No Limit Records

Last updated
No Limit Records
Company logo from 1998-2000
Parent company
Founded1990;29 years ago (1990)
Founder Percy "Master P" Miller
Distributor(s) Priority Records / Universal Music Group/ Koch Records
Genre Hip hop, R&B, Gangsta Rap
Country of origin United States
Location Richmond, California (1990 - 1995) New Orleans, Louisiana (1995 - 2003) Established as No Limit Forever Records in Los Angeles, California (2010 - Present)
Official website

No Limit Records was an American record label founded by rapper, entrepreneur and CEO Percy "Master P" Miller. The label's albums were distributed by Priority Records, Universal Music Group and Koch Records. The label included artists such as Snoop Dogg, Mercedes, Silkk the Shocker, Mystikal, Mia X, Mac, C-Murder, Magic, Short Circuit, Lil Soldiers, Romeo Miller, Fiend, Kane & Abel, Soulja Slim, among others.

United States Federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country comprising 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

A record label, or record company, is a brand or trademark associated with the marketing of music recordings and music videos. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on music streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining positive media coverage, and arrange for their merchandise to be available via stores and other media outlets.

Master P American rapper, entrepreneur, investor, philanthropist and record executive from Louisiana

Percy Robert Miller, also known by his stage name Master P, is an American rapper, actor, businessman, record executive, philanthropist, and former basketball player. He is the founder of the record label No Limit Records, which was relaunched as New No Limit Records through Universal Records and Koch Records, then again as Guttar Music Entertainment, and currently, No Limit Forever Records. He is the founder and CEO of P. Miller Enterprises and Better Black Television, which was a short-lived online television network. In 2013, Forbes estimated Miller's net worth at nearly $350 million, which put him as the third-richest figure in hip hop at the time.



1991–1995: Beginnings

Percy "Master P" Miller began his career by distributing his records through a small San Francisco Bay Area record label, "No Limit Record Shop", which started out in Richmond, where his mother resided. He maintained connections to rival gang friends despite rivalries.

San Francisco Bay Area Conurbation in California, United States

The San Francisco Bay Area is a populous region surrounding the San Francisco, San Pablo and Suisun Bay estuaries in the northern part of the U.S. state of California. Although the exact boundaries of the region vary depending on the source, the Bay Area is defined by the Association of Bay Area Governments to include the nine counties that border the aforementioned estuaries: Alameda, Contra Costa, Marin, Napa, San Mateo, Santa Clara, Solano, Sonoma, and San Francisco. Other sources may exclude parts of or even entire counties, or expand the definition to include neighboring counties that don't border the bay such as San Benito, San Joaquin, and Santa Cruz.

Richmond, California City in California, United States

Richmond is a city in western Contra Costa County, California, United States. The city was incorporated on August 7, 1905. Located in the East Bay region of the San Francisco Bay Area, Richmond borders the cities of San Pablo, Albany, El Cerrito and Pinole in addition to the unincorporated communities of North Richmond, Hasford Heights, Kensington, El Sobrante, Bayview-Montalvin Manor, Tara Hills, and East Richmond Heights, and for a short distance San Francisco on Red Rock Island in the San Francisco Bay. Richmond is one of two cities, the other being San Rafael, California, that sits on the shores of San Francisco Bay and San Pablo Bay simultaneously.

During the early 1990s, Master P released many solo albums with little success. However, Miller was able to garner notoriety for himself and the fledgling No Limit label on the West Coast by collaborating with various artists on compilation albums such as West Coast Bad Boyz 1 & 2. By 1994, the label was on the rise, and Master P decided the time was right to expand the product. After signing Oakland rapper Dangerous Dame, who released the EP Escape from the Mental Ward through No Limit, he began working with New Orleans-based talent, starting with Kane & Abel (then known as Double Vision) and Mystikal, while TRU's third album, True, achieved gold status.

Kane & Abel, formally known as 'Double Vision', is an American hip hop duo formed by twin brothers Daniel and David Garcia that were founded by Master P in late 1995. They were best known for their time with No Limit Records.

Mystikal American rapper from Louisiana

Michael Lawrence Tyler, known professionally as Mystikal, is an American rapper and actor from New Orleans, Louisiana.

