Def Jam South

Last updated
Def Jam South
Parent company Universal Music Group
Founded1999;25 years ago (1999)
Founder Russell Simmons
Defunct2012 (2012)
StatusDefunct
Distributor(s)
Genre Southern hip hop
Country of origin United States
Location New York City, New York

Def Jam South was a music division of Def Jam Recordings. The label focused primarily on southern acts. It was best known for launching the career of its first artist signed, Ludacris and his own imprint, Disturbing tha Peace. In 2004, following the signing of Jeezy and hip-hop's overdominance of trap music, the division was folded into Def Jam.[ citation needed ]

Contents

Company history

History

In the late 1990s, hip hop's main popularity moved from West Coast hip hop and East Coast hip hop to Southern hip hop. Co-founder of Def Jam Recordings, Russell Simmons, wanted to capitalize off of the success of southern rap. He recruited Scarface, a southern rap legend and former member of the Geto Boys to be the head of the label and, by 1999, the label was established. [1] Later that year, a former Atlanta DJ named Chris Luva Luva began rapping under the moniker Ludacris and released his debut solo album, Incognegro, independently on his own record label Disturbing tha Peace. Scarface listened to the album while visiting Atlanta and made a deal to distribute Ludacris and his DTP imprint through Def Jam. [2] Ludacris became one of the biggest stars in the southern hip hop market and would lead the Def Jam South division to great heights with the releases of Back for the First Time (2000), Word of Mouf (2001) and Chicken-N-Beer (2003). Scarface would end up releasing only one album under Def Jam South, The Fix, in August 2002, as he left the label for Rap-A-Lot Records soon after. [3] Following this, Universal Music Group could not afford to finance the label's division anymore, due to the ongoing music piracy crisis, so on, Def Jam South was folded into the master generality of Def Jam Recordings in 2004, as they were in the process of signing then-newcomer Young Jeezy.[ citation needed ]

"Unofficial" revival (2005)

In the summer of 2005, Atlanta rapper Young Jeezy would release his debut album, Let's Get It: Thug Motivation 101 . It would later go platinum and claim a so-called "revival" of the label.[ citation needed ] In 2009, DJ Khaled was named president of Def Jam South. [4] [5] DJ Khaled left Def Jam South in 2011 after his label, We the Best Music, would be a part of Cash Money Records, a division of Def Jam's sister Universal Music label, Republic Records. There has been no official releases under Def Jam South, as of 2022.[ citation needed ]

Despite the shutdown, an official Spotify playlist exists under the label's profile with the division name, included with songs by Ludacris, Jeezy and recent Def Jam signees Fredo Bang and Kaash Paige. [6]

Former artists

Discography

Related Research Articles

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Christopher Brian Bridges, known professionally as Ludacris, is an American rapper and actor. Born in Champaign, Illinois, Ludacris moved to Atlanta, Georgia, at age nine, where he first began rapping. Starting out with a brief stint as a DJ, he formed his own record label, Disturbing tha Peace in the late 1990s to independently release his debut studio album Incognegro (1999). The album was re-released by Def Jam Recordings as his major label debut, Back for the First Time (2000) after its single, "What's Your Fantasy", became a top 40 hit on the Billboard Hot 100. The latter album peaked at number four on the Billboard 200 and spawned his second top 40 single, "Southern Hospitality".

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This page lists a discography of albums and extended plays released under or distributed by Def Jam Recordings, a division of Universal Music Group, which had been created in 1984. Records distributed by another label, but released under Def Jam, are also included or otherwise reviewed. Also included are albums or EPs that were released under Rush Associated Labels and subsidiaries like Original Black Recordings, DJ West, Def Soul, Disturbing tha Peace, Def Jam South, Roc-A-Fella Records, Murder Inc. Records, and GOOD Music.

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References

  1. Archive-Ronin-Ro. "Scarface Named Head Of Def Jam South". MTV News. Archived from the original on April 19, 2021. Retrieved 2022-04-09.
  2. "Ludacris Lives His Dream". Los Angeles Times. 2001-03-22. Retrieved 2022-04-09.
  3. Samuel, S. (2010-04-22). "Scarface Talks Leaving Def Jam South Head Position, "I Was Long Gone Before Jay-Z Took Over" [Audio]". SOHH.com. Retrieved 2022-04-09.
  4. "DJ Khaled Named President Of Def Jam South". HipHopDX. 2009-02-20. Retrieved 2022-04-09.
  5. "DJ Khaled Wants Hits – Not Beef – As President Of Def Jam South". Shaheem Reid. MTV Networks. February 19, 2009. Archived from the original on February 22, 2009. Retrieved 2009-05-25.
  6. "Def Jam South - playlist by Def Jam Recordings - Spotify". Spotify . Retrieved 2022-04-09.