The 100 Greatest TV Ads

Last updated

The 100 Greatest TV Ads
GenreCountdown list show
Presented by Graham Norton
Country of originUnited Kingdom
Production
Running time180 minutes (inc. adverts)
Production company Tyne Tees
Original release
Network Channel 4
Release29 April 2000 (2000-04-29)

The 100 Greatest TV Ads is a British TV entertainment programme that first aired on 29 April 2000 on Channel 4. It is part of the channel's 100 Greatest strand of programmes, and was presented by Graham Norton.

Contents

Summary

The programme counted down the 100 greatest ever television adverts shown on British television since the launch of commercial broadcasting in 1955. [1] [2] A public poll was conducted on both the Channel 4 website and The Sunday Times newspaper to determine the outcome of the result.

In addition to the programme showing the top 100 adverts, it also featured contributions from special guests and those who worked behind the scenes on the adverts. There were also two feature contributions in the programme, one from Peter Kay looking at some of the most obscure adverts in history, and the other showcased some classic international adverts with Gail Porter.

Top 100

NumberBrand/Company/ProductAdvertYear
1 Guinness Surfer 1999
2 Smash Martians 1973
3 Tango Orange Man 1991
4Heat Electric Creature Comforts 1991
5 Boddingtons Melanie Sykes 1997
6 Levi's Laundrette1985
7 R. White's Lemonade Secret Lemonade Drinker1973
8 Hamlet Happiness Is... 1966-91
9 Walkers Crisps Gary Lineker 1993 onwards
10 Impulse Chance Encounter1998
11 Cinzano Collins & Rossiter 1978
12 Renault Clio Papa and Nicole 1991-98
13 Yellow Pages J. R. Hartley 1983
14 British Telecom Ology1988
15 Nike Park Life 1997
16 Coca-Cola Teach The World To Sing 1971
17 Carling Black Label Dambusters1989
18Glade Shake n' Vac Dancing Woman1979
19 Andrex Puppy1972 onwards
20Real FiresFurry Friends1988
21 Ferrero Rocher Ambassador's Party1995
22 Oxo The Oxo Family1958-99
23Wall's Cornetto Just One Cornetto1980
24 PG Tips Chimps1956 onwards
25 Castlemaine XXXX Sherry1986
26 Cadbury Flake Flake Girls1959 onwards
27 Nestlé Milkybar The Milkybar Kid1961 onwards
28 Hovis Bike Ride1974
29 Heineken Water In Majorca1985
30 Kit Kat Pandas1989
31 Nescafé Gold BlendCouple1987-93
32 Duracell Bunny1981 onwards
33 John Smith's Dog Tricks1981
34 Pepsi Swedish Girl1974
35 Martini Any Time, Any Place1971
36 Cadbury Fruit & NutFruit & Nutcase1977 onwards
37 Fry's Turkish Delight Eastern Promise1957 onwards
38 Apple 1984 1984
39 Foster's Lager Ballet1984
40 Tetley Tetley Tea Folk 1973 onwards
41 Campari Luton Airport1977
42 Volkswagen Golf Changes 1988
43 Old Spice Surfer1977
44 Esso Tiger1964 onwards
45One2OneIan2Martin1997
46Unigate Humphrey 1975
47 Mates Chemist Shop1987
48 Cadbury Milk Tray Avalanche1974
49 Heinz Baked BeansBeanz Meanz Heinz1967 onwards
50 Stella Artois Flowers1991
51 Dulux Dulux Dog1964 onwards
52 Homepride Flour Men1967
53 Sugar Puffs Honey Monster1976 onwards
54 Holsten Pils Griff Rhys Jones 1983
55 Whiskas Eight Out Of Ten Cats1975 onwards
56 Fiat Strada Handbuilt By Robots1979
57 After Eight Dinner Party1963 onwards
58HoffmeisterFollow The Bear1983
59 Audi Vorsprung Durch Technik1984 onwards
60 Kellogg's Rice Krispies Snap, Crackle & Pop 1955 onwards
61 Maxell Ears Are Alight1989
62 British Airways Face 1989
63 Yorkie Coast To Coast1976
64 Schweppes Shh...You Know Who1963
65 Birds Eye Fish Fingers Captain Birdseye 1968 onwards
66 Toshiba Hello Tosh1984
67 Sony Armchair1995
68 British Gas If You See Sid1986
69 Dunlop Tyres Tested For The Unexpected1993
70 Cresta Singing Polar Bear1972
71 The Guardian Points of View1986
72 Fairy Hands That Do Dishes1964 onwards
73Murray MintsToo Good To Hurry Mints1955
74 Lego Kipper1980
75 Mars Work, Rest & Play1978 onwards
76 InterCity Relax1988
77 Egg Marketing Board Go to Work On An Egg 1966
78 Olympus Wedding Photographer1977
79 Remington Victor Kiam 1978
80 Birds Eye BeefburgersBen & Mary1974
81Fruit GumsFruit Gums Mum1956
82 Shell We're Going Shell1963
83 Cointreau Christian & Katherine1974 onwards
84 Brut Henry Cooper 1976
85Courage BestGertcha1979
86NimbleBalloon1973
87 Strand You're Never Alone With1959
88 Double Diamond Works Wonders1968
89Chunky Clement Freud & Henry1967
90 Barclaycard Alan Whicker 1984
91 Benson & Hedges Istanbul1974
92Gibbs SRTingling Fresh1955
93 Timex Tick-a-Tick Timex1964
94 Parker Pens Finishing School1975
95 Charlie Charlie Girl1975
96 Sainsbury's Celebrity Recipes1992
97 Clarks Foot Drawing1976
98 Meccano Boy In A Man's World1967
99 Pedigree Chum Top Breeders1974
100Stork SBTaste The Difference1978

Great Ads of the 21st Century

Since its original broadcast, the programme has been repeated numerous times on both Channel 4 and E4. On its first two reruns — in both 2003 and 2004 — additional inserts were added that showed some adverts that were not part of the original vote in 2000. [3] These were, in order of appearance:

See also

100 Greatest (TV series)

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References

  1. "UK TV Adverts - Fun Facts". Archived from the original on 2015-04-02. Retrieved 2015-01-15.
  2. "The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001. Retrieved 4 August 2019.
  3. "The 100 Greatest TV Ads". Channel 4. 29 August 2004. Retrieved 2 November 2022.