Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into the global brand it is known as today post-World War II by the British Army officer Ivan Hirst, it is known for the iconic Beetle and serves as the flagship brand of the Volkswagen Group, the largest automotive manufacturer by worldwide sales in 2016 and 2017. The group's biggest market is China, which delivers 40 percent of its sales and profits. Its name is derived from the German-language terms Volk and Wagen, translating to "people's car" when combined.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
Metro is the United Kingdom's highest-circulation freesheet tabloid newspaper. It is published in tabloid format by DMG Media. The newspaper is distributed from Monday to Friday mornings on public places in areas of England, Wales and Scotland. Copies are also handed out to pedestrians.
The Volkswagen Citi Golf is a right-hand drive 5-door hatchback manufactured and marketed by Volkswagen in South Africa from 1984 to 2009 as a facelifted version of the first generation Volkswagen Golf Mk1, which ceased production in Germany in 1983.
Moneysupermarket.com Group plc is a British price comparison website-based business specialising in financial services. The website enables consumers to compare prices on a range of products, including energy, car insurance, home insurance, travel insurance, mortgages, credit cards and loans. The company's subsidiaries include the Travel Supermarket and Moneysavingexpert websites. Moneysupermarket Group is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Carl Horst Hahn was a German businessman and head of the Volkswagen Group from 1982 to 1993. He served as the chairman of the board of management of the parent company, Volkswagen AG. During his tenure, the group's car production increased from two million units in 1982 to 3.5 million a decade later.
Paula Hamilton is an English model. She is best known for her appearance in the 1987 Mk II Volkswagen Golf TV advert Changes. In 2006, she returned to public recognition as a judge on Britain's Next Top Model, for two cycles.
Honey Monster Puffs is a breakfast cereal manufactured in the United Kingdom from puffed wheat sweetened with sugar and honey, fortified with vitamins and iron. The cereal was originally sold as Sugar Puffs, but was re-branded in 2014. It was labelled as Honey Monster Sugar Puffs for a time. The cereal is known for its Honey Monster mascot, a large, hairy, yellow creature introduced in 1976.
Barclay was an American brand of cigarettes manufactured by R. J. Reynolds Tobacco Company in the United States and by British American Tobacco outside of the United States.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Queen Elizabeth II owned a historic collection of jewels –some as monarch and others as a private individual. They are separate from the gems and jewels of the Royal Collection, and from the coronation and state regalia that make up the Crown Jewels.
The Atheist Bus Campaign was an advertising campaign in 2008 and 2009 that aimed to place "peaceful and upbeat" messages about atheism on transport media in Britain, in response to evangelical Christian advertising.
Series 13 of Top Gear, a British motoring magazine and factual television programme, was broadcast in the United Kingdom on BBC Two during 2009, consisting of seven episodes that were aired between 21 June and 2 August. As a publicity stunt, the series also had Michael Schumacher disguise himself as "The Stig", primarily due to the fact that a car they reviewed could not be driven by anyone but Schumacher for a timed lap of the programme's test track. Alongside this, this series' highlights included a 1940s styled race, a motoring challenge involving rear-wheeled cars, and the presenters entering a classic car rally. The thirteenth series received criticism over two elements - one for an advert designed by Jeremy Clarkson as part of a film for an episode; the other for the use of a word deemed offensive.
Cut is a British advertising campaign launched in 2009 by the charitable organisation Women's Aid to promote awareness of domestic violence. The campaign was created by advertising agency Grey London, and centres on a 120-second commercial starring Keira Knightley. The commercial was supported by poster and online components. Cut was directed by Joe Wright and produced by Dominic Delaney. Post-production work was handled by Big Buoy and Prime Focus. The campaign drew a significant amount of media attention, especially after advertising approval body Clearcast prohibited the short film from appearing on even post-watershed television, due to several particularly violent scenes. The title of the piece refers to the filmmaking practice of cutting.
Churchill Insurance is a British insurance company based in Bromley, London. Founded in 1989, as one of the country's first direct to customer car insurance companies, the company has expanded to offer a range of general insurance products. Since February 2012, Churchill is part of the Direct Line Group; policies are underwritten by the parent United Kingdom Insurance Limited.
Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, in a survey of North American advertisements. Koenig was followed by many other writers during Krone's art-directorship of the first 100 ads of the campaign, most notably Bob Levenson. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it's created to what you see as a consumer today."
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
The John Lewis Christmas advert is an ongoing television advertising campaign released by British department store chain John Lewis & Partners in the build-up to Christmas. John Lewis & Partners launched their first Christmas advert in 2007. It has since become something of an annual tradition in the UK, and one of the signals that the countdown to Christmas has begun. The adverts tend to attract widespread media coverage and acclaim upon their release. Between 2019 and 2020, the advert has promoted both John Lewis & Partners and Waitrose & Partners.
Kim Gehrig is an Australian director whose body of work spans television shows, commercials, music videos, documentaries, short films and branded entertainment. Gehrig directed "The Woman Who Ate Photographs", an episode of Apple TV+ series, "Roar", starring Nicole Kidman. Her notable commercial works include Run This Town and Stay for Rihanna's Super Bowl LVII Halftime Show,The Greatest for Apple, Viva La Vulva for Libresse, Life Needs Truth for The New York Times, the This Girl Can campaign, and work for many more for brands including Airbnb, Google, Lyft, Nike, IKEA, GAP, and Amnesty International. In music videos, Gehrig has collaborated with artists such as Chaka Khan, Brittany Howard, Wiley, Calvin Harris, and Basement Jaxx. In 2023, Gehrig became the 2nd woman of all time to win the DGA Award for Outstanding Directorial Achievement in Commercials and her films have won a plethora of awards including Cannes Lions, D&AD pencils, BTAA Arrows and UKMVA's.
The Diet Coke Break advertising campaign is a series of six television advertisements that ran from 1994 to 2013, used to promote the soft drink Diet Coke. Each advert centers around a group of women ogling an attractive man while he works, soundtracked to a version of "I Just Want to Make Love to You". The first commercial premiered on US television in 1994, and starred American actor Lucky Vanous as a handsome construction worker who removes his shirt while taking his "Diet Coke break". The advert was a huge success, catching The Coca-Cola Company by surprise. Although initially no sequel was planned, Vanous was recast in a follow-up advert, released the next year.
