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Coke Studio Pakistan | |
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کوک اِسٹوڈیو | |
Created by |
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Starring | Featured Artists |
Country of origin | Pakistan |
No. of seasons | 15 |
No. of episodes | 99 (list of episodes) |
Production | |
Executive producer | Coca-Cola Pakistan |
Producers | |
Production location | Pakistan |
Camera setup | Multi-camera |
Production companies |
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Original release | |
Network | YouTube |
Release | 8 June 2008 – present |
Related | |
Coke Studio Explorer |
Coke Studio Pakistan (Urdu : کوک اِسٹوڈیو) is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, airing annually since 2008. The programme's concept originated in Brazil and has subsequently expanded its reach worldwide.
The show combines a myriad of musical influences, from traditional Indian classical, folk, Sufi, qawwali , ghazal and bhangra music to contemporary hip hop, rock and pop music. [1] It is noted for promoting Pakistan's multiculturalism by inviting artists from various regions and languages to collaborate musically. [2] [3]
Coke Studio originated in Brazil in 2007 as a music project, initially named Estúdio Coca-Cola, with the aim of blending the styles of two Brazilian artists. The concept was adopted by Nadeem Zaman, Marketing Head of The Coca-Cola Company, who partnered with Rohail Hyatt, a former member of the Pakistani band Vital Signs, to create a Pakistani version of the show in 2008. The inaugural season premiered with a live audience and was met with immense success. Production was handled by Hyatt, his wife Umber Hyatt, and Nofil Naqvi, a Pakistani cinematographer. [4] [5]
Rohail Hyatt remained as executive producers for the show until season six, stepping down in 2013 after five years. [6] He was succeeded by Bilal Maqsood and Faisal Kapadia of the band Strings, who produced the show until the end of season ten. [7] [8] Strings announced that season ten would be their last. [9] [10] In March 2018, Ali Hamza and Zohaib Kazi were announced as the producers for season eleven, but they left after the season concluded. [11] [12] Rohail Hyatt made a comeback in 2019 to produce season twelve and continued at the helm for season thirteen as well. [13] [14] After season thirteen, Hyatt recommended Xulfi to lead production for the fourteenth season, which aired in 2022. [15] [16]
The show features artists in each episode, by a house band and guest artists. Coke Studio tracks are officially available on their YouTube channels and various streaming platforms. [lower-alpha 1] The music is recorded live by artists at Coke Studio. [17] The televisual style emphasizes frequent close-ups on various performers, highlighting the collective contributions of the ensemble, while primarily focusing on the lead singer or singers. [18]
Season | Episodes | Originally aired | Producer/Curators | ||
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First aired | Last aired | ||||
1 | 4 | June 7, 2008 | August 4, 2008 | Rohail Hyatt | |
2 | 5 | June 14, 2009 | August 14, 2009 | Rohail Hyatt | |
3 | 5 | June 1, 2010 | July 31, 2010 | Rohail Hyatt | |
4 | 5 | May 22, 2011 | July 17, 2011 | Rohail Hyatt | |
5 | 5 | May 13, 2012 | July 8, 2012 | Rohail Hyatt | |
6 | 5 | October 27, 2013 | January 5, 2014 | Rohail Hyatt | |
7 | 7 | September 21, 2014 | November 22, 2014 | Strings | |
8 | 7 | August 16, 2015 | October 4, 2015 | Strings | |
9 | 7 | August 13, 2016 | September 24, 2016 | Strings | |
10 | 7 | August 11, 2017 | September 21, 2017 | Strings | |
11 | 9 | August 10, 2018 | October 19, 2018 | Ali Hamza & Zohaib Kazi | |
12 | 6 | October 11, 2019 | November 29, 2019 | Rohail Hyatt | |
13 | 4 | December 4, 2020 | December 25, 2020 | Rohail Hyatt | |
14 | 4 | January 14, 2022 | March 22, 2022 | Xulfi | |
15 | 4 | April 14, 2024 | TBA | Xulfi |
Following success in Pakistan after its first launch, Coke Studio has become an international franchise. The Pakistani show has amassed a large fan base in neighbouring country, India. [19] The success of the show prompted Coca-Cola to launch the Indian version, Coke Studio @ MTV, with a similar format, which proved to be both critically acclaimed and commercially successful. [20] The Indian version has been produced by MTV India. [21] In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades. Following the successes of the Pakistani and Indian versions, a Bangladeshi edition, Coke Studio Bangla, was launched on 7 February 2022.
Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally. [22]
Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in Coke Studio Season 8 became the first video originating in Pakistan to cross 100 million views on YouTube, garnering views from 186 countries. [23] Rahat Fateh Ali Khan and Momina Mustehsan's rendition of "Afreen Afreen" from the ninth season also earned 100 million views on YouTube. [24]
Rohail Hyatt is a Pakistani record producer, keyboardist, and composer. As a record producer, Hyatt is largely credited with pioneering Pakistani pop rock music by incorporating western rock and pop influences.