1995–1999: Successful years and deal with Priority Records

In 1995, Master P officially relocated No Limit to New Orleans, while keeping his brothers and several California rappers like TRU member Big Ed, King George and Calli G on board. He then added local talent to his roster such as Mystikal, Mia X, Kane & Abel, Fiend, Tre-8 and Mr. Serv-On. No Limit then signed a distribution deal with Priority Records, while Master P maintained ownership of his master recordings and recording studio. He also became the label's main artist, and released Ice Cream Man in 1996 and Ghetto D a little bit more than a year later.

Big Ed (rapper) American rapper

Edward Lee Knight, best known by his stage name Big Ed the Assassin, often shortened to Big Ed, was an American rapper.

Mia Young, better known by her stage name Mia X, is an American rapper, singer-songwriter and actress. She was the first female emcee to get a contract with rapper and entertainment magnate, Master P on his successful record label No Limit Records. She is known for collaborations with several No Limit Records artists, including Master P and Silkk the Shocker on the seminal albums, Ice Cream Man, Ghetto D and Charge It 2 Da Game.

Richard "Ricky" Jones, better known by his stage names Fiend or International Jones, is an American rapper and producer best known for his time spent with Master P's No Limit Records. Fiend was also briefly signed to the label, Ruff Ryders Entertainment, and is currently signed to Jet Life under Warner Bros.

By 1997, No Limit had gained momentum with bestselling, if not critically acclaimed, releases from TRU (Tru 2 Da Game), Mia X's Unlady Like, which went gold despite producing no hit singles, and Mystikal's platinum-selling Unpredictable . The label also acquired their first marquee name in Snoop Dogg, on the heels of his acrimonious split from Death Row Records. His debut album for No Limit, Da Game Is to Be Sold, Not to Be Told , was the most successful release in the label's history at the time, as it sold over half a million copies in its first week and was certified double platinum in less than three months.

<i>Unlady Like</i> 1997 studio album by Mia X

Unlady Like is the second album by American rapper Mia X. It was released on June 24, 1997, on No Limit Records, distributed by Priority Records and EMI, and featured production from Master P and Beats By the Pound. The album made it to #21 on the Billboard 200 and #2 on the Top R&B/Hip-Hop Albums chart. The album was certified Gold by the RIAA. Many guests were featured on the album, including her fellow TRU bandmates, C-Murder, Silkk the Shocker, Mr. Serv-On, and Big Ed. The song "The Party Don't Stop" charted on Hot R&B/Hip Hop Airplay in August 1997.

<i>Unpredictable</i> (Mystikal album) 1997 studio album by Mystikal

Unpredictable is the second album released by rapper, Mystikal. It was released on November 11, 1997 on No Limit Records and Jive Records. It is his second solo album, and his first with No Limit Records. It featured production from the label's production team Beats By the Pound. The album was a huge success, peaking at #3 on the Billboard 200 and #1 on the Top R&B/Hip-Hop Albums, and spawning 2 the singles "Ain't No Limit", which peaked at #63 on the Hot R&B/Hip-Hop Singles & Tracks & "Template:The Man Right Chea" which peaked at "# 29 on hot R&B/HipHop singles and tracks" The album was certified platinum by the RIAA on April 24, 1998. This album marks Snoop Dogg's first appearance on a No Limit Records album, however he had not yet signed with the label and is credited as still being signed to Death Row Records in the album's liner notes.

Snoop Dogg American rapper

Calvin Cordozar Broadus Jr., known professionally as Snoop Dogg, is an American rapper, singer-songwriter, record producer, television personality, entrepreneur, and actor. His music career began in 1992 when he was discovered by Dr. Dre and featured on Dre's solo debut, "Deep Cover", and then on Dre's solo debut album, The Chronic. He has since sold over 23 million albums in the United States and 35 million albums worldwide.

