Coke Studio Bharat | |
---|---|
Season 1 | |
Starring | Vocalists |
No. of episodes | 8 |
Release | |
Original network | YouTube |
Original release | February 7 – October 9, 2023 |
Season chronology | |
The inaugural season of the Indian music series Coke Studio Bharat premiered on 7 February 2023, and concluded its run on 9 October 2023. [1] Ankur Tewari helmed the curation, alongside the collaboration of poet and lyricist Kausar Munir and music producer K. J. Singh. [2] [3]
Season's featured the following artists, presented in alphabetical order. [4] [5]
Eight years after its last season aired on MTV India, Coke Studio made its return to the Indian music scene in February 2023. Spearheaded by Coca-Cola India, this revival took on the name Coke Studio Bharat. The reintroduction hinted at a shift towards celebrating India's diverse musical heritage. [6] Coke Studio Bharat aimed to contemporize the show by facilitating fresh collaborations among a variety of artists. Unlike its previous partnership with MTV India, this edition was exclusively focused on digital platforms, with individual songs being released instead of full episodes. [7] Despite these format changes, Coke Studio Bharat remained true to the show's essence - showcasing unique artist pairings accompanied by a house band and additional musicians. [8] [9]
A team consisting of Ankur Tewari, music producer K. J. Singh, and lyricist Kausar Munir curated the artist selection and musical direction for the season. [10] Universal Music India handled all aspects of marketing, distribution, and production. Filming took place at Filmistan Studios in Mumbai, with Colosceum Media Pvt. Ltd. managing the visual production. [11] [12]
No. overall | No. in season | Song Title | Artist(s) | Lyricist(s) | Composer(s) | Original release date |
---|---|---|---|---|---|---|
1 | 1 | "Udja" | Burrah, Jasleen Royal & Savera Mehta | Burrah & Kausar Munir | OAFF & Savera | February 7, 2023 [13] |
2 | 2 | "Holi Re Rasiya" | Mahan, Maithili Thakur, Seedhe Maut & Ravi Kishan | Kausar Munir & Seedhe Maut | Mahan Sehgal & Ankur Tewari | February 21, 2023 [14] |
3 | 3 | "Taqdeer" | Donn Bhat, Rashmeet Kaur, Prabh Deep & Sakur Khan | Bulleh Shah, Prabh Deep & Sindhi Folk | Donn Bhat, Rashmeet Kaur & Prabh Deep | March 24, 2023 [15] |
4 | 4 | "Das Main Ki Pyaar Vichon Khatteya" | Amira Gill, Deveshi Sahgal, Kanwar Grewal, Tajdar Junaid & Vijay Yamla Jatt | Kausar Munir & Lal Chand Yamla Jatt | Tajdar Junaid | May 9, 2023 [16] |
5 | 5 | "Kya Karie Korimol" | Alif, Aashima Mahajan & Noor Mohammad | Alif | Alif | May 25, 2023 [17] [18] |
6 | 6 | "Geejaga Hakki" | Sanjith Hegde & Prassannakumar Hegde | Nagarjun Sharma & Sanjith Hegde | Sanjith Hegde | June 8, 2023 [19] |
7 | 7 | "Khalasi" | Aditya Gadhvi & Achint | Saumya Joshi | Achint | July 5, 2023 [20] |
8 | 8 | "Maria" | Mansa, Osho Jain, Bombay Brass & Shillong Chamber Choir | Javed Akhtar & R. D. Burman | Arijit Datta & Rhys Sebastian | October 9, 2023 [21] |
The season's music has generated a spectrum of critical and audience reception. Prime Minister of India Narendra Modi praised singer Aditya Gadhvi for his chart-topping song "Khalasi," which had gained widespread acclaim since its release by Coke Studio Bharat in July 2023. [22] [23] [24] Industrialist Harsh Goenka also expressed his admiration for "Khalasi" despite not understanding the lyrics, highlighting the song's universal appeal. [25] [26] The song's popularity even led to a Hindi version being created by musician Jesus Mehta. [27]
Coca-Cola, or Coke, is a carbonated soft drink with a cola flavor manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
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