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|No Limit Records|
Company logo from 1998-2000
|Founder||Percy "Master P" Miller|
|Distributor(s)||Priority Records / Universal Music Group/ Koch Records|
|Genre||Hip hop, R&B, Gangsta Rap|
|Country of origin||United States|
|Location||Richmond, California (1991 - 1995) New Orleans, Louisiana (1995 - 2003) Established as No Limit Forever Records in Los Angeles, California (2010 - Present)|
No Limit is an American record label founded by Percy "Master P" Miller. The label's albums were distributed by Priority, Universal and Koch Records. The label included artists such as Snoop Dogg, Mercedes, Silkk the Shocker, Mystikal, Mia X, Mac, C-Murder, Magic, Short Circuit, Lil Soldiers, Romeo Miller, Fiend, Kane & Abel, Soulja Slim, among others.
Percy "Master P" Miller began his career by distributing his records through a small San Francisco Bay Area record label, "No Limit Record Shop", which started out in Richmond, where his mother resided. He maintained connections to rival gang friends despite rivalries.
During the early 1990s, Master P released many solo albums with little success. However, Miller was able to garner notoriety for himself and the fledgling No Limit label on the West Coast by collaborating with various artists on compilation albums such as West Coast Bad Boyz 1 & 2. By 1994, the label was on the rise, and Master P decided the time was right to expand the product. After signing Oakland rapper Dangerous Dame, who released the EP Escape from the Mental Ward through No Limit, he began working with New Orleans-based talent, starting with Kane & Abel (then known as Double Vision) and Mystikal, while TRU's third album, True, achieved gold status.
In 1995, Master P officially relocated No Limit to New Orleans, while keeping his brothers and several California rappers like TRU member Big Ed, King George and Calli G on board. He then added local talent to his roster such as Mystikal, Mia X, Kane & Abel, Fiend, Tre-8 and Mr. Serv-On. No Limit then signed a distribution deal with Priority Records, while Master P maintained ownership of his master recordings and recording studio. He also became the label's main artist, and released Ice Cream Man in 1996 and Ghetto D a little bit more than a year later.
By 1997, No Limit had gained momentum with bestselling, if not critically acclaimed, releases from TRU (Tru 2 Da Game), Mia X's Unlady Like, which went gold despite producing no hit singles, and Mystikal's platinum-selling Unpredictable . The label also acquired their first marquee name in Snoop Dogg, on the heels of his acrimonious split from Death Row Records. His debut album for No Limit, Da Game Is to Be Sold, Not to Be Told , was the most successful release in the label's history at the time, as it sold over half a million copies in its first week and was certified double platinum in less than three months.
As No Limit's popularity and mainstream coverage increased, so did its roster. The label signed individual producers DJ Daryl, Randy Jefferson, K-Lou & Dez as well as Master P's main production team, Beats by the Pound (KLC, Mo B. Dick, Craig B, and Odell; they would ultimately depart the label in 1999 due to financial disputes) and Carlos Stephens, in addition to solo artists Mac, Mercedes, Soulja Slim, Full Blooded, Fiend, Magic, Skull Duggery, plus groups such as R&B quartet Sons of Funk, Short Circuit, Oakland-based pair Steady Mobb'n, Ghetto Commission, Prime Suspects, and Gambino Family. Together they would put out a combined 23 albums in 1998, of those 10 went platinum and 11 went gold, in some instances their lone releases with the label. Master P's own LP that year, MP da Last Don , which featured him on a lenticular cover, reached number one on the Billboard 200 after moving 495,000 copies in its first week, and sold 4.5 million units overall, making it the best-selling album of his career.
At the peak of its popularity, No Limit became notorious for producing lengthy albums that consisted of up to twenty tracks and numerous cameo appearances by the label's other artists (there were eighteen alone on Soulja Slim's 1998 release Give It 2 'Em Raw ), in addition to the cheap packaging of its CDs in cases that consisted mostly of cardboard stock and a small amount of plastic, as well as spearheading the movement of garish Pen & Pixel-designed album covers.
Master P began to expand his horizons beyond music. He wrote, directed and acted in the underground movie I'm Bout It and contributed to the soundtrack, as well as two high-budget theatrical releases, 1998's I Got the Hook Up and 1999's Foolish . Meanwhile, World Championship Wrestling president Eric Bischoff, attempting to capitalize on the rapper's popularity while searching for a quick fix to boost sagging television ratings, signed Master P to a contract at a reported $200,000 per TV appearance. He and his stable, The No Limit Soldiers, which included some of Master P's lackeys and midcard wrestlers Brad Armstrong and Chase Tatum, feuded with Curt Hennig and The West Texas Rednecks, who had recorded a single called "Rap is Crap." Bischoff hoped the Soldiers would be embraced by fans as faces and the Rednecks as heels, but he achieved the exact opposite result and the Soldiers were gone after a year. Master P even tried to make it as an NBA player with a brief but ill-fated tryout with the Charlotte Hornets and Toronto Raptors.
