This article includes a list of general references, but it lacks sufficient corresponding inline citations .(March 2012) |
Papa and Nicole | |
---|---|
Renault character | |
First appearance | 1991 |
Last appearance | 1998 |
"Papa" and "Nicole" were fictional characters created to advertise the Renault Clio in the United Kingdom between 1991 and 1998. The "Papa!" "Nicole" and "Nicole!" "Papa" verbal exchanges between Nicole and her father during the advertisements were adapted from an exchange between Nicole Bonnet and her father (played by Audrey Hepburn and Hugh Griffith respectively) in the film How to Steal a Million from 1966.
Surveys by Channel 4 and ITV revealed the series as the most popular car advertisements ever aired in Britain. In 1996, one survey found that Nicole was recognised by more Britons than Prime Minister John Major, Bob Hoskins or Chris Evans. [1] Renault was found to be the most persuasive advertiser in five European countries in 1994. The advert was designed by the Publicis advertising agency.
Professional driver Penny Mallory did the driving for the commercials. [2]
An all new second generation Renault Clio was launched in March 1998, and with it came the finale of Nicole's Provençale story.
Much publicity and speculation surrounded the question of whom Nicole would marry. Socialite and It girl Tara Palmer-Tomkinson noted, "I can't understand what she is doing getting married. I mean, she is giving up everything. She is one of the most beautiful, stunning, eligible girls around. She must be off her rocker. I mean, she had everything going for her, driving around the country in her Renault Clio, all at Daddy's, or rather Papa's, expense. I should be so lucky." [1]
The finale was itself a spoof of the film The Graduate . Wearing a dress by Deborah Milner and a hairstyle by Nicky Clarke, with her ring designed by Stephen Webster, Nicole was led up the aisle to the as yet unseen groom. The advert played during the advertising break for Coronation Street on 29 May 1998; an estimated 23 million viewers watched Nicole leave Vic Reeves at the altar and start a new life with Bob Mortimer in his new Renault Clio. The advert was also screened extensively during the 1998 FIFA World Cup. [3] Reeves and Mortimer had previously referenced the adverts in their 'Le Corbussier et Papin' sketches from The Smell of Reeves and Mortimer .
All but one of the advertisements used Renault's 1980s to 1990s signature tune, Robert Palmer's "Johnny And Mary". Each used a variation of the song, including Martin Taylor's acoustic interpretation, an alternative version of which he released on his album Spirit of Django and Renault's promotional compilation, Miles More Music. [4] [5] The advert that did not use "Johnny And Mary" was Le Changement (Moved On) from 1996, where the song by Soul II Soul, "Keep On Movin'", was used. In the advert Le Ski (Skiing), from 1993, the tune by Sam Fonteyn, "Pop Looks Bach" (better known as the theme tune for Ski Sunday), was used in addition to "Johnny And Mary".
Paul Julian Whitehouse is a Welsh actor, writer, presenter and comedian. He was one of the main stars of the BBC sketch comedy series The Fast Show and has starred with Harry Enfield in the shows Harry & Paul and Harry Enfield & Chums. He has appeared with Bob Mortimer in the BBC series Mortimer & Whitehouse: Gone Fishing and has also acted in films including Corpse Bride (2005), Alice in Wonderland (2010) and The Death of Stalin (2017).
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Reeves and Mortimer, colloquially known as Vic and Bob, are a British double act consisting of Vic Reeves and Bob Mortimer. They have written and starred in several comedy programmes on British television since 1990, with Reeves having made his first TV appearance in 1986. They have often been referred to as a modern-day Morecambe and Wise.
James Roderick Moir, commonly known by his stage name Vic Reeves, is an English comedian and artist. He has a double act with Bob Mortimer as Reeves & Mortimer. He is known for his surreal sense of humour.
Robert Renwick Mortimer is an English comedian, author, television presenter, writer and actor. He is best known for his work with Vic Reeves as part of their Vic and Bob double act, and more recently the Mortimer & Whitehouse: Gone Fishing series with Paul Whitehouse. He has also appeared on panel shows such as Would I Lie to You? and Taskmaster.
The Renault Clio is a supermini (B-segment) car, produced by French automobile manufacturer Renault. It was launched in 1990, and entered its fifth generation in 2019. The Clio has had substantial critical and commercial success, being consistently one of Europe's top-selling cars since its launch, and it is largely credited with restoring Renault's reputation and stature after a difficult second half of the 1980s. The Clio is one of only two cars, the other being the Volkswagen Golf, to have been voted European Car of the Year twice, in 1991 and 2006.
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The Fast Show, also known as Brilliant in the United States, is a BBC comedy sketch show that ran on BBC 2 from 1994 to 1997, with specials in 2000 and 2014. The show's central performers were Paul Whitehouse, Charlie Higson, Simon Day, Mark Williams, John Thomson, Arabella Weir and Caroline Aherne. Other significant cast members included Felix Dexter, Paul Shearer, Rhys Thomas, Jeff Harding, Maria McErlane, Eryl Maynard, Colin McFarlane and Donna Ewin.
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