Contrast effect

Last updated

A contrast effect is the enhancement or diminishment, relative to normal, of perception, cognition or related performance as a result of successive (immediately previous) or simultaneous exposure to a stimulus of lesser or greater value in the same dimension. (Here, normal perception, cognition or performance is that which would be obtained in the absence of the comparison stimulus—i.e., one based on all previous experience.)

Contents

Perception example: A neutral gray target will appear lighter or darker than it does in isolation when immediately preceded by, or simultaneously compared to, respectively, a dark gray or light gray target.

Cognition example: A person will appear more or less attractive than that person does in isolation when immediately preceded by, or simultaneously compared to, respectively, a less or more attractive person.

Performance example: A laboratory rat will work faster, or slower, during a stimulus predicting a given amount of reward when that stimulus and reward are immediately preceded by, or alternated with, respectively, different stimuli associated with either a lesser or greater amount of reward.

Types

Simultaneous contrast Simultaneous Contrast.svg
Simultaneous contrast

Simultaneous contrast

The oldest reference to simultaneous contrast in the scientific literature is by the hand of the 11th century physicist Ibn al-Haytham who describes spots of paint on a white background appearing almost black and conversely paler than their true colour on black: [1]

He also describes that a leaf green paint may appear clearer and younger on dark blue and darker and older on yellow: [1]

Johann Wolfgang von Goethe writes in 1810 that a grey image on a black background appears much brighter than the same on white. [2] And Johannes Peter Müller notes the same in 1838 and also that a strip of grey on a brightly coloured field appears to be tinted ever so slightly in the contrasting colour. [3]

The subject of the impact of the surrounding field on colour perception has been a subject of ongoing research since. It has been found that the size of the surrounding field has an impact, [4] as does the separation between colour and surround, [5] similarity of chromaticity, [6] luminance difference [7] and the structure of the surround. [8] [9] [10]

There has been some debate over the degree to which simultaneous contrast is a physiological process caused by the connections of neurons in the visual cortex, or whether it is a psychological effect. [11] Both appear to have some effect. A possible source of the effect are neurons in the V4 area that have inhibitory connections to neighboring cells. The most likely evolutionary rationale for this effect is that it enhances edges in the visual field, thus facilitating the recognition of shapes and objects.

Successive contrast

Successive contrast occurs when the perception of currently viewed stimuli is modulated by previously viewed stimuli. [12] [13] In the example below you can use the scrollbar to quickly swap the red and green disks for two orange disks. Staring at the dot in the centre of one of the top two coloured disks and then looking at the dot in the centre of the corresponding lower disk makes the two lower disks briefly appear to have different colours, though in reality their colour is identical.

 
 

Metacontrast and paracontrast

Metacontrast and paracontrast Metacontrast and paracontrast.jpg
Metacontrast and paracontrast

Metacontrast and paracontrast involve both time and space. When one half of a circle is lit for 10 milliseconds (ms), it is at its maximal intensity. If the other half is displayed at the same time (but 20–50 ms later), there is a mutual inhibition: the left side is darkened by the right half (metacontrast), and the center may be completely obliterated. At the same time, there is a slight darkening of the right side due to the first stimulus (paracontrast). [14] [ clarification needed ]

Domains

The contrast effect was noted by the 17th century philosopher John Locke, who observed that lukewarm water can feel hot or cold depending on whether the hand touching it was previously in hot or cold water. [15]

In the early 20th century, Wilhelm Wundt identified contrast as a fundamental principle of perception, and since then the effect has been confirmed in many different areas. [15] Contrast effects can shape not only visual qualities like color and brightness, but other kinds of perception, including the perception of weight. [16] Whether a piece of music is perceived as good or bad can depend on whether the music heard before it was unpleasant or pleasant. [17] For the effect to work, the objects being compared need to be similar to each other: a television reporter can seem to shrink when interviewing a tall basketball player, but not when standing next to a tall building. Furthermore, the contrast effect has been argued to apply to foreign policies of states. For example, [18] African countries have increasingly looked to China and India as opposed to the US, the EU and the World Bank because these Asian states have highlighted their lack of "interference" and "conditionality" in exchange for foreign aid and FDI.