As No Limit's popularity and mainstream coverage increased, so did its roster. The label signed individual producers DJ Daryl, Randy Jefferson, K-Lou & Dez as well as Master P's main production team, Beats by the Pound (KLC, Mo B. Dick, Craig B, and Odell; they would ultimately depart the label in 1999 due to financial disputes) and Carlos Stephens, in addition to solo artists Mac, Mercedes, Soulja Slim, Full Blooded, Fiend, Magic, Skull Duggery, plus groups such as R&B quartet Sons of Funk, Short Circuit, Oakland-based pair Steady Mobb'n, Ghetto Commission, Prime Suspects, and Gambino Family. Together they would put out a combined 23 albums in 1998, in some instances their lone releases with the label. Master P's own LP that year, MP Da Last Don , which featured him on a lenticular cover, reached number one on the Billboard 200 after moving 495,000 copies in its first week, and sold 4.5 million units overall, making it the best-selling album of his career.

DJ Daryl

Daryl L Anderson, better known as DJ Daryl, is a producer and DJ from Oakland, California. He was one of the originators of the group 415, producing their first album, 41Fivin. Nu Niggaz On Tha Blokkk, the group's second album released on Priority Records, peaked at #21 on the Billboard Heatseekers chart and #90 on the Billboard Top R&B/Hip Hop chart.

Craig Stephen Lawson a.k.a. KLC, is an American record producer from the Third Ward of New Orleans, Louisiana. He found fame as a member of No Limit Records' in-house production team, Beats by the Pound. Since leaving the label, he has been a member of the Medicine Men and has his own record label Overdose Entertainment.

Raymond Emile Poole better known by his stage name Mo B. Dick is an American rapper, singer, and music producer. He is a founding member of the production team the Medicine Men, which produced most of No Limit Records' releases from 1995 to 1999. During his stint at No Limit Records, He not only produced tracks, but was also a featured artist on over a dozen songs, As a member of Beats by the Pound, the production team collectively produced nearly all of the label's tracks. Mo B. Dick's own repertoire lists his production credits on over 170 recordings and has his own record label Out The Box Xploitations. Currently Mo B. Dick is working on projects for his new imprint, Out The Box Xploitaions, Dr.Dre, 8Ball and MJG, Mystikal, Big Boi, Daz Dillinger, Rocko, Future, Gorilla Zoe, Wiz Khalifa and producing songs for various movie soundtracks, TV shows, and video games. He is also a member of the Throwback Cool Funk band called Merging Traffic Fellowship.

At the peak of its popularity, No Limit became notorious for producing lengthy albums that consisted of up to twenty tracks and numerous cameo appearances by the label's other artists (there were eighteen alone on Soulja Slim's 1998 release Give It 2 'Em Raw ), in addition to the cheap packaging of its CDs in cases that consisted mostly of cardboard stock and a small amount of plastic, as well as spearheading the movement of garish Pen & Pixel-designed album covers.

2000–2003: Continued success and decline

Master P began to expand his horizons beyond music. He wrote, directed and acted in the underground movie I'm Bout It and contributed to the soundtrack, as well as two high-budget theatrical releases, 1998's I Got the Hook Up and 1999's Foolish . Meanwhile, World Championship Wrestling president Eric Bischoff, attempting to capitalize on the rapper's popularity while searching for a quick fix to boost sagging television ratings, signed Master P to a contract at a reported $200,000 per TV appearance. He and his stable, The No Limit Soldiers, which included some of Master P's lackeys and midcard wrestlers Brad Armstrong and Chase Tatum, feuded with Curt Hennig and The West Texas Rednecks, who had recorded a single called "Rap is Crap." Bischoff hoped the Soldiers would be embraced by fans as faces and the Rednecks as heels, but he achieved the exact opposite result and the Soldiers were gone after a year. Master P even tried to make it as an NBA player with a brief but ill-fated tryout with the Charlotte Hornets and Toronto Raptors.

