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CoolBrands is an annual initiative to identify the UK's coolest brands. The list has been compiled annually since 2001; the results are published every September. The survey seeks the opinion of independent experts and thousands of consumers.
According to CoolBrands the coolest brands were:
Rank | 2008 [1] | 2009 [2] | 2010 [3] | 2011 [4] | 2012 [5] | 2013 [6] |
---|---|---|---|---|---|---|
1 | Aston Martin | iPhone | Aston Martin | Aston Martin | Apple | Apple |
2 | iPhone | Aston Martin | iPhone | Apple | YouTube | Aston Martin |
3 | Apple | Apple | iPad | Harley-Davidson | Aston Martin | Rolex |
4 | Bang & Olufsen | iPod | BlackBerry | Rolex | Nike | |
5 | YouTube | Nintendo | Bang & Olufsen | Bang & Olufsen | Glastonbury | |
6 | YouTube | Harley-Davidson | BlackBerry | BBC iPlayer | YouTube | |
7 | Nintendo | BlackBerry | Nintendo | Glastonbury | ||
8 | Agent Provocateur | Ferrari | Virgin Atlantic | |||
9 | Rolex | Bang & Olufsen | Ferrari | Nike | Bang & Olufsen | Virgin |
10 | Tate Modern | PlayStation | Dom Perignon | YouTube | Liberty | Ray-Ban |
11 | Dom Perignon | Xbox | BBC iPlayer | Alexander McQueen | Sony | Mercedes-Benz |
12 | Virgin | Tate Modern | Vivienne Westwood | Dom Perignon | Bose | Bang & Olufsen |
13 | Ferrari | Dom Perignon | Apple | PlayStation | Haagen-Dazs | Chanel |
14 | Ducati | Virgin | Tate Modern | Ray-Ban | Selfridges | Prada |
15 | PlayStation | Ferrari | YouTube | Chanel | Ben & Jerry's | Adidas |
16 | Sony | Sony | MINI | Nintendo | Mercedes-Benz | BBC |
17 | Nike | MINI | Chanel | Vivienne Westwood | Vogue | Sony |
18 | Bose | Vivienne Westwood | Ray-Ban | Agent Provocateur | Skype | Song Music Entertainment |
19 | Rolex | Alexander McQueen | Tate Modern | Nike | Alexander McQueen | |
20 | Lamborghini | BBC | Jimmy Choo | Maserati | Nikon | Spotify |
SuperBrands commissions independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers.
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