You can help expand this article with text translated from the corresponding article in Italian. (September 2022)Click [show] for important translation instructions.
View a machine-translated version of the Italian article.
Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia.
Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article.
You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing Italian Wikipedia article at [[:it:Olivetti]]; see its history for attribution.
You may also add the template {{Translated|it|Olivetti}} to the talk page.
Olivetti S.p.A. is an Italian manufacturer of computers, tablets, smartphones, printers and other such business products as calculators and fax machines.[4] Headquartered in Ivrea, in the Metropolitan City of Turin, the company has been part of TIM Group since 2003.[5]
The company is known for innovative product design, ranging from the 1950s Lettera 22 portable typewriter, to some of the first commercial programmable desktop calculators, such as the 1964 Programma 101, as well as the pop-art inspired Valentine typewriter of 1969. Between 1954 and 2001, Italy's Association of Industrial Design (ADI) awarded 16 Compasso d'Oro prizes to Olivetti products and designs – more than any other company or designer.[6][7] At one point in the 1980s, Olivetti was the world's third largest personal computer manufacturer[8] and remained the largest such European manufacturer during the 1990s.[9]
Olivetti opened its first overseas manufacturing plant in 1930, and its Divisumma electric calculator was launched in 1948. Olivetti produced Italy's first electronic computer, the transistorisedElea 9003, in 1959, and purchased the Underwood Typewriter Company that year. In 1964 the company sold its electronics division to the American company General Electric. In order to qualify for new loans, bankers made it a condition that the company's electronic division be sold to General Electric.[12] It continued to develop new computing products on its own; one of these was Programma 101, one of the first commercially produced programmable calculators.[13][14][15] In the 1970s and 1980s, they were the biggest manufacturer for office machines in Europe and 2nd biggest PC vendor behind IBM in Europe. Olivetti also inspired Thomas J. Watson Jr. to change IBM's approach to industrial design beginning in the 1950s.[16]
In 1980, Olivetti began distributing in Indonesia through Dragon Computer & Communication.
In 1986, the company acquired Triumph-Adler, a major office equipment manufacturer based in Germany that also produced typewriters, from Litton Industries of the United States.[18][19] With this acquisition, Olivetti grabbed 50percent of the European typewriter market.[20]
In September 1994, the company launched Olivetti Telemedia chaired by Elserino Piol.[21]
Since 2003, Olivetti has been part of the TIM Group (Telecom Italia) through a merger.[22]
Design
The Olivetti Lettera 22 typewriter, designed by Marcello Nizzoli in 1950Former Olivetti branch in Carlisle, UK
[A] preoccupation with design developed into a comprehensive corporate philosophy, which embraced everything from the shape of a space bar to the color scheme for an advertising poster.
—Jonathan Martin, International Directory of Company Histories, Olivetti S.p.A., vol. 34, p.316
Olivetti became famous for the meticulous attention it paid to the design of its products, through collaborations with notable architects and designers, over a nearly 60-year period starting in the late 1930s.[11] An early example is the portable 1932 Olivetti MP1 (Modello Portatile in Italian).
From the 1940s to the 1960s, Olivetti industrial design was led by Marcello Nizzoli, who was responsible for the Lexicon 80 and the portable Lettera 22 typewriters, which were released in 1948 and 1950 respectively.[25] The architect and designer Ettore Sottsass began consulting for Olivetti in the late 1950s and designed a series of products including the Tekne 3 typewriter in 1958, the Elea 9003 computer in 1959, and later, the Praxis 48 typewriter in 1964 and the Valentine portable typewriter in 1969.[26][27]
In 1954, Mario Tchou joined Olivetti and was in put in charge of a team responsible for creating a commercial computer. In 1957, the team created the Elea 9001. Tchou went on to lead a team of 500 engineers, and decided to include transistors in the Elea 9003.[12]
In 1952, the Museum of Modern Art in New York (MoMA) held an exhibit titled "Olivetti: Design in Industry"[33] Another exhibit was mounted by the Musée des Arts Décoratifs in Paris in 1969 and later toured five other cities.[34] Many Olivetti products and archival material related to design are held in museum collections including the MoMA design collection, the Cooper Hewitt in New York,[35] and the Centre Pompidou in Paris.[36] Between 1954 and 2001, Olivetti won 16 Compasso d'Oro awards for design.[7] In May 2022, ADI Design Museum in Milan paid tribute to this achievement with an exhibition titled Podium 16.[37]
Giovanni Pintori was hired by Adriano Olivetti in 1936 to work in the publicity department. Pintori was the creator of the Olivetti logo and many promotional posters used to advertise the company and its products. During his activity as Art Director from 1950, Olivetti's graphic design obtained several international awards, and he designed works that created the Olivetti image and became emblematic Italian reference in the history of 20th-century design.[44]
Those designers also created the Olivetti Synthesis office furniture series which mainly were used to be installed in the firm's own headquarters, worldwide branch offices and showrooms. Olivetti also produced some industrial production machinery, including metalworking machines of the Horizon series.
