CoolBrands (branding initiative)

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CoolBrands is an annual initiative to identify the UK's coolest brands. The list has been compiled annually since 2001; the results are published every September. The survey seeks the opinion of independent experts and thousands of consumers.

Cool brands

According to CoolBrands the coolest brands were:

Rank2008 [1] 2009 [2] 2010 [3] 2011 [4] 2012 [5] 2013 [6]
1 Aston Martin iPhoneAston MartinAston MartinAppleApple
2 iPhone Aston MartiniPhoneAppleYouTubeAston Martin
3 Apple AppleiPadHarley-DavidsonAston MartinRolex
4 Bang & Olufsen iPod BlackBerryRolexTwitterNike
5 YouTube NintendoBang & OlufsenBang & OlufsenGoogleGlastonbury
6 Google YouTube Harley-Davidson BlackBerryBBC iPlayerYouTube
7 Nintendo BlackBerry NintendoGoogle Glastonbury Google
8 Agent Provocateur GoogleGoogleFerrariVirgin AtlanticTwitter
9 Rolex Bang & OlufsenFerrariNikeBang & OlufsenVirgin
10 Tate Modern PlayStationDom PerignonYouTubeLibertyRay-Ban
11 Dom Perignon Xbox BBC iPlayer Alexander McQueenSonyMercedes-Benz
12 Virgin Tate ModernVivienne WestwoodDom PerignonBoseBang & Olufsen
13 Ferrari Dom PerignonApplePlayStationHaagen-DazsChanel
14 Ducati VirginTate ModernRay-BanSelfridgesPrada
15 PlayStation FerrariYouTubeChanelBen & Jerry'sAdidas
16 Sony SonyMININintendoMercedes-BenzBBC
17 Nike MINI Chanel Vivienne WestwoodVogueSony
18 Bose Vivienne Westwood Ray-Ban Agent ProvocateurSkypeSong Music Entertainment
19 Facebook RolexAlexander McQueenTate ModernNikeAlexander McQueen
20 Lamborghini BBC Jimmy Choo MaseratiNikonSpotify

Super brands

SuperBrands commissions independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers.


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References

  1. "Official results 2008" . Retrieved 2013-10-12.
  2. "Official results 2009" . Retrieved 2013-10-12.
  3. "Official results 2010" . Retrieved 2013-10-12.
  4. "Official results 2011" (PDF). Archived from the original (PDF) on 2013-10-02. Retrieved 2012-10-12.
  5. "Apple voted Britain's coolest brand (2012)". Telegraph.co.uk. Retrieved 2012-10-12.
  6. "Official results 2013" (PDF). Archived from the original (PDF) on 2013-10-27. Retrieved 2013-10-12.