As for No Limit, while Silkk the Shocker's 1999 release, Made Man , debuted at #1 on the US Billboard 200, increasingly fewer releases featured cameos from the label's marquee artists, leading their fans to the correct conclusion that they had left the label. 1999 also saw the arrivals of Lil Italy and kid duo Lil Soldiers. In 2000 504 Boyz album Goodfellas made it big on the Billboard peaking at #2 on the Billboard 200 making No Limit a small factor in the 2000s, but in 2000 only Master P, Snoop Dogg, C-Murder, Silkk, Magic, Mac and Mia X remained from their most celebrated artists. Other performers such as 6 Piece, Short Circuit, former Gambino Family members D.I.G. and Young Gunz, Popeye, Baby Soulja, Black Felon, Afficial, Samm, Currensy, Choppa and Krazy were brought aboard from 1999 to 2000, but some failed to create interest in themselves or in No Limit Records; only the artists Currensy, Lil Romeo, C-Murder and Krazy Lil Soldiers have enjoyed any type of longevity over the past decade since Master P's departure from the label. In addition, popular artists such as Mystikal and Magic had left and would put out albums to varied results; Mystikal's first post-No Limit record, Let's Get Ready , debuted at number one on the Billboard 200 in 2000, while Magic's first release, 2003's On My Own , failed to chart.
On December 17, 2003, the company filed for bankruptcy due to various lawsuits, and Master P then sold the catalog.
In 2001, No Limit left Priority Records and signed a distribution deal with Universal. The label's name was changed to The New No Limit. The first release under the New No Limit banner was Master P's tenth album, Game Face . With Universal, the label also released new albums by the 504 Boyz, Lil' Romeo, Magic and Choppa. In 2004, the reorganized label had moved to Koch Records for distribution. From 2004 to 2005, The New No Limit Records issued new albums by Master P, Silkk the Shocker, C-Murder, Lil' Romeo and the reformed TRU. In 2005, Master P established a new label called Guttar Music Entertainment. On November 26, 2010, No Limit was established again as No Limit Forever Records.
Percy Romeo Miller, better known by his stage name Romeo, is an American rapper, actor, entrepreneur, and model. Miller gained fame as a rapper in the early 2000s after signing with No Limit Records, then owned by his father, Master P. He soon released his debut single "My Baby" in 2001, which went on to be certified platinum by the Recording Industry Association of America (RIAA). Later the same year, Miller released his debut album Lil' Romeo, which charted the US Billboard 200 at number six and went on to be certified gold, selling over 500,000 copies with in a month.
List of the albums released by No Limit Records between approximately 1991–2006.
Sky's the Limit is the debut studio album by American rapper, Magic. It was released on September 15, 1998, on No Limit Records and Priority Records. Sky's the Limit features production from Beats By the Pound and DJ Daryl. The album also features guest appearances from artist such as Snoop Dogg, C-Murder, and Mac among others
Tru Dawgs is a compilation album by rapper C-Murder. It was released on April 30, 2002 through Riviera Records and featured production from Donald XL Robertson and Carlos Stephens and executive produced by C-Murder. Tru Dawgs peaked at #67 on the Billboard 200 and #15 on the Top R&B/Hip-Hop Albums and was the last album he made before he was jailed for murder. The album also featured a large amount of No Limit Records alumni including Master P, Silkk the Shocker, Mac, Snoop Dogg, Mia X and Soulja Slim. This album sold about 9,500 copies in the 1st week.
Life or Death is the debut album by American rapper C-Murder by No Limit Records and Priority Records on March 17, 1998. It was produced by Beats By the Pound. Like most of No Limit's albums in the 1990s, the album was a success, peaking at #3 on the Billboard 200 and #1 on the Top R&B/Hip-Hop Albums, as well as #21 on the Top Heatseekers. After debuting on the charts with 197,000 copies sold its first week out, "Life or Death" quickly achieved Platinum status moving over 1 million copies.
This is the discography of Magic, an American hip hop recording artist.
Am I My Brother's Keeper is the second studio album by American hip hop duo Kane & Abel. It was released on July 7, 1998, on No Limit Records and Priority Records and was produced by Master P and Beats By the Pound. The album contained the hit single " Time After Time" which peaked at #18 on the Hot Rap Singles. It sold 250,000 its first week.