Olivetti began with mechanical typewriters when the company was founded in 1909, and produced them until the mid-1990s. Until the mid-1960s, they were fully mechanical, and models such as the portable Olivetti Valentine were designed by Ettore Sottsass.
With the Tekne/Editor series and Praxis 48, some of the first electromechanical typewriters were introduced. The Editor series was used for speed typing championship competition. The Editor 5 from 1969 was the top model of that series, with proportional spacing and the ability to support justified text borders. In 1972 the electromechanical typeball machines of the Lexicon 90 to 94C series were introduced, as competitors to the IBM Selectric typewriters, the top model 94c supported proportional spacing and justified text borders like the Editor 5, as well as lift-off correction.
In 1978 Olivetti was one of the first manufacturers to introduce electronic daisywheel printer-based word processing machines, called TES 401 and TES 501. Later the ET series typewriters without (or with) LCD and different levels of text editing capabilities were popular in offices. Models in that line were ET 121, ET 201, ET 221, ET 225, ET 231, ET 351, ET 109, ET 110, ET 111, ET 112, ET 115, ET 116, ET 2000, ET 2100, ET 2200, ET 2250, ET 2300, Et 2400 and ET 2500. For home users in 1982 the Praxis 35, Praxis 40 and 45D were some of the first portable electronic typewriters. Later, Olivetti added the Praxis 20, ET Compact 50, ET Compact 60, ET Compact 70, ET Compact 65/66, the ET Personal series and Linea 101. The top models were 8 lines LCD based portables like Top 100 and Studio 801, with the possibility to save the text to a 3.5-inch floppy disk.
The professional line was upgraded with the ETV series video typewriters based on CP/M operating system, ETV 240, ETV 250, ETV 300, ETV 350 and later MS-DOS operating system based ETV 260, ETV 500, ETV 2700, ETV 2900, ETV 4000s word processing systems having floppy drives or hard disks. Some of them (ETV 300, 350, 500, 2900) were external boxes that could be connected through an optional serial interface to many of the ET series office typewriters, the others were fully integrated with an external monitor which could be installed on a holder over the desk. Most of the ET/ETV/Praxis series electronic typewriters were designed by Marion Bellini.
By the 1970s and 1980s, the typewriter market had matured under the market dominance of large companies from Europe and the United States. Before the advent of dailywheel and electronic machines (and subsequently the personal computers and word processing software) — Olivetti and the other major manufacturers faced strong competition from typewriters from Asia, including Brother Industries and Silver Seiko Ltd. of Japan.
Between 1955 and 1964 Olivetti developed some of the first transistorized mainframe computer systems, such as the Elea 9003. Although 40 large commercial 9003 and over 100 smaller 6001 scientific machines were completed and leased to customers to 1964, low sales, loss of two key managers and financial instability caused Olivetti to withdraw from the field in 1964.
In 1965 Olivetti released the Programma 101, considered one of the first commercial desktop programmable calculators.[45] It was saved from the sale of the computer division to GE thanks to an employee, Gastone Garziera, who spent successive nights changing the internal categorization of the product from "computer" to "calculator", so leaving the small team in Olivetti and creating some awkward situations in the office, since that space was now owned by GE.[46] In 1974 the firm released the TC800, an intelligent terminal designed to be attached to a mainframe and used in the finance sector. It was followed in 1977 by the TC1800.