Atif Aslam is a Pakistani pop, rock, film and playback singer, songwriter, composer and an actor. His discography consists of three studio albums, songs from Pakistani films, Hindi films and Hollywood films, and many other popular songs. He predominantly sings in (Urdu) and Punjabi. He has also sung a song in Bengali. He also recited Adhan in 2020.
Coke Studio is an Indian music series that's part of the international franchise, Coke Studio. It features live studio recordings by various artists, showcasing a diverse range of music. This includes classical genres from the Indian subcontinent like Hindustani, Carnatic, Indian folk, alongside hip hop, rock, and pop music.
Zulfiqar "Xulfi" Jabbar Khan is a Pakistani composer, singer-songwriter, music producer and a guitarist. Starting his career in 1994, Khan is the recipient of multiple awards in Pakistan. He is currently working on the television series Coke Studio, for which he is the producer and mentor.
The fifth season of the Pakistani music television series Coke Studio Pakistan commenced airing on 13 May 2012. The season consisted of five episodes, which aired on 13 May, 27 May, 10 June, 24 June and 8 July respectively.
The fourth season of the Pakistani music television series Coke Studio Pakistan commenced airing on 22 May 2011 and ended on 17 July 2011.
The sixth season of the Pakistani music television series Coke Studio Pakistan premiered on 20 October 2013 and concluded on 5 January 2014. All songs were arranged and produced by Rohail Hyatt. The show was produced at Rohail Hyatt's production company, Frequency Media Pvt. Ltd., and distributed by Coca-Cola Pakistan.
The seventh season of the Pakistani music television series Coke Studio Pakistan premiered on 21 September 2014 and aired its final episode on 22 November 2014. Previously, it was scheduled to premiere on 7 September 2014, but was delayed due to an ongoing political crisis which caught the media attention everywhere. Season premiered under the tagline of Sound of the Nation.
The eighth season of the Pakistani music television series Coke Studio Pakistan premiered on 16 August 2015 and aired its finale on 4 October 2015. It aired a weekly episode every Sunday on various channels across Pakistan. The season was revived under the tagline of The Sound of Nation.
The ninth season of the Pakistani music television series Coke Studio Pakistan commenced airing in Pakistan on 13 August 2016, concluded on 24 September 2016 and contained seven episodes. Season nine aired Fridays (digitally) and Saturdays (televised), on various timings and channels across the country.
Momina Mustehsan is a Pakistani singer-songwriter and musician. Mustehsan has become one of the most popular and high-profile celebrities of Pakistan. In 2017, BBC named her one of the 100 most influential women, and the following year, Forbes featured her among its "30 Under 30" Asia list along with nine other Pakistani individuals. That same year, Mustehsan was honored by Stony Brook University, which named her among their "40 most successful graduates."
"Afreen Afreen" is a nazm (song) performed and composed by Nusrat Fateh Ali Khan with lyrics written by Javed Akhtar. It first featured on their collaborative album Sangam in 1996. In 2016, it was covered by Rahat Fateh Ali Khan and Momina Mustehsan during season 9 of Coke Studio.
The tenth season of the Pakistani music television series Coke Studio Pakistan premiered on 11 August 2017, and ended on 21 September 2017. Strings and The Coca-Cola Company emceed the show as executive producers, while the show returned with the previous year's format of music directors leading and producing their own songs under Strings' supervision, despite the decision of not adopting this format for next year.
The twelfth season of the Pakistani music television series Coke Studio Pakistan commenced airing on 11 October 2019, and concluded on 29 November 2019. The season was produced by Rohail Hyatt, after Ali Hamza and Zohaib Kazi stepped down from the role after just one season. Coca-Cola Pakistan remained as an executive producer.
The 2020 edition of the Pakistani Music television series Coke Studio Pakistan, titled as Coke Studio 2020, commenced airing on 4 December 2020 and concluded on 25 December 2020. The season was produced by show's founder Rohail Hyatt and distributed by Coca-Cola Pakistan.
The fourteenth season of the Pakistani music television series Coke Studio Pakistan was produced by Zulfiqar Jabbar Khan after Rohail Hyatt stepped down from the role. Coca-Cola Pakistan was the executive producer of the show. Season 14 featured 13 original songs, each with its own visuals, and ran from 14 January 2022 to 22 March 2022.
Coke Studio Bangla, also known as Coke Studio Bangladesh, is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging Bangladeshi artists with the goal of promoting Bangladeshi music.
The first season of the Indian music television series, Coke Studio @ MTV, ran from June 17, 2011, to August 19, 2011. The season featured nine regular episodes, culminating in a special "Best of Coke Studio @ MTV Season 1" episode.