This is the discography of American rapper, actor and entertainer Maserati Rome or simply Rome, formerly known as Lil' Romeo or Romeo. It consists of three studio albums, one independent album, three soundtracks, five Extended plays, five mixtapes, thirteen singles, two compilation albums, four collaboration albums, and twenty-two music videos. His music has been released on No Limit Records, Soulja Music Entertainment, The New No Limit, Priority Records, Universal Records, Koch Records, UrbanDigital Records, GoDigital Music Group & LPD Music along with his former record label's Guttar Music, Take A Stand, The Next Generation and his current label No Limit Forever.
Donald "XL" Robertson is a hip-hop Recording artist & producer and entrepreneur born and raised in New Orleans.
The Best of C-Murder is a compilation album released by Priority Records containing the greatest hits of rapper C-Murder. On the same day, Priority also released compilations containing the greatest hits of his brothers Silkk the Shocker and Master P, entitled The Best of Silkk the Shocker and The Best of Master P, and of their group TRU, entitled The Best of TRU. The latest from Corey 'C-Murder' Miller - Penitentiary Chances
These Wicked Streets is the second album released by rapper, Skull Duggery. It was released on September 8, 1998 through No Limit Records and was produced by the label's production team, Beats By the Pound. These Wicked Streets was a vast improvement over his previous album, first making it to #41 on the Top Heatseekers, before peaking at #21 on the Billboard 200 and #4 on the Top R&B/Hip-Hop Albums. It was also his first album to be released under a slight name change from Skull Dugrey to "Skull Duggery". Unlike his previous album, this album featured a wide array of No Limit's top acts at the time. There was a music video for the single" If It Don't Make $$$"which had decent success. This is Skull Duggery's last album with No Limit Records. By the year 2000 the album had sold over 700,000 copies.
Life Insurance is the debut album by rapper, Mr. Serv-On. It was released on August 5, 1997 through No Limit Records and was mostly produced by the labels in-house production team, Beats By the Pound, with one track produced by Brotha Lynch Hung. The album was both a commercial and critical success selling 98,000 units in one week, peaking at #20 on the Billboard 200 and #12 on the Top R&B/Hip-Hop Albums,.
The discography of American rapper Mystikal consists of five studio albums, one independent album, two compilation albums, twenty-five singles and fifteen music videos. In 1994, Mystikal released a self-titled album on the independent record label Big Boy. Following his signing to Jive Records in 1995, the album was re-released under the title Mind of Mystikal as his debut studio album. Mind of Mystikal peaked at number 103 on the US Billboard 200 and at number 13 on the US Top R&B/Hip-Hop Albums chart. The album featured the single "Y'all Ain't Ready Yet", which peaked at number 41 on the US Hot R&B/Hip-Hop Songs chart. Mystikal's following two studio albums, Unpredictable and Ghetto Fabulous, were both released on the record label No Limit Records; Jive distributed the albums rather than No Limit's parent label, Priority Records. Both peaked in the top five of the Billboard 200 and were later certified platinum by the Recording Industry Association of America (RIAA). Each of the albums featured one single, "Ain't No Limit" and "That's the Nigga", respectively. Both songs peaked in the top 65 of the Hot R&B/Hip-Hop Songs chart.
Guttar Music is a distribution company of New No Limit, established in 2005 by Percy "Master P" Miller and his son Romeo. It is also the parent company of No Limit Records. Master P & Romeo would later hand down the label to their cousins Black Don formerly Blakk (CEO) & D The Business formerly Lil' D (President) before the label would later become defunct.
No Limit Greatest Hits is a 2006 two-disc Greatest Hits album released on August 1, 2006 by Priority Records. The compilation managed to make it to #56 on the Top R&B/Hip-Hop Albums chart. Prior to the release of this compilation, No Limit Records went bankrupt in 2003 which resulted in Master P selling the back catalog of the label. Today, EMI owns the No Limit back catalog. Due to no longer owning No Limit, Master P had no involvement in the making of this compilation.
Somethin' For The Whodi's is a 2001 compilation released by Priority Records on February 27, 2001. The concept of the compilation is to showcase mainly previously-released songs by popular Southern Hip Hop artists [with a heavy emphasis on artists from No Limit Records]. The first two tracks, Dirty South and Keep It Real, were previously unreleased and are exclusive to this album.
The Best Of Fiend: Mr. Whomp Whomp is a compilation of Fiend's best tracks, and his 8th album, released in 2007.
Vyshonn King Miller, better known by his stage name Silkk the Shocker, is an American rapper and actor. He originally went under the stage name Silkk, but later adopted Silkk the Shocker after the release of his first album. He has now signed partnership with his brother Master P and his nephew Romeo label No Limit Forever.