As for No Limit, while Silkk the Shocker's 1999 release, Made Man , debuted at #1 on the US Billboard 200, increasingly fewer releases featured cameos from the label's marquee artists, leading their fans to the correct conclusion that they had left the label. 1999 also saw the arrivals of Lil Italy and kid duo Lil Soldiers. In 2000 504 Boyz album Goodfellas made it big on the Billboard peaking at #2 on the Billboard 200 making No Limit a small factor in the 2000s, but in 2000 only Master P, Snoop Dogg, C-Murder, Silkk, Magic, Mac and Mia X remained from their most celebrated artists. Other performers such as 6 Piece [1] , Short Circuit, former Gambino Family members D.I.G. and Young Gunz, Popeye, Baby Soulja, Black Felon, Afficial, Samm, Currensy, Choppa and Krazy were brought aboard from 1999 to 2000, but some failed to create interest in themselves or in No Limit Records; only the artists Currensy, Lil Romeo, C-Murder and Krazy Lil Soldiers have enjoyed any type of longevity over the past decade since Master P's departure from the label. In addition, popular artists such as Mystikal and Magic had left and would put out albums to varied results; Mystikal's first post-No Limit record, Let's Get Ready , debuted at number one on the Billboard 200 in 2000, while Magic's first release, 2003's On My Own , failed to chart. On December 17, 2003, the company filed for bankruptcy due to various lawsuits, and Master P then sold the catalog. [2]


In 2001, No Limit left Priority Records and signed a distribution deal with Universal. The label's name was changed to The New No Limit. The first release under the New No Limit banner was Master P's tenth album, Game Face . With Universal, the label also released new albums by the 504 Boyz, Lil' Romeo, Magic and Choppa. In 2004, the reorganized label had moved to Koch Records for distribution. From 2004 to 2005, The New No Limit Records issued new albums by Master P, Silkk the Shocker, C-Murder, Lil' Romeo and the reformed TRU. In 2005, Master P established a new label called Guttar Music Entertainment. On November 26, 2010, No Limit was established again as No Limit Forever Records.

See also

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Percy Romeo Miller, formerly known as Lil' Romeo, is an American rapper, actor, entrepreneur, and model. Miller gained fame as a rapper in the early 2000s after signing with No Limit Records, then owned by his father, Master P. He soon released his debut single "My Baby" in 2001, which went on to be certified platinum by the Recording Industry Association of America (RIAA). Later the same year, Miller released his debut album Lil' Romeo, which charted the US Billboard 200 at number six and went on to be certified gold, selling over 500,000 copies.

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TRU (band) American hip hop group

TRU was an American hip hop group from New Orleans, Louisiana active from 1989 to 2005. The group originally consisted of rappers on the New Orleans founded label No Limit Records. The members are brothers Master P, C-Murder and Silkk the Shocker.

<i>Skys the Limit</i> (Magic album) 1998 studio album by Magic

Sky's the Limit is the debut studio album by American rapper, Magic. It was released on September 15, 1998, on No Limit Records and Priority Records. Sky's the Limit features production from Beats By the Pound and DJ Daryl. The album also features guest appearances from artist such as Snoop Dogg, C-Murder, and Mac among others

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Tru Dawgs is a compilation album by rapper C-Murder. It was released on April 30, 2002 through Riviera Records and featured production from Donald XL Robertson and Carlos Stephens and executive produced by C-Murder. Tru Dawgs peaked at #67 on the Billboard 200 and #15 on the Top R&B/Hip-Hop Albums and was the last album he made before he was jailed for murder. The album also featured a large amount of No Limit Records alumni including Master P, Silkk the Shocker, Mac, Snoop Dogg, Mia X and Soulja Slim. This album sold about 9,500 copies in the 1st week.

<i>Life or Death</i> (C-Murder album) 1998 studio album by C-Murder

Life or Death is the debut album by American rapper C-Murder by No Limit Records and Priority Records on March 17, 1998. It was produced by Beats By the Pound. Like most of No Limit's albums in the 1990s, the album was a success, peaking at #3 on the Billboard 200 and #1 on the Top R&B/Hip-Hop Albums, as well as #21 on the Top Heatseekers. After debuting on the charts with 197,000 copies sold its first week out, "Life or Death" quickly achieved Platinum status moving over 1 million copies.

This is the discography of Magic, an American hip hop recording artist.

<i>Am I My Brothers Keeper</i> 1998 studio album by Kane & Abel

Am I My Brother's Keeper is the second studio album by American hip hop duo Kane & Abel. It was released on July 7, 1998 on No Limit Records and Priority Records and was produced by Master P and Beats By the Pound. The album contained the hit single " Time After Time" which peaked at #18 on the Hot Rap Singles. It sold 250,000 its first week.

