Chandarana Food Plus Supermarkets

Last updated

Chandarana Food Plus Supermarkets
Type Private Family Owned
Industry Retail trade
Founded1964;58 years ago (1964)
Headquarters Nairobi, Kenya
ProductsSupermarkets
Number of employees
1,700+ (2020)
Subsidiaries In Kenya
Website Homepage

Chandarana Food Plus Supermarkets, is a Kenyan supermarket chain operated by Chandarana Food Plus Supermarkets Limited. [1]

Contents

Location

The Head Office of Chandarana Food Plus Supermarkets Limited (CFPSL) are located on the 3rd Floor of the Lenana Place Building, at 197 Lenana Road, in the neighborhood of Kilimani, in the city of Nairobi, the capital and largest city of Kenya. The coordinates of the company headquarters are: 01°17'18.0"S, 36°47'29.0"E (Latitude:-1.288333, Longitude:36.791389). [2]

Overview

The supermarket chain started in 1964, as a single grocery store, operated by the patriarch of the family, the late entrepreneur Shantilal Mulji Thakkar, with twelve employees. [3] Over the years the business has expanded to 20 stores in major urban centers in Kenya. Three of the founder's sons, Anil Thakkar, Sanjay Thakkar and Dipan Thakkar, run the enterprise. [4]

The company's former group chief operating officer, is Hanif Rajan, a native of Eldoret, Kenya, with a varied retail career in Kenya, Canada, Seychelles and Tanzania. [4] In an interview with Business Daily Africa, in February 2018, Rajan said that the chain owes its success to a cautious, conservative expansion policy, that has saved it from making irrational, emotional decisions. [4] One of the areas that the chain pays special attention to are its suppliers, who deal directly with management, without any middlemen. [4]

The supermarket has remained focused on food items, including in-house butcheries, bakeries, wine and spirits sections, fresh vegetables and sandwich shops. [4] They have stayed away from big ticket manufactured items, such as radios, televisions, refrigerators and cookers. Also, the chain does not maintain warehouses; the suppliers deliver merchandise/produce directly to the store that they supply. [3]

Branches

As of September 2020 the supermarket chain maintained branches at the following locations: [4]

  1. Highridge Branch: Masari Road Parklands, Nairobi
  2. Diamond Plaza Branch: Diamond Plaza, Nairobi
  3. Karen Branch: Karen, Nairobi
  4. Muthaiga Branch: Muthaiga, Nairobi
  5. Yaya Centre Branch: Yaya Centre, Nairobi
  6. Ad Life Plaza Branch: Ad Life Plaza, Nairobi
  7. ABC Place Branch: ABC Place, Nairobi
  8. Lavington Mall Branch: Lavington Mall, Nairobi
  9. Nanyuki Branch: Cedar Mall, Nanyuki
  10. Eldoret Branch: Rupa Mall, Eldoret
  11. Signature Mall Branch: Mombasa Road, Nairobi
  12. Diani Branch: Diani Beach
  13. Nyali Branch: Nyali Plaza, Mombasa
  14. Changamwe Branch: Airport Centre, Mombasa
  15. Rosslyn Riviera Branch: Rosslyn Riviera Mall, Nairobi
  16. The Well Branch: The Well Shopping Centre, Nairobi
  17. Kisumu Branch: West End Mall, Kisumu.
  18. Kakamega Branch: Holden Mall, Kakamega-Webuye Road, Kakamega [1]

Ownership

Chandarana Food Plus Supermarkets Limited is a wholly Kenyan, privately held company. As of February 2018, the detailed shareholding in the company stock in not widely, publicly known. [4]

Controversy

On 28 July 2018, an email written by a new marketing staff was deemed racist for targeting to acquire white shoppers which led to public outrage. Governor of Nairobi county, Mike Sonko moved to cancel the retailer's business licence which the legal experts said was unconstitutional until Chandarana supermarkets was given a fair hearing. The management of Chandarana supermarkets apologized adding that this was not in line with the supermarket's values. [5] [6]

Developments

In February 2022, the Business Daily Africa reported that the retail chain had started to open stores in residential neighborhoods, away from large shopping malls, reversing previous policy. In addition, some stores had started carrying small electric appliances, which was not the case before. [7]

As of June 2022, Chandarana Food Plus was the third largest supermarket chain in Kenya, with 24 retail outlets, behind Naivas Limited with 84 stores, Quick Mart Limited with 51 outlets, but ahead of fourth placed Carrefour Kenya with 16 stores. [8]

See also

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References

  1. 1 2 Khusoko (March 2020). "Chandarana Foodplus to Open Kakamega Store Replacing Nakumatt at Holden Mall". Nairobi: Khusoko.com. Retrieved 2 April 2020.
  2. ↑ Google (28 February 2018). "Location of the headquarters of Chandarana Food Plus Supermarkets Limited" (Map). Google Maps . Google. Retrieved 28 February 2018.
  3. 1 2 Mulupi, Dinfin (25 January 2015). "Kenyan retailer Chandarana gearing up for faster growth". Howwemadeitinafrica.com. Retrieved 28 February 2018.
  4. 1 2 3 4 5 6 7 Business Daily Staff (23 February 2018). "Chandarana Foodplus stays the course in turbulent retail market". Business Daily Africa . Nairobi. Retrieved 28 February 2018.
  5. ↑ Lillian Mutavi (28 July 2018). "Chandarana foodplus apologises over 'racist marketing strategy'". The Star (Kenya) . Nairobi. Retrieved 2 April 2020.
  6. ↑ Valentine Obara (30 July 2018). "Mike Sonko's action on Chandarana supermarket 'illegal'". Daily Nation . Nairobi.
  7. ↑ Elizabeth Kivuva (7 February 2022). "Chandarana changes tack, expands in estates as malls struggle". Business Daily Africa . Nairobi, Kenya. Retrieved 29 June 2022.
  8. ↑ Victor Juma (24 June 2022). "PE funds, World Bank arm sell Naivas stake". Business Daily Africa . Nairobi, Kenya. Retrieved 29 June 2022.

Coordinates: 1°17′18″S36°47′29″E / 1.288333°S 36.7913890°E / -1.288333; 36.7913890

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