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From 1969 to 1973, he devised the Red Books, the first manuals developed in the "metaproject" format, which led to the creation of Olivetti's corporate identity programme. In 1973, with Andrea Branzi and Massimo Morozzi, he created the Centro Design Montefibre.[10] A year later, he started the CDM (Consulenti Design Milano) company with the same partners.[11] In 1978, he founded the Colorterminal IVI di Milano, the first center to use the new RGB technologies and CMF design, and four years later, he formed Gruppo Colorscape for urban planning.
Throughout the 1980s, he worked with Louis Vuitton and Vitra in Europe, Herman Miller in the United States, and Mitsubishi in Japan. During this period, he re-established his partnership with Fiat, which led to the creation in 1985 of the Centro di Qualistica Fiat, the "Qualistic Compendium" program with Olivetti, and CMF product range planning with Cassina. He was also one of the first in Europe to explore the concept of domotics, or home automation, developed with Bticino, Legrand, and Somfy.
During the 1990s, he started new design ventures in Japan with Hitachi, Toli, and Itoki.[12] In parallel with this, he taught design at the Politecnico di Milano and the Domus Academy, of which he was one of the founders in 1983. From 1994 to 2005, he wrote articles on design culture for the magazine Interni. In 2000, he founded the Qualistic Lab, a division of Castelli Design that developed new instruments for the emotional positioning[clarification needed] of images and products.
Awards
ADI Compasso d'Oro award for Meraklon Sistema "Fibermatching 25", Centro Design Montefibre, 1979[13]
ADI Compasso d'Oro award for Abito Politubolare, Calza Bloch, 1979[14]
Interior Design Magazine Annual Award for Showroom Design, Herman Miller. Neocon XV, Chicago, 1983
IBD Product Design Gold Award for Color, Fabric, Finish Program for Seating, CMF Design for Fabric Collection, Herman Miller Inc., 1984
Intel Design '99 award for the CMF Design of the products Wood & Metal, Sfera Modulare and Metal & Metal, Bticino, 1999
IF Product Design Gold Award for Hitachi Enterprise Server EP8000 Series,[15]Hitachi, 2007
IF Product Design Award 2011 for VSP – Virtual Storage Platform,[16]Hitachi, 2011
Machine Design Award 2011 Grand Prize, Japan / Ministry of Economy, Trade and Industry for VSP – Virtual Storage Platform, Hitachi, 2011
Publications
Servizio di Corporate Image. Sistemi di identificazione (Red Books) Olivetti, Ivrea, 1971[17][18]
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