This is the discography of American rapper, actor and entertainer Maserati Rome or simply Rome, formerly known as Lil' Romeo or Romeo. It consists of three studio albums, one independent album, three soundtracks, five Extended plays, five mixtapes, thirteen singles, two compilation albums, four collaboration albums, and twenty-two music videos. His music has been released on No Limit Records, Soulja Music Entertainment, The New No Limit, Priority Records, Universal Records, Koch Records, UrbanDigital Records, GoDigital Music Group & LPD Music along with his former record label's Guttar Music, Take A Stand, The Next Generation and his current label No Limit Forever.

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<i>The Best of C-Murder</i> 2005 greatest hits album by C-Murder

The Best of C-Murder is a compilation album released by Priority Records containing the greatest hits of rapper C-Murder. On the same day, Priority also released compilations containing the greatest hits of his brothers Silkk the Shocker and Master P, entitled The Best of Silkk the Shocker and The Best of Master P, and of their group TRU, entitled The Best of TRU. The latest from Corey 'C-Murder' Miller - Penitentiary Chances

<i>These Wicked Streets</i> 1998 studio album by Skull Duggery

These Wicked Streets is the second album released by rapper, Skull Duggery. It was released on September 8, 1998 through No Limit Records and was produced by the label's production team, Beats By the Pound. These Wicked Streets was a vast improvement over his previous album, first making it to #41 on the Top Heatseekers, before peaking at #21 on the Billboard 200 and #4 on the Top R&B/Hip-Hop Albums. It was also his first album to be released under a slight name change from Skull Dugrey to "Skull Duggery". Unlike his previous album, this album featured a wide array of No Limit's top acts at the time. There was a music video for the single" If It Don't Make $$$"which had decent success. This is Skull Duggery's last album with No Limit Records. By the year 2000 the album had sold over 700,000 copies.

<i>Wise Guys</i> (album) 1998 studio album by Ghetto Commission

Wise Guys is the only studio album released by rap group, Ghetto Commission. It was released on November 10, 1998, by No Limit Records and was produced by the label's in-house production team, Beats By the Pound.

<i>Life Insurance</i> (album) 1997 studio album by Mr. Serv-On

Life Insurance is the debut album by rapper, Mr. Serv-On. It was released on August 5, 1997 through No Limit Records and was mostly produced by the labels in-house production team, Beats By the Pound, with one track produced by Brotha Lynch Hung. The album was both a commercial and critical success selling 98,000 units in one week, peaking at #20 on the Billboard 200 and #12 on the Top R&B/Hip-Hop Albums, and is usually considered one of No Limit's best albums. As of May 2000, the album has sold 755,148 copies.

Guttar Music is a distribution company of New No Limit, established in 2005 by P. Miller and his son Romeo. It is also the parent company of No Limit Records. Master P & Romeo would later hand down the label to their cousins Black Don formerly Blakk (CEO) & D The Business formerly Lil' D (President) before the label would later become defunct.

<i>No Limit Greatest Hits</i> 2006 compilation album by Various Artists

No Limit Greatest Hits is a 2006 two-disc Greatest Hits album released on August 1, 2006 by Priority Records. The compilation managed to make it to #56 on the Top R&B/Hip-Hop Albums chart. Prior to the release of this compilation, No Limit Records went bankrupt in 2003 which resulted in Master P selling the back catalog of the label. Today, EMI owns the No Limit back catalog. Due to no longer owning No Limit, Master P had no involvement in the making of this compilation.

<i>Somethin For The Whodis</i> 2001 compilation album by Various Artists

Somethin' For The Whodi's is a 2001 compilation released by Priority Records on February 27, 2001. The concept of the compilation is to showcase mainly previously-released songs by popular Southern Hip Hop artists [with a heavy emphasis on artists from No Limit Records]. The first two tracks, Dirty South and Keep It Real, were previously unreleased and are exclusive to this album.

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  1. Mitchell, Gail (December 15, 2001). "Rhythm, Rap, and The Blues". Billboard.
  2. Yvonne Bynoe (2006). Encyclopedia of rap and hip-hop culture. Greenwood Press. p. 249. ISBN   0-313-33058-1 . Retrieved 2009-09-20.