The checker shadow illusion Checker shadow illusion.svg
The checker shadow illusion

See also

Related Research Articles

<span class="mw-page-title-main">Michel Eugène Chevreul</span> French chemist

Michel Eugène Chevreul was a French chemist whose work contributed to significant developments in science, medicine, and art. Chevreul's early work with animal fats revolutionized soap and candle manufacturing and led to his isolation of the heptadecanoic (margaric), stearic, and oleic fatty acids. In the process, Chevreul became the first scientist to define the concept of a chemical compound and the first to formally characterize the nature of organic compounds; he is consequently considered a founder of modern organic chemistry.

<span class="mw-page-title-main">Cornsweet illusion</span> Optical illusion

The Cornsweet illusion, also known as the Craik–O'Brien–Cornsweet illusion or the Craik–Cornsweet illusion, is an optical illusion that was described in detail by Tom Cornsweet in the late 1960s. Kenneth Craik and Vivian O'Brien had made earlier observations in a similar vein.

<span class="mw-page-title-main">Afterimage</span> Image that continues to appear in the eyes after a period of exposure to the original image

An afterimage is an image that continues to appear in the eyes after a period of exposure to the original image. An afterimage may be a normal phenomenon or may be pathological (palinopsia). Illusory palinopsia may be a pathological exaggeration of physiological afterimages. Afterimages occur because photochemical activity in the retina continues even when the eyes are no longer experiencing the original stimulus.

Inattentional blindness or perceptual blindness occurs when an individual fails to perceive an unexpected stimulus in plain sight, purely as a result of a lack of attention rather than any vision defects or deficits. When it becomes impossible to attend to all the stimuli in a given situation, a temporary "blindness" effect can occur, as individuals fail to see unexpected but often salient objects or stimuli.

<span class="mw-page-title-main">White's illusion</span>

White's illusion is a brightness illusion in which certain stripes of a black-and-white grating are replaced by gray rectangles. Both of the gray bars of A and B have the same color, luminance, and opacity. The brightness of the gray rectangles appears to be closer to the brightness of the top and bottom bordering stripes. This is opposite to any explanation based on lateral inhibition; hence it cannot explain the illusion. A similar illusion occurs when the horizontal stripes have different colors; this is known as the Munker–White illusion or the Munker illusion, based on the Bezold effect.

<span class="mw-page-title-main">Ehrenstein illusion</span> Optical illusion

The Ehrenstein illusion is an optical illusion of brightness or colour perception. The visual phenomena was studied by the German psychologist Walter H. Ehrenstein (1899–1961) who originally wanted to modify the theory behind the Hermann grid illusion. In the discovery of the optical illusion, Ehrenstein found that grating patterns of straight lines that stop at a certain point appear to have a brighter centre, compared to the background.

The Bezold–Brücke shift or luminance-on-hue effect is a change in hue perception as light intensity changes. As intensity increases, spectral colors shift more towards blue or yellow. At lower intensities, the red/green axis dominates. This means that reds become more yellow with increasing brightness. Light may change in the perceived hue as its brightness changes, despite the fact that it retains a constant spectral composition. It was discovered by Wilhelm von Bezold and M.E. Brücke.

<span class="mw-page-title-main">Filling-in</span>

In vision, filling-in phenomena are those responsible for the completion of missing information across the physiological blind spot, and across natural and artificial scotomata. There is also evidence for similar mechanisms of completion in normal visual analysis. Classical demonstrations of perceptual filling-in involve filling in at the blind spot in monocular vision, and images stabilized on the retina either by means of special lenses, or under certain conditions of steady fixation. For example, naturally in monocular vision at the physiological blind spot, the percept is not a hole in the visual field, but the content is “filled-in” based on information from the surrounding visual field. When a textured stimulus is presented centered on but extending beyond the region of the blind spot, a continuous texture is perceived. This partially inferred percept is paradoxically considered more reliable than a percept based on external input..

<span class="mw-page-title-main">Chubb illusion</span> Optical illusion

The Chubb illusion is an optical illusion or error in visual perception in which the apparent contrast of an object varies substantially to most viewers depending on its relative contrast to the field on which it is displayed. These visual illusions are of particular interest to researchers because they may provide valuable insights in regard to the workings of human visual systems.

<span class="mw-page-title-main">Lightness</span> Property of a color

Lightness is a visual perception of the luminance of an object. It is often judged relative to a similarly lit object. In colorimetry and color appearance models, lightness is a prediction of how an illuminated color will appear to a standard observer. While luminance is a linear measurement of light, lightness is a linear prediction of the human perception of that light.

