Deb Liu

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Deb Liu in 2016

Deborah Liu is an American technology executive and the former CEO of genealogy company, Ancestry from 2021 to January of 2025 [1] [2] Liu served on the board of Intuit [3] and Women in Product. [4] [5]

Contents

Early life and education

Liu is of Chinese descent and her parents emigrated to the U.S. in the 1960s. [6] She was raised in a small town in South Carolina. [7] She is a graduate of Duke University (B.S.E in Civil Engineering) and Stanford Business School. [8]

Career

Liu was director of product for the end-to-end buyer experience at eBay and spearheaded the integration between eBay and PayPal. [3] [9] She was director of product marketing management and product management at PayPal. [10]

In 2009, she joined Facebook, [11] where she worked on Facebook Credits and Facebook Platform [12] and helped build their mobile app install ad business. [13] In 2016, as VP of product development, she relaunched Facebook Marketplace [6] [14] and became VP of marketplace in 2017. [15]

After being at Facebook for 11 years, Liu joined Ancestry.com as its CEO March 1, 2021. [16]

She was included on Business Insider's list of "The Most Powerful Female Engineers" [17] and PaymentsSource's list of "The Most Influential Women in Payments", [18] and is a member of the Committee of 100. [19]

In August 2022, she published her first book "Take Back Your Power: 10 New Rules for Women at Work". [6] Liu is a seed investor and advisor to startups. [20]

References

  1. ↑ Ford, Brody; Chang, Emily (February 3, 2021). "Facebook Executive Deborah Liu Named CEO of Ancestry.com". Bloomberg News .
  2. ↑ "Our Team | Ancestry Corporate". Ancestry.com . Retrieved February 7, 2025.
  3. 1 2 Intuit (July 20, 2017). "Intuit Appoints Deborah Liu to Board of Directors" (Press release) – via BusinessWire.
  4. ↑ "About Us – Board of Directors". Women in Product . Archived from the original on July 10, 2019. Retrieved February 11, 2021.
  5. ↑ Stanton, Zack (April 22, 2020). "'We wanted to be incredibly aggressive with this'". Politico.
  6. 1 2 3 "Ancestry CEO: Being labeled 'the other' was my rocket fuel to succeed". msnbc.com. August 12, 2022. Retrieved November 11, 2022.
  7. ↑ Connley, Courtney (January 5, 2024). "Why Ancestry CEO Deborah Liu Believes Rejection Can Be a Gift". Chief. Retrieved March 31, 2024.
  8. ↑ "Facebook Platform, 10 years later: VP Deb Liu on the social network's expanding developer program". geekwire.com. July 26, 2017. Retrieved October 10, 2022.
  9. ↑ Olsen, Parmy (January 29, 2018). "Meet The Woman Building Facebook's eBay-Killer". Forbes .
  10. ↑ "Deborah Liu, director of product, Facebook platform at Facebook". businessinsider.com. Retrieved November 11, 2022.
  11. ↑ Deb Liu (November 14, 2017). "'Optimize for people and passion,' says Facebook's Deb Liu". The Lily (Washington Post) (Interview). Interviewed by The Lily and OK Real.
  12. ↑ Winn, Layne (October 15, 2019). "Founder of Facebook Marketplace Deb Liu shares how Sheryl Sandberg convinced her to join". ABC News.
  13. ↑ Lynley, Matthew (February 12, 2014). "Meet The Woman Behind One Of Facebook's Fastest-Growing And Most Lucrative New Businesses". BuzzFeed News .
  14. ↑ Thau, Barbara (December 27, 2018). "Facebook 'Marketplace' Executive Reveals Key Retail Trends For 2019" . Forbes .
  15. ↑ "Facebook's Eddie O'Neil takes over Platform as Deb Liu grows Marketplace". techcrunch.com. September 13, 2017. Retrieved November 11, 2022.
  16. ↑ "Ancestry.com Taps Facebook Executive for CEO Role". Sovereign Wealth Fund Institute . February 4, 2021.
  17. ↑ Bort, Julie; Sandler, Rachel (June 21, 2018). "The 39 Most Powerful Female Engineers of 2018". Business Insider .
  18. ↑ "Deb Liu". wsj.com. Retrieved November 11, 2022.
  19. ↑ "Members - Committee of 100 - Deborah Liu". Committee of 100 . Retrieved February 11, 2021.
  20. ↑ "How This Tech Leader Found Her Voice and Took the Reins of a Major Company". entrepreneur.com. August 19, 2022. Retrieved November 11, 2022.
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