2020 MIT Sloan School of Management. Retrieved 10 December 2020.
  17. ↑ "All Souls College Oxford". www.asc.ox.ac.uk. Retrieved 2019-02-12.
  18. ↑ Vijayan, Jaikumar (2009-04-14). "Privacy rules hamper adoption of electronic medical records, study says". Computer World. Retrieved May 7, 2013.
  19. ↑ Flavelle, Dana (2011-05-31). "Advertising: Web tangles traditional ad bans, study finds". Toronto Star. Retrieved May 7, 2013.
  20. ↑ Lewis, Nicole (March 3, 2011). "Health IT Saves Babies' Lives". Information Week. Retrieved 2013-05-15.
  21. ↑ Hiltzik, Michael (July 8, 2012). "Ads invade our screens — and our private lives". Los Angeles Times. Retrieved May 7, 2013.
  22. ↑ Rooney, Ben (2013-04-17). "Expect More Ads to Follow You Around The Web". Wall Street Journal. Retrieved May 7, 2013.
  23. ↑ "People Who Love Crystal Pepsi Are a New Demographic, MIT Study Finds". americaninno.com. Retrieved 2018-02-03.
  24. ↑ Woodward, Aylin. "Bitcoin study reveals how early adopters influence our decisions". New Scientist. Retrieved 2019-02-12.
  25. ↑ Maron, Dina Fine. "Science Career Ads Are Disproportionately Seen by Men". Scientific American. Retrieved 2019-02-12.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.