<span class="mw-page-title-main">Helmholtz–Kohlrausch effect</span> Perceptual phenomenon

The Helmholtz–Kohlrausch effect is a perceptual phenomenon wherein the intense saturation of spectral hue is perceived as part of the color's luminance. This brightness increase by saturation, which grows stronger as saturation increases, might better be called chromatic luminance, since "white" or achromatic luminance is the standard of comparison. It appears in both self-luminous and surface colors, although it is most pronounced in spectral lights.

In the psychology of perception and motor control, the term response priming denotes a special form of priming. Generally, priming effects take place whenever a response to a target stimulus is influenced by a prime stimulus presented at an earlier time. The distinctive feature of response priming is that prime and target are presented in quick succession and are coupled to identical or alternative motor responses. When a speeded motor response is performed to classify the target stimulus, a prime immediately preceding the target can thus induce response conflicts when assigned to a different response as the target. These response conflicts have observable effects on motor behavior, leading to priming effects, e.g., in response times and error rates. A special property of response priming is its independence from visual awareness of the prime.

<span class="mw-page-title-main">Watercolor illusion</span> Optical illusion in which a white area takes on a pale tint

The watercolor illusion, also referred to as the water-color effect, is an optical illusion in which a white area takes on a pale tint of a thin, bright, intensely colored polygon surrounding it if the coloured polygon is itself surrounded by a thin, darker border. The inner and outer borders of watercolor illusion objects often are of complementary colours. The watercolor illusion is best when the inner and outer contours have chromaticities in opposite directions in color space. The most common complementary pair is orange and purple. The watercolor illusion is dependent on the combination of luminance and color contrast of the contour lines in order to have the color spreading effect occur.

<span class="mw-page-title-main">Assimilation and contrast effects</span>

The assimilation effect, assimilation bias or biased assimilation is a bias in evaluative judgments towards the position of a context stimulus, while contrast effects describe a negative correlation between a judgment and contextual information.

<span class="mw-page-title-main">Visual tilt effects</span>

Due to the effect of a spatial context or temporal context, the perceived orientation of a test line or grating pattern can appear tilted away from its physical orientation. The tilt illusion (TI) is the phenomenon that the perceived orientation of a test line or grating is altered by the presence of surrounding lines or grating with a different orientation. And the tilt aftereffect (TAE) is the phenomenon that the perceived orientation is changed after prolonged inspection of another oriented line or grating.

Biased competition theory advocates the idea that each object in the visual field competes for cortical representation and cognitive processing. This theory suggests that the process of visual processing can be biased by other mental processes such as bottom-up and top-down systems which prioritize certain features of an object or whole items for attention and further processing. Biased competition theory is, simply stated, the competition of objects for processing. This competition can be biased, often toward the object that is currently attended in the visual field, or alternatively toward the object most relevant to behavior.

<span class="mw-page-title-main">Visual masking</span>

Visual masking is a phenomenon of visual perception. It occurs when the visibility of one image, called a target, is reduced by the presence of another image, called a mask. The target might be invisible or appear to have reduced contrast or lightness. There are three different timing arrangements for masking: forward masking, backward masking, and simultaneous masking. In forward masking, the mask precedes the target. In backward masking the mask follows the target. In simultaneous masking, the mask and target are shown together. There are two different spatial arrangements for masking: pattern masking and metacontrast. Pattern masking occurs when the target and mask locations overlap. Metacontrast masking occurs when the mask does not overlap with the target location.

<span class="mw-page-title-main">Hans Wallach</span>

Hans Wallach was a German-American experimental psychologist whose research focused on perception and learning. Although he was trained in the Gestalt psychology tradition, much of his later work explored the adaptability of perceptual systems based on the perceiver's experience, whereas most Gestalt theorists emphasized inherent qualities of stimuli and downplayed the role of experience. Wallach's studies of achromatic surface color laid the groundwork for subsequent theories of lightness constancy, and his work on sound localization elucidated the perceptual processing that underlies stereophonic sound. He was a member of the National Academy of Sciences, a Guggenheim Fellow, and recipient of the Howard Crosby Warren Medal of the Society of Experimental Psychologists.