During the 1970s Olivetti also manufactured and sold two ranges of minicomputers. The 'A' series started with the typewriter-sized A4 through to the large A8, and the desk-sized DE500 and DE700 series.
Olivetti's first modern personal computer, the M20, featuring a Zilog Z8000CPU, was released in 1982.[47] The M20 was followed in 1983 by the M24,[48] a clone of the IBM PC using DOS and the Intel 8086 processor (at 8 MHz) instead of the Intel 8088 used by IBM (at 4.77MHz). The M24 was sold in North America as the AT&T6300. Olivetti also manufactured the AT&T 6300 Plus, which could run both DOS and Unix.[49] The M24 in the US also was sold as Xerox 6060. The Olivetti M28 was the firm's first PC to have the Intel 80286 processor. The same year Olivetti produced its M10 laptop computer,[50] an 8085-based workalike of the successful Radio ShackTRS-80 Model 100, which it marketed in Europe.[51] These were the first laptops to sell in million-unit quantities, though the Olivetti M10[it] itself only attained sales figures in the tens of thousands and went out of production within two years.
During the 1980s and 1990s Olivetti continued to release PC compatible machines, facing mounting competition from other brands. It turned to laptops, introducing in 1991 the D33, a laptop in a carry case, and continuing with the M111, M211, S20, D33, Philos and Echos series. A very interesting subnotebook was the Quaderno, about the same size as an A5 paper – it was the grandfather of the netbooks introduced 20 years later.
Olivetti did attempt to recover its position by introducing the Envision in 1995,[52] a full multimedia PC, to be used in the living room; this project was a failure. Gateway also introduced a similar product in the U.S., called the Destination 2000, around the same period, to a similarly mixed commercial reception.[53]:156
The company continued to develop personal computers until it sold its PC business in 1997.
In the 1990s, Olivetti's computer businesses were in great difficulty, reportedly because of the competition from US vendors and new cheap manufacturers for PC components in Taiwan like ASUS, MSI, Gigabyte and others from which local system builders profited much to offer cheaper PCs than Olivetti did with their own designs. It was on the brink of collapse and had needed government support to stay afloat.[citation needed]
In 1992, Digital Equipment Corporation announced its intention to invest in Olivetti, approximating to a 10% stake valued at around $300 million, amidst a wave of investment in European companies by their US counterparts. Digital were already reselling Olivetti personal computer models in Europe, and the investment presented an opportunity for the adoption of Digital's Alpha processor in Olivetti's workstation products.[54] The investment programme was to be conducted in two steps over an 18-month period, augmented by additional share purchases.[55] The partnership between the companies, regarded as a way of supporting Olivetti whilst cementing a development relationship around Digital's Alpha platform, developed in the following two years, although the balance of revenue from selling products to each other was reported as being strongly in Olivetti's favour, it having generated 125.3 billion lire from Digital in 1993, but with Digital only selling products worth 9.9 billion lire to Olivetti. Digital remained a significant purchaser of laser printers and laptops from Olivetti, but had begun to manufacture its own personal computers and planned to produce its own laptop products. Meanwhile, Olivetti had been slow to introduce Alpha-based products, eventually shipping models based on Digital's own products. With Digital's finances under pressure, posting quarterly losses and incurring costs around redundancies, the company sold its stake – noted as amounting to 7.8% – for $150 million.[56]
A company in transition, it had moved out of the typewriter business into personal computers before embracing telecoms between 1997 and 1999, spinning off its personal computer business in 1997 and divesting its computer services business in 1998.[57] In the process it had lost around three-quarters of its staff.[citation needed]
In 1999, The Luxembourg-based company Bell S.A. acquired a controlling stake in Olivetti, but sold it to a consortium including the Pirelli and Benetton groups two years later. Olivetti then launched a hostile bid for Telecom Italia in February 1999, despite being less than a seventh of the size of its target. In a take-over battle against Deutsche Telekom and other potential bidders that initially seem to have been settled in Deutsche Telecom's favour, with an $82 billion merger reportedly agreed in April 1999,[57] Olivetti won out and controlled 52.12% of former monopoly Telecom Italia, Italy's #1 fixed-line and mobile phone operator. However, the ownership structure of the merged Olivetti / Telecom Italia was complex and multi-layered with Olivetti took on around $16 billion of extra debt. It was then referred to as the "Olivetti/Telecom Italia affair" because of the unpleasant secret affairs behind.
After a 2003 reorganization, Olivetti became the office equipment and systems services subsidiary of Telecom Italia. In 2003 Olivetti was absorbed into the Telecom Italia group, maintaining a separate identity as Olivetti Tecnost.
Rebirth and resumption of computer production
In 2005, Telecom Italia relaunched the company in the information technology sector, investing €200 million, at first restoring the original Olivetti brand, then replacing it with Olivetti Tecnost in 2003. In 2007, Olivetti launched the "LINEA_OFFICE", designed by Jasper Morrison for Olivetti; a new line of PCs, notebooks, printers, fax machines and calculators. Olivetti today operates in Italy and Switzerland, and has sales associates in 83 countries. Research and development are located in Agliè, Carsoli and Scarmagno in Italy, and Yverdon, Switzerland.
In March 2011 Olivetti began producing the OliPad, its first tablet computer, featuring a ten-inch screen, 3G, WiFi, Bluetooth connectivity, Nvidia Tegra 2, Android 2.2.2 and a 1024 x 600 display. It also features an application store, with apps specifically designed by Olivetti for 'business & government'.[58] In 2014 the R&D department in Arnad was sold to SICPA.[59]
Smartphones
In 2013, Olivetti launched a series of smartphones called Oliphone:[60]
Federico Faggin is an Italian-American physicist, engineer, inventor and entrepreneur. He is best known for designing the first commercial microprocessor, the Intel 4004. He led the 4004 (MCS-4) project and the design group during the first five years of Intel's microprocessor effort. Faggin also created, while working at Fairchild Semiconductor in 1968, the self-aligned MOS (metal–oxide–semiconductor) silicon-gate technology (SGT), which made possible MOS semiconductor memory chips, CCD image sensors, and the microprocessor. After the 4004, he led development of the Intel 8008 and 8080, using his SGT methodology for random logic chip design, which was essential to the creation of early Intel microprocessors. He was co-founder and CEO of Zilog, the first company solely dedicated to microprocessors, and led the development of the Zilog Z80 and Z8 processors. He was later the co-founder and CEO of Cygnet Technologies, and then Synaptics.
Ettore Sottsass was an Italian architect. He was notable for his furniture, jewellery, glass, lighting, home and office ware designs as well as numerous buildings and interiors, often defined by bold colours.
The Olivetti Lettera 22 is a portable mechanical typewriter designed by Marcello Nizzoli in 1949 or, according to the company's current owner Telecom Italia, 1950. This typewriter was very popular in Italy, receiving the Compasso d'Oro prize in 1954. In 1959 the Illinois Institute of Technology chose the Lettera 22 as the best designed product of the last 100 years.
Mario Bellini is an Italian architect and designer. After graduating from the Polytechnic University of Milan in 1959, Bellini pursued a career as an architect, exhibition designer, product designer, and furniture designer during the Italian economic boom of the late 20th century. Bellini has received several accolades in a variety of design fields, including eight Compasso d'Oro awards and the Gold Medal for Lifetime Achievement by the Triennale di Milano. In 2019, the Italian President of the Chamber of Deputies, Roberto Fico, awarded Bellini a career medal in recognition of his contributions to Italian architecture and design.
Smith Corona is an American manufacturer of thermal labels, direct thermal labels, and thermal ribbons used in warehouses for primarily barcode labels.
The Compasso d'Oro is an industrial design award originated in Italy in 1954. Initially sponsored by the La Rinascente, a Milanese department store, the award has been organised and managed by the Associazione per il Disegno Industriale (ADI) since 1964. The Compasso d'Oro is the first, and among the most recognized and respected design awards. It aims to acknowledge and promote quality in its field in Italy and internationally, and has been called both the "Nobel" and the "Oscar" of design.
Marcello Nizzoli was an Italian artist, architect, industrial and graphic designer. He was the chief designer for Olivetti for many years and was responsible notably for the iconic Lettera 22 portable typewriters in 1950.
The Hewlett-Packard 9100A is an early programmable calculator, first appearing in 1968. HP called it a desktop calculator because, as Bill Hewlett said, "If we had called it a computer, it would have been rejected by our customers' computer gurus because it didn't look like an IBM. We therefore decided to call it a calculator, and all such nonsense disappeared."