In cognitive psychology, intertrial priming is an accumulation of the priming effect over multiple trials, where "priming" is the effect of the exposure to one stimulus on subsequently presented stimuli. Intertrial priming occurs when a target feature is repeated from one trial to the next, and typically results in speeded response times to the target. A target is the stimulus participants are required to search for. For example, intertrial priming occurs when the task is to respond to either a red or a green target, and the response time to a red target is faster if the preceding trial also has a red target.

A color appearance model (CAM) is a mathematical model that seeks to describe the perceptual aspects of human color vision, i.e. viewing conditions under which the appearance of a color does not tally with the corresponding physical measurement of the stimulus source.

References

  1. 1 2 أبو علي، الحسن بن الحسن بن الهيثم: 1011–1021, كتاب المناظر, 1 § 6 ¶ 113–114
  2. Johann Wolfgang von Goethe: Zur Farbenlehre III § 38: ‘Ein graues Bild auf ſchwarzem Grunde erſcheint viel heller, als daſſelbe Bild auf weißem. Stellt man beyde Faͤlle neben einander, ſo kann man ſich kaum uͤberzeugen, daß beyde Bilder aus Einem Topf gefaͤrbt seyen.’
  3. Johannes Peter Müller: Handbuch der Physiologie des Menschen V § I § III ¶ 3B2: ‘So z. B. erscheint der graue Papierschnitzel leicht röthlich auf grünem Felde, dagegen grünlich auf rothem Felde, mit orangefarbener Nebentinte auf hellblauem Felde, und mit bläulicher Tinte auf orangenem Felde, gelblich auf hellvioletem Felde, violet auf hellgelbem Felde.’
  4. Joseph C. Stevens: Brightness inhibition re size of surround
  5. Robert E. Cole & A. Leonard Diamond: Amount of surround and test-inducing separation in simultaneous brightness contrast
  6. Tadasu Oyama, Muneo Mitsuboshi & Takashi Kamoshita: Wavelength-specific brightness contrast as a function of surround luminance
  7. María José Luque, Pascual Capilla, Adelina Felipe & José María Artigas: Brightness induction in a chromatic center – achromatic surround configuration
  8. Michael White: The effect of the nature of the surround on the perceived lightness of grey bars within square-wave test gratings
  9. Edward Howard Adelson: Perceptual organization and the judgment of brightness
  10. Iris K. Zemach, & Michael E. Rudd: Effects of surround articulation on lightness depend on the spatial arrangement of the articulated region
  11. Kingdom, Fred (1997). "Simultaneous Contrast: The Legacies of Hering and Helmholtz". Perception. 26 (6): 673–677. doi: 10.1068/p260673 . PMID   9474338. S2CID   411796.
  12. Chevreul, Michel Eugène (1839). De la loi du contraste simultané des couleurs et de l'assortiment des objets colorés – translated into English by Charles Martel as The Principles of Harmony and Contrast of Colors (1854) and by Dan Margulis as On the Law of Simultaneous Contrast of Colors (2020)
  13. Hermann von Helmholtz: Handbuch der physiologischen Optik section II § 24: ‘Genauer unterscheidet Chevreul die hierher gehörigen Erscheinungen unter dem Namen des simultanen Contrastes von denjenigen, wo zwei Farben nach einander auf derselben Netzhautstelle erscheinen, welche er mit dem Namen des successiven Contrastes belegt.’
  14. "Eye, human". Encyclopædia Britannica. 2008. Encyclopædia Britannica 2006 Ultimate Reference Suite DVD.
  15. 1 2 Kushner, Laura H. (2008). Contrast in judgments of mental health. p. 1. ISBN   978-0-549-91314-6 . Retrieved 24 March 2011.[ permanent dead link ]
  16. Plous, Scott (1993). The psychology of judgment and decision making. McGraw-Hill. pp. 38–41. ISBN   978-0-07-050477-6 . Retrieved 24 March 2011.
  17. Popper, Arthur N. (30 November 2010). Music Perception. Springer. p. 150. ISBN   978-1-4419-6113-6 . Retrieved 24 March 2011.
  18. Ndzendze, Bhaso. (23 March 2017). "Choosing 'the better evil'? The contrast effect and the relative nature of soft power". Modern Diplomacy. Retrieved 30 April 2017.