Olivetti is an Italian manufacturer of computers, tablets, smartphones, printers, calculators, and fax machines. It was founded as a typewriter manufacturer by Camillo Olivetti in 1908 in the Turin commune of Ivrea, Italy.
The Olivetti Programma 101, also known as Perottina or P101, is one of the first "all in one" commercial desktop programmable calculators, although not the first. Produced by Italian manufacturer Olivetti, based in Ivrea, Piedmont, and invented by the Italian engineer Pier Giorgio Perotto, the P101 used many features of large computers of that period. It was launched at the 1964 New York World's Fair; volume production started in 1965. A futuristic design for its time, the Programma 101 was priced at $3,200 (equivalent to $30,900 in 2023). About 44,000 units were sold, primarily in the US.
George James Sowden is a British designer and product developer based in Milan.
The Olivetti M19 was a personal computer made in 1986 by the Italian company Olivetti. It has an 8088 at 4.77 or 8 MHz and 256–640 KB of RAM. The BIOS is Revision Diagnostics 3.71. In the UK, it was sold by Acorn Computers as the Acorn M19, with additional software also available via Acorn. In France, it was available as the Persona 1300, sold by LogAbax.
Interaction Design Institute Ivrea was a two-year graduate program in the field of Interaction Design operating in the town of Ivrea, in Northern Italy between 2001 and 2006.
Science and technology in Italy has a long presence, from the Roman era and the Renaissance. Through the centuries, it has made many significant inventions and discoveries in biology, physics, chemistry, mathematics, astronomy, and other sciences. In 2019, Italy was the world's sixth-highest producer of scientific articles, publishing more than 155,000 documents. From 1996 to 2000, it published two million. It ranked 26th in the Global Innovation Index for 2024.
The Elea was a series of mainframe computers Olivetti developed starting in the late 1950s. The system, made entirely with transistors for high performance, was conceived, designed and developed by a small group of researchers led by Mario Tchou (1924–1961), with industrial design by Ettore Sottsass. The ELEA 9001 was the first solid-state computer designed and manufactured in Italy. The acronym ELEA stood for Elaboratore Elettronico Aritmetico and was chosen with reference to the ancient Greek colony of Elea, home of the Eleatic school of philosophy. About forty units were placed with customers. In August 1964, only a few years after releasing the 9003, Olivetti's mainframe business was sold to GE.
Pier Giorgio Perotto was an Italian electrical engineer and inventor. Working for the manufacturer Olivetti, he led a design team that built the Programma 101, one of the world's first programmable calculators.
Mario Tchou, also known as Tchou Wang Li, was an Italian engineer of Chinese descent. He was a pioneer of computer science in Italy, who led a group of scientists from the University of Pisa to invent in 1959 the Olivetti Elea—the world's most powerful computer at the time.
The Olivetti company, an Italian manufacturer of computers, tablets, smartphones, printers and other such business products as calculators and fax machines, was founded as a typewriter manufacturer by Camillo Olivetti in 1908 in the Turin commune of Ivrea, Italy. Olivetti was a pioneer in computer development, starting with the mainframe systems in the 1950s, and continuing into the 1990s with PC-compatible laptops and desktops.
The Olivetti Valentine is a portable, manual typewriter manufactured and marketed by the Italian company, Olivetti, that combined the company's Lettera 32 internal typewriter mechanicals with signature red, glossy plastic bodywork and matching plastic case. Designed in 1968 by Olivetti's Austrian-born consultant, Ettore Sottsass, who was assisted by Perry A. King and Albert Leclerc, the typewriter was introduced in 1969 and was one of the earliest and most iconic plastic-bodied typewriters.
↑ "Olivetti Programma 101 Electronic Calculator". The Old Calculator Web Museum. Archived from the original on 2003-05-09. Retrieved 2020-02-27. It appears that the Mathatronics Mathatron calculator preceeded[sic] the Programma 101 to market.
↑ McElvenny, Ralph; Wortman, Marc (2023). The Greatest Capitalist Who Ever Lived. PublicAffairs. pp.299–318. ISBN978-1-5417-